Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and ChurnZero

At a Glance
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plans
ChurnZero
ChurnZero
Star Rating
(1,575)4.7 out of 5
Market Segments
Mid-Market (63.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ChurnZero
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Salesforce Marketing Cloud excels in delivering a comprehensive 360-degree view of the customer, which is crucial for creating personalized, multi-channel marketing campaigns. Users appreciate its advanced automation features, particularly the Journey Builder, which allows for sophisticated, multi-step customer journeys across various channels.
  • Users say ChurnZero stands out for its enhanced visibility into customer health scores and engagement metrics. Reviewers find it particularly useful for tracking customer journeys in one place, which simplifies the process of identifying risks and opportunities, making it easier to manage customer relationships effectively.
  • According to verified reviews, ChurnZero receives high marks for its quality of support, with users highlighting the responsiveness and helpfulness of the support team. This contrasts with Salesforce Marketing Cloud, where some users have noted challenges in getting timely assistance, impacting their overall experience.
  • Reviewers mention that Salesforce Marketing Cloud has a robust set of features for data-driven customer engagement, including strong AI-driven insights. However, some users have expressed that the platform can be complex to navigate, which may hinder day-to-day usability for less tech-savvy teams.
  • Users highlight that ChurnZero's reporting capabilities, particularly the AI Snapshot, provide quick insights into customer status, making it a valuable tool for preparing for quarterly business reviews. This level of reporting is seen as a significant advantage over Salesforce Marketing Cloud, where users have reported a steeper learning curve for similar functionalities.
  • G2 reviewers report that while both platforms offer strong features for journey mapping, ChurnZero's focus on customer success metrics and proactive engagement strategies gives it an edge in helping teams optimize their customer journeys effectively, compared to Salesforce Marketing Cloud's broader marketing focus.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Browse all 3 pricing plans
ChurnZero
No pricing available
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information available
ChurnZero
No trial information available
Ratings
Meets Requirements
8.2
3,280
9.0
1,272
Ease of Use
7.6
3,457
8.5
1,280
Ease of Setup
7.3
1,945
8.0
594
Ease of Admin
7.8
1,715
8.5
526
Quality of Support
7.7
3,094
9.5
1,187
Has the product been a good partner in doing business?
8.0
1,680
9.6
532
Product Direction (% positive)
7.5
3,173
9.4
1,208
Features by Category
7.4
1,284
Not enough data
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1151
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
191
Not enough data
8.0
679
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
535
Not enough data
7.4
497
Not enough data
Not enough data
8.4
1,078
Customer Information
Not enough data
8.9
1015
|
Verified
Not enough data
9.1
992
|
Verified
Not enough data
8.9
986
|
Verified
Not enough data
8.7
946
|
Verified
Not enough data
9.1
1013
|
Verified
Not enough data
8.7
927
|
Verified
Not enough data
8.5
831
|
Verified
Predictions
Not enough data
8.6
976
|
Verified
Not enough data
7.8
745
|
Verified
Not enough data
8.6
833
|
Verified
Not enough data
7.5
639
|
Verified
Platform
Not enough data
8.6
998
|
Verified
Not enough data
8.5
900
|
Verified
Not enough data
8.5
872
|
Verified
Not enough data
8.7
908
|
Verified
Not enough data
8.9
972
|
Verified
Not enough data
8.6
939
|
Verified
Not enough data
9.0
905
|
Verified
Not enough data
9.1
839
|
Verified
Not enough data
9.2
965
|
Verified
Not enough data
9.1
919
|
Verified
Generative AI
Not enough data
7.7
311
Not enough data
7.8
309
Agentic AI - Customer Success
Not enough data
7.5
64
Not enough data
7.5
63
Not enough data
Feature Not Available
Not enough data
7.2
63
Not enough data
7.2
63
Conversational MarketingHide 21 FeaturesShow 21 Features
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Adoption PlatformHide 13 FeaturesShow 13 Features
Not enough data
9.0
153
User Analysis
Not enough data
8.8
126
Not enough data
8.9
134
User Support
Not enough data
9.2
139
Not enough data
7.9
71
Not enough data
8.7
98
Walkthrough Type
Not enough data
8.1
91
Not enough data
8.3
86
Platform Basics - Digital Adoption Platform
Not enough data
9.3
10
Not enough data
9.0
10
Analytics - Digital Adoption Platform
Not enough data
9.8
8
Functions - Digital Adoption Platform
Not enough data
9.8
9
Not enough data
10.0
7
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
9.2
31
Not enough data
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Personalization EnginesHide 16 FeaturesShow 16 Features
8.8
46
Not enough data
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.9
33
Not enough data
Text Messaging
9.1
30
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
30
Not enough data
8.9
29
Not enough data
SMS Platform
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Revenue OptimizationHide 14 FeaturesShow 14 Features
Not enough data
8.0
105
Sales Team
Not enough data
8.2
84
Not enough data
8.4
83
Not enough data
8.9
100
Intelligence
Not enough data
8.3
94
Not enough data
7.4
86
Not enough data
8.1
84
Mapping
Not enough data
8.0
82
Not enough data
8.3
87
Agentic AI - Customer Revenue Optimization
Not enough data
7.9
11
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.0
11
Customer Journey MappingHide 6 FeaturesShow 6 Features
8.3
114
8.2
171
Platform Basics
8.3
106
8.4
160
8.3
106
8.5
163
8.4
103
8.6
147
8.4
86
8.3
140
8.4
86
8.5
153
Agentic AI - Customer Journey Mapping
7.9
12
7.0
23
8.5
46
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
8.0
52
8.4
212
Platform Basics
7.9
42
8.6
181
8.0
44
8.7
188
Platform Data
7.7
49
8.6
190
7.4
45
8.5
182
7.8
47
9.0
201
7.9
44
8.6
182
Platform Additional Functionality
8.7
47
8.6
180
8.0
41
8.6
191
8.5
43
8.9
187
Agentic AI - Customer Journey Analytics
Not enough data
7.8
20
Not enough data
Feature Not Available
Not enough data
7.8
20
Not enough data
7.6
20
Not enough data
7.8
259
Analytics
Not enough data
8.8
213
Not enough data
8.7
193
Not enough data
8.4
155
Not enough data
7.5
128
Customization
Not enough data
8.4
156
Not enough data
7.5
116
Not enough data
8.1
115
Not enough data
8.0
122
Generative AI
Not enough data
8.1
93
Not enough data
8.1
92
Agentic AI - Experience Management
Not enough data
6.8
11
Not enough data
Feature Not Available
Not enough data
5.9
11
Not enough data
6.7
11
7.8
51
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
7.7
51
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Not enough data
8.6
347
Onboarding Setup
Not enough data
8.9
305
Not enough data
8.6
292
Not enough data
8.6
273
Project Tracking
Not enough data
8.8
279
Not enough data
8.6
267
Not enough data
8.5
263
Not enough data
8.8
310
Not enough data
8.7
270
Customer Engagement
Not enough data
8.4
261
Not enough data
8.8
284
Not enough data
8.2
242
Not enough data
8.8
280
Not enough data
8.6
269
9.3
15
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
8.2
8
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
51
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
8.2
129
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
ChurnZero
ChurnZero
Agentforce Marketing (formerly Salesforce Marketing Cloud) and ChurnZero are categorized as Customer Journey Mapping and Customer Journey Analytics
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
28.6%
Mid-Market(51-1000 emp.)
48.2%
Enterprise(> 1000 emp.)
23.2%
ChurnZero
ChurnZero
Small-Business(50 or fewer emp.)
28.2%
Mid-Market(51-1000 emp.)
63.3%
Enterprise(> 1000 emp.)
8.6%
Reviewers' Industry
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
ChurnZero
ChurnZero
Computer Software
36.8%
Information Technology and Services
16.3%
Marketing and Advertising
5.0%
Computer & Network Security
3.7%
Education Management
2.3%
Other
35.9%
Alternatives
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing (formerly Salesforce Marketing Cloud) Alternatives
Dotdigital
Dotdigital
Add Dotdigital
Bloomreach
Bloomreach
Add Bloomreach
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud...
Add SAP Engagement Cloud (formerly SAP Emarsys)
HubSpot Marketing Hub
HubSpot Marketing Hub
Add HubSpot Marketing Hub
ChurnZero
ChurnZero Alternatives
Totango
Totango
Add Totango
Custify
Custify
Add Custify
Planhat
Planhat
Add Planhat
Catalyst
Catalyst
Add Catalyst
Discussions
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Agentforce Marketing (formerly Salesforce Marketing Cloud) Discussions
Is Salesforce an ESP?
3 Comments
SUBHRA M.
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SUBHRA M.
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement: 1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SUBHRA M.
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does: 1....Read more
ChurnZero
ChurnZero Discussions
Does ChurnZero have a Customer Success blog?
2 Comments
Official Response from ChurnZero
Yes, we do. We publish new content at least once a week. Please find our blog here- https://churnzero.net/blog/Read more
What other products does ChurnZero integrate with?
1 Comment
Official Response from ChurnZero
ChurnZero's list of partner integrations is continually growing. Please see the current list here. https://churnzero.net/#integrations Read more
Are you hiring?
1 Comment
Official Response from ChurnZero
Yes, ChurnZero is hiring. Please check out our current job openings here. https://churnzero.net/careers/Read more