# Choozle vs Viant Technology Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Choozle excels in user experience, with many users highlighting its **user-friendly platform** and effective targeting capabilities. Reviewers appreciate the platform's ability to track campaign performance through unique geographical and behavioral analytics.
- **Users say** that Viant Technology offers a more robust overall performance, particularly in campaign optimization and reporting features. Many find the **intuitive interface** and the ability to track performance by publisher to be significant advantages, making it easier to identify the most efficient channels.
- **According to verified reviews** , Choozle's support team is frequently praised for their **helpfulness and collaboration**. Users mention that the team provides valuable insights and strategic recommendations, which enhances the overall experience of managing campaigns.
- **Reviewers mention** that Viant Technology shines in its **onboarding process** , with many users noting that the initial setup was straightforward and quick. This ease of setup is a big plus for teams looking to get started without extensive delays.
- **G2 reviewers highlight** that while Choozle has a strong focus on small businesses, Viant Technology is more favored by mid-market companies, indicating a broader appeal for those looking for advanced features and scalability in their advertising efforts.
- **Users report** that both platforms have their strengths, but Viant Technology's overall G2 Score reflects a higher level of satisfaction among users, particularly in areas like **campaign performance insights** and **cross-channel capabilities** , which are crucial for advertisers focused on ROI.



| | Choozle | Viant Technology | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 211 | 310 | 
| **Largest Market Segment** | Small-Business (72.3% of reviews) | Mid-Market (40.5% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Choozle

Pros:
- Audience Targeting (2 reviews)
- Campaign Management (2 reviews)

Cons:
- Insufficient Training (2 reviews)
- Account Issues (1 reviews)

### Viant Technology

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Reporting (5 reviews)
- Reporting Limitations (5 reviews)

---
## Ratings Comparison
| Rating | Choozle | Viant Technology | 
|---|---|---|
  | **Meets Requirements** | 8.3 (174 reviews) | 8.2 (255 reviews) | 
  | **Ease of Use** | 8.2 (174 reviews) | 8.0 (261 reviews) | 
  | **Ease of Setup** | 8.0 (127 reviews) | 8.0 (153 reviews) | 
  | **Ease of Admin** | 8.2 (125 reviews) | 8.1 (129 reviews) | 
  | **Quality of Support** | 8.9 (175 reviews) | 9.0 (248 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (124 reviews) | 9.0 (137 reviews) | 
  | **Product Direction (% positive)** | 8.2 (164 reviews) | 8.4 (248 reviews) | 

---
## Pricing

### Choozle

#### Entry-Level Pricing

Plan: All of the essentials in one price.

Price: Contact Us

Description: We have various pricing models that gain you access to Choozle's digital advertising software platform, unlimited advertiser accounts, powerful analytics and dashboard reporting, access to 60-plus premium third-party data providers, and personal support & online learning.

Key Features:
- EVERYTHING-YOU-NEED PLATFORM: Gain access to all the online media buying platforms you need regardless of of your spend, and tools to access omnichannel marketing needs. One tool to rule them all.
- HIGH-TOUCH PARTNERSHIP: We are experts on helping you choose the right way to allocate your resources, place your media in all the right channels against the right audiences and measure your progress. We are your support squad.
- EASY & INTUITIVE: From goal setting and campaign creation, to targeting, bidding, optimizing and reporting, our platform is easy and intuitive. 

[Learn more about Choozle](https://www.g2.com/products/choozle/reviews)

#### Free Trial

No

### Viant Technology

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | 7.9/10 | 160 |
| **Viant Technology** | 7.9/10 | 211 |

#### Channel Functionality

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Display Functionality** | 8.5 (141 reviews) | 8.3 (161 reviews) | 

#### Platform Interoperability

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.5 (86 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.6 (143 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.4 (142 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.2 (137 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | Feature Not Available | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.3 (119 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (110 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (100 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (116 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.5 (135 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.5 (117 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.8 (86 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.0 (66 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (60 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Targeting** | 8.4 (139 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.3 (126 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (127 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.1 (122 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.0 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.5 (105 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.3 (121 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (133 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.5 (96 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | Feature Not Available | 7.7 (128 reviews) | 
| **Workflow Capability** | Feature Not Available | 7.8 (128 reviews) | 
| **Internationalization** | 7.9 (65 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.2 (108 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | 8.1/10 | 159 |
| **Viant Technology** | 8.0/10 | 199 |

#### Platform Interoperability

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.3 (53 reviews) | 

#### Mobile Functionality

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Mobile Functionality** | 8.6 (86 reviews) | 8.3 (101 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.6 (143 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.4 (142 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.2 (137 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | Feature Not Available | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.3 (119 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (110 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (100 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (116 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.5 (135 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.5 (117 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.8 (86 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.0 (66 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (60 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Targeting** | 8.4 (139 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.3 (126 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (127 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.1 (122 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Mobile

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Mobile Tracking** | 8.1 (61 reviews) | 7.9 (89 reviews) | 
| **In-App Ads** | 8.0 (66 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (60 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Platform

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.0 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.5 (105 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.3 (121 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (133 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.5 (96 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | Feature Not Available | 7.7 (128 reviews) | 
| **Workflow Capability** | Feature Not Available | 7.8 (128 reviews) | 
| **Internationalization** | 7.9 (65 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.2 (108 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | 8.2/10 | 158 |
| **Viant Technology** | 8.0/10 | 206 |

#### Platform Interoperability

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 7.5 (72 reviews) | 

#### Video Functionality

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Video Functionality** | 8.4 (68 reviews) | 8.4 (131 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.6 (143 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.4 (142 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.2 (137 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | Feature Not Available | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.3 (119 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (110 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (100 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (116 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.5 (135 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.5 (117 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.8 (86 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.0 (66 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (60 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Targeting** | 8.4 (139 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.3 (126 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (127 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.1 (122 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Platform

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.0 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.5 (105 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.3 (121 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (133 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.5 (96 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | Feature Not Available | 7.7 (128 reviews) | 
| **Workflow Capability** | Feature Not Available | 7.8 (128 reviews) | 
| **Internationalization** | 7.9 (65 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.2 (108 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | 7.3/10 | 13 |
| **Viant Technology** | N/A | N/A |

#### Audiences

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Audience Insights** | 8.1 (12 reviews) | Not enough data | 
| **Influencer Identification** | Feature Not Available | Not enough data | 
| **Buyer Personas** | Feature Not Available | Not enough data | 
| **Segmentation** | 8.3 (9 reviews) | Not enough data | 

#### Data Analysis

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Network Analysis** | Feature Not Available | Not enough data | 
| **Dashboards** | 6.5 (12 reviews) | Not enough data | 
| **Visualizations** | 6.7 (10 reviews) | Not enough data | 
| **Advanced Filtering** | 6.3 (10 reviews) | Not enough data | 

#### Administration

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Marketing Integrations** | 6.7 (8 reviews) | Not enough data | 
| **Ad Integrations** | 7.6 (9 reviews) | Not enough data | 
| **Data Exporting** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | 8.5/10 | 11 |
| **Viant Technology** | N/A | N/A |

#### Platform Basics

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Cross-Device Advertising** | 8.7 (9 reviews) | Not enough data | 
| **Audio Ad Formats** | 9.2 (8 reviews) | Not enough data | 
| **Programmatic Audio** | 9.1 (9 reviews) | Not enough data | 
| **Audience Targeting** | 8.8 (10 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Performance Monitoring** | 8.5 (10 reviews) | Not enough data | 
| **Reporting Dashboards** | 8.3 (10 reviews) | Not enough data | 
| **Dashboard Exports** | 8.3 (10 reviews) | Not enough data | 
| **Music Genre Reporting** | 6.9 (8 reviews) | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | 7.9/10 | 157 |
| **Viant Technology** | 7.9/10 | 219 |

#### Demand Side Platforms

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.3 (15 reviews) | 8.4 (140 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Campaign Dashboard** | 7.6 (143 reviews) ✓ Verified | 8.1 (149 reviews) | 
| **Campaign Optimization** | 7.4 (142 reviews) ✓ Verified | 7.9 (151 reviews) | 
| **Reach** | 8.2 (137 reviews) ✓ Verified | 8.1 (146 reviews) | 
| **Bulk Editing** | Feature Not Available | 7.5 (139 reviews) | 
| **Batch Uploading** | 7.3 (119 reviews) ✓ Verified | 7.6 (131 reviews) | 
| **Brand Safety** | 7.8 (110 reviews) ✓ Verified | 8.2 (143 reviews) | 
| **Fraud Protection** | 7.8 (100 reviews) ✓ Verified | 8.1 (137 reviews) | 
| **Frequency Capping** | 8.5 (116 reviews) ✓ Verified | 8.3 (144 reviews) | 
| **Budget Pacing** | 8.5 (135 reviews) ✓ Verified | 8.1 (147 reviews) | 
| **Creative Optimization** | 7.5 (117 reviews) ✓ Verified | 7.7 (130 reviews) | 
| **Rich Media Capabilties** | 7.8 (86 reviews) ✓ Verified | 7.5 (117 reviews) | 
| **In-App Ads** | 8.0 (66 reviews) ✓ Verified | 7.6 (138 reviews) | 
| **Mobile Rich Media Capabilities** | 8.1 (60 reviews) ✓ Verified | 7.5 (130 reviews) | 

#### Targeting

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Targeting** | 8.4 (139 reviews) ✓ Verified | 8.5 (150 reviews) | 
| **Retargeting** | 8.3 (126 reviews) ✓ Verified | 8.2 (136 reviews) | 
| **Geo-Targeting** | 8.2 (127 reviews) ✓ Verified | 8.4 (145 reviews) | 
| **Contextual Targeting** | 8.1 (122 reviews) ✓ Verified | 8.1 (135 reviews) | 

#### Demand Side Platforms

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Machine Learning Optimization** | 7.5 (70 reviews) ✓ Verified | 7.7 (155 reviews) | 
| **Estimate and Projections** | 7.6 (75 reviews) ✓ Verified | 7.3 (160 reviews) | 
| **Cross-Device Capabilities** | 8.3 (73 reviews) ✓ Verified | 8.1 (163 reviews) | 

#### Platform

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **API / Integrations** | 7.0 (79 reviews) ✓ Verified | 7.4 (119 reviews) | 
| **Custom Reports** | 6.5 (105 reviews) ✓ Verified | 7.8 (142 reviews) | 
| **User, Role, and Access Management** | 8.3 (121 reviews) ✓ Verified | 8.2 (142 reviews) | 
| **Performance and Reliability** | 8.0 (133 reviews) ✓ Verified | 7.9 (146 reviews) | 
| **Enterprise Scalability** | 7.5 (96 reviews) ✓ Verified | 8.0 (123 reviews) | 
| **Customization** | Feature Not Available | 7.7 (128 reviews) | 
| **Workflow Capability** | Feature Not Available | 7.8 (128 reviews) | 
| **Internationalization** | 7.9 (65 reviews) ✓ Verified | 7.5 (103 reviews) | 
| **Notifications** | 7.2 (108 reviews) ✓ Verified | 7.3 (121 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | N/A | N/A |
| **Viant Technology** | 8.4/10 | 19 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 8.6 (18 reviews) | 
| **Ad Serving ** | Not enough data | 8.6 (18 reviews) | 
| **Streaming Capabilites** | Not enough data | 8.2 (18 reviews) | 
| **Performance Analytics** | Not enough data | 8.2 (19 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.4 (19 reviews) | 
| **Campaign Dashboard** | Not enough data | 8.3 (18 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Choozle** | N/A | N/A |
| **Viant Technology** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Choozle | Viant Technology | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Choozle (2):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to Viant Technology (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Choozle | Viant Technology | 
|---|---|---|
| **Small-Business** | 72.3% | 39.2% | 
| **Mid-Market** | 21.5% | 40.5% | 
| **Enterprise** | 6.2% | 20.4% | 

### By Industry

#### Choozle

- **Marketing and Advertising:** 49.7%
- **Financial Services:** 4.6%
- **Real Estate:** 3.6%
- **Computer Software:** 3.1%
- **Automotive:** 2.6%
- **Hospital & Health Care:** 2.6%
- **Health, Wellness and Fitness:** 2.1%
- **Online Media:** 2.1%
- **Information Technology and Services:** 2.1%
- **Consumer Services:** 2.1%
- **Other:** 25.6%

#### Viant Technology

- **Marketing and Advertising:** 61.8%
- **Online Media:** 4.3%
- **Consumer Goods:** 3.0%
- **Leisure, Travel & Tourism:** 2.6%
- **Automotive:** 2.3%
- **Food & Beverages:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Pharmaceuticals:** 2.0%
- **Entertainment:** 1.6%
- **Retail:** 1.6%
- **Other:** 16.1%

---
## Alternatives

### Alternatives to Choozle

- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (180 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)

### Alternatives to Viant Technology

- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (180 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) — 4.5/5 stars (154 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)

---
## Top Discussions

### Choozle

- Title: [Interaction details](https://www.g2.com/discussions/7594-interaction-details) — 2 comments, 1 upvote
  > **Top comment:** "Hey there, 

1. What are monthly fees for your product and what plans are provided?
 $99/month for unlimited advertiser accounts

2. Does your soft provide..."
- Title: [What are Choozle Insights CRM Data Packages?](https://www.g2.com/discussions/what-are-choozle-insights-crm-data-packages) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Pulling from over 7,500 data segments, powered by many of the world's premier data providers, Choozle profiles your site visitors and CRM list data. Data..."
- Title: [What is Choozle used for?](https://www.g2.com/discussions/what-is-choozle-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Through partnerships with the Trade Desk and Amazon Ads, the media that’s run through the Choozle platform is programmatically powered by the best DSPs that..."
- Title: [Can choozle provide reach as a part of their campaign analytics?](https://www.g2.com/discussions/34132-can-choozle-provide-reach-as-a-part-of-their-campaign-analytics) — 1 comment
  > **Top comment:** "Yes, campaign analytics are quite robust and certainly include reach. "
- Title: [Choozle - Insights into pricing needed!](https://www.g2.com/discussions/32770-choozle-insights-into-pricing-needed) — 1 comment, 1 upvote
  > **Top comment:** "I don't work for Choozle, but I use the platform often.  

To my knowledge, they don't do tiered pricing. From how it seems is they upcharge the media..."

### Viant Technology

- Title: [Is Adelphic a DSP?](https://www.g2.com/discussions/is-adelphic-a-dsp) — 2 comments
  > **Top comment:** "Yes it is xd."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/choozle-vs-viant-technology-llc-viant-technology)