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Compare Choozle, Simpli.fi, and MediaMath TerminalOne Marketing OS™

Pricing

 
All of the essentials in one price.
$99.00
per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Choozle
All of the essentials in one price.
$99.00per month
Free Trial Unavailable
Simpli.fi
Free Trial Unavailable
MediaMath TerminalOne Marketing OS™
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
6.9
7.6
Ease of Use
Ease of Use
7.9
7.8
7.4
Ease of Setup
Ease of Setup
8.0
5.0
7.4
Ease of Admin
Ease of Admin
8.2
5.2
7.6
Quality of Support
Quality of Support
9.0
7.6
8.0
Ease of Doing Business With
Ease of Doing Business With
8.8
5.8
8.2
Product Direction (% positive)
Product Direction (% positive)
8.2
6.1
8.0
Meets Requirements
Choozle
8.3
Simpli.fi
6.9
MediaMath TerminalOne Marketing OS™
7.6
Ease of Use
Choozle
7.9
Simpli.fi
7.8
MediaMath TerminalOne Marketing OS™
7.4
Ease of Setup
Choozle
8.0
Simpli.fi
5.0
MediaMath TerminalOne Marketing OS™
7.4
Ease of Admin
Choozle
8.2
Simpli.fi
5.2
MediaMath TerminalOne Marketing OS™
7.6
Quality of Support
Choozle
9.0
Simpli.fi
7.6
MediaMath TerminalOne Marketing OS™
8.0
Ease of Doing Business With
Choozle
8.8
Simpli.fi
5.8
MediaMath TerminalOne Marketing OS™
8.2
Product Direction (% positive)
Choozle
8.2
Simpli.fi
6.1
MediaMath TerminalOne Marketing OS™
8.0

Features

Channel Functionality
Display Functionality
Choozle
8.2
Simpli.fi
7.7
MediaMath TerminalOne Marketing OS™
8.2
Mobile Functionality
Mobile Functionality
Choozle
8.2
Simpli.fi
8.1
MediaMath TerminalOne Marketing OS™
7.3
DSP Functionality
DSP Functionality
Choozle
8.0
Simpli.fi
6.9
MediaMath TerminalOne Marketing OS™
8.0
Campaign Management
Campaign Dashboard
Choozle
7.1
Simpli.fi
7.6
MediaMath TerminalOne Marketing OS™
7.9
Campaign Optimization
Choozle
6.6
Simpli.fi
7.6
MediaMath TerminalOne Marketing OS™
7.8
Reach
Choozle
7.9
Simpli.fi
7.4
MediaMath TerminalOne Marketing OS™
8.1
Bulk Editing
Choozle
5.9
Simpli.fi
5.6
MediaMath TerminalOne Marketing OS™
6.6
Batch Uploading
Choozle
6.0
Simpli.fi
5.0
MediaMath TerminalOne Marketing OS™
7.1
Brand Safety
Choozle
7.1
Simpli.fi
6.1
MediaMath TerminalOne Marketing OS™
7.5
Fraud Protection
Choozle
7.1
Simpli.fi
6.6
MediaMath TerminalOne Marketing OS™
7.1
Frequency Capping
Choozle
8.4
Simpli.fi
7.6
MediaMath TerminalOne Marketing OS™
7.9
Budget Pacing
Choozle
8.0
Simpli.fi
7.8
MediaMath TerminalOne Marketing OS™
7.9
Creative Optimization
Choozle
6.9
Simpli.fi
7.8
MediaMath TerminalOne Marketing OS™
7.2
Rich Media Capabilties
Choozle
7.4
Simpli.fi
8.0
MediaMath TerminalOne Marketing OS™
7.1
In-App Ads
Choozle
7.9
Simpli.fi
8.5
MediaMath TerminalOne Marketing OS™
7.3
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
MediaMath TerminalOne Marketing OS™
7.1
Targeting
Targeting
Choozle
8.3
Simpli.fi
8.7
MediaMath TerminalOne Marketing OS™
8.2
Retargeting
Choozle
7.8
Simpli.fi
8.5
MediaMath TerminalOne Marketing OS™
8.4
Geo-Targeting
Choozle
7.8
Simpli.fi
8.6
MediaMath TerminalOne Marketing OS™
8.0
Contextual Targeting
Choozle
7.9
Simpli.fi
8.7
MediaMath TerminalOne Marketing OS™
7.9
Mobile
Mobile Tracking
Choozle
7.6
Simpli.fi
8.2
MediaMath TerminalOne Marketing OS™
7.1
In-App Ads
Choozle
7.9
Simpli.fi
8.5
MediaMath TerminalOne Marketing OS™
7.3
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
MediaMath TerminalOne Marketing OS™
7.1
Demand Side Platforms
Machine Learning Optimization
Choozle
7.3
Simpli.fi
5.2
MediaMath TerminalOne Marketing OS™
8.0
Estimate and Projections
Choozle
7.3
Simpli.fi
3.8
MediaMath TerminalOne Marketing OS™
6.7
Ad Serving Capabilities
Choozle
7.8
Simpli.fi
5.2
MediaMath TerminalOne Marketing OS™
7.1
Cross-Device Capabilities
Choozle
7.7
Simpli.fi
4.8
MediaMath TerminalOne Marketing OS™
6.6
Platform
API / Integrations
Choozle
6.2
Simpli.fi
5.8
MediaMath TerminalOne Marketing OS™
7.2
Custom Reports
Choozle
5.6
Simpli.fi
6.6
MediaMath TerminalOne Marketing OS™
7.1
User, Role, and Access Management
Choozle
8.0
Simpli.fi
6.8
MediaMath TerminalOne Marketing OS™
8.0
Performance and Reliability
Choozle
7.7
Simpli.fi
7.1
MediaMath TerminalOne Marketing OS™
7.5
Enterprise Scalability
Choozle
7.1
Simpli.fi
6.5
MediaMath TerminalOne Marketing OS™
7.6
Customization
Choozle
6.5
Simpli.fi
7.3
MediaMath TerminalOne Marketing OS™
7.0
Workflow Capability
Choozle
Not enough data available
Simpli.fi
7.3
MediaMath TerminalOne Marketing OS™
6.9
Internationalization
Choozle
7.7
Simpli.fi
6.2
MediaMath TerminalOne Marketing OS™
7.6
Notifications
Choozle
6.7
Simpli.fi
5.6
MediaMath TerminalOne Marketing OS™
6.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
69.2%
55.6%
27.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.6%
44.4%
51.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
5.1%
0%
20.8%
Choozle
Small-Business
69.2%
Mid-Market
25.6%
Enterprise
5.1%
Simpli.fi
Small-Business
55.6%
Mid-Market
44.4%
Enterprise
0%
MediaMath TerminalOne Marketing OS™
Small-Business
27.4%
Mid-Market
51.9%
Enterprise
20.8%

Reviewers' Industry

 
Marketing and Advertising
56.0%
Marketing and Advertising
54.5%
Marketing and Advertising
63.4%
 
Health, Wellness and Fitness
4.3%
Telecommunications
13.6%
Internet
17.9%
 
Construction
3.4%
Media Production
9.1%
Publishing
2.7%
 
Computer Software
3.4%
Internet
9.1%
Information Technology and Services
2.7%
 
Publishing
2.6%
Publishing
4.5%
Insurance
1.8%
 
Other
30.2%
Other
9.1%
Other
11.6%
Choozle
Marketing and Advertising
56.0%
Health, Wellness and Fitness
4.3%
Construction
3.4%
Computer Software
3.4%
Publishing
2.6%
Other
30.2%
Simpli.fi
Marketing and Advertising
54.5%
Telecommunications
13.6%
Media Production
9.1%
Internet
9.1%
Publishing
4.5%
Other
9.1%
MediaMath TerminalOne Marketing OS™
Marketing and Advertising
63.4%
Internet
17.9%
Publishing
2.7%
Information Technology and Services
2.7%
Insurance
1.8%
Other
11.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Max S.
Agency in Marketing and Advertising

I found the sheer amount of data and segments available to be incredible. They pull from numerous data providers in order to build powerful custom lists.

G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

G2 User in Marketing and Advertising

I think MediaMath was a stong licensed technology for our more DR focused client base. I think the Brain/ T1 Operating System sets this paltform apart from others in the space. Other key differentatiors; DCO once of the first to offer across Facebook...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

I'm not sure Choozle is the right product if your goal is driving conversions or leads from a digital campaign. We have never had much success with meeting a conversion or cost per conversion goal from Choozle campaigns. Conversion tracking functionality is...

G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

Sammy A.
User in Internet

I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...

 
Choozle
Most Helpful Favorable Review
Max S.
Agency in Marketing and Advertising

I found the sheer amount of data and segments available to be incredible. They pull from numerous data providers in order to build powerful custom lists.

Most Helpful Critical Review
G2 User in Marketing and Advertising

I'm not sure Choozle is the right product if your goal is driving conversions or leads from a digital campaign. We have never had much success with meeting a conversion or cost per conversion goal from Choozle campaigns. Conversion tracking functionality is...

Simpli.fi
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

MediaMath TerminalOne Marketing OS™
Most Helpful Favorable Review
G2 User in Marketing and Advertising

I think MediaMath was a stong licensed technology for our more DR focused client base. I think the Brain/ T1 Operating System sets this paltform apart from others in the space. Other key differentatiors; DCO once of the first to offer across Facebook...

Most Helpful Critical Review
Sammy A.
User in Internet

I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...

Screenshots

 
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No screenshots provided
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Simpli.fi
No screenshots provided
MediaMath TerminalOne Marketing OS™

Videos

 
No videos providedNo videos provided
Choozle
Simpli.fi
No videos provided
MediaMath TerminalOne Marketing OS™
No videos provided

Downloads

 No downloads providedNo downloads provided
Simpli.fi
No downloads provided
MediaMath TerminalOne Marketing OS™
No downloads provided
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