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Compare Choozle, Simpli.fi, and Google Marketing Platform

Pricing

 
All of the essentials in one price.
$99.00
per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Choozle
All of the essentials in one price.
$99.00per month
Free Trial Unavailable
Simpli.fi
Free Trial Unavailable
Google Marketing Platform
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
6.9
8.5
Ease of Use
Ease of Use
7.9
7.8
7.8
Ease of Setup
Ease of Setup
8.0
5.0
7.2
Ease of Admin
Ease of Admin
8.2
5.2
7.6
Quality of Support
Quality of Support
9.0
7.6
6.7
Ease of Doing Business With
Ease of Doing Business With
8.8
5.8
7.4
Product Direction (% positive)
Product Direction (% positive)
8.2
6.1
8.0
Meets Requirements
Choozle
8.3
Simpli.fi
6.9
Google Marketing Platform
8.5
Ease of Use
Choozle
7.9
Simpli.fi
7.8
Google Marketing Platform
7.8
Ease of Setup
Choozle
8.0
Simpli.fi
5.0
Google Marketing Platform
7.2
Ease of Admin
Choozle
8.2
Simpli.fi
5.2
Google Marketing Platform
7.6
Quality of Support
Choozle
9.0
Simpli.fi
7.6
Google Marketing Platform
6.7
Ease of Doing Business With
Choozle
8.8
Simpli.fi
5.8
Google Marketing Platform
7.4
Product Direction (% positive)
Choozle
8.2
Simpli.fi
6.1
Google Marketing Platform
8.0

Features

Channel Functionality
Display Functionality
Choozle
8.2
Simpli.fi
7.7
Google Marketing Platform
8.4
Mobile Functionality
Mobile Functionality
Choozle
8.2
Simpli.fi
8.1
Google Marketing Platform
7.7
DSP Functionality
DSP Functionality
Choozle
8.0
Simpli.fi
6.9
Google Marketing Platform
8.3
Campaign Management
Campaign Dashboard
Choozle
7.1
Simpli.fi
7.6
Google Marketing Platform
8.2
Campaign Optimization
Choozle
6.6
Simpli.fi
7.6
Google Marketing Platform
8.0
Reach
Choozle
7.9
Simpli.fi
7.4
Google Marketing Platform
8.2
Bulk Editing
Choozle
5.9
Simpli.fi
5.6
Google Marketing Platform
7.7
Batch Uploading
Choozle
6.0
Simpli.fi
5.0
Google Marketing Platform
7.9
Brand Safety
Choozle
7.1
Simpli.fi
6.1
Google Marketing Platform
7.7
Fraud Protection
Choozle
7.1
Simpli.fi
6.6
Google Marketing Platform
7.4
Frequency Capping
Choozle
8.4
Simpli.fi
7.6
Google Marketing Platform
8.4
Budget Pacing
Choozle
8.0
Simpli.fi
7.8
Google Marketing Platform
8.0
Creative Optimization
Choozle
6.9
Simpli.fi
7.8
Google Marketing Platform
7.6
Rich Media Capabilties
Choozle
7.4
Simpli.fi
8.0
Google Marketing Platform
7.8
In-App Ads
Choozle
7.9
Simpli.fi
8.5
Google Marketing Platform
6.6
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
Google Marketing Platform
7.5
Targeting
Targeting
Choozle
8.3
Simpli.fi
8.7
Google Marketing Platform
8.4
Retargeting
Choozle
7.8
Simpli.fi
8.5
Google Marketing Platform
8.3
Geo-Targeting
Choozle
7.8
Simpli.fi
8.6
Google Marketing Platform
8.2
Contextual Targeting
Choozle
7.9
Simpli.fi
8.7
Google Marketing Platform
8.0
Mobile
Mobile Tracking
Choozle
7.6
Simpli.fi
8.2
Google Marketing Platform
7.7
In-App Ads
Choozle
7.9
Simpli.fi
8.5
Google Marketing Platform
6.6
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
Google Marketing Platform
7.5
Demand Side Platforms
Machine Learning Optimization
Choozle
7.3
Simpli.fi
5.2
Google Marketing Platform
8.1
Estimate and Projections
Choozle
7.3
Simpli.fi
3.8
Google Marketing Platform
7.5
Ad Serving Capabilities
Choozle
7.8
Simpli.fi
5.2
Google Marketing Platform
8.1
Cross-Device Capabilities
Choozle
7.7
Simpli.fi
4.8
Google Marketing Platform
7.4
Platform
API / Integrations
Choozle
6.2
Simpli.fi
5.8
Google Marketing Platform
7.9
Custom Reports
Choozle
5.6
Simpli.fi
6.6
Google Marketing Platform
8.1
User, Role, and Access Management
Choozle
8.0
Simpli.fi
6.8
Google Marketing Platform
8.3
Performance and Reliability
Choozle
7.7
Simpli.fi
7.1
Google Marketing Platform
8.4
Enterprise Scalability
Choozle
7.1
Simpli.fi
6.5
Google Marketing Platform
8.4
Customization
Choozle
6.5
Simpli.fi
7.3
Google Marketing Platform
7.6
Workflow Capability
Choozle
Not enough data available
Simpli.fi
7.3
Google Marketing Platform
7.8
Internationalization
Choozle
7.7
Simpli.fi
6.2
Google Marketing Platform
7.9
Notifications
Choozle
6.7
Simpli.fi
5.6
Google Marketing Platform
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
69.2%
55.6%
21.8%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.6%
44.4%
48.9%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
5.1%
0%
29.3%
Choozle
Small-Business
69.2%
Mid-Market
25.6%
Enterprise
5.1%
Simpli.fi
Small-Business
55.6%
Mid-Market
44.4%
Enterprise
0%
Google Marketing Platform
Small-Business
21.8%
Mid-Market
48.9%
Enterprise
29.3%

Reviewers' Industry

 
Marketing and Advertising
56.0%
Marketing and Advertising
54.5%
Marketing and Advertising
57.4%
 
Health, Wellness and Fitness
4.3%
Telecommunications
13.6%
Internet
7.9%
 
Construction
3.4%
Media Production
9.1%
Computer Software
5.5%
 
Computer Software
3.4%
Internet
9.1%
Retail
2.7%
 
Publishing
2.6%
Publishing
4.5%
Sports
2.4%
 
Other
30.2%
Other
9.1%
Other
24.0%
Choozle
Marketing and Advertising
56.0%
Health, Wellness and Fitness
4.3%
Construction
3.4%
Computer Software
3.4%
Publishing
2.6%
Other
30.2%
Simpli.fi
Marketing and Advertising
54.5%
Telecommunications
13.6%
Media Production
9.1%
Internet
9.1%
Publishing
4.5%
Other
9.1%
Google Marketing Platform
Marketing and Advertising
57.4%
Internet
7.9%
Computer Software
5.5%
Retail
2.7%
Sports
2.4%
Other
24.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Max S.
Agency in Marketing and Advertising

I found the sheer amount of data and segments available to be incredible. They pull from numerous data providers in order to build powerful custom lists.

G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

Eitan R.
Administrator in Marketing and Advertising

Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...

Most Helpful Critical Review
Most Helpful Critical Review
James V.
User in Information Technology and Services

That you need to pay so much more money for Insights detailed performance information to help optimize your audiences.

G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

G2 User in Marketing and Advertising

In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...

 
Choozle
Most Helpful Favorable Review
Max S.
Agency in Marketing and Advertising

I found the sheer amount of data and segments available to be incredible. They pull from numerous data providers in order to build powerful custom lists.

Most Helpful Critical Review
James V.
User in Information Technology and Services

That you need to pay so much more money for Insights detailed performance information to help optimize your audiences.

Simpli.fi
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Administrator in Marketing and Advertising

Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...

Most Helpful Critical Review
G2 User in Marketing and Advertising

In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...

Screenshots

 
1 of 4
2 of 4
3 of 4
4 of 4
No screenshots provided
1 of 2
2 of 2
Simpli.fi
No screenshots provided
Google Marketing Platform

Videos

 
No videos providedNo videos provided
Choozle
Simpli.fi
No videos provided
Google Marketing Platform
No videos provided

Downloads

 No downloads providedNo downloads provided
Simpli.fi
No downloads provided
Google Marketing Platform
No downloads provided
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