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Compare Choozle, Simpli.fi, and Basis

Pricing

 
All of the essentials in one price.
$99.00
per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Choozle
All of the essentials in one price.
$99.00per month
Free Trial Unavailable
Simpli.fi
Free Trial Unavailable
Basis
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
6.9
8.5
Ease of Use
Ease of Use
7.9
7.8
8.3
Ease of Setup
Ease of Setup
8.0
5.0
8.0
Ease of Admin
Ease of Admin
8.2
5.2
8.2
Quality of Support
Quality of Support
9.0
7.6
9.4
Ease of Doing Business With
Ease of Doing Business With
8.8
5.8
9.2
Product Direction (% positive)
Product Direction (% positive)
8.2
6.1
9.3
Meets Requirements
Choozle
8.3
Simpli.fi
6.9
Basis
8.5
Ease of Use
Choozle
7.9
Simpli.fi
7.8
Basis
8.3
Ease of Setup
Choozle
8.0
Simpli.fi
5.0
Basis
8.0
Ease of Admin
Choozle
8.2
Simpli.fi
5.2
Basis
8.2
Quality of Support
Choozle
9.0
Simpli.fi
7.6
Basis
9.4
Ease of Doing Business With
Choozle
8.8
Simpli.fi
5.8
Basis
9.2
Product Direction (% positive)
Choozle
8.2
Simpli.fi
6.1
Basis
9.3

Features

Channel Functionality
Display Functionality
Choozle
8.2
Simpli.fi
7.7
Basis
Not enough data available
Mobile Functionality
Mobile Functionality
Choozle
8.2
Simpli.fi
8.1
Basis
Not enough data available
DSP Functionality
DSP Functionality
Choozle
8.0
Simpli.fi
6.9
Basis
8.5
Campaign Management
Campaign Dashboard
Choozle
7.1
Simpli.fi
7.6
Basis
8.2
Campaign Optimization
Choozle
6.6
Simpli.fi
7.6
Basis
8.2
Reach
Choozle
7.9
Simpli.fi
7.4
Basis
8.5
Bulk Editing
Choozle
5.9
Simpli.fi
5.6
Basis
7.4
Batch Uploading
Choozle
6.0
Simpli.fi
5.0
Basis
7.8
Brand Safety
Choozle
7.1
Simpli.fi
6.1
Basis
8.4
Fraud Protection
Choozle
7.1
Simpli.fi
6.6
Basis
8.2
Frequency Capping
Choozle
8.4
Simpli.fi
7.6
Basis
8.7
Budget Pacing
Choozle
8.0
Simpli.fi
7.8
Basis
8.3
Creative Optimization
Choozle
6.9
Simpli.fi
7.8
Basis
7.9
Rich Media Capabilties
Choozle
7.4
Simpli.fi
8.0
Basis
8.2
In-App Ads
Choozle
7.9
Simpli.fi
8.5
Basis
Not enough data available
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
Basis
Not enough data available
Targeting
Targeting
Choozle
8.3
Simpli.fi
8.7
Basis
8.7
Retargeting
Choozle
7.8
Simpli.fi
8.5
Basis
8.8
Geo-Targeting
Choozle
7.8
Simpli.fi
8.6
Basis
8.5
Contextual Targeting
Choozle
7.9
Simpli.fi
8.7
Basis
8.1
Mobile
Mobile Tracking
Choozle
7.6
Simpli.fi
8.2
Basis
Not enough data available
In-App Ads
Choozle
7.9
Simpli.fi
8.5
Basis
Not enough data available
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
Basis
Not enough data available
Demand Side Platforms
Machine Learning Optimization
Choozle
7.3
Simpli.fi
5.2
Basis
7.1
Estimate and Projections
Choozle
7.3
Simpli.fi
3.8
Basis
6.6
Ad Serving Capabilities
Choozle
7.8
Simpli.fi
5.2
Basis
8.4
Cross-Device Capabilities
Choozle
7.7
Simpli.fi
4.8
Basis
8.4
Platform
API / Integrations
Choozle
6.2
Simpli.fi
5.8
Basis
7.0
Custom Reports
Choozle
5.6
Simpli.fi
6.6
Basis
7.2
User, Role, and Access Management
Choozle
8.0
Simpli.fi
6.8
Basis
8.2
Performance and Reliability
Choozle
7.7
Simpli.fi
7.1
Basis
8.6
Enterprise Scalability
Choozle
7.1
Simpli.fi
6.5
Basis
8.3
Customization
Choozle
6.5
Simpli.fi
7.3
Basis
8.1
Workflow Capability
Choozle
Not enough data available
Simpli.fi
7.3
Basis
8.2
Internationalization
Choozle
7.7
Simpli.fi
6.2
Basis
8.4
Notifications
Choozle
6.7
Simpli.fi
5.6
Basis
7.2

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
69.2%
55.6%
59.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.6%
44.4%
29.8%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
5.1%
0%
10.5%
Choozle
Small-Business
69.2%
Mid-Market
25.6%
Enterprise
5.1%
Simpli.fi
Small-Business
55.6%
Mid-Market
44.4%
Enterprise
0%
Basis
Small-Business
59.7%
Mid-Market
29.8%
Enterprise
10.5%

Reviewers' Industry

 
Marketing and Advertising
56.0%
Marketing and Advertising
54.5%
Marketing and Advertising
55.9%
 
Health, Wellness and Fitness
4.3%
Telecommunications
13.6%
Newspapers
6.9%
 
Construction
3.4%
Media Production
9.1%
Political Organization
4.8%
 
Computer Software
3.4%
Internet
9.1%
Broadcast Media
4.1%
 
Publishing
2.6%
Publishing
4.5%
Publishing
3.4%
 
Other
30.2%
Other
9.1%
Other
24.8%
Choozle
Marketing and Advertising
56.0%
Health, Wellness and Fitness
4.3%
Construction
3.4%
Computer Software
3.4%
Publishing
2.6%
Other
30.2%
Simpli.fi
Marketing and Advertising
54.5%
Telecommunications
13.6%
Media Production
9.1%
Internet
9.1%
Publishing
4.5%
Other
9.1%
Basis
Marketing and Advertising
55.9%
Newspapers
6.9%
Political Organization
4.8%
Broadcast Media
4.1%
Publishing
3.4%
Other
24.8%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Max S.
Agency in Marketing and Advertising

I found the sheer amount of data and segments available to be incredible. They pull from numerous data providers in order to build powerful custom lists.

G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

Aimee T.
Administrator in Publishing

What I like the most about Centro is the company attitude. Centro cares about their customers and does their best to go the extra mile.

Most Helpful Critical Review
Most Helpful Critical Review
James V.
User in Information Technology and Services

That you need to pay so much more money for Insights detailed performance information to help optimize your audiences.

G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

G2 User

Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc .

 
Choozle
Most Helpful Favorable Review
Max S.
Agency in Marketing and Advertising

I found the sheer amount of data and segments available to be incredible. They pull from numerous data providers in order to build powerful custom lists.

Most Helpful Critical Review
James V.
User in Information Technology and Services

That you need to pay so much more money for Insights detailed performance information to help optimize your audiences.

Simpli.fi
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

Basis
Most Helpful Favorable Review
Aimee T.
Administrator in Publishing

What I like the most about Centro is the company attitude. Centro cares about their customers and does their best to go the extra mile.

Most Helpful Critical Review
G2 User

Integration capabilities and the lack thereof for certain programs such as DashThis, Google, etc .

Screenshots

 
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No screenshots provided
1 of 5
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Simpli.fi
No screenshots provided

Videos

 
No videos providedNo videos provided
Choozle
Simpli.fi
No videos provided
Basis
No videos provided
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