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Compare Choozle, Simpli.fi, and AdRoll

Pricing

 
All of the essentials in one price.
$99.00
per month
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
Choozle
All of the essentials in one price.
$99.00per month
Free Trial Unavailable
Simpli.fi
Free Trial Unavailable
AdRoll
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
6.9
7.8
Ease of Use
Ease of Use
7.9
7.8
8.1
Ease of Setup
Ease of Setup
8.0
5.0
7.9
Ease of Admin
Ease of Admin
8.2
5.2
7.8
Quality of Support
Quality of Support
9.0
7.6
7.4
Ease of Doing Business With
Ease of Doing Business With
8.8
5.8
7.7
Product Direction (% positive)
Product Direction (% positive)
8.2
6.1
6.5
Meets Requirements
Choozle
8.3
Simpli.fi
6.9
AdRoll
7.8
Ease of Use
Choozle
7.9
Simpli.fi
7.8
AdRoll
8.1
Ease of Setup
Choozle
8.0
Simpli.fi
5.0
AdRoll
7.9
Ease of Admin
Choozle
8.2
Simpli.fi
5.2
AdRoll
7.8
Quality of Support
Choozle
9.0
Simpli.fi
7.6
AdRoll
7.4
Ease of Doing Business With
Choozle
8.8
Simpli.fi
5.8
AdRoll
7.7
Product Direction (% positive)
Choozle
8.2
Simpli.fi
6.1
AdRoll
6.5

Features

Channel Functionality
Display Functionality
Choozle
8.2
Simpli.fi
7.7
AdRoll
8.1
Mobile Functionality
Mobile Functionality
Choozle
8.2
Simpli.fi
8.1
AdRoll
7.9
Campaign Management
Campaign Dashboard
Choozle
7.1
Simpli.fi
7.6
AdRoll
7.9
Campaign Optimization
Choozle
6.6
Simpli.fi
7.6
AdRoll
7.3
Reach
Choozle
7.9
Simpli.fi
7.4
AdRoll
7.9
Bulk Editing
Choozle
5.9
Simpli.fi
5.6
AdRoll
6.6
Batch Uploading
Choozle
6.0
Simpli.fi
5.0
AdRoll
7.3
Brand Safety
Choozle
7.1
Simpli.fi
6.1
AdRoll
7.5
Fraud Protection
Choozle
7.1
Simpli.fi
6.6
AdRoll
7.5
Frequency Capping
Choozle
8.4
Simpli.fi
7.6
AdRoll
7.4
Budget Pacing
Choozle
8.0
Simpli.fi
7.8
AdRoll
7.8
Creative Optimization
Choozle
6.9
Simpli.fi
7.8
AdRoll
7.4
Rich Media Capabilties
Choozle
7.4
Simpli.fi
8.0
AdRoll
7.2
In-App Ads
Choozle
7.9
Simpli.fi
8.5
AdRoll
7.9
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
AdRoll
7.9
Targeting
Targeting
Choozle
8.3
Simpli.fi
8.7
AdRoll
7.7
Retargeting
Choozle
7.8
Simpli.fi
8.5
AdRoll
8.4
Geo-Targeting
Choozle
7.8
Simpli.fi
8.6
AdRoll
7.7
Contextual Targeting
Choozle
7.9
Simpli.fi
8.7
AdRoll
7.4
Mobile
Mobile Tracking
Choozle
7.6
Simpli.fi
8.2
AdRoll
7.9
In-App Ads
Choozle
7.9
Simpli.fi
8.5
AdRoll
7.9
Mobile Rich Media Capabilities
Choozle
7.7
Simpli.fi
8.3
AdRoll
7.9
Platform
API / Integrations
Choozle
6.2
Simpli.fi
5.8
AdRoll
7.4
Custom Reports
Choozle
5.6
Simpli.fi
6.6
AdRoll
6.8
User, Role, and Access Management
Choozle
8.0
Simpli.fi
6.8
AdRoll
7.8
Performance and Reliability
Choozle
7.7
Simpli.fi
7.1
AdRoll
7.8
Enterprise Scalability
Choozle
7.1
Simpli.fi
6.5
AdRoll
7.7
Customization
Choozle
6.5
Simpli.fi
7.3
AdRoll
7.2
Workflow Capability
Choozle
Not enough data available
Simpli.fi
7.3
AdRoll
7.2
Internationalization
Choozle
7.7
Simpli.fi
6.2
AdRoll
7.5
Notifications
Choozle
6.7
Simpli.fi
5.6
AdRoll
7.4

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
69.2%
55.6%
51.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
25.6%
44.4%
36.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
5.1%
0%
12.4%
Choozle
Small-Business
69.2%
Mid-Market
25.6%
Enterprise
5.1%
Simpli.fi
Small-Business
55.6%
Mid-Market
44.4%
Enterprise
0%
AdRoll
Small-Business
51.0%
Mid-Market
36.6%
Enterprise
12.4%

Reviewers' Industry

 
Marketing and Advertising
56.0%
Marketing and Advertising
54.5%
Marketing and Advertising
29.8%
 
Health, Wellness and Fitness
4.3%
Telecommunications
13.6%
Computer Software
11.4%
 
Construction
3.4%
Media Production
9.1%
Internet
7.5%
 
Computer Software
3.4%
Internet
9.1%
Information Technology and Services
6.8%
 
Publishing
2.6%
Publishing
4.5%
Retail
2.3%
 
Other
30.2%
Other
9.1%
Other
42.1%
Choozle
Marketing and Advertising
56.0%
Health, Wellness and Fitness
4.3%
Construction
3.4%
Computer Software
3.4%
Publishing
2.6%
Other
30.2%
Simpli.fi
Marketing and Advertising
54.5%
Telecommunications
13.6%
Media Production
9.1%
Internet
9.1%
Publishing
4.5%
Other
9.1%
AdRoll
Marketing and Advertising
29.8%
Computer Software
11.4%
Internet
7.5%
Information Technology and Services
6.8%
Retail
2.3%
Other
42.1%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Marco V.
Agency in Marketing and Advertising

I loved the simple and clean interface. Everything about the platform seems intuitive. You can literally start a campaign in minutes and begin serving ads immediately..

G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

Adam P.
Administrator in Marketing and Advertising

I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User

Choozle can sometimes feel like a flood of information without a great deal of information about how to leverage that information for the best results. Choosing your audience can sometimes feel like shooting in the dark, hoping that your media reach will be...

G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

G2 User in Retail

Very poor ROAS for both view through conversions and direct conversions. Default conversion windows are deceptively broad. The interface was clunky and not intuitive at all, very difficult to roll up different campaigns and see performance.

 
Choozle
Most Helpful Favorable Review
Marco V.
Agency in Marketing and Advertising

I loved the simple and clean interface. Everything about the platform seems intuitive. You can literally start a campaign in minutes and begin serving ads immediately..

Most Helpful Critical Review
G2 User

Choozle can sometimes feel like a flood of information without a great deal of information about how to leverage that information for the best results. Choosing your audience can sometimes feel like shooting in the dark, hoping that your media reach will be...

Simpli.fi
Most Helpful Favorable Review
G2 User in Marketing and Advertising

Simpli.fi offered a transparency and straight forward approach to cross-channel inventory that no other programmatic partners could match. For clients who are very digital savvy, it was very helpful to work with Simpli.fi to create and target custom...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Horrible inventory quality issues on display. You will end up spending a lot of money on fraudulent sites/impressions

AdRoll
Most Helpful Favorable Review
Adam P.
Administrator in Marketing and Advertising

I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...

Most Helpful Critical Review
G2 User in Retail

Very poor ROAS for both view through conversions and direct conversions. Default conversion windows are deceptively broad. The interface was clunky and not intuitive at all, very difficult to roll up different campaigns and see performance.

Screenshots

 
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No screenshots provided
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Simpli.fi
No screenshots provided

Videos

 
No videos providedNo videos provided
Choozle
Simpli.fi
No videos provided
AdRoll
No videos provided

Downloads

 No downloads providedNo downloads provided
Simpli.fi
No downloads provided
AdRoll
No downloads provided
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