# Extu vs Salesforce Partner Cloud (formerly Salesforce PRM) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Partner Cloud excels in providing a centralized partner portal, which allows users to access essential resources like deal registration and training materials all in one place. This organization enhances collaboration and security, making it easier for partners to find what they need without unnecessary complications. - **Users say** that Extu stands out for its automated marketing capabilities, with features like OneAffiniti that handle much of the work for users. This automation is particularly appealing for small businesses looking to engage customers effortlessly, as it allows for simultaneous posting of content across platforms like LinkedIn. - **Reviewers mention** that Salesforce Partner Cloud's familiar interface, being part of the Salesforce ecosystem, contributes to a smoother user experience. Many users appreciate how intuitive the platform is, which can significantly reduce the learning curve for new partners. - **According to verified reviews** , Extu is praised for its variety of marketing content, which keeps customers engaged and helps maintain a consistent presence online. Users find the post-ready content to be a hassle-free solution for their marketing needs, making it a strong choice for businesses focused on content marketing. - **G2 reviewers highlight** that while Salesforce Partner Cloud has a robust feature set, some users have noted challenges in matching specific workflow needs, indicating that customization may require additional effort. This could be a consideration for businesses with unique processes. - **Users report** that Extu's ease of setup and administration is a significant advantage, with many finding the onboarding process straightforward and user-friendly. This is particularly beneficial for small businesses that may not have extensive IT resources to dedicate to software implementation. | | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Star Rating** | 4.7 out of 5 | 4.4 out of 5 | | **Total Reviews** | 112 | 275 | | **Largest Market Segment** | Small-Business (91.4% of reviews) | Mid-Market (44.2% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Extu Pros: - Content Management (3 reviews) - Communication (1 reviews) ### Salesforce Partner Cloud (formerly Salesforce PRM) Pros: - Partner Management (72 reviews) - Ease of Use (33 reviews) Cons: - Complex Setup (26 reviews) - Learning Curve (25 reviews) --- ## Ratings Comparison | Rating | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Meets Requirements** | 9.2 (60 reviews) | 8.8 (134 reviews) | | **Ease of Use** | 9.4 (60 reviews) | 8.5 (230 reviews) | | **Ease of Setup** | 9.5 (37 reviews) | 8.3 (182 reviews) | | **Ease of Admin** | 9.5 (35 reviews) | 8.8 (40 reviews) | | **Quality of Support** | 9.5 (56 reviews) | 8.4 (125 reviews) | | **Has the product been a good partner in doing business?** | 9.6 (37 reviews) | 8.8 (39 reviews) | | **Product Direction (% positive)** | 7.8 (43 reviews) | 8.9 (133 reviews) | --- ## Pricing ### Extu #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Salesforce Partner Cloud (formerly Salesforce PRM) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Partner Relationship Management (PRM) | Product | Score | Reviews | |---|---|---| | **Extu** | N/A | N/A | | **Salesforce Partner Cloud (formerly Salesforce PRM)** | 8.2/10 | 103 | #### Control | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Role-Based Permissions** | Not enough data | 8.3 (96 reviews) ✓ Verified | | **Opportunity Management** | Not enough data | 8.4 (94 reviews) ✓ Verified | | **Recognized Escalation** | Not enough data | 8.1 (93 reviews) ✓ Verified | #### Platform - Partner Relationship Management (PRM) | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Individual Portals** | Not enough data | 8.3 (93 reviews) ✓ Verified | | **Content Repository** | Not enough data | 8.0 (92 reviews) ✓ Verified | | **Revenue Tracking** | Not enough data | Not enough data | | **Cross-System Integration** | Not enough data | Not enough data | | **Workflow Automation & Notifications** | Not enough data | Not enough data | | **Onboarding, Training & Certifications** | Not enough data | Not enough data | | **Payouts & Global Compliance** | Not enough data | Not enough data | | **Partner Discovery & Recruitment** | Not enough data | Not enough data | | **Incentive Management** | Not enough data | Not enough data | | **Recognized Escalation** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Marketing Tools** | Not enough data | Not enough data | | **Deal Management** | Not enough data | Not enough data | #### Agentic AI - Partner Relationship Management (PRM) | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Autonomous Task Execution** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### Through-Channel Marketing | Product | Score | Reviews | |---|---|---| | **Extu** | 8.7/10 | 35 | | **Salesforce Partner Cloud (formerly Salesforce PRM)** | N/A | N/A | #### Platform Basics | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Lead Management** | 9.0 (27 reviews) | Not enough data | | **Content Management** | 8.7 (31 reviews) | Not enough data | | **Group and User Management** | 9.2 (23 reviews) | Not enough data | #### Campaign Execution | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Email Marketing** | 8.9 (9 reviews) | Not enough data | | **Search Marketing** | 8.9 (19 reviews) | Not enough data | | **Web Syndication Management** | 8.8 (17 reviews) | Not enough data | | **Social Media Management** | 8.7 (25 reviews) | Not enough data | | **Events** | Not enough data | Not enough data | | **Microsite Management** | 8.3 (13 reviews) | Not enough data | #### Agentic AI - Secure Email Gateway | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | #### Reporting | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Campaign Performance** | 8.9 (28 reviews) | Not enough data | | **Partner Performance** | 8.9 (20 reviews) | Not enough data | | **Fund Tracking** | 7.2 (9 reviews) | Not enough data | #### Additional Features | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Partner Engagement** | 9.0 (15 reviews) | Not enough data | ### Employee Recognition | Product | Score | Reviews | |---|---|---| | **Extu** | N/A | N/A | | **Salesforce Partner Cloud (formerly Salesforce PRM)** | N/A | N/A | #### Platform Basics | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | #### Platform Content | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Automation** | Not enough data | Not enough data | | **File Sharing** | Not enough data | Not enough data | | **Content Library** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Integrations** | Not enough data | Not enough data | | **Mobility** | Not enough data | Not enough data | | **Corporate Discounts** | Not enough data | Not enough data | | **Employee Engagement** | Not enough data | Not enough data | | **Rewards** | Not enough data | Not enough data | ### Rewards and Incentives | Product | Score | Reviews | |---|---|---| | **Extu** | N/A | N/A | | **Salesforce Partner Cloud (formerly Salesforce PRM)** | N/A | N/A | #### Rewards & Incentives | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Reward Catalog** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | | **Bulk Ordering** | Not enough data | Not enough data | | **Budget Management** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | | **Analytics & Reporting** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Reward API** | Not enough data | Not enough data | #### Agentic AI - Rewards and Incentives | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Partner Ecosystem Platforms | Product | Score | Reviews | |---|---|---| | **Extu** | N/A | N/A | | **Salesforce Partner Cloud (formerly Salesforce PRM)** | N/A | N/A | #### Account Mapping | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Common overlaps** | Not enough data | Not enough data | | **Mapping Segmentation** | Not enough data | Not enough data | | **Account Mapping Playbook** | Not enough data | Not enough data | #### Partner Discovery | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Competitive Discovery** | Not enough data | Not enough data | | **Social media discovery** | Not enough data | Not enough data | | **Content-Based Discovery** | Not enough data | Not enough data | #### Partner Collaboration | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Brand Messaging** | Not enough data | Not enough data | | **Offer Management** | Not enough data | Not enough data | | **Catalog Management** | Not enough data | Not enough data | #### Analytics | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Conversion Tracking** | Not enough data | Not enough data | | **Customer value tracking** | Not enough data | Not enough data | | **ROI Measurement** | Not enough data | Not enough data | #### Integrations | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Data warehouse Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Account-Based Marketing Software Integration** | Not enough data | Not enough data | ### Channel Incentives Management (CIM) | Product | Score | Reviews | |---|---|---| | **Extu** | N/A | N/A | | **Salesforce Partner Cloud (formerly Salesforce PRM)** | N/A | N/A | #### Incentives Management | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Analytics/Reporting** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | | **Gamification** | Not enough data | Not enough data | | **Design & Creation** | Not enough data | Not enough data | #### Incentive Types | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Rewards** | Not enough data | Not enough data | | **SPIFs** | Not enough data | Not enough data | | **Discounts** | Not enough data | Not enough data | | **MDF Management** | Not enough data | Not enough data | | **Rebate Management** | Not enough data | Not enough data | | **Other Incentive Programs** | Not enough data | Not enough data | ### Talent Management | Product | Score | Reviews | |---|---|---| | **Extu** | N/A | N/A | | **Salesforce Partner Cloud (formerly Salesforce PRM)** | N/A | N/A | #### Generative AI | Feature | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Channel Incentives Management (CIM) Software](https://www.g2.com/categories/channel-incentives-management-cim) **Unique to Extu (3):** [Through-Channel Marketing Software](https://www.g2.com/categories/through-channel-marketing), [Employee Recognition Software](https://www.g2.com/categories/employee-recognition), [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives) **Unique to Salesforce Partner Cloud (formerly Salesforce PRM) (2):** [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm), [Partner Ecosystem Platforms Software](https://www.g2.com/categories/partner-ecosystem-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Extu | Salesforce Partner Cloud (formerly Salesforce PRM) | |---|---|---| | **Small-Business** | 91.4% | 26.2% | | **Mid-Market** | 6.7% | 44.2% | | **Enterprise** | 1.9% | 29.6% | ### By Industry #### Extu - **Information Technology and Services:** 46.2% - **Computer Hardware:** 16.3% - **Computer & Network Security:** 14.4% - **Computer Networking:** 7.7% - **Marketing and Advertising:** 1.9% - **Hospital & Health Care:** 1.9% - **Higher Education:** 1.9% - **Business Supplies and Equipment:** 1.0% - **Computer Software:** 1.0% - **Consumer Electronics:** 1.0% - **Other:** 6.7% #### Salesforce Partner Cloud (formerly Salesforce PRM) - **Information Technology and Services:** 15.4% - **Computer Software:** 10.8% - **Financial Services:** 7.7% - **Consulting:** 3.5% - **Hospital & Health Care:** 3.5% - **Non-Profit Organization Management:** 3.5% - **Accounting:** 3.1% - **Education Management:** 3.1% - **Manufacturing:** 2.7% - **Telecommunications:** 2.7% - **Other:** 44.2% --- ## Alternatives ### Alternatives to Extu - [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews) — 4.4/5 stars (503 reviews) - [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (723 reviews) - [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) — 4.5/5 stars (560 reviews) - [Channelscaler](https://www.g2.com/products/channelscaler/reviews) — 4.4/5 stars (453 reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews) - [Achievers](https://www.g2.com/products/achievers/reviews) — 4.6/5 stars (9596 reviews) - [Nectar](https://www.g2.com/products/nectar/reviews) — 4.7/5 stars (8565 reviews) - [Awardco](https://www.g2.com/products/awardco/reviews) — 4.9/5 stars (6167 reviews) - [Guusto](https://www.g2.com/products/guusto/reviews) — 4.9/5 stars (5794 reviews) - [Motivosity](https://www.g2.com/products/motivosity/reviews) — 4.7/5 stars (3570 reviews) ### Alternatives to Salesforce Partner Cloud (formerly Salesforce PRM) - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (926 reviews) - [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (723 reviews) - [Impartner PRM](https://www.g2.com/products/impartner-prm/reviews) — 4.5/5 stars (560 reviews) - [Channelscaler](https://www.g2.com/products/channelscaler/reviews) — 4.4/5 stars (453 reviews) - [Unifyr](https://www.g2.com/products/unifyr-unifyr/reviews) — 4.4/5 stars (503 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2365 reviews) - [Magentrix PRM](https://www.g2.com/products/magentrix-prm/reviews) — 4.6/5 stars (126 reviews) - [Crossbeam](https://www.g2.com/products/crossbeam/reviews) — 4.8/5 stars (407 reviews) - [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews) - [Channeltivity](https://www.g2.com/products/channeltivity/reviews) — 4.7/5 stars (56 reviews) --- ## Top Discussions ### Extu No discussions available for this product. ### Salesforce Partner Cloud (formerly Salesforce PRM) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/extu-vs-salesforce-partner-cloud-formerly-salesforce-prm)