Link copied to clipboard

# ChangeTower vs Crayon Comparison - What are their main differences?

Share
[
Export
](/compare/changetower/crayon-crayon/export.csv)

ChangeTowerCrayon[+ Add Product](#)

Reviews

**ChangeTower** [

4.6/5(19)

](https://www.g2.com/products/changetower/reviews#reviews)

**Crayon** [

4.6/5(385)

](https://www.g2.com/products/crayon-crayon/reviews#reviews)

Pricing

**ChangeTower**
Free Trial

**Free** · Free

**Crayon**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**ChangeTower**
Not enough reviews yet

**Crayon**
1 month

Based on 10 responses

Return on Investment

**ChangeTower**
Not enough reviews yet

**Crayon**
14 months

Based on 55 responses

Perceived Cost

**ChangeTower**
Not enough reviews yet

**Crayon**
$$$$$

Average Discount

**ChangeTower**
Not enough reviews yet

**Crayon**
11%

 ![ChangeTower](https://images.g2crowd.com/uploads/product/hd_favicon/7181fb1c28b8e87f3255661408e48123/changetower.svg "ChangeTower")

 ![Crayon](https://images.g2crowd.com/uploads/product/hd_favicon/ea1ddb496a86222b3aac733c371d9f9a/crayon-crayon.svg "Crayon")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

Pros & Cons

**ChangeTower**
[
Monitoring (8)
](https://www.g2.com/products/changetower/reviews?filters%5Bsentiment_snippet%5D=1948534&qs=pros-and-cons#reviews)[
Change Detection (6)
](https://www.g2.com/products/changetower/reviews?filters%5Bsentiment_snippet%5D=1998772&qs=pros-and-cons#reviews)[
Alert Issues (2)
](https://www.g2.com/products/changetower/reviews?filters%5Bsentiment_snippet%5D=2240302&qs=pros-and-cons#reviews)[
False Alerts (2)
](https://www.g2.com/products/changetower/reviews?filters%5Bsentiment_snippet%5D=1975993&qs=pros-and-cons#reviews)

**Crayon**
[
Competitor Analysis (3)
](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641274&qs=pros-and-cons#reviews)[
Communication (2)
](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1641825&qs=pros-and-cons#reviews)[
Poor Integration (1)
](https://www.g2.com/products/crayon-crayon/reviews?filters%5Bsentiment_snippet%5D=1642023&qs=pros-and-cons#reviews)

Screenshots

**ChangeTower**
 ![ChangeTower screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1761813/image__1_.png)

**Crayon**
 ![Crayon screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/125180/IntelPro-categories.png)

Ratings

Meets Requirements

**ChangeTower**

9.1

9.118

**Crayon**

8.8

8.8262

Ease of Use

**ChangeTower**

9.0

9.018

**Crayon**

9.0

9.0265

Ease of Setup

**ChangeTower**

9.0

9.018

**Crayon**

9.1

9.1139

Ease of Admin

**ChangeTower**

9.7

9.75

**Crayon**

9.2

9.2145

Quality of Support

**ChangeTower**

9.5

9.514

**Crayon**

9.6

9.6231

Has the product been a good partner in doing business?

**ChangeTower**
Not enough data

**Crayon**

9.7

9.7144

Product Direction (% positive)

**ChangeTower**

8.1

8.118

**Crayon**

8.8

8.8242

Features

Website Screenshot[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

9.2

9

Not enough data

Tracking

Competition Tracking

9.8(won by default)

9

Not enough data

Trend Tracking

9.8(won by default)

9

Not enough data

SEO Tracking

8.9(won by default)

9

Not enough data

Bug Tracking

8.5(won by default)

8

Not enough data

Content Use Case

Brand Content

9.0(won by default)

7

Not enough data

Thumbnails

9.2(won by default)

8

Not enough data

Compliance

9.6(won by default)

8

Not enough data

Screenshot Tools

Screenshot Editor

8.1(won by default)

7

Not enough data

Comparative Analysis

10.0(won by default)

7

Not enough data

Competitive Intelligence[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

8.6

189

Platform Basics

Centralized Platform

Not enough data

9.1(won by default)

179

Web Tracking

Not enough data

9.2(won by default)

168

Activity Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Agentic AI - Competitive Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Platform Data

Product Details

Not enough data

8.7(won by default)

167

Customer Feedback & Reviews

Not enough data

8.8(won by default)

154

Channel Acquisition

Not enough data

7.5(won by default)

111

Platform Content 

Battlecards

Not enough data

9.1(won by default)

173

Platform Reporting

Customizable Dashboard

Not enough data

8.6(won by default)

158

Benchmark Reporting

Not enough data

7.8(won by default)

117

Multiple Data Sources

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Additional Functionality

Real-Time Data

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Real Time Comparisons

Not enough data

Not enough data

Website Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Cost Analysis

Not enough data

Not enough data

Custom Pricing Rules

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Repricing engine

Not enough data

Not enough data

Scenario Planning

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Market Data Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Pricing Analytics

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Price List Management

Not enough data

Not enough data

Automatic Adjustments

Not enough data

Not enough data

Predictive Pricing Models

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

8.6

93

Data collection

Natural Language Processing (NLP)

Not enough data

8.1(won by default)

45

|

Verified

Data Sources

Not enough data

8.7(won by default)

65

|

Verified

Custom Research Sources

Not enough data

8.8(won by default)

61

|

Verified

Lead Enrichment

Not enough data

8.1(won by default)

38

|

Verified

Advanced Data Collection

Not enough data

8.4(won by default)

49

|

Verified

Segment Trending

Web

Not enough data

9.3(won by default)

69

|

Verified

Social

Not enough data

9.0(won by default)

69

|

Verified

Benchmarks

Not enough data

8.0(won by default)

54

|

Verified

Finance 

Not enough data

7.8(won by default)

38

Analysis

Custom Dashboards

Not enough data

8.4(won by default)

58

|

Verified

Reports

Not enough data

8.5(won by default)

57

|

Verified

Integrations

Not enough data

8.7(won by default)

56

|

Verified

Platform

Search

Not enough data

8.9(won by default)

71

|

Verified

User, Role, And Access Management

Not enough data

9.1(won by default)

67

|

Verified

Mobile User Support

Not enough data

8.1(won by default)

29

|

Verified

Alerts

Not enough data

9.1(won by default)

73

|

Verified

Collaboration

Not enough data

8.9(won by default)

71

|

Verified

Compliance

Not enough data

9.0(won by default)

43

Agentic AI - Market Intelligence

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Media Monitoring[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Media Channels

Broadcast Media

Not enough data

Not enough data

Print Media

Not enough data

Not enough data

Online Media

Not enough data

Not enough data

Geographic Coverage

Local Media

Not enough data

Not enough data

National Media

Not enough data

Not enough data

International Media

Not enough data

Not enough data

Reporting

Keyword Targeting

Not enough data

Not enough data

Custom Feeds and Alerts

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

Dashboards

Not enough data

Not enough data

Agentic AI - Media Monitoring

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Press Release Builder

Not enough data

Not enough data

API

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Press Monitoring

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Media Monitoring

Not enough data

Not enough data

Auto Update

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Website Change Monitoring[Hide 4 FeaturesShow 4 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Website Change Monitoring

Autonomous Task Execution

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![ChangeTower](https://images.g2crowd.com/uploads/product/hd_favicon/7181fb1c28b8e87f3255661408e48123/changetower.svg "ChangeTower")](https://www.g2.com/products/changetower/reviews)

ChangeTower

Small-Business(50 or fewer emp.)

52.6%

Mid-Market(51-1000 emp.)

31.6%

Enterprise(\> 1000 emp.)

15.8%

[![Crayon](https://images.g2crowd.com/uploads/product/hd_favicon/ea1ddb496a86222b3aac733c371d9f9a/crayon-crayon.svg "Crayon")](https://www.g2.com/products/crayon-crayon/reviews)

Crayon

Small-Business(50 or fewer emp.)

8.4%

Mid-Market(51-1000 emp.)

61.6%

Enterprise(\> 1000 emp.)

30.0%

Small-Business

(50 or fewer emp.)

52.6%

8.4%

Mid-Market

(51-1000 emp.)

31.6%

61.6%

Enterprise

(\> 1000 emp.)

15.8%

30.0%

Reviewers' Industry

[![ChangeTower](https://images.g2crowd.com/uploads/product/hd_favicon/7181fb1c28b8e87f3255661408e48123/changetower.svg "ChangeTower")](https://www.g2.com/products/changetower/reviews)
ChangeTower

Financial Services

15.8%

Computer Software

15.8%

Consulting

10.5%

Staffing and Recruiting

5.3%

Semiconductors

5.3%

Other

47.4%

[![Crayon](https://images.g2crowd.com/uploads/product/hd_favicon/ea1ddb496a86222b3aac733c371d9f9a/crayon-crayon.svg "Crayon")](https://www.g2.com/products/crayon-crayon/reviews)
Crayon

Computer Software

43.2%

Information Technology and Services

15.7%

Marketing and Advertising

6.5%

Computer & Network Security

5.0%

Financial Services

4.5%

Other

25.1%

Alternatives

**ChangeTower Alternatives**

 ![Visualping](https://images.g2crowd.com/uploads/product/hd_favicon/086e983efc85d23065fb8aae7d8ac11f/visualping.svg "Visualping")

[
Visualping
](/products/visualping/reviews)

 ![Klue](https://images.g2crowd.com/uploads/product/hd_favicon/d40b5e1e584abd18a91c5f09fb7ad8f7/klue.svg "Klue")

[
Klue
](/products/klue/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

**Crayon Alternatives**

 ![Klue](https://images.g2crowd.com/uploads/product/hd_favicon/d40b5e1e584abd18a91c5f09fb7ad8f7/klue.svg "Klue")

[
Klue
](/products/klue/reviews)

 ![Contify](https://images.g2crowd.com/uploads/product/hd_favicon/2b81cd9288d4595b1147d05b211c5fa2/contify.svg "Contify")

[
Contify
](/products/contify/reviews)

 ![Kompyte](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ecf256ff26fd552f7f25fea32d2bae38/kompyte.png "Kompyte")

[
Kompyte
](/products/kompyte/reviews)

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

## ChangeTower vs Crayon

- Reviewers felt that ChangeTower meets the needs of their business better than Crayon.
- When comparing quality of ongoing product support, reviewers felt that Crayon is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Crayon over ChangeTower.