# Certn, Veremark vs Xref Comparison | | Certn | Veremark | Xref | |---|---|---|---| | **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 4.6 out of 5 | | **Total Reviews** | 206 | 40 | 482 | | **Largest Market Segment** | Small-Business (46.9% of reviews) | Mid-Market (47.5% of reviews) | Mid-Market (45.4% of reviews) | | **Entry Level Price** | Starting at $29.99 1 Case With One-Time Purchase | No pricing available | $840.00 25 employee turnover cap Per Year | --- ## Top Pros & Cons ### Certn Pros: - Ease of Use (66 reviews) - Customer Support (25 reviews) Cons: - Lack of Detail (9 reviews) - Verification Issues (9 reviews) ### Veremark Pros: - Ease of Use (12 reviews) - Product Quality (9 reviews) Cons: - Process Delays (5 reviews) - Expensive (4 reviews) ### Xref Pros: - Ease of Use (39 reviews) - Speed (23 reviews) Cons: - Reporting Issues (9 reviews) - Intrusive Notifications (5 reviews) --- ## Ratings Comparison | Rating | Certn | Veremark | Xref | |---|---|---|---| | **Meets Requirements** | 9.4 (148 reviews) | 9.0 (37 reviews) | 9.3 (385 reviews) | | **Ease of Use** | 9.6 (155 reviews) | 9.0 (39 reviews) | 9.3 (407 reviews) | | **Ease of Setup** | 9.6 (106 reviews) | 9.1 (36 reviews) | 9.2 (209 reviews) | | **Ease of Admin** | 9.6 (108 reviews) | 9.2 (24 reviews) | 9.1 (202 reviews) | | **Quality of Support** | 9.2 (137 reviews) | 8.8 (36 reviews) | 9.3 (366 reviews) | | **Has the product been a good partner in doing business?** | 9.5 (108 reviews) | 9.3 (23 reviews) | 9.5 (199 reviews) | | **Product Direction (% positive)** | 9.5 (150 reviews) | 9.4 (36 reviews) | 9.3 (384 reviews) | --- ## Pricing ### Certn #### Entry-Level Pricing Plan: Essential Price: Starting at $29.99 1 Case With One-Time Purchase Description: Covers the essentials for roles that don’t touch sensitive systems or data. Best for support staff, junior, and seasonal hires, where speed, accuracy, and low friction matter most. Key Features: - Identity Verification - Canadian Criminal Record Check [Browse all 3 editions](https://www.g2.com/products/certn/pricing) #### Free Trial Yes ### Veremark #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Xref #### Entry-Level Pricing Plan: Starter Price: $840.00 25 employee turnover cap Per Year Description: Ideal for organisations with up to 75 employees and a typical employee turnover rate. Key Features: - All standard features plus - Automated Talent Pooling - Multi Language [Browse all 5 editions](https://www.g2.com/products/xref-xref/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Background Check | Product | Score | Reviews | |---|---|---| | **Certn** | 8.2/10 | 139 | | **Veremark** | 9.0/10 | 27 | | **Xref** | N/A | N/A | #### Background Check Administration | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Screening and Assessments** | 9.4 (128 reviews) | 9.4 (27 reviews) | Not enough data | | **Compliance** | 9.3 (124 reviews) | 9.4 (26 reviews) | Not enough data | | **Dashboard** | 9.1 (120 reviews) | 8.9 (26 reviews) | Not enough data | #### Background Check Data | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Real-Time Tracking** | 8.9 (117 reviews) | 8.7 (26 reviews) | Not enough data | | **Platform Search** | 8.6 (105 reviews) | 8.9 (26 reviews) | Not enough data | | **Alerts and Notifications** | 8.8 (113 reviews) | 8.7 (26 reviews) | Not enough data | #### Background Check Additional Functionality | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Integrations** | 8.2 (90 reviews) | 9.2 (23 reviews) | Not enough data | | **Mobility** | 8.7 (94 reviews) | 9.0 (24 reviews) | Not enough data | | **Messaging** | 8.4 (89 reviews) | 8.5 (24 reviews) | Not enough data | #### AI Insight Check - Background Check | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Insight Check** | 5.6 (8 reviews) | Not enough data | Not enough data | #### AI Investigation and Verification - Background Check | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Verification** | 5.6 (8 reviews) | Not enough data | Not enough data | ### Reference Check | Product | Score | Reviews | |---|---|---| | **Certn** | N/A | N/A | | **Veremark** | 8.5/10 | 10 | | **Xref** | 8.7/10 | 316 | #### Platform Content | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Templates** | Not enough data | 8.3 (10 reviews) | 8.5 (288 reviews) | | **Automated** | Not enough data | 8.2 (10 reviews) | 8.9 (290 reviews) | | **Reports** | Not enough data | 8.2 (10 reviews) | 8.6 (278 reviews) | #### Platform Basics | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Optimization** | Not enough data | 7.6 (9 reviews) | 8.8 (280 reviews) | | **Interoperability** | Not enough data | 7.8 (9 reviews) | 8.3 (241 reviews) | | **Performance** | Not enough data | 8.8 (10 reviews) | 9.1 (296 reviews) | #### Platform Additional Functionality | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Integrations** | Not enough data | 7.8 (9 reviews) | 8.2 (240 reviews) | | **Identity verification** | Not enough data | 9.7 (10 reviews) | 8.6 (264 reviews) | | **Fraud detection** | Not enough data | 8.8 (10 reviews) | 9.1 (283 reviews) | | **Custom branding** | Not enough data | 7.6 (9 reviews) | 8.6 (275 reviews) | #### Platform Data | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Visualization** | Not enough data | 8.2 (10 reviews) | 8.6 (277 reviews) | | **Security and Compliance** | Not enough data | 9.5 (10 reviews) | 9.0 (294 reviews) | | **Alerts and Notifications** | Not enough data | 8.7 (10 reviews) | 8.9 (301 reviews) | | **GDPR Compliant** | Not enough data | 9.3 (10 reviews) | 8.5 (231 reviews) | ### 360 Feedback Software | Product | Score | Reviews | |---|---|---| | **Certn** | N/A | N/A | | **Veremark** | N/A | N/A | | **Xref** | 7.9/10 | 16 | #### Performance reviews | Feature | Certn | Veremark | Xref | |---|---|---|---| | **customizable forms** | Not enough data | Not enough data | 7.4 (16 reviews) | | **360 reviews** | Not enough data | Not enough data | 8.9 (16 reviews) | #### Feedback | Feature | Certn | Veremark | Xref | |---|---|---|---| | **requesting feedback** | Not enough data | Not enough data | 7.5 (16 reviews) | | **continuous feedback** | Not enough data | Not enough data | 7.5 (16 reviews) | #### Data | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Dashboard and Reporting** | Not enough data | Not enough data | 8.5 (16 reviews) | | **Historical Analysis** | Not enough data | Not enough data | 8.0 (16 reviews) | ### Talent Management | Product | Score | Reviews | |---|---|---| | **Certn** | N/A | N/A | | **Veremark** | N/A | N/A | | **Xref** | N/A | N/A | #### Generative AI | Feature | Certn | Veremark | Xref | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### Recruiting | Product | Score | Reviews | |---|---|---| | **Certn** | N/A | N/A | | **Veremark** | N/A | N/A | | **Xref** | N/A | N/A | #### Generative AI | Feature | Certn | Veremark | Xref | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### Identity Verification | Product | Score | Reviews | |---|---|---| | **Certn** | N/A | N/A | | **Veremark** | N/A | N/A | | **Xref** | N/A | N/A | #### Identity Verification Functions - Identity Verification | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Multi-Method Verification** | Not enough data | Not enough data | Not enough data | | **AI Document Check** | Not enough data | Not enough data | Not enough data | | **Biometric Face Match** | Not enough data | Not enough data | Not enough data | | **Integration Options** | Not enough data | Not enough data | Not enough data | | **Workflow Orchestration** | Not enough data | Not enough data | Not enough data | #### Risk & Fraud Prevention - Identity Verification | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Liveness Detection** | Not enough data | Not enough data | Not enough data | | **AI Risk Scoring** | Not enough data | Not enough data | Not enough data | | **Document Forensics** | Not enough data | Not enough data | Not enough data | #### Compliance & Governance - Identity Verification | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Standards Compliance** | Not enough data | Not enough data | Not enough data | | **AML/PEP Screening** | Not enough data | Not enough data | Not enough data | | **Global Coverage** | Not enough data | Not enough data | Not enough data | ### Employee Engagement | Product | Score | Reviews | |---|---|---| | **Certn** | N/A | N/A | | **Veremark** | N/A | N/A | | **Xref** | 7.9/10 | 237 | #### Platform Basics | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Performance Benchmarking** | Not enough data | Not enough data | 7.8 (32 reviews) | | **Reporting & Dashboards** | Not enough data | Not enough data | 8.5 (32 reviews) | | **Interoperability** | Not enough data | Not enough data | 6.3 (29 reviews) | #### Platform Content | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Employee Pulse Surveys** | Not enough data | Not enough data | 8.5 (32 reviews) | | **Survey Customization** | Not enough data | Not enough data | 8.1 (33 reviews) | | **Goal and Challenge Creation** | Not enough data | Not enough data | 6.5 (10 reviews) | | **Science-based templates** | Not enough data | Not enough data | 8.1 (30 reviews) | #### Platform Additional Functionality | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Employee Segmenting** | Not enough data | Not enough data | 8.6 (33 reviews) | | **Goal and Challenge Creation** | Not enough data | Not enough data | 6.5 (10 reviews) | | **Peer Recognition** | Not enough data | Not enough data | 7.5 (8 reviews) | | **Social Feedback Portal** | Not enough data | Not enough data | 6.5 (8 reviews) | #### Platform | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Customization ** | Not enough data | Not enough data | 8.2 (211 reviews) | | **Integration APIs** | Not enough data | Not enough data | 8.0 (162 reviews) | | **Internationalization** | Not enough data | Not enough data | 8.2 (158 reviews) | | **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (204 reviews) | | **Performance** | Not enough data | Not enough data | 9.2 (221 reviews) | | **Mobility** | Not enough data | Not enough data | 8.8 (207 reviews) | | **Reporting** | Not enough data | Not enough data | 8.3 (194 reviews) | | **Dashboards** | Not enough data | Not enough data | 8.7 (213 reviews) | ### Pre-Employment Screening | Product | Score | Reviews | |---|---|---| | **Certn** | N/A | N/A | | **Veremark** | N/A | N/A | | **Xref** | 8.6/10 | 237 | #### Platform | Feature | Certn | Veremark | Xref | |---|---|---|---| | **Customization ** | Not enough data | Not enough data | 8.2 (211 reviews) | | **Integration APIs** | Not enough data | Not enough data | 8.0 (162 reviews) | | **Internationalization** | Not enough data | Not enough data | 8.2 (158 reviews) | | **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (204 reviews) | | **Performance** | Not enough data | Not enough data | 9.2 (221 reviews) | | **Mobility** | Not enough data | Not enough data | 8.8 (207 reviews) | | **Reporting** | Not enough data | Not enough data | 8.3 (194 reviews) | | **Dashboards** | Not enough data | Not enough data | 8.7 (213 reviews) | --- ## Categories **Shared Categories (1):** [Reference Check Software](https://www.g2.com/categories/reference-check) **Unique to Certn (1):** [Background Check Software](https://www.g2.com/categories/background-check) **Unique to Veremark (2):** [Identity Verification Software](https://www.g2.com/categories/identity-verification), [Background Check Software](https://www.g2.com/categories/background-check) **Unique to Xref (2):** [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [360 Feedback Software](https://www.g2.com/categories/360-feedback-software) --- ## Reviewer Demographics ### By Company Size | Segment | Certn | Veremark | Xref | |---|---|---|---| | **Small-Business** | 46.9% | 40.0% | 9.3% | | **Mid-Market** | 42.3% | 47.5% | 45.4% | | **Enterprise** | 10.7% | 12.5% | 45.2% | ### By Industry #### Certn - **Computer Software:** 15.3% - **Information Technology and Services:** 10.2% - **Staffing and Recruiting:** 9.7% - **Financial Services:** 5.6% - **Consumer Services:** 4.6% - **Transportation/Trucking/Railroad:** 4.1% - **Marketing and Advertising:** 4.1% - **Real Estate:** 4.1% - **Accounting:** 2.6% - **Construction:** 2.0% - **Other:** 37.8% #### Veremark - **Human Resources:** 22.5% - **Information Technology and Services:** 15.0% - **Financial Services:** 12.5% - **Architecture & Planning:** 5.0% - **Staffing and Recruiting:** 5.0% - **Computer Software:** 5.0% - **Banking:** 2.5% - **Computer & Network Security:** 2.5% - **Computer Networking:** 2.5% - **Consumer Services:** 2.5% - **Other:** 25.0% #### Xref - **Hospital & Health Care:** 11.4% - **Staffing and Recruiting:** 11.2% - **Non-Profit Organization Management:** 8.0% - **Information Technology and Services:** 4.9% - **Education Management:** 3.8% - **Higher Education:** 3.4% - **Insurance:** 3.0% - **Human Resources:** 3.0% - **Construction:** 3.0% - **Financial Services:** 3.0% - **Other:** 45.5% --- ## Alternatives ### Alternatives to Certn - [Checkr](https://www.g2.com/products/checkr/reviews) — 4.5/5 stars (399 reviews) - [VICTIG Background Checks](https://www.g2.com/products/victig-background-checks/reviews) — 4.7/5 stars (511 reviews) - [HireRight](https://www.g2.com/products/hireright/reviews) — 3.9/5 stars (179 reviews) - [GoodHire (a Checkr company)](https://www.g2.com/products/goodhire-a-checkr-company/reviews) — 4.6/5 stars (280 reviews) - [Zinc](https://www.g2.com/products/zinc-work/reviews) — 4.7/5 stars (179 reviews) - [Hireology](https://www.g2.com/products/hireology/reviews) — 4.5/5 stars (1362 reviews) - [RUN Powered by ADP](https://www.g2.com/products/run-powered-by-adp/reviews) — 4.6/5 stars (5711 reviews) - [Paycom](https://www.g2.com/products/paycom/reviews) — 4.5/5 stars (6494 reviews) - [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1702 reviews) - [HiPeople](https://www.g2.com/products/hipeople/reviews) — 4.6/5 stars (1066 reviews) ### Alternatives to Veremark - [Checkr](https://www.g2.com/products/checkr/reviews) — 4.5/5 stars (399 reviews) - [Zinc](https://www.g2.com/products/zinc-work/reviews) — 4.7/5 stars (179 reviews) - [VICTIG Background Checks](https://www.g2.com/products/victig-background-checks/reviews) — 4.7/5 stars (511 reviews) - [HiPeople](https://www.g2.com/products/hipeople/reviews) — 4.6/5 stars (1066 reviews) - [RUN Powered by ADP](https://www.g2.com/products/run-powered-by-adp/reviews) — 4.6/5 stars (5711 reviews) - [Paycom](https://www.g2.com/products/paycom/reviews) — 4.5/5 stars (6494 reviews) - [Paychex](https://www.g2.com/products/paychex/reviews) — 4.1/5 stars (1702 reviews) - [Hireology](https://www.g2.com/products/hireology/reviews) — 4.5/5 stars (1362 reviews) - [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews) - [GoodHire (a Checkr company)](https://www.g2.com/products/goodhire-a-checkr-company/reviews) — 4.6/5 stars (280 reviews) ### Alternatives to Xref - [VICTIG Background Checks](https://www.g2.com/products/victig-background-checks/reviews) — 4.7/5 stars (511 reviews) - [HiPeople](https://www.g2.com/products/hipeople/reviews) — 4.6/5 stars (1066 reviews) - [Checkr](https://www.g2.com/products/checkr/reviews) — 4.5/5 stars (399 reviews) - [UKG Pro](https://www.g2.com/products/ukg-pro/reviews) — 4.3/5 stars (2197 reviews) - [Qualtrics Employee Experience](https://www.g2.com/products/qualtrics-employee-experience/reviews) — 4.4/5 stars (462 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5202 reviews) - [Keka](https://www.g2.com/products/keka/reviews) — 4.5/5 stars (2014 reviews) - [15Five](https://www.g2.com/products/15five/reviews) — 4.6/5 stars (1905 reviews) - [Vantage Circle](https://www.g2.com/products/vantage-circle/reviews) — 4.7/5 stars (10889 reviews) - [Achievers](https://www.g2.com/products/achievers/reviews) — 4.6/5 stars (9594 reviews) --- ## Top Discussions ### Certn - Title: [How long does a Certn background check take?](https://www.g2.com/discussions/how-long-does-a-certn-background-check-take) — 2 comments > **Top comment:** "In my experience less than 24 hours depending on the time of day the request is submitted. Most often within a few hours." - Title: [What is Certn?](https://www.g2.com/discussions/what-is-certn) — 1 comment > **Top comment:** "Certn is a background check company that uses the RCMP and CPIC system to confirm criminal records, as well as credit and other useful background checks." - Title: [What does Certn do?](https://www.g2.com/discussions/what-does-certn-do) — 1 comment > **Top comment:** "Background, credit, reference and education verification software." - Title: [What is the best way to approach a candidate who cannot remember the dates of their criminal charges?](https://www.g2.com/discussions/50087-what-is-the-best-way-to-approach-a-candidate-who-cannot-remember-the-dates-of-their-criminal-charges) — 1 comment, 1 upvote > **Top comment:** "Hi Anthony, You are not alone on this one. I always recommend having candidates try their best and if dates don't line up our support team can help the..." ### Veremark No discussions available for this product. ### Xref - Title: [How is it possible to see if an employee has received and read an Xref invite?](https://www.g2.com/discussions/38814-how-is-it-possible-to-see-if-an-employee-has-received-and-read-an-xref-invite) — 2 comments, 1 upvote > **Top comment:** "I receive an email from Xref" - Title: [What is the best way to change a reference email that the "new hire" has submitted, in case they need support with that.](https://www.g2.com/discussions/34057-what-is-the-best-way-to-change-a-reference-email-that-the-new-hire-has-submitted-in-case-they-need-support-with-that) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Thanks for your question, Andrea. If a candidate discovers that the email they originally entered was incorrect, they can simply re-enter the reference (as..." - Title: [Is it possible to understand the reason for why referee's decline an XRef request?](https://www.g2.com/discussions/is-it-possible-to-understand-the-reason-for-why-referee-s-decline-an-xref-request) — 1 comment, 1 upvote > **Top comment:** "Thanks for your question! For confidentiality reasons, we are unable to request that the reference offers an explanation for declining to provide feedback...." - Title: [I have a hesitation to submit references requests on Friday due to weekend approaching](https://www.g2.com/discussions/i-have-a-hesitation-to-submit-references-requests-on-friday-due-to-weekend-approaching) — 1 comment, 1 upvote > **Top comment:** "We encourage hiring managers to send reference requests during working days, however, many organizations have seen references returned over the weekend after..." - Title: [How does Xref compare to other online reference check companies?](https://www.g2.com/discussions/how-does-xref-compare-to-other-online-reference-check-companies) — 1 comment, 1 upvote > **Top comment:** "Xref is a global business, which meets the highest standards of compliance and is trusted by companies all over the world to make their reference, ID and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/certn-vs-veremark-vs-xref-xref)