# Centra, Salesforce B2C Commerce vs Magento Open Source Comparison | | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Star Rating** | 4.8 out of 5 | 4.3 out of 5 | 4.0 out of 5 | | **Total Reviews** | 69 | 581 | 267 | | **Largest Market Segment** | Small-Business (72.5% of reviews) | Mid-Market (40.4% of reviews) | Small-Business (65.7% of reviews) | | **Entry Level Price** | No pricing available | Contact Us Per Year | No pricing available | --- ## Top Pros & Cons ### Centra **Not enough data** ### Salesforce B2C Commerce Pros: - Ease of Use (52 reviews) - Features (35 reviews) Cons: - Complex Setup (33 reviews) - Expensive (32 reviews) ### Magento Open Source Pros: - Ease of Use (6 reviews) - Customization (5 reviews) Cons: - Learning Curve (6 reviews) - Developer Dependency (4 reviews) --- ## Ratings Comparison | Rating | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Meets Requirements** | 9.0 (54 reviews) | 8.7 (349 reviews) | 8.5 (195 reviews) | | **Ease of Use** | 9.0 (54 reviews) | 8.2 (449 reviews) | 7.3 (196 reviews) | | **Ease of Setup** | 8.5 (41 reviews) | 7.9 (276 reviews) | 6.8 (150 reviews) | | **Ease of Admin** | 9.1 (43 reviews) | 8.1 (131 reviews) | 7.7 (130 reviews) | | **Quality of Support** | 9.3 (54 reviews) | 8.3 (329 reviews) | 6.9 (169 reviews) | | **Has the product been a good partner in doing business?** | 9.6 (44 reviews) | 8.6 (129 reviews) | 7.7 (122 reviews) | | **Product Direction (% positive)** | 9.8 (49 reviews) | 8.7 (332 reviews) | 7.1 (187 reviews) | --- ## Pricing ### Centra #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Salesforce B2C Commerce #### Entry-Level Pricing Plan: B2C Commerce - Growth Price: Contact Us Per Year Description: Create AI-powered consumer experiences with templates and composable storefronts, including multiple sites and price books. Key Features: - 5 sites - 10 price books - 1.2M On-demand Sandbox Credits [Browse all 3 editions](https://www.g2.com/products/salesforce-b2c-commerce/pricing) #### Free Trial No ### Magento Open Source #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Mobile E-Commerce | Product | Score | Reviews | |---|---|---| | **Centra** | N/A | N/A | | **Salesforce B2C Commerce** | 8.4/10 | 30 | | **Magento Open Source** | N/A | N/A | #### Design | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Templates - Mobile E-Commerce** | Not enough data | 8.3 (28 reviews) | Not enough data | | **Versions - Mobile E-Commerce** | Not enough data | 8.5 (29 reviews) | Not enough data | | **Testing - Mobile E-Commerce** | Not enough data | 8.6 (28 reviews) | Not enough data | | **Multichannel - Mobile E-Commerce** | Not enough data | 8.5 (28 reviews) | Not enough data | #### Personalization | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Branding - Mobile E-Commerce** | Not enough data | 8.3 (28 reviews) | Not enough data | | **Localization - Mobile E-Commerce** | Not enough data | 8.3 (28 reviews) | Not enough data | | **Digital Content - Mobile E-Commerce** | Not enough data | 8.5 (29 reviews) | Not enough data | | **Geofencing - Mobile E-Commerce** | Not enough data | 8.5 (27 reviews) | Not enough data | #### Analysis | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Dashboards - Mobile E-Commerce** | Not enough data | 8.4 (27 reviews) | Not enough data | | **User Behavior - Mobile E-Commerce** | Not enough data | 8.7 (26 reviews) | Not enough data | | **Sales - Mobile E-Commerce** | Not enough data | 8.3 (25 reviews) | Not enough data | ### E-Merchandising | Product | Score | Reviews | |---|---|---| | **Centra** | N/A | N/A | | **Salesforce B2C Commerce** | 9.1/10 | 23 | | **Magento Open Source** | N/A | N/A | #### Merchandising | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Product Recommendations** | Not enough data | 9.2 (22 reviews) | Not enough data | | **Product Search** | Not enough data | 9.3 (22 reviews) | Not enough data | | **Product Display** | Not enough data | 9.3 (22 reviews) | Not enough data | | **Media File Storage** | Not enough data | 8.6 (22 reviews) | Not enough data | | **Web Content Management** | Not enough data | 8.8 (22 reviews) | Not enough data | #### Analytics | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Reports & Analytics** | Not enough data | 9.2 (22 reviews) | Not enough data | | **Customer Data** | Not enough data | 9.2 (22 reviews) | Not enough data | #### Administration | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Integrations** | Not enough data | 9.2 (21 reviews) | Not enough data | | **Dashboard** | Not enough data | 9.0 (21 reviews) | Not enough data | ### Shopping Cart | Product | Score | Reviews | |---|---|---| | **Centra** | N/A | N/A | | **Salesforce B2C Commerce** | 8.6/10 | 28 | | **Magento Open Source** | N/A | N/A | #### Administration | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Reporting** | Not enough data | 9.0 (27 reviews) | Not enough data | | **Cart Management** | Not enough data | 8.7 (26 reviews) | Not enough data | | **Shipping Information Collection** | Not enough data | 8.8 (27 reviews) | Not enough data | #### Integrations | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Payment Gateway Integration** | Not enough data | 8.8 (27 reviews) | Not enough data | | **E-commerce Platform Integration** | Not enough data | 9.0 (27 reviews) | Not enough data | | **Email Integration** | Not enough data | 8.6 (27 reviews) | Not enough data | #### Cart Management | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Multi Cart** | Not enough data | 8.3 (28 reviews) | Not enough data | | **Products** | Not enough data | 8.5 (27 reviews) | Not enough data | | **Templates** | Not enough data | 8.6 (26 reviews) | Not enough data | | **Embed** | Not enough data | 8.6 (27 reviews) | Not enough data | ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **Centra** | 8.7/10 | 36 | | **Salesforce B2C Commerce** | 8.3/10 | 296 | | **Magento Open Source** | 7.7/10 | 191 | #### Headless Commerce | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Decoupling** | 8.8 (21 reviews) | 8.2 (97 reviews) | 7.9 (56 reviews) | | **REST APIs** | 9.0 (22 reviews) | 8.5 (101 reviews) | 8.4 (59 reviews) | | **Data Orchestration** | 8.5 (20 reviews) | 8.4 (99 reviews) | 7.9 (60 reviews) | | **Customization** | 8.5 (27 reviews) | 8.4 (102 reviews) | 8.6 (67 reviews) | | **Extensibility** | 8.8 (23 reviews) | 8.4 (101 reviews) | 8.4 (63 reviews) | #### Generative AI | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **AI Text Generation** | Not enough data | 8.1 (82 reviews) | 6.9 (37 reviews) | | **AI Text Summarization** | Not enough data | 7.9 (86 reviews) | 7.1 (36 reviews) | #### Agentic AI - E-Commerce Platforms | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | 8.8 (18 reviews) | 5.2 (8 reviews) | | **Cross-system Integration** | Not enough data | 8.4 (19 reviews) | 6.7 (8 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (18 reviews) | 5.7 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (18 reviews) | 5.4 (8 reviews) | | **Proactive Assistance** | Not enough data | 8.6 (18 reviews) | 6.0 (8 reviews) | | **Decision Making** | Not enough data | 8.6 (18 reviews) | 6.3 (8 reviews) | #### Merchandising/Marketing | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Storefront Design Tools** | 8.3 (24 reviews) | 8.3 (216 reviews) | 7.7 (149 reviews) | | **Product Visualization** | 8.5 (29 reviews) | 8.3 (162 reviews) | Feature Not Available | | **Recommendations / Personalization** | 8.3 (26 reviews) | 8.2 (234 reviews) | 7.7 (148 reviews) ✓ Verified | | **Promotions and Discounts** | 8.6 (36 reviews) | 8.0 (223 reviews) | 8.0 (160 reviews) ✓ Verified | | **Shopping Cart Abandonment** | 8.1 (24 reviews) | 7.8 (209 reviews) | 7.1 (143 reviews) ✓ Verified | | **Product Reviews** | 8.6 (20 reviews) | 8.1 (207 reviews) | 7.8 (145 reviews) ✓ Verified | | **SEO** | 8.6 (29 reviews) | 8.1 (206 reviews) | 8.0 (158 reviews) | #### Product Catalog | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Content Management** | 8.7 (29 reviews) | 8.4 (218 reviews) | 8.2 (158 reviews) | | **Product Configuration** | 8.8 (33 reviews) | 8.2 (215 reviews) | Feature Not Available | | **Product Search and Filtering** | 8.6 (33 reviews) | 8.3 (224 reviews) | 7.8 (156 reviews) ✓ Verified | | **Intangible Products** | 8.7 (20 reviews) | 8.2 (195 reviews) | 7.9 (126 reviews) ✓ Verified | #### Order Process | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Checkout Process** | 8.9 (30 reviews) | 8.3 (218 reviews) | 8.2 (157 reviews) ✓ Verified | | **Shipping Options** | 9.1 (29 reviews) | 8.2 (212 reviews) | 8.3 (157 reviews) ✓ Verified | | **Tax Display and Processing** | 9.0 (30 reviews) | 8.3 (209 reviews) | 8.1 (154 reviews) ✓ Verified | | **Payment Processing** | 8.9 (30 reviews) | 8.3 (215 reviews) | 8.5 (156 reviews) ✓ Verified | | **Order Management** | 9.3 (34 reviews) | 8.3 (218 reviews) | 8.5 (159 reviews) | | **Returns / Refunds** | 8.7 (30 reviews) | 7.9 (203 reviews) | 8.0 (149 reviews) ✓ Verified | | **Inventory Management** | 9.0 (28 reviews) | 8.3 (204 reviews) | 8.2 (151 reviews) | | **Multi-Channel Fulfillment** | 9.0 (23 reviews) | 8.2 (187 reviews) | 8.0 (129 reviews) | #### Multi-Channel Support | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Omnichannel** | 8.9 (20 reviews) | 8.3 (201 reviews) | 7.9 (135 reviews) | | **Mobile** | 8.7 (26 reviews) | 8.2 (203 reviews) | 7.8 (143 reviews) ✓ Verified | | **Social Commerce** | 8.6 (20 reviews) | 8.4 (187 reviews) | 7.6 (130 reviews) ✓ Verified | | **Customer Service** | 9.0 (26 reviews) | 8.3 (207 reviews) | 7.6 (129 reviews) ✓ Verified | | **Store Locator** | 8.3 (19 reviews) | 8.0 (193 reviews) | 7.6 (114 reviews) ✓ Verified | | **3rd-Party Store Integration** | 8.6 (23 reviews) | 8.1 (134 reviews) | Feature Not Available | | **B2B** | 8.8 (21 reviews) | 8.2 (182 reviews) | 8.1 (115 reviews) ✓ Verified | #### Platform | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **APIs** | 8.9 (32 reviews) | 8.2 (199 reviews) | 8.2 (137 reviews) ✓ Verified | | **Customization** | 8.2 (28 reviews) | 8.2 (217 reviews) | 8.3 (151 reviews) ✓ Verified | | **Integrations to Add-on Tools** | 8.4 (29 reviews) | 8.3 (207 reviews) | 8.2 (143 reviews) ✓ Verified | | **User Management** | 8.8 (32 reviews) | 8.4 (216 reviews) | 8.3 (152 reviews) ✓ Verified | | **Reporting / Analytics** | 8.2 (32 reviews) | 8.2 (221 reviews) | Feature Not Available | | **Security** | 8.8 (28 reviews) | 8.6 (210 reviews) | 8.4 (151 reviews) ✓ Verified | | **Multi-Site Management** | 8.8 (23 reviews) | 8.6 (198 reviews) | Feature Not Available | | **Admin Access Rights** | 9.1 (32 reviews) | 8.5 (202 reviews) | 8.8 (141 reviews) ✓ Verified | | **Test-to-Product Migration** | 8.9 (22 reviews) | 8.3 (187 reviews) | 7.9 (130 reviews) ✓ Verified | | **Internationalization** | 9.1 (28 reviews) | 8.5 (183 reviews) | 8.4 (125 reviews) ✓ Verified | | **Cross Browser Support** | 9.4 (22 reviews) | 8.4 (194 reviews) | 8.3 (140 reviews) ✓ Verified | | **Performance and Reliability** | 9.3 (31 reviews) | 8.5 (224 reviews) | 8.0 (157 reviews) ✓ Verified | ### Omnichannel Commerce | Product | Score | Reviews | |---|---|---| | **Centra** | 8.1/10 | 6 | | **Salesforce B2C Commerce** | 8.4/10 | 28 | | **Magento Open Source** | 8.6/10 | 19 | #### Reporting | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Reports & Analytics** | 8.6 (6 reviews) | 8.6 (28 reviews) | 8.4 (16 reviews) | | **Data Transfer Tools** | 7.8 (6 reviews) | 8.5 (28 reviews) | 8.7 (15 reviews) | #### Omnichannel Features | Feature | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Retail Management** | Not enough data | 8.0 (27 reviews) | 8.5 (16 reviews) | | **POS Integration** | Not enough data | 8.0 (27 reviews) | 8.4 (15 reviews) | | **Social Media Integration** | Not enough data | 8.2 (26 reviews) | 8.4 (15 reviews) | | **Customer Service Integration** | Not enough data | 8.6 (27 reviews) | 9.0 (14 reviews) | | **Marketing Tools** | Not enough data | 8.6 (27 reviews) | 8.4 (15 reviews) | | **E-commerce Integration** | 8.3 (5 reviews) | 8.6 (28 reviews) | 8.9 (16 reviews) | | **ERP Integration** | 7.7 (5 reviews) | 8.3 (27 reviews) | 8.3 (16 reviews) | --- ## Categories **Shared Categories (2):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce) **Unique to Salesforce B2C Commerce (3):** [E-Merchandising Software](https://www.g2.com/categories/e-merchandising), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart) --- ## Reviewer Demographics ### By Company Size | Segment | Centra | Salesforce B2C Commerce | Magento Open Source | |---|---|---|---| | **Small-Business** | 72.5% | 25.9% | 65.7% | | **Mid-Market** | 27.5% | 40.4% | 28.3% | | **Enterprise** | 0% | 33.6% | 6.1% | ### By Industry #### Centra - **Apparel & Fashion:** 53.6% - **Retail:** 18.8% - **Computer Software:** 7.2% - **Sporting Goods:** 4.3% - **Luxury Goods & Jewelry:** 2.9% - **Internet:** 2.9% - **Cosmetics:** 2.9% - **Wholesale:** 1.4% - **Sports:** 1.4% - **Information Technology and Services:** 1.4% - **Other:** 2.9% #### Salesforce B2C Commerce - **Retail:** 12.4% - **Information Technology and Services:** 11.1% - **Computer Software:** 8.1% - **Apparel & Fashion:** 5.6% - **Accounting:** 4.3% - **Consumer Goods:** 4.1% - **Consulting:** 3.9% - **Financial Services:** 3.8% - **Marketing and Advertising:** 3.2% - **Internet:** 2.4% - **Other:** 41.1% #### Magento Open Source - **Information Technology and Services:** 13.9% - **Retail:** 13.9% - **Computer Software:** 7.8% - **Marketing and Advertising:** 7.0% - **Apparel & Fashion:** 7.0% - **Consumer Goods:** 3.9% - **Food & Beverages:** 3.9% - **Wholesale:** 2.6% - **Cosmetics:** 2.6% - **Sporting Goods:** 2.6% - **Other:** 34.8% --- ## Alternatives ### Alternatives to Centra - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (868 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5104 reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (602 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4775 reviews) - [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews) - [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews) ### Alternatives to Salesforce B2C Commerce - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (602 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (868 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5104 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) - [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews) - [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews) ### Alternatives to Magento Open Source - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (868 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5104 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews) - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (295 reviews) - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) - [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews) - [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews) - [HCL Commerce](https://www.g2.com/products/hcl-commerce/reviews) — 4.0/5 stars (182 reviews) --- ## Top Discussions ### Centra No discussions available for this product. ### Salesforce B2C Commerce - Title: [Is Salesforce an ecommerce platform?](https://www.g2.com/discussions/is-salesforce-an-ecommerce-platform) — 1 comment > **Top comment:** "Yes B2C Commerce is an ecommerce platform. The Salesforce B2C Commerce Platform empowers customers to quickly grow profitability. Customers o all sizes can..." - Title: [What is b2b and b2c in Salesforce?](https://www.g2.com/discussions/salesforce-commerce-for-b2c-what-is-b2b-and-b2c-in-salesforce) — 1 comment > **Top comment:** "B2B is digital solutions for business to business buyers and B2C is digital solutions for business to customer buyers. For more information checkout..." - Title: [What is a b2c platform?](https://www.g2.com/discussions/what-is-a-b2c-platform) — 1 comment > **Top comment:** "B2C business-to-consumer ecommerce, also called retail ecommerce, is a business model that involves sales between online businesses and consumers. B2C..." - Title: [What is Salesforce commerce?](https://www.g2.com/discussions/what-is-salesforce-commerce) — 1 comment > **Top comment:** "Salesforce Commerce helps you maximize revenue and deliver success now through capabilities including B2C Commerce, B2B Commerce, Order Management, and..." ### Magento Open Source - Title: [What is Magento Open Source used for?](https://www.g2.com/discussions/what-is-magento-open-source-used-for) — 2 comments > **Top comment:** "e-commerce platform" - Title: [Is Magento open source free?](https://www.g2.com/discussions/is-magento-open-source-free) — 1 comment > **Top comment:** "yup.." - Title: [How can I use Magento without the burdensome administrative load of keeping it updated?](https://www.g2.com/discussions/how-can-i-use-magento-without-the-burdensome-administrative-load-of-keeping-it-updated) — 1 comment, 1 upvote > **Top comment:** "Hello everyone stop losing your hard earn money to fake brokers, if you are interested in trading binary option/forex/Bitcoin mining, Recovery of lost funds..." - Title: [Is there an option to use it on Learner Management System? Currently i know of Moodle.](https://www.g2.com/discussions/is-there-an-option-to-use-it-on-learner-management-system-currently-i-know-of-moodle) — 1 comment, 1 upvote > **Top comment:** "Hi. Magento would not be a good choice to build a Learning Management System (LMS) on. Solutions such as Moodle would be a much better choice. If your..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/centra-vs-salesforce-b2c-commerce-vs-magento-open-source)