# CELUM vs Frontify Comparison | | CELUM | Frontify | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.5 out of 5 | | **Total Reviews** | 25 | 214 | | **Largest Market Segment** | Enterprise (52.4% of reviews) | Enterprise (41.0% of reviews) | | **Entry Level Price** | Contact Us Per Year | No pricing available | --- ## Top Pros & Cons ### CELUM **Not enough data** ### Frontify Pros: - Ease of Use (12 reviews) - Branding Management (10 reviews) Cons: - Poor Usability (7 reviews) - Missing Features (6 reviews) --- ## Ratings Comparison | Rating | CELUM | Frontify | |---|---|---| | **Meets Requirements** | 8.2 (19 reviews) | 8.6 (173 reviews) | | **Ease of Use** | 7.8 (20 reviews) | 8.8 (175 reviews) | | **Ease of Setup** | 7.1 (13 reviews) | 8.5 (137 reviews) | | **Ease of Admin** | 7.6 (16 reviews) | 8.5 (133 reviews) | | **Quality of Support** | 7.9 (20 reviews) | 9.3 (163 reviews) | | **Has the product been a good partner in doing business?** | 8.5 (16 reviews) | 9.3 (125 reviews) | | **Product Direction (% positive)** | 8.8 (20 reviews) | 8.7 (162 reviews) | --- ## Pricing ### CELUM #### Entry-Level Pricing Plan: CELUM PLATFORM Price: Contact Us Per Year Description: The European High-End Digital Asset Management for Product Content- and Brand Management Key Features: - For organizations searching for a powerful digital asset management solution including content collaboration tools, third party integrations and premium support. [Learn more about CELUM](https://www.g2.com/products/celum/reviews) #### Free Trial No ### Frontify #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Digital Asset Management | Product | Score | Reviews | |---|---|---| | **CELUM** | 7.7/10 | 21 | | **Frontify** | 8.3/10 | 119 | #### Interface and Performance | Feature | CELUM | Frontify | |---|---|---| | **Import/Export** | 7.6 (17 reviews) ✓ Verified | 8.3 (93 reviews) ✓ Verified | | **Organizational Interface** | 7.5 (16 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | | **Search** | 8.2 (19 reviews) ✓ Verified | 8.0 (97 reviews) ✓ Verified | | **File Preview** | 8.1 (18 reviews) ✓ Verified | 8.4 (99 reviews) ✓ Verified | | **Analytics** | Not enough data | 7.8 (67 reviews) | #### Asset Management | Feature | CELUM | Frontify | |---|---|---| | **File Types** | 8.4 (18 reviews) ✓ Verified | 8.7 (108 reviews) ✓ Verified | | **Metadata** | 8.3 (18 reviews) ✓ Verified | 8.4 (90 reviews) ✓ Verified | | **File Transformation** | 8.2 (17 reviews) ✓ Verified | 8.0 (81 reviews) ✓ Verified | | **Versioning** | 7.8 (13 reviews) ✓ Verified | 8.0 (77 reviews) ✓ Verified | | **Expiration** | 8.0 (14 reviews) ✓ Verified | 8.3 (71 reviews) ✓ Verified | | **Watermark** | 6.1 (9 reviews) ✓ Verified | 7.7 (49 reviews) | | **Digital Rights Management** | 7.3 (11 reviews) ✓ Verified | 8.5 (66 reviews) ✓ Verified | | **Brand Guidelines** | Not enough data | 9.3 (93 reviews) | #### Media Types | Feature | CELUM | Frontify | |---|---|---| | **Video** | 7.5 (16 reviews) ✓ Verified | 8.0 (76 reviews) ✓ Verified | | **Audio** | 7.6 (9 reviews) ✓ Verified | 8.1 (55 reviews) ✓ Verified | | **Images** | 9.1 (17 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | #### Administration | Feature | CELUM | Frontify | |---|---|---| | **Workflow Management** | 6.5 (10 reviews) ✓ Verified | 8.1 (77 reviews) ✓ Verified | | **User, Role, and Access Management** | 7.7 (15 reviews) ✓ Verified | 8.5 (102 reviews) ✓ Verified | | **Brand Portal** | 7.1 (13 reviews) ✓ Verified | 9.1 (101 reviews) ✓ Verified | | **Integration with Creative Software** | 7.0 (11 reviews) | 7.4 (68 reviews) ✓ Verified | | **Integration with Marketing Software** | Not enough data | 7.3 (50 reviews) | #### Agentic AI - Digital Asset Management | Feature | CELUM | Frontify | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | ### Creative Management Platforms | Product | Score | Reviews | |---|---|---| | **CELUM** | N/A | N/A | | **Frontify** | 6.8/10 | 37 | #### Authoring Tools | Feature | CELUM | Frontify | |---|---|---| | **Ad Templates** | Not enough data | 8.1 (24 reviews) | | **HTML5 Authoring** | Not enough data | Feature Not Available | | **Automated Ad Creation** | Not enough data | 7.3 (14 reviews) | | **Lanugage Translation** | Not enough data | 6.9 (15 reviews) | #### Agentic AI - Creative Management Platforms | Feature | CELUM | Frontify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Testing Tools | Feature | CELUM | Frontify | |---|---|---| | **Dynamic Versioning** | Not enough data | 7.3 (15 reviews) | | **A/B Testing ** | Not enough data | 6.7 (11 reviews) | #### Publishing Tools | Feature | CELUM | Frontify | |---|---|---| | **Demand Side Platform Built-in** | Not enough data | 6.2 (10 reviews) | | **Demand Side Platform Integration** | Not enough data | 5.9 (11 reviews) | | **Campaign Scheduling** | Not enough data | 5.7 (10 reviews) | ### Task Management | Product | Score | Reviews | |---|---|---| | **CELUM** | N/A | N/A | | **Frontify** | N/A | N/A | #### Task Creation | Feature | CELUM | Frontify | |---|---|---| | **Creation & Assignment** | Not enough data | Not enough data | | **Due Dates** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Mass Updates** | Not enough data | Not enough data | #### Task Management | Feature | CELUM | Frontify | |---|---|---| | **Task Prioritization** | Not enough data | Not enough data | | **To-Do Lists** | Not enough data | Not enough data | | **Dependencies** | Not enough data | Not enough data | | **Recurring Tasks** | Feature Not Available | Not enough data | #### Generative AI | Feature | CELUM | Frontify | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text Summarization** | Feature Not Available | Not enough data | ### Project Collaboration | Product | Score | Reviews | |---|---|---| | **CELUM** | N/A | N/A | | **Frontify** | N/A | N/A | #### Communication | Feature | CELUM | Frontify | |---|---|---| | **Chat** | Feature Not Available | Not enough data | | **Discussions** | Not enough data | Not enough data | | **External** | Not enough data | Not enough data | | **Feedback** | Not enough data | Not enough data | | **Announcements** | Feature Not Available | Not enough data | #### Content & Documents | Feature | CELUM | Frontify | |---|---|---| | **File Sharing** | Not enough data | Not enough data | | **Notes** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Versioning** | Not enough data | Not enough data | #### Controls | Feature | CELUM | Frontify | |---|---|---| | **Custom Views** | Not enough data | Not enough data | | **Followers** | Not enough data | Not enough data | | **User Management** | Not enough data | Not enough data | | **Calendars** | Feature Not Available | Not enough data | | **Public Sharing** | Feature Not Available | Not enough data | #### Project Management | Feature | CELUM | Frontify | |---|---|---| | **Task Management** | Not enough data | Not enough data | | **Planning** | Feature Not Available | Not enough data | | **Visibility** | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | #### Remote Collaboration | Feature | CELUM | Frontify | |---|---|---| | **Alignment** | Not enough data | Not enough data | | **Accountability** | Not enough data | Not enough data | | **Connectivity** | Not enough data | Not enough data | | **Offline Mode** | Not enough data | Not enough data | #### Generative AI | Feature | CELUM | Frontify | |---|---|---| | **AI Text Generation** | Feature Not Available | Not enough data | | **AI Text Summarization** | Feature Not Available | Not enough data | #### Agentic AI - Project Collaboration | Feature | CELUM | Frontify | |---|---|---| | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | ### Design Systems | Product | Score | Reviews | |---|---|---| | **CELUM** | N/A | N/A | | **Frontify** | 7.9/10 | 65 | #### Performance Tracking | Feature | CELUM | Frontify | |---|---|---| | **Dashboard** | Not enough data | 8.1 (53 reviews) | | **Asset Performance** | Not enough data | 7.7 (44 reviews) | | **Template Usage** | Not enough data | 7.6 (43 reviews) | #### Functionality | Feature | CELUM | Frontify | |---|---|---| | **Design Templates** | Not enough data | 7.8 (43 reviews) | | **Workflow Management** | Not enough data | 7.6 (39 reviews) | | **Collaboration** | Not enough data | 8.2 (43 reviews) | | **Educational Resources** | Not enough data | 8.0 (47 reviews) | ### Brand Asset Management | Product | Score | Reviews | |---|---|---| | **CELUM** | N/A | N/A | | **Frontify** | 7.0/10 | 41 | #### Editing | Feature | CELUM | Frontify | |---|---|---| | **Photo editing** | Not enough data | 5.7 (32 reviews) | | **Resizing** | Not enough data | 6.6 (35 reviews) | | **Video editing** | Not enough data | 4.8 (32 reviews) | | **Integration with editing tools** | Not enough data | 5.9 (32 reviews) | #### Search | Feature | CELUM | Frontify | |---|---|---| | **Filtering** | Not enough data | 7.2 (35 reviews) | | **Pinned search** | Not enough data | 7.0 (32 reviews) | | **Auto tagging** | Not enough data | 7.0 (35 reviews) | | **Suggested search** | Feature Not Available | 7.1 (34 reviews) | #### Permissions | Feature | CELUM | Frontify | |---|---|---| | **Content expiration** | Not enough data | 7.5 (31 reviews) | | **Asset permissions** | Not enough data | 8.0 (37 reviews) | | **Access requests** | Not enough data | 8.5 (36 reviews) | #### Platform | Feature | CELUM | Frontify | |---|---|---| | **Customizable brand guidelines** | Not enough data | 8.6 (37 reviews) | | **Collaboration** | Not enough data | 7.9 (37 reviews) | | **Templates** | Not enough data | 6.8 (36 reviews) | #### Agentic AI - Brand Asset Management | Feature | CELUM | Frontify | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Online Proofing | Product | Score | Reviews | |---|---|---| | **CELUM** | N/A | N/A | | **Frontify** | N/A | N/A | #### Proofing Features - Online Proofing | Feature | CELUM | Frontify | |---|---|---| | **Smart Compare** | Not enough data | Not enough data | | **Image Recognition and Tagging** | Feature Not Available | Not enough data | | **Gridlines and Rulers** | Feature Not Available | Not enough data | #### Platform - Online Proofing | Feature | CELUM | Frontify | |---|---|---| | **Dashboard** | Not enough data | Not enough data | | **Integrations with Creative Tools** | Not enough data | Not enough data | | **Integrations with Project Management Tools** | Not enough data | Not enough data | | **Version Management** | Not enough data | Not enough data | | **Brand Compliance** | Not enough data | Not enough data | #### Workflow and Collaboration - Online Proofing | Feature | CELUM | Frontify | |---|---|---| | **Workflow Templates** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management) **Unique to CELUM (3):** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Online Proofing Software](https://www.g2.com/categories/online-proofing), [Task Management Software](https://www.g2.com/categories/task-management-software) **Unique to Frontify (2):** [Design Systems Software](https://www.g2.com/categories/design-systems), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | CELUM | Frontify | |---|---|---| | **Small-Business** | 14.3% | 21.9% | | **Mid-Market** | 33.3% | 37.1% | | **Enterprise** | 52.4% | 41.0% | ### By Industry #### CELUM - **Consumer Goods:** 18.2% - **Sporting Goods:** 13.6% - **Biotechnology:** 13.6% - **Pharmaceuticals:** 9.1% - **Higher Education:** 9.1% - **Food & Beverages:** 9.1% - **Wholesale:** 4.5% - **Printing:** 4.5% - **Luxury Goods & Jewelry:** 4.5% - **Design:** 4.5% - **Other:** 9.1% #### Frontify - **Marketing and Advertising:** 9.7% - **Information Technology and Services:** 7.8% - **Financial Services:** 7.3% - **Computer Software:** 7.3% - **Graphic Design:** 5.3% - **Hospitality:** 4.4% - **Electrical/Electronic Manufacturing:** 3.9% - **Design:** 3.4% - **Transportation/Trucking/Railroad:** 2.4% - **Consumer Goods:** 2.4% - **Other:** 46.1% --- ## Alternatives ### Alternatives to CELUM - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1136 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews) - [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1772 reviews) - [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews) - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews) - [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews) - [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1096 reviews) - [Confluence](https://www.g2.com/products/confluence/reviews) — 4.1/5 stars (4363 reviews) - [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4533 reviews) ### Alternatives to Frontify - [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1136 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews) - [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1772 reviews) - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews) - [Papirfly DAM & Templated Content Creation](https://www.g2.com/products/papirfly-dam-templated-content-creation/reviews) — 4.5/5 stars (140 reviews) - [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (397 reviews) - [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (674 reviews) - [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (349 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7559 reviews) - [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews) --- ## Top Discussions ### CELUM No discussions available for this product. ### Frontify - Title: [Is Frontify good?](https://www.g2.com/discussions/is-frontify-good) — 1 comment > **Top comment:** "Yes. It's amazing. I use it as a complete source of truth for our entire marketing agency." - Title: [Does it take a long time to get set up?](https://www.g2.com/discussions/setting-it-up) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "No, simplicity and flexibility are essential to us. Every case is different, depending on size, but setting up your brand world within Frontify is always..." - Title: [Is Frontify just for huge companies?](https://www.g2.com/discussions/company-size-c80f4977-18d7-46d8-90b5-8e376f47d68b) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "It doesn't matter if you're working freelance, or in a multi-national company – Frontify scales, and fits all company sizes." - Title: [Is Frontify self-hosted or cloud-based?](https://www.g2.com/discussions/hosting-170a6aca-6c09-4880-92b9-67ff612503fb) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Frontify is a cloud-based SaaS software." - Title: [What makes Frontify special?](https://www.g2.com/discussions/competition) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We're much more than just a DAM. We provide our customers with anything concerning their brand; from brand guidelines, UI pattern libraries, and prototyping..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/celum-vs-frontify)