# Brandfolder vs CELUM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Brandfolder excels in user satisfaction, boasting a significantly higher overall score compared to CELUM. Users appreciate its intuitive interface, stating, "I love using Brandfolder to access and download all the assets I need daily," highlighting its effectiveness in managing digital assets.
- **According to verified reviews** , Brandfolder's implementation process is praised for its ease, with users noting the quick onboarding experience. In contrast, CELUM users mention that while it offers many features, the setup can be more complex, requiring additional customization to fit specific organizational needs.
- **Users say** that Brandfolder provides a seamless experience for searching and accessing the latest brand assets, ensuring consistency across teams. One user noted, "It offers awesome features for digital asset management ensuring we have a single source where all our assets can be accessed," which speaks to its reliability in daily operations.
- **Reviewers mention** that CELUM offers unique features like PIN-Links and Smart Views that enhance content sharing capabilities. However, while these features are beneficial, some users feel that Brandfolder's straightforward approach to asset management is more user-friendly for everyday tasks.
- **G2 reviewers highlight** Brandfolder's strong support quality, with a score that reflects its responsiveness and helpfulness. Users have expressed satisfaction with the support they receive, contrasting with CELUM, where some users have indicated that while support is adequate, it may not be as robust as Brandfolder's.
- **According to recent feedback** , Brandfolder's organizational interface is rated highly, making it easy for users to navigate and manage their assets effectively. In comparison, CELUM's interface, while customizable, can be overwhelming for some users, as noted in reviews that mention the need for a steeper learning curve.



---
## Frequently Asked Questions

### What is the difference between Brandfolder vs CELUM?

Brandfolder stands out for its higher reviewer satisfaction, especially in ease of use and support, while CELUM is favored for its metadata structuring and workflow capabilities.

| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [CELUM](https://www.g2.com/products/celum/reviews) |
| --- | --- |
| 4.4/5 (1,428 reviews) | 4.1/5 (25 reviews) |
| Mid-Market | Enterprise |
| 8.1 | 7.1 |
| 8.8 | 7.9 |
| Ease of Use (56 all-time mentions) | Metadata Structuring and Workflow |



### How do the pricing models of Brandfolder and CELUM compare?

Brandfolder receives lower value satisfaction scores than CELUM, with reviewers more satisfied with CELUM's pricing.

- **Brandfolder:** In recent reviews, many cite Brandfolder as "super expensive compared to others" and note significant price increases at renewal, with 17 all-time mentions of being expensive.
- **CELUM:** Reviewers describe CELUM's price as reasonable and worth the investment, with positive sentiment on value.
- **Switching reasons:** Brandfolder reviewers mention switching or considering alternatives due to high and increasing costs, as well as dissatisfaction with pricing transparency.



### What are the best alternatives to Brandfolder and CELUM?

The top three alternatives to Brandfolder and CELUM are Bynder, Canto, and Acquia DAM (Widen).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Expensive, with frequent mentions of high cost and price increases | Ease of Use (56 all-time mentions) |
| [CELUM](https://www.g2.com/products/celum/reviews) | 4.1/5 (25 reviews) | Enterprise | Reasonable and worth the investment | Metadata Structuring and Workflow |
| [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | — |
| [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | — |
| [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | — |



### Which Digital Asset Management features should I prioritize when comparing Brandfolder and CELUM?

Buyers comparing Brandfolder and CELUM should prioritize ease of use, search functionality, metadata structuring, workflow automation, and support quality.

- **Ease of Use:** Brandfolder scores 8.9, CELUM 7.8; Brandfolder has 56 all-time mentions for ease of use.
- **Search Functionality:** Brandfolder has 18 all-time mentions for easy search and 16 for search issues; CELUM is praised for powerful search and complex queries in recent reviews.
- **Metadata Structuring:** CELUM is highlighted for metadata and tagging capabilities in recent reviews; Brandfolder has 19 all-time mentions for tagging system but also 16 for tagging issues.
- **Workflow Automation:** CELUM is cited for workflow and approval processes; Brandfolder reviewers mention workflow customization and automation as differentiators.
- **Support Quality:** Brandfolder scores 8.8, CELUM 7.9 on support; Brandfolder has mixed support experiences, while CELUM is described as providing good support.



### What are the pros and cons of Brandfolder vs CELUM?

Brandfolder's headline strength is ease of use, while CELUM is recognized for metadata structuring and workflow flexibility.

- **Brandfolder strengths:** Ease of use (56 all-time mentions), asset management (44), sharing ease (32), content management (31), asset organization (26), easy search (18), tagging system (19), and team collaboration (12).
- **Brandfolder trade-offs:** Expensive (17 all-time mentions), search issues (16), tagging issues (16), search difficulties (15), and mixed support experiences.
- **CELUM strengths:** Metadata structuring and tagging, workflow and approval processes, powerful search for complex queries, and integration flexibility cited in recent reviews.
- **CELUM trade-offs:** Adaptability for specific file types can be challenging, scalability of non-cloud solutions is moderate, and the user interface is described as functional but not modern.



### Is Brandfolder or CELUM better for small businesses?

Brandfolder is a better fit for small businesses, as its largest reviewer segment is Mid-Market, while CELUM is primarily used by Enterprise organizations.

- **Brandfolder:** Mid-Market is the largest segment, with reviewers highlighting ease of use and straightforward onboarding for smaller teams.
- **CELUM:** Enterprise is the largest segment, with reviewers noting its suitability for large-scale deployments and complex workflows.



### Which Digital Asset Management platform has better integrations?

Brandfolder is favored for integrations, with reviewers frequently citing its connections to other platforms.

- **Brandfolder:** Integrations with Smartsheet (20 all-time mentions), Canva (10), and PrintUI (4) are highlighted in reviews.
- **CELUM:** Reviewers mention integration with other applications and systems, including SAP Sales Cloud and CMS, but without specific tool mention counts.



### How do Brandfolder and CELUM compare on customer support?

Brandfolder and CELUM are near parity on Quality of Support, with Brandfolder at 8.8 and CELUM at 7.9, a difference below the materiality threshold.

- **Brandfolder:** Support experiences are mixed, with some reviewers praising quick responses and others citing slow or unresponsive service and frequent account rep turnover.
- **CELUM:** Reviewers describe support as good, responsive, and professional, with positive experiences during onboarding and technical problem resolution.



### Which is easier to implement, Brandfolder or CELUM?

Brandfolder leads on Ease of Setup with a score of 8.1 versus CELUM's 7.1, a difference of 1.0 points.

- **Brandfolder:** Reviewers frequently describe setup as easy or straightforward, with onboarding supported by clear documentation and support calls.
- **CELUM:** Reviewers note that setup is generally easy and administration is straightforward, but some mention manual steps and a learning curve for advanced features.



### Which product has better Search?

Brandfolder and CELUM both offer strong search capabilities, but Brandfolder receives more frequent reviewer mentions for easy search and search issues.

- **Brandfolder:** 18 all-time mentions for easy search, 16 for search issues, and 13 for searchability; reviewers highlight both the strengths and challenges of its search functionality.
- **CELUM:** Reviewers praise CELUM's powerful search for complex queries and metadata-driven findability, with positive sentiment in recent reviews.



| | Brandfolder | CELUM | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 1,428 | 25 | 
| **Largest Market Segment** | Mid-Market (48.5% of reviews) | Enterprise (52.4% of reviews) | 
| **Entry Level Price** | Get a Free Quote https://brandfolder.com/quote | Contact Us Per Year | 

---
## Top Pros & Cons

### Brandfolder

Pros:
- Ease of Use (56 reviews)
- Asset Management (44 reviews)

Cons:
- Expensive (17 reviews)
- Search Issues (16 reviews)

### CELUM

**Not enough data**

---
## Ratings Comparison
| Rating | Brandfolder | CELUM | 
|---|---|---|
  | **Meets Requirements** | 8.9 (1181 reviews) | 8.2 (19 reviews) | 
  | **Ease of Use** | 8.9 (1192 reviews) | 7.8 (20 reviews) | 
  | **Ease of Setup** | 8.1 (532 reviews) | 7.1 (13 reviews) | 
  | **Ease of Admin** | 8.5 (497 reviews) | 7.6 (16 reviews) | 
  | **Quality of Support** | 8.8 (854 reviews) | 7.9 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (488 reviews) | 8.5 (16 reviews) | 
  | **Product Direction (% positive)** | 8.3 (1155 reviews) | 8.8 (20 reviews) | 

---
## Pricing

### Brandfolder

#### Entry-Level Pricing

Plan: Enterprise

Price: Get a Free Quote https://brandfolder.com/quote

Description: Brandfolder is the world’s most powerfully simple digital asset management platform for storing, sharing, and showcasing assets. 

Key Features:
- Manage one brand or 50 from a single dashboard
- Define privacy and permission settings for your Brandfolder
- Visual Platform: A Single Source for Brand Assets

[Learn more about Brandfolder](https://www.g2.com/products/brandfolder/reviews)

#### Free Trial

Yes

### CELUM

#### Entry-Level Pricing

Plan: CELUM PLATFORM

Price: Contact Us Per Year

Description: The European High-End Digital Asset Management for Product Content- and Brand Management

Key Features:
- For organizations searching for a powerful digital asset management solution including content collaboration tools, third party integrations and premium support.

[Learn more about CELUM](https://www.g2.com/products/celum/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 8.4/10 | 1064 |
| **CELUM** | 7.7/10 | 21 |

#### Interface and Performance

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Import/Export** | 8.8 (855 reviews) ✓ Verified | 7.6 (17 reviews) ✓ Verified | 
| **Organizational Interface** | 8.6 (903 reviews) ✓ Verified | 7.5 (16 reviews) ✓ Verified | 
| **Search** | 8.2 (931 reviews) ✓ Verified | 8.2 (19 reviews) ✓ Verified | 
| **File Preview** | 8.7 (946 reviews) ✓ Verified | 8.1 (18 reviews) ✓ Verified | 
| **Analytics** | 7.4 (298 reviews) | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Asset Management

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **File Types** | 9.1 (898 reviews) ✓ Verified | 8.4 (18 reviews) ✓ Verified | 
| **Metadata** | 8.6 (691 reviews) ✓ Verified | 8.3 (18 reviews) ✓ Verified | 
| **File Transformation** | 8.5 (659 reviews) ✓ Verified | 8.2 (17 reviews) ✓ Verified | 
| **Versioning** | 8.5 (611 reviews) ✓ Verified | 7.8 (13 reviews) ✓ Verified | 
| **Expiration** | 8.6 (573 reviews) ✓ Verified | 8.0 (14 reviews) ✓ Verified | 
| **Watermark** | 8.1 (418 reviews) ✓ Verified | 6.1 (9 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.3 (458 reviews) ✓ Verified | 7.3 (11 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.4 (364 reviews) | Not enough data | 

#### Media Types

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Video** | 8.6 (697 reviews) ✓ Verified | 7.5 (16 reviews) ✓ Verified | 
| **Audio** | 8.5 (530 reviews) ✓ Verified | 7.6 (9 reviews) ✓ Verified | 
| **Images** | 9.4 (952 reviews) ✓ Verified | 9.1 (17 reviews) ✓ Verified | 

#### Administration

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Workflow Management** | 8.4 (647 reviews) ✓ Verified | 6.5 (10 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (765 reviews) ✓ Verified | 7.7 (15 reviews) ✓ Verified | 
| **Brand Portal** | 8.8 (789 reviews) ✓ Verified | 7.1 (13 reviews) ✓ Verified | 
| **Integration with Creative Software** | 7.9 (562 reviews) ✓ Verified | 7.0 (11 reviews) | 
| **Integration with Marketing Software** | 7.9 (486 reviews) ✓ Verified | Not enough data | 
| **CMS Integration** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Video Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Configurable Workflow** | Not enough data | Not enough data | 

#### Agentic AI - Digital Asset Management

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Cross-system Integration** | 5.9 (45 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Generative AI** | Not enough data | Not enough data | 
| **File Conversion** | Not enough data | Not enough data | 
| **Mobile App** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Asset Sharing** | Not enough data | Not enough data | 
| **Automatic Transcription** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Asset Library** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **File Transfer** | Not enough data | Not enough data | 
| **Asset Categorization** | Not enough data | Not enough data | 
| **Image Recognition** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Watermarking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 

### Task Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **CELUM** | N/A | N/A |

#### Task Creation

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Creation & Assignment** | Not enough data | Not enough data | 
| **Due Dates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Mass Updates** | Not enough data | Not enough data | 

#### Task Management

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Task Prioritization** | Not enough data | Not enough data | 
| **To-Do Lists** | Not enough data | Not enough data | 
| **Dependencies** | Not enough data | Not enough data | 
| **Recurring Tasks** | Not enough data | Feature Not Available | 
| **Project Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Gantt/Timeline View** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Task Tagging** | Not enough data | Not enough data | 
| **Spreadsheet View** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Email-to-Task Conversion** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **Time Tracking** | Not enough data | Not enough data | 
| **Sub-Task Management** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Task Editing** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Dependency Tracking** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Assignment Management** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 
| **Task Board View** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Resource Management** | Not enough data | Not enough data | 
| **Task Import** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **CELUM** | N/A | N/A |

#### Communication

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Chat** | Not enough data | Feature Not Available | 
| **Discussions** | Not enough data | Not enough data | 
| **External** | Not enough data | Not enough data | 
| **Feedback** | Not enough data | Not enough data | 
| **Announcements** | Not enough data | Feature Not Available | 

#### Content & Documents

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **File Sharing** | Not enough data | Not enough data | 
| **Notes** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Versioning** | Not enough data | Not enough data | 

#### Controls

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Custom Views** | Not enough data | Not enough data | 
| **Followers** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Calendars** | Not enough data | Feature Not Available | 
| **Public Sharing** | Not enough data | Feature Not Available | 

#### Project Management

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Planning** | Not enough data | Feature Not Available | 
| **Visibility** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Remote Collaboration

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Alignment** | Not enough data | Not enough data | 
| **Accountability** | Not enough data | Not enough data | 
| **Connectivity** | Not enough data | Not enough data | 
| **Offline Mode** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Project Collaboration

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | 6.5/10 | 142 |
| **CELUM** | N/A | N/A |

#### Editing

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Photo editing** | 5.7 (131 reviews) | Not enough data | 
| **Resizing** | 7.1 (133 reviews) | Not enough data | 
| **Video editing** | 5.4 (128 reviews) | Not enough data | 
| **Integration with editing tools** | 5.7 (125 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Image Editing** | Not enough data | Not enough data | 

#### Search

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Filtering** | 7.5 (134 reviews) | Not enough data | 
| **Pinned search** | 7.9 (133 reviews) | Not enough data | 
| **Auto tagging** | 6.6 (136 reviews) | Not enough data | 
| **Suggested search** | 6.7 (128 reviews) | Feature Not Available | 

#### Permissions

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Content expiration** | 7.7 (131 reviews) | Not enough data | 
| **Asset permissions** | 8.1 (132 reviews) | Not enough data | 
| **Access requests** | 7.9 (129 reviews) | Not enough data | 

#### Platform

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Customizable brand guidelines** | 7.4 (130 reviews) | Not enough data | 
| **Collaboration** | 7.9 (131 reviews) | Not enough data | 
| **Templates** | 6.7 (126 reviews) | Not enough data | 

#### Agentic AI - Brand Asset Management

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Autonomous Task Execution** | 5.4 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 5.3 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 5.3 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.2 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.1 (18 reviews) | Not enough data | 
| **Decision Making** | 5.6 (18 reviews) | Not enough data | 
| **Strategic Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 
| **Digital Asset Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Change Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Multiple Output Formats** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Artwork Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Fulfillment Distribution** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Brand Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Content Scheduling** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Storytelling** | Not enough data | Not enough data | 
| **Content Publishing Options** | Not enough data | Not enough data | 
| **Document Classification** | Not enough data | Not enough data | 

### Online Proofing

| Product | Score | Reviews |
|---|---|---|
| **Brandfolder** | N/A | N/A |
| **CELUM** | N/A | N/A |

#### Proofing Features - Online Proofing

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Smart Compare** | Not enough data | Not enough data | 
| **Image Recognition and Tagging** | Not enough data | Feature Not Available | 
| **Gridlines and Rulers** | Not enough data | Feature Not Available | 
| **Tagging** | Not enough data | Not enough data | 

#### Platform - Online Proofing

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 
| **Integrations with Creative Tools** | Not enough data | Not enough data | 
| **Integrations with Project Management Tools** | Not enough data | Not enough data | 
| **Version Management** | Not enough data | Not enough data | 
| **Brand Compliance** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Multiple Projects** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Workflow and Collaboration - Online Proofing

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Workflow Templates** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Brandfolder | CELUM | 
|---|---|---|
| **Audit Trail** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **@mentions** | Not enough data | Not enough data | 
| **To-Do List** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Corporate/Business** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Document Review** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Gantt/Timeline View** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Side-by-Side Comparison** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Project Tracking** | Not enough data | Not enough data | 
| **For Creative Agencies** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Due Date Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Status Tracking** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Progress Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management), [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management)


**Unique to CELUM (3):** [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Online Proofing Software](https://www.g2.com/categories/online-proofing), [Task Management Software](https://www.g2.com/categories/task-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Brandfolder | CELUM | 
|---|---|---|
| **Small-Business** | 28.7% | 14.3% | 
| **Mid-Market** | 48.5% | 33.3% | 
| **Enterprise** | 22.8% | 52.4% | 

### By Industry

#### Brandfolder

- **Marketing and Advertising:** 8.1%
- **Food & Beverages:** 6.2%
- **Non-Profit Organization Management:** 6.0%
- **Consumer Goods:** 5.7%
- **Computer Software:** 5.4%
- **Retail:** 4.6%
- **Information Technology and Services:** 3.4%
- **E-Learning:** 2.9%
- **Health, Wellness and Fitness:** 2.5%
- **Leisure, Travel & Tourism:** 2.3%
- **Other:** 53.0%

#### CELUM

- **Consumer Goods:** 18.2%
- **Sporting Goods:** 13.6%
- **Biotechnology:** 13.6%
- **Pharmaceuticals:** 9.1%
- **Higher Education:** 9.1%
- **Food & Beverages:** 9.1%
- **Wholesale:** 4.5%
- **Printing:** 4.5%
- **Luxury Goods & Jewelry:** 4.5%
- **Design:** 4.5%
- **Other:** 9.1%

---
## Alternatives

### Alternatives to Brandfolder

- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1785 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1180 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (466 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (407 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (330 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (216 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (120 reviews)
- [Aprimo](https://www.g2.com/products/aprimo/reviews) — 4.3/5 stars (325 reviews)
- [Filecamp](https://www.g2.com/products/filecamp/reviews) — 4.7/5 stars (36 reviews)

### Alternatives to CELUM

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1180 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (631 reviews)
- [Canto](https://www.g2.com/products/canto/reviews) — 4.4/5 stars (1785 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (330 reviews)
- [MediaValet](https://www.g2.com/products/mediavalet/reviews) — 4.4/5 stars (466 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (692 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1103 reviews)
- [Confluence](https://www.g2.com/products/confluence/reviews) — 4.1/5 stars (4369 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4538 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1234 reviews)

---
## Top Discussions

### Brandfolder

- Title: [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) — 1 comment, 1 upvote
  > **Top comment:** "I haven't tried this yet, but in looking at their integrations, this one seems spot on for what you're looking to do...."
- Title: [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "Brandfolder is proud to provide a simple, user-friendly interface that is easy to learn and implement into organizations of any size. Our digital asset..."
- Title: [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) — 1 comment, 1 upvote
  > **Top comment:** "Enterprise users can enjoy a range of premium features for securely organizing and sharing brand assets, including​:​
* Up to Unlimited users
* Up to..."
- Title: [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) — 1 comment, 1 upvote
  > **Top comment:** "At Brandfolder, the security of your brand assets is our highest priority. Our engineering team uses the best tools and practices available to build and..."

### CELUM

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/brandfolder-vs-celum)