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Compare Celtra and Roku OneView (formerly Dataxu) 
Featured Products
At a Glance
Market Segments
Mid-Market (43.6% of reviews)
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Celtra
Star Rating
(393)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CeltraRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Celtra vs Roku OneView (formerly Dataxu)
When assessing the two solutions, reviewers found Celtra easier to use, set up, and administer. Reviewers also preferred doing business with Celtra overall.
- Reviewers felt that Celtra meets the needs of their business better than Roku OneView (formerly Dataxu).
- When comparing quality of ongoing product support, reviewers felt that Celtra is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Celtra over Roku OneView (formerly Dataxu).
Pricing
Entry-Level Pricing
Celtra
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
Celtra
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.4
276
7.6
79
Ease of Use
8.3
275
7.1
77
Ease of Setup
8.3
117
7.0
46
Ease of Admin
8.3
115
7.3
45
Quality of Support
8.8
265
8.3
77
Has the product been a good partner in doing business?
8.5
115
8.1
50
Product Direction (% positive)
8.1
266
7.4
80
Features by Category
Channel Functionality
8.6
144
8.0
67
Platform Interoperability
8.1
29
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
7.1
64
|
Verified
8.0
134
7.4
69
|
Verified
8.4
123
8.5
49
|
Verified
7.9
112
6.4
58
|
Verified
8.1
111
6.8
56
|
Verified
8.1
100
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
8.2
90
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.4
136
7.3
60
|
Verified
9.0
170
7.7
49
|
Verified
8.6
115
7.0
38
|
Verified
8.9
157
7.5
30
|
Verified
Targeting
8.7
84
8.0
73
|
Verified
8.5
77
8.5
71
|
Verified
8.4
93
8.0
68
|
Verified
8.5
79
7.6
60
|
Verified
Platform
8.0
92
7.1
37
|
Verified
8.3
132
7.3
61
|
Verified
8.7
149
Feature Not Available
8.7
161
8.0
69
|
Verified
8.5
118
7.8
54
|
Verified
8.3
143
6.9
55
|
Verified
8.6
147
7.1
53
|
Verified
8.5
117
7.6
35
|
Verified
8.2
104
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Authoring Tools
8.8
75
Not enough data
8.3
69
Not enough data
8.6
70
Not enough data
7.9
55
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
66
Not enough data
8.7
64
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.6
58
Not enough data
8.8
52
Not enough data
Platform Interoperability
7.7
25
Not enough data
Mobile Functionality
8.7
184
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
7.1
64
|
Verified
8.0
134
7.4
69
|
Verified
8.4
123
8.5
49
|
Verified
7.9
112
6.4
58
|
Verified
8.1
111
6.8
56
|
Verified
8.1
100
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
8.2
90
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.4
136
7.3
60
|
Verified
9.0
170
7.7
49
|
Verified
8.6
115
7.0
38
|
Verified
8.9
157
7.5
30
|
Verified
Targeting
8.7
84
8.0
73
|
Verified
8.5
77
8.5
71
|
Verified
8.4
93
8.0
68
|
Verified
8.5
79
7.6
60
|
Verified
Mobile
8.6
113
7.1
42
8.6
115
7.0
38
|
Verified
8.9
157
7.5
30
|
Verified
Platform
8.0
92
7.1
37
|
Verified
8.3
132
7.3
61
|
Verified
8.7
149
Feature Not Available
8.7
161
8.0
69
|
Verified
8.5
118
7.8
54
|
Verified
8.3
143
6.9
55
|
Verified
8.6
147
7.1
53
|
Verified
8.5
117
7.6
35
|
Verified
8.2
104
6.6
45
|
Verified
Platform Interoperability
8.2
14
Not enough data
Video Functionality
8.3
46
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
7.1
64
|
Verified
8.0
134
7.4
69
|
Verified
8.4
123
8.5
49
|
Verified
7.9
112
6.4
58
|
Verified
8.1
111
6.8
56
|
Verified
8.1
100
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
8.2
90
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.4
136
7.3
60
|
Verified
9.0
170
7.7
49
|
Verified
8.6
115
7.0
38
|
Verified
8.9
157
7.5
30
|
Verified
Targeting
8.7
84
8.0
73
|
Verified
8.5
77
8.5
71
|
Verified
8.4
93
8.0
68
|
Verified
8.5
79
7.6
60
|
Verified
Platform
8.0
92
7.1
37
|
Verified
8.3
132
7.3
61
|
Verified
8.7
149
Feature Not Available
8.7
161
8.0
69
|
Verified
8.5
118
7.8
54
|
Verified
8.3
143
6.9
55
|
Verified
8.6
147
7.1
53
|
Verified
8.5
117
7.6
35
|
Verified
8.2
104
6.6
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.4
177
7.1
64
|
Verified
8.0
134
7.4
69
|
Verified
8.4
123
8.5
49
|
Verified
7.9
112
6.4
58
|
Verified
8.1
111
6.8
56
|
Verified
8.1
100
7.8
65
|
Verified
Feature Not Available
7.7
62
|
Verified
8.2
90
8.5
68
|
Verified
Feature Not Available
8.0
71
|
Verified
8.4
136
7.3
60
|
Verified
9.0
170
7.7
49
|
Verified
8.6
115
7.0
38
|
Verified
8.9
157
7.5
30
|
Verified
Targeting
8.7
84
8.0
73
|
Verified
8.5
77
8.5
71
|
Verified
8.4
93
8.0
68
|
Verified
8.5
79
7.6
60
|
Verified
Demand Side Platforms
Not enough data
7.9
39
|
Verified
Not enough data
6.8
39
|
Verified
Not enough data
8.0
34
|
Verified
Platform
8.0
92
7.1
37
|
Verified
8.3
132
7.3
61
|
Verified
8.7
149
Feature Not Available
8.7
161
8.0
69
|
Verified
8.5
118
7.8
54
|
Verified
8.3
143
6.9
55
|
Verified
8.6
147
7.1
53
|
Verified
8.5
117
7.6
35
|
Verified
8.2
104
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Celtra and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Mobile Advertising, Display Advertising, and Video Advertising
Unique Categories
Celtra is categorized as Creative Management Platforms
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP) and Demand Side Platform (DSP)
Reviews
Reviewers' Company Size
Celtra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.9%
Media Production
5.2%
Publishing
4.9%
Design
4.3%
Online Media
4.0%
Other
33.8%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
Can I create Videos in this tool
2 Comments
AD
Nothing compared to after effect. But celtra helps you to turn your video in creative advertising formatsRead more
whats the best practice for using celtra? I think it's high impact creatives...
1 Comment
PR
Yes, its one thing that you can use CeltraRead more
Roku OneView (formerly Dataxu) has no discussions with answers
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