Compare Cello and Referral Factory 
At a Glance
Market Segments
Small-Business (62.5% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
$200.00 Per Month
$95.00 Per Month
Cello
Star Rating
(32)4.9 out of 5
Market Segments
Small-Business (62.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$200.00 Per Month
Browse all 6 pricing plansReferral Factory
Star Rating
(179)4.8 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
$95.00 Per Month
Free Trial is available
Browse all 4 pricing plansCello vs Referral Factory
When assessing the two solutions, reviewers found Referral Factory easier to use, set up, and administer. However, reviewers preferred doing business with Cello overall.
- Reviewers felt that Referral Factory meets the needs of their business better than Cello.
- When comparing quality of ongoing product support, reviewers felt that Cello is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Cello over Referral Factory.
Pricing
Entry-Level Pricing
Cello
User Referrals - Grow
$200.00
Per Month
Test and grow the channel
- Up to 50k referral ARR
- All features
- All integrations
Referral Factory
Starter
$95.00
Per Month
- 500 users
- 1 campaign
- Rewards & Integrations
Free Trial
Cello
No trial information availableReferral Factory
Free Trial is available
Ratings
Meets Requirements
9.0
27
9.3
154
Ease of Use
9.4
29
9.6
158
Ease of Setup
9.2
18
9.4
84
Ease of Admin
9.0
14
9.6
71
Quality of Support
10.0
27
9.7
150
Has the product been a good partner in doing business?
10.0
14
9.6
68
Product Direction (% positive)
10.0
28
9.5
155
Features by Category
Campaign Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
9.5
29
Not enough data
9.4
34
Not enough data
9.2
25
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
9.0
26
Not enough data
9.4
29
Not enough data
9.1
25
Affiliate Management
Not enough data
9.3
25
Not enough data
9.4
27
Not enough data
9.3
28
Platform Content
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
9.4
11
Basics
Not enough data
8.9
12
Not enough data
8.8
12
Not enough data
8.8
12
Performance
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
8.5
12
Additional Functionality
Not enough data
8.8
12
Not enough data
9.0
12
Not enough data
8.9
12
Platform
Not enough data
8.8
15
Not enough data
8.8
14
Not enough data
9.2
12
Not enough data
9.3
15
Not enough data
9.3
14
Not enough data
8.9
12
Not enough data
8.7
15
Not enough data
9.2
15
Loyalty Experience
9.6
8
Not enough data
9.8
8
Not enough data
9.0
7
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
9.3
7
Not enough data
Loyalty Platform
9.2
6
Not enough data
8.3
6
Not enough data
8.6
7
Not enough data
10.0
6
Not enough data
8.3
6
Not enough data
Agentic AI - Loyalty Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
8.9
6
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cello and Referral Factory are categorized as Customer Advocacy
Reviews
Reviewers' Company Size
Cello
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Referral Factory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
53.1%
Internet
12.5%
Venture Capital & Private Equity
6.3%
Leisure, Travel & Tourism
6.3%
Information Technology and Services
6.3%
Other
15.6%
Marketing and Advertising
20.0%
Financial Services
6.3%
Information Technology and Services
5.7%
Computer Software
5.7%
Education Management
5.7%
Other
56.6%
Discussions
Cello has no discussions with answers
What is referral feature?
1 Comment
KS
A referral feature usually refers to the features you look for when choosing your referral software. Here are some tips on what to look for in your referral...Read more
What is a referral tracking system?
1 Comment
Official Response from Referral Factory
A referral tracking system is a collection of tools to track and monitor the ROI of your referral program. You can track things like referrals generated...Read more
What does Referral Factory do?
1 Comment
KS
Plug and play software to build, launch, and manage your referral program. Referral Factory has been voted the #1 software to use for customer referral...Read more
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