# CDK vs Dealertrack DMS Comparison | | CDK | Dealertrack DMS | |---|---|---| | **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | | **Total Reviews** | 116 | 43 | | **Largest Market Segment** | Mid-Market (59.6% of reviews) | Mid-Market (73.2% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | CDK | Dealertrack DMS | |---|---|---| | **Meets Requirements** | 8.5 (94 reviews) | 9.4 (28 reviews) | | **Ease of Use** | 7.9 (95 reviews) | 9.0 (31 reviews) | | **Ease of Setup** | 8.2 (33 reviews) | 8.5 (9 reviews) | | **Ease of Admin** | 8.9 (24 reviews) | 8.1 (7 reviews) | | **Quality of Support** | 8.0 (94 reviews) | 9.0 (29 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (24 reviews) | 8.6 (7 reviews) | | **Product Direction (% positive)** | 7.3 (90 reviews) | 8.0 (29 reviews) | --- ## Pricing ### CDK #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Dealertrack DMS #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Car Dealer | Product | Score | Reviews | |---|---|---| | **CDK** | N/A | N/A | | **Dealertrack DMS** | N/A | N/A | #### Additional Functionality | Feature | CDK | Dealertrack DMS | |---|---|---| | **QuickBooks Integration** | Not enough data | Not enough data | | **Customer History** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Price/Margin Management** | Not enough data | Not enough data | | **Payment Collection** | Not enough data | Not enough data | | **Accounting Integration** | Not enough data | Not enough data | | **Forms Management** | Not enough data | Not enough data | | **Quotes/Estimates** | Not enough data | Not enough data | | **Financing Management** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Invoice Management** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Real-Time Updates** | Not enough data | Not enough data | | **Lease Tracking** | Not enough data | Not enough data | | **Website Management** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Service Department** | Not enough data | Not enough data | | **Website Integration** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Inventory Tracking** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **New Car Dealer** | Not enough data | Not enough data | | **Sales Floor Management** | Not enough data | Not enough data | | **Barcode/Ticket Scanning** | Not enough data | Not enough data | | **Summary Reports** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Appointment Management** | Not enough data | Not enough data | | **GPS** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Inventory Management** | Not enough data | Not enough data | | **Sales Reports** | Not enough data | Not enough data | | **Buy Here, Pay Here** | Not enough data | Not enough data | | **Used Car Dealer** | Not enough data | Not enough data | | **Automated Scheduling** | Not enough data | Not enough data | | **Communication Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Discount Management** | Not enough data | Not enough data | | **Stock Management** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Accounting** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **For Automotive Dealerships** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | ### Automotive Digital Retailing | Product | Score | Reviews | |---|---|---| | **CDK** | N/A | N/A | | **Dealertrack DMS** | N/A | N/A | #### E-commerce | Feature | CDK | Dealertrack DMS | |---|---|---| | **Online Store** | Not enough data | Not enough data | | **Branding** | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | | **Inventory** | Not enough data | Not enough data | #### Sales | Feature | CDK | Dealertrack DMS | |---|---|---| | **Lead Management** | Not enough data | Not enough data | | **Deals** | Not enough data | Not enough data | | **Configurator** | Not enough data | Not enough data | #### Retailing | Feature | CDK | Dealertrack DMS | |---|---|---| | **Digital** | Not enough data | Not enough data | | **In-Store** | Not enough data | Not enough data | | **Virtual Showroom** | Not enough data | Not enough data | #### Financing | Feature | CDK | Dealertrack DMS | |---|---|---| | **Credit Application** | Not enough data | Not enough data | | **Loan Application** | Not enough data | Not enough data | #### Analytics | Feature | CDK | Dealertrack DMS | |---|---|---| | **Buyer Satisfaction** | Not enough data | Not enough data | | **Sales Performance** | Not enough data | Not enough data | #### Agentic AI - Automotive Digital Retailing | Feature | CDK | Dealertrack DMS | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Dealer Management Systems | Product | Score | Reviews | |---|---|---| | **CDK** | 9.3/10 | 7 | | **Dealertrack DMS** | N/A | N/A | #### Vehicle & Equipment Inventory Management - Dealer Management Systems | Feature | CDK | Dealertrack DMS | |---|---|---| | **Real-Time Inventory Visibility** | 10.0 (7 reviews) | Not enough data | | **VIN & Serial Number Tracking** | 10.0 (7 reviews) | Not enough data | | **Floorplan Financing Management** | 9.3 (7 reviews) | Not enough data | #### Sales & Deal Management - Dealer Management Systems | Feature | CDK | Dealertrack DMS | |---|---|---| | **Contract & Document Generation** | 9.5 (7 reviews) | Not enough data | | **Lead-to-Close Deal Workflow** | 9.3 (7 reviews) | Not enough data | | **Deal Desking & Pricing Tools** | 10.0 (7 reviews) | Not enough data | #### Service & Repair Management - Dealer Management Systems | Feature | CDK | Dealertrack DMS | |---|---|---| | **Appointment Scheduling** | 9.3 (7 reviews) | Not enough data | | **Repair Order (RO) Management** | 9.5 (7 reviews) | Not enough data | | **Technician Assignment & Labor Tracking** | 8.6 (7 reviews) | Not enough data | #### Parts & Warehouse Management - Dealer Management Systems | Feature | CDK | Dealertrack DMS | |---|---|---| | **Parts Catalog Integration** | 9.5 (7 reviews) | Not enough data | | **Parts Inventory & Bin Tracking** | 10.0 (7 reviews) | Not enough data | #### Finance & Insurance (F&I) - Dealer Management Systems | Feature | CDK | Dealertrack DMS | |---|---|---| | **Lender Integrations** | 8.8 (7 reviews) | Not enough data | | **Regulatory Compliance Documentation** | 9.3 (7 reviews) | Not enough data | | **Loan & Lease Structuring** | 9.3 (7 reviews) | Not enough data | #### Dealer Accounting - Dealer Management Systems | Feature | CDK | Dealertrack DMS | |---|---|---| | **Accounts Payable & Receivable** | 9.5 (7 reviews) | Not enough data | | **General Ledger** | 9.3 (7 reviews) | Not enough data | | **Dealer Financial Statements** | 9.3 (7 reviews) | Not enough data | #### AI Capabilities - Dealer Management Systems | Feature | CDK | Dealertrack DMS | |---|---|---| | **AI-Driven Service Optimization** | 8.8 (7 reviews) | Not enough data | | **AI-Enabled Customer Engagement** | 8.8 (7 reviews) | Not enough data | | **AI-Powered Analytics & Insights** | 8.8 (7 reviews) | Not enough data | | **AI-Powered Sales Intelligence** | 8.1 (7 reviews) | Not enough data | | **AI-Enabled Inventory Optimization** | 8.8 (7 reviews) | Not enough data | --- ## Categories **Shared Categories (1):** [Car Dealer Software](https://www.g2.com/categories/car-dealer) **Unique to CDK (2):** [Dealer Management Systems Software](https://www.g2.com/categories/dealer-management-systems), [Automotive Digital Retailing Software](https://www.g2.com/categories/automotive-digital-retailing) --- ## Reviewer Demographics ### By Company Size | Segment | CDK | Dealertrack DMS | |---|---|---| | **Small-Business** | 22.8% | 22.0% | | **Mid-Market** | 59.6% | 73.2% | | **Enterprise** | 17.5% | 4.9% | ### By Industry #### CDK - **Automotive:** 81.8% - **Transportation/Trucking/Railroad:** 4.5% - **Retail:** 1.8% - **Restaurants:** 1.8% - **Marketing and Advertising:** 1.8% - **Accounting:** 1.8% - **Music:** 0.9% - **Information Technology and Services:** 0.9% - **Financial Services:** 0.9% - **Farming:** 0.9% - **Other:** 2.7% #### Dealertrack DMS - **Automotive:** 80.5% - **Public Relations and Communications:** 2.4% - **Music:** 2.4% - **Legal Services:** 2.4% - **Internet:** 2.4% - **Industrial Automation:** 2.4% - **Financial Services:** 2.4% - **Computer Software:** 2.4% - **Accounting:** 2.4% --- ## Alternatives ### Alternatives to CDK - [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews) - [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) — 4.2/5 stars (109 reviews) - [DealerCenter](https://www.g2.com/products/dealercenter/reviews) — 4.6/5 stars (37 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [PERQ](https://www.g2.com/products/perq/reviews) — 4.6/5 stars (62 reviews) - [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews) - [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews) - [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews) - [PBS Systems](https://www.g2.com/products/pbs-systems/reviews) — 4.6/5 stars (8 reviews) - [Autosoft](https://www.g2.com/products/autosoft-autosoft/reviews) — 3.8/5 stars (15 reviews) ### Alternatives to Dealertrack DMS - [DealerCenter](https://www.g2.com/products/dealercenter/reviews) — 4.6/5 stars (37 reviews) - [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews) - [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews) - [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews) - [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews) - [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews) - [PERQ](https://www.g2.com/products/perq/reviews) — 4.6/5 stars (62 reviews) - [Conquest](https://www.g2.com/products/conquest/reviews) — 4.8/5 stars (15 reviews) - [Autosoft](https://www.g2.com/products/autosoft-autosoft/reviews) — 3.8/5 stars (15 reviews) - [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.3/5 stars (27 reviews) --- ## Top Discussions ### CDK - Title: [What can I do when it freezes?](https://www.g2.com/discussions/what-can-i-do-when-it-freezes) — 1 comment, 1 upvote > **Top comment:** "If it freezes just in the app, control+alt+delete to bring up your open programs. Find the frozen program, force close CDK. If it has frozen your PC, pull..." ### Dealertrack DMS No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cdk-vs-dealertrack-dms)