# CDK vs Dealertrack DMS Comparison

---
## Frequently Asked Questions

### What is the difference between CDK vs Dealertrack DMS?

Dealertrack DMS stands out from CDK with higher reviewer satisfaction across key dimensions, including overall rating, support, and ease of use.

| | [CDK](https://www.g2.com/products/cdk/reviews) | [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.0/5 (116 reviews) | 4.4/5 (43 reviews) |
| Largest Segment | Mid-Market | Mid-Market |
| Ease of Setup score | 8.2 | 8.5 |
| Quality of Support score | 8.0 | 9.0 |
| Top Reviewer-Cited Strength | Centralizes dealership operations and offers robust reporting | Easy to use, quick training, and strong integrations with banks and lenders |



### How do the pricing models of CDK and Dealertrack DMS compare?

Dealertrack DMS is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to CDK.

- **CDK:** In recent reviews, several reviewers mention that CDK can be expensive, especially for integrations and add-ons, and that only dealerships with significant capital can afford it.
- **Dealertrack DMS:** Reviewers highlight Dealertrack DMS as competitively priced and note that it is considered inexpensive and offers good value for the features provided.
- **Switching-reason:** Recent reviews mention switching from CDK to Dealertrack DMS for better cost-effectiveness and improved value.



### What are the best alternatives to CDK and Dealertrack DMS?

The top 3 alternatives to CDK and Dealertrack DMS are Tekion, VinSolutions Connect CRM, and DealerCenter.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [CDK](https://www.g2.com/products/cdk/reviews) | 4.0/5 (116 reviews) | Mid-Market | Reviewers note high cost, especially for integrations | Centralizes dealership operations and robust reporting |
| [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) | 4.4/5 (43 reviews) | Mid-Market | Competitively priced, considered inexpensive | Easy to use, quick training, strong lender integrations |
| [Tekion](https://www.g2.com/products/tekion/reviews) | 4.4/5 (13 reviews) | — | — | Modern interface and innovative features |
| [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) | 4.2/5 (109 reviews) | Mid-Market | — | Comprehensive CRM capabilities |
| [DealerCenter](https://www.g2.com/products/dealercenter/reviews) | 4.6/5 (37 reviews) | Small-Business | — | Strong fit for small dealerships |



### Which Car Dealer features should I prioritize when comparing CDK and Dealertrack DMS?

Buyers comparing CDK and Dealertrack DMS should prioritize ease of use, quality of support, reporting capabilities, integrations, and training/onboarding.

- **Ease of Use:** Dealertrack DMS scores 9.0, CDK scores 7.9.
- **Quality of Support:** Dealertrack DMS scores 9.0, CDK scores 8.0.
- **Reporting Capabilities:** CDK is frequently cited for robust and customizable reporting, while Dealertrack DMS is praised for useful and easy-to-use reporting features.
- **Integrations:** Dealertrack DMS is highlighted for strong integrations with banks and lenders; CDK is noted for integration with third-party platforms but with higher costs.
- **Training/Onboarding:** Dealertrack DMS is described as easy to train new users, while CDK has a steeper learning curve.



### What are the pros and cons of CDK vs Dealertrack DMS?

Dealertrack DMS's headline strength is ease of use and support, while CDK's is robust reporting and operational centralization.

- **CDK strengths:** Centralizes dealership operations, robust and customizable reporting, strong parts and service management, and efficient workflow across departments.
- **CDK trade-offs:** Higher cost for integrations and add-ons, dated user interface, longer learning curve, and occasional system slowdowns.
- **Dealertrack DMS strengths:** High ease of use, quick training for new users, strong integrations with banks and lenders, and responsive customer support.
- **Dealertrack DMS trade-offs:** Some reviewers note the interface is dated and restrictive, and certain advanced reporting features may require upgrades.



### Is CDK or Dealertrack DMS better for small businesses?

DealerCenter is the top-rated alternative for small businesses, but between CDK and Dealertrack DMS, both primarily serve the mid-market segment.

- **CDK:** Largest reviewer segment is Mid-Market; reviewers note a higher cost and a steeper learning curve, which may be less ideal for small businesses.
- **Dealertrack DMS:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and quick training, which can benefit smaller teams, but the primary focus remains mid-market dealerships.



### Which Car Dealer platform has better integrations?

Dealertrack DMS is favored for integrations, especially with banks and lenders, while CDK is noted for third-party platform integrations but with higher associated costs.

- **CDK:** Reviewers mention integration with third-party platforms and CRMs, but note that integrations can be expensive and sometimes limited in scope.
- **Dealertrack DMS:** Reviewers highlight strong integrations with banks and lenders, making finance and credit application processes more efficient.



### How do CDK and Dealertrack DMS compare on customer support?

Dealertrack DMS leads CDK in Quality of Support by a full point (9.0 vs 8.0), a material difference per the Delta Rule.

- **CDK:** Reviewers describe support as generally helpful and accessible, but note long wait times and the need to be transferred between departments for issue resolution.
- **Dealertrack DMS:** Reviewers consistently praise responsive, proficient, and friendly support, with quick case resolution and strong assistance during integrations and training.



### Which is easier to implement, CDK or Dealertrack DMS?

Dealertrack DMS has a slight edge in Ease of Setup (8.5 vs 8.2), but both products are rated similarly, indicating near parity in implementation experience.

- **CDK:** Reviewers describe setup as straightforward but mention a longer learning curve and the need for significant training to become proficient.
- **Dealertrack DMS:** Reviewers highlight easy onboarding and training, with new users able to get comfortable quickly, though some note initial setup steps can be unintuitive.



| | CDK | Dealertrack DMS | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 154 | 43 | 


---
## Ratings Comparison
| Rating | CDK | Dealertrack DMS | 
|---|---|---|
  | **Meets Requirements** | 8.6 (123 reviews) | 9.4 (28 reviews) | 
  | **Ease of Use** | 8.1 (125 reviews) | 9.0 (31 reviews) | 
  | **Ease of Setup** | 8.5 (63 reviews) | 8.5 (9 reviews) | 
  | **Ease of Admin** | 8.8 (42 reviews) | 8.1 (7 reviews) | 
  | **Quality of Support** | 8.1 (123 reviews) | 9.0 (29 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (42 reviews) | 8.6 (7 reviews) | 
  | **Product Direction (% positive)** | 7.6 (110 reviews) | 8.0 (29 reviews) | 

---
## Pricing

### CDK

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Dealertrack DMS

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Car Dealer

| Product | Score | Reviews |
|---|---|---|
| **CDK** | 9.3/10 | 20 |
| **Dealertrack DMS** | N/A | N/A |

#### Additional Functionality

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **QuickBooks Integration** | Not enough data | Not enough data | 
| **Customer History** | 9.0 (5 reviews) | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Customer Database** | 10.0 (6 reviews) | Not enough data | 
| **Price/Margin Management** | Not enough data | Not enough data | 
| **Payment Collection** | Not enough data | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Financing Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | 9.4 (6 reviews) | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Invoice Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | 9.7 (6 reviews) | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Lease Tracking** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Service Department** | 10.0 (7 reviews) | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **New Car Dealer** | Not enough data | Not enough data | 
| **Sales Floor Management** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Summary Reports** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Appointment Management** | Not enough data | Not enough data | 
| **GPS** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Buy Here, Pay Here** | Not enough data | Not enough data | 
| **Used Car Dealer** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Stock Management** | Not enough data | Not enough data | 
| **Document Management** | 7.8 (6 reviews) | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Accounting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **For Automotive Dealerships** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 

### Automotive Digital Retailing

| Product | Score | Reviews |
|---|---|---|
| **CDK** | N/A | N/A |
| **Dealertrack DMS** | N/A | N/A |

#### E-commerce

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Online Store** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Inventory** | Not enough data | Not enough data | 

#### Sales

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Deals** | Not enough data | Not enough data | 
| **Configurator** | Not enough data | Not enough data | 

#### Retailing

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Digital** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **Virtual Showroom** | Not enough data | Not enough data | 

#### Financing

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Credit Application** | Not enough data | Not enough data | 
| **Loan Application** | Not enough data | Not enough data | 

#### Analytics

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Buyer Satisfaction** | Not enough data | Not enough data | 
| **Sales Performance** | Not enough data | Not enough data | 

#### Agentic AI - Automotive Digital Retailing

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Dealer Management Systems

| Product | Score | Reviews |
|---|---|---|
| **CDK** | 9.3/10 | 23 |
| **Dealertrack DMS** | N/A | N/A |

#### Vehicle & Equipment Inventory Management - Dealer Management Systems

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Real-Time Inventory Visibility** | 9.6 (12 reviews) | Not enough data | 
| **VIN & Serial Number Tracking** | 10.0 (14 reviews) | Not enough data | 
| **Floorplan Financing Management** | 9.5 (10 reviews) | Not enough data | 

#### Sales & Deal Management - Dealer Management Systems

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Contract & Document Generation** | 9.6 (15 reviews) | Not enough data | 
| **Lead-to-Close Deal Workflow** | 9.4 (11 reviews) | Not enough data | 
| **Deal Desking & Pricing Tools** | 10.0 (11 reviews) | Not enough data | 

#### Service & Repair Management - Dealer Management Systems

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Appointment Scheduling** | 9.3 (12 reviews) | Not enough data | 
| **Repair Order (RO) Management** | 9.6 (15 reviews) | Not enough data | 
| **Technician Assignment & Labor Tracking** | 9.2 (13 reviews) | Not enough data | 

#### Parts & Warehouse Management - Dealer Management Systems

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Parts Catalog Integration** | 9.6 (12 reviews) | Not enough data | 
| **Parts Inventory & Bin Tracking** | 10.0 (12 reviews) | Not enough data | 

#### Finance & Insurance (F&I) - Dealer Management Systems

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Lender Integrations** | 9.0 (10 reviews) | Not enough data | 
| **Regulatory Compliance Documentation** | 9.4 (9 reviews) | Not enough data | 
| **Loan & Lease Structuring** | 9.5 (10 reviews) | Not enough data | 

#### Dealer Accounting - Dealer Management Systems

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **Accounts Payable & Receivable** | 9.5 (13 reviews) | Not enough data | 
| **General Ledger** | 9.3 (10 reviews) | Not enough data | 
| **Dealer Financial Statements** | 9.2 (10 reviews) | Not enough data | 

#### AI Capabilities - Dealer Management Systems

| Feature | CDK | Dealertrack DMS | 
|---|---|---|
| **AI-Driven Service Optimization** | 9.0 (8 reviews) | Not enough data | 
| **AI-Enabled Customer Engagement** | 8.3 (9 reviews) | Not enough data | 
| **AI-Powered Analytics & Insights** | 9.0 (8 reviews) | Not enough data | 
| **AI-Powered Sales Intelligence** | 8.3 (8 reviews) | Not enough data | 
| **AI-Enabled Inventory Optimization** | 9.0 (8 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Car Dealer Software](https://www.g2.com/categories/car-dealer)

**Unique to CDK (2):** [Dealer Management Systems Software](https://www.g2.com/categories/dealer-management-systems), [Automotive Digital Retailing Software](https://www.g2.com/categories/automotive-digital-retailing)



---
## Reviewer Demographics

### By Company Size

| Segment | CDK | Dealertrack DMS | 
|---|---|---|
| **Small-Business** | 28.9% | 22.0% | 
| **Mid-Market** | 57.2% | 73.2% | 
| **Enterprise** | 13.8% | 4.9% | 

### By Industry

#### CDK

- **Automotive:** 81.4%
- **Transportation/Trucking/Railroad:** 5.0%
- **Retail:** 2.1%
- **Financial Services:** 2.1%
- **Accounting:** 2.1%
- **Restaurants:** 1.4%
- **Marketing and Advertising:** 1.4%
- **Music:** 0.7%
- **Information Technology and Services:** 0.7%
- **Farming:** 0.7%
- **Other:** 2.1%

#### Dealertrack DMS

- **Automotive:** 80.5%
- **Public Relations and Communications:** 2.4%
- **Music:** 2.4%
- **Legal Services:** 2.4%
- **Internet:** 2.4%
- **Industrial Automation:** 2.4%
- **Financial Services:** 2.4%
- **Computer Software:** 2.4%
- **Accounting:** 2.4%

---
## Alternatives

### Alternatives to CDK

- [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews)
- [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) — 4.2/5 stars (109 reviews)
- [DealerCenter](https://www.g2.com/products/dealercenter/reviews) — 4.6/5 stars (37 reviews)
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews)
- [PERQ](https://www.g2.com/products/perq/reviews) — 4.6/5 stars (62 reviews)
- [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews)
- [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews)
- [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews)
- [PBS Systems](https://www.g2.com/products/pbs-systems/reviews) — 4.6/5 stars (8 reviews)
- [Autosoft](https://www.g2.com/products/autosoft-autosoft/reviews) — 3.8/5 stars (15 reviews)

### Alternatives to Dealertrack DMS

- [DealerCenter](https://www.g2.com/products/dealercenter/reviews) — 4.6/5 stars (37 reviews)
- [Frazer Auto Dealer Software](https://www.g2.com/products/frazer-auto-dealer-software/reviews) — 3.9/5 stars (12 reviews)
- [RouteOne](https://www.g2.com/products/routeone/reviews) — 4.7/5 stars (11 reviews)
- [Tekion](https://www.g2.com/products/tekion/reviews) — 4.4/5 stars (13 reviews)
- [vAuto Provision](https://www.g2.com/products/vauto-provision/reviews) — 4.6/5 stars (25 reviews)
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews)
- [PERQ](https://www.g2.com/products/perq/reviews) — 4.6/5 stars (62 reviews)
- [Conquest](https://www.g2.com/products/conquest/reviews) — 4.8/5 stars (15 reviews)
- [Autosoft](https://www.g2.com/products/autosoft-autosoft/reviews) — 3.8/5 stars (15 reviews)
- [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.3/5 stars (27 reviews)

---
## Top Discussions

### CDK

- Title: [What can I do when it freezes?](https://www.g2.com/discussions/what-can-i-do-when-it-freezes) — 1 comment, 1 upvote
  > **Top comment:** "If it freezes just in the app, control+alt+delete to bring up your open programs. Find the frozen program, force close CDK. If it has frozen your PC, pull..."

### Dealertrack DMS

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cdk-vs-dealertrack-dms)