# CDK CRM, Upstart Auto Retail vs PERQ Comparison

| | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 77 | 34 | 62 | 
| **Largest Market Segment** | Mid-Market (56.3% of reviews) | Small-Business (50.0% of reviews) | Mid-Market (45.9% of reviews) | 
| **Entry Level Price** | No pricing available | $599.00 1 Rooftop Per Month | Contact Us for Pricing Terms and pricing vary by package | 


---
## Ratings Comparison
| Rating | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (61 reviews) | 9.4 (28 reviews) | 9.1 (56 reviews) | 
  | **Ease of Use** | 8.6 (62 reviews) | 9.4 (28 reviews) | 9.4 (56 reviews) | 
  | **Ease of Setup** | 8.9 (33 reviews) | 8.5 (28 reviews) | 9.4 (42 reviews) | 
  | **Ease of Admin** | 8.7 (31 reviews) | 8.9 (28 reviews) | 9.3 (41 reviews) | 
  | **Quality of Support** | 7.9 (59 reviews) | 9.2 (28 reviews) | 9.4 (55 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (31 reviews) | 9.2 (28 reviews) | 9.8 (42 reviews) | 
  | **Product Direction (% positive)** | 7.7 (57 reviews) | 8.5 (23 reviews) | 8.7 (55 reviews) | 

---
## Pricing

### CDK CRM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Upstart Auto Retail

#### Entry-Level Pricing

Plan: Upstart Auto Retail

Price: $599.00 1 Rooftop Per Month

Key Features:
- Upstart Auto Retail | Online
- Upstart Auto Retail | In-Store
- Upstart Auto Retail | Manager Portal

[Learn more about Upstart Auto Retail](https://www.g2.com/products/upstart-auto-retail/reviews)

#### Free Trial

No

### PERQ

#### Entry-Level Pricing

Plan: Home Furnishings

Price: Contact Us for Pricing Terms and pricing vary by package

Description: Value-based pricing corresponds with a retailer's monthly website traffic. All standard packages include the following:

Key Features:
- Website Conversion
- Lead Nurture
- PERQ CRM

[Browse all 3 editions](https://www.g2.com/products/perq/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Automotive Marketing

| Product | Score | Reviews |
|---|---|---|
| **CDK CRM** | 8.3/10 | 7 |
| **Upstart Auto Retail** | N/A | N/A |
| **PERQ** | N/A | N/A |

#### Platform Basics

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Reporting** | 8.8 (7 reviews) | Not enough data | Not enough data | 
| **Interoperability** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Performance** | 9.4 (6 reviews) | Not enough data | Not enough data | 

#### Platform Data

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Dashboard** | 8.3 (6 reviews) | Not enough data | Not enough data | 
| **Alerts and Notifications** | 8.3 (5 reviews) | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Cloud** | Not enough data | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | Not enough data | 
| **Messaging** | Not enough data | Not enough data | Not enough data | 

#### Platform Content

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Automation** | 6.7 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Automotive Marketing

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Real Estate Marketing

| Product | Score | Reviews |
|---|---|---|
| **CDK CRM** | N/A | N/A |
| **Upstart Auto Retail** | N/A | N/A |
| **PERQ** | N/A | N/A |

#### Relationship Management

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Lead Generation** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

#### Presentation

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Website Builder** | Not enough data | Not enough data | Not enough data | 
| **MLS Integration** | Not enough data | Not enough data | Not enough data | 
| **SEO Strategization** | Not enough data | Not enough data | Not enough data | 
| **IDX Website** | Not enough data | Not enough data | Not enough data | 

#### Platform Branding

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Operability** | Not enough data | Not enough data | Not enough data | 
| **Brand Management** | Not enough data | Not enough data | Not enough data | 

#### Platform Content

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Social Media Management** | Not enough data | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | Not enough data | 
| **Campaign Building** | Not enough data | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | Not enough data | 

#### Platform Integrations

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Integration with Real Estate CRM** | Not enough data | Not enough data | Not enough data | 
| **Integration with Virtual Tour** | Not enough data | Not enough data | Not enough data | 
| **Integration with Real Estate Activities Management** | Not enough data | Not enough data | Not enough data | 

### Automotive Digital Retailing

| Product | Score | Reviews |
|---|---|---|
| **CDK CRM** | N/A | N/A |
| **Upstart Auto Retail** | 8.8/10 | 20 |
| **PERQ** | N/A | N/A |

#### E-commerce

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Online Store** | Not enough data | 9.2 (18 reviews) | Not enough data | 
| **Branding** | Not enough data | 8.4 (15 reviews) | Not enough data | 
| **Search** | Not enough data | 8.2 (17 reviews) | Not enough data | 
| **Inventory** | Not enough data | 9.2 (17 reviews) | Not enough data | 

#### Sales

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Lead Management** | Not enough data | 8.5 (17 reviews) | Not enough data | 
| **Deals** | Not enough data | 8.9 (19 reviews) | Not enough data | 
| **Configurator** | Not enough data | 8.9 (18 reviews) | Not enough data | 

#### Retailing

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Digital** | Not enough data | 9.2 (19 reviews) | Not enough data | 
| **In-Store** | Not enough data | 8.6 (13 reviews) | Not enough data | 
| **Virtual Showroom** | Not enough data | 8.9 (14 reviews) | Not enough data | 

#### Financing

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Credit Application** | Not enough data | 8.9 (17 reviews) | Not enough data | 
| **Loan Application** | Not enough data | 8.6 (16 reviews) | Not enough data | 

#### Analytics

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Buyer Satisfaction** | Not enough data | Feature Not Available | Not enough data | 
| **Sales Performance** | Not enough data | 8.7 (13 reviews) | Not enough data | 

#### Agentic AI - Automotive Digital Retailing

| Feature | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to CDK CRM (1):** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing)

**Unique to Upstart Auto Retail (2):** [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing), [Automotive Digital Retailing Software](https://www.g2.com/categories/automotive-digital-retailing)

**Unique to PERQ (3):** [Home Furnishing Software](https://www.g2.com/categories/home-furnishing), [Car Dealer Software](https://www.g2.com/categories/car-dealer), [Real Estate Marketing Software](https://www.g2.com/categories/real-estate-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | CDK CRM | Upstart Auto Retail | PERQ | 
|---|---|---|---|
| **Small-Business** | 25.4% | 50.0% | 42.6% | 
| **Mid-Market** | 56.3% | 44.1% | 45.9% | 
| **Enterprise** | 18.3% | 5.9% | 11.5% | 

### By Industry

#### CDK CRM

- **Automotive:** 87.3%
- **Retail:** 4.2%
- **Consumer Services:** 2.8%
- **Wholesale:** 1.4%
- **Marketing and Advertising:** 1.4%
- **Human Resources:** 1.4%
- **Graphic Design:** 1.4%

#### Upstart Auto Retail

- **Automotive:** 97.1%
- **Retail:** 2.9%

#### PERQ

- **Automotive:** 50.8%
- **Real Estate:** 18.0%
- **Furniture:** 11.5%
- **Retail:** 8.2%
- **Marketing and Advertising:** 6.6%
- **Photography:** 1.6%
- **Military:** 1.6%
- **Capital Markets:** 1.6%

---
## Alternatives

### Alternatives to CDK CRM

- [DealerSocket](https://www.g2.com/products/dealersocket/reviews) — 3.8/5 stars (66 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (283 reviews)
- [Matador](https://www.g2.com/products/matador/reviews) — 4.8/5 stars (47 reviews)
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews)
- [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) — 3.8/5 stars (32 reviews)
- [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.5/5 stars (26 reviews)
- [Impel](https://www.g2.com/products/impel/reviews) — 3.8/5 stars (16 reviews)
- [Steer](https://www.g2.com/products/steer-by-mechanic-advisor-steer/reviews) — 4.4/5 stars (18 reviews)
- [Spyne](https://www.g2.com/products/spyne/reviews) — 4.6/5 stars (32 reviews)

### Alternatives to Upstart Auto Retail

- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews) — 4.9/5 stars (283 reviews)
- [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews) — 5.0/5 stars (129 reviews)
- [DealerSocket](https://www.g2.com/products/dealersocket/reviews) — 3.8/5 stars (66 reviews)
- [AutoAlert](https://www.g2.com/products/autoalert/reviews) — 4.5/5 stars (10 reviews)
- [Gubagoo](https://www.g2.com/products/gubagoo/reviews) — 4.3/5 stars (13 reviews)
- [Matador](https://www.g2.com/products/matador/reviews) — 4.8/5 stars (47 reviews)
- [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews) — 3.8/5 stars (32 reviews)
- [Spyne](https://www.g2.com/products/spyne/reviews) — 4.6/5 stars (32 reviews)
- [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews) — 4.5/5 stars (26 reviews)

### Alternatives to PERQ

- [AppFolio](https://www.g2.com/products/appfolio/reviews) — 4.6/5 stars (1034 reviews)
- [BoldTrail](https://www.g2.com/products/boldtrail/reviews) — 4.5/5 stars (1536 reviews)
- [ResMan](https://www.g2.com/products/resman/reviews) — 4.8/5 stars (412 reviews)
- [BoomTown](https://www.g2.com/products/boomtown/reviews) — 4.7/5 stars (588 reviews)
- [Lofty](https://www.g2.com/products/lofty-lofty/reviews) — 4.3/5 stars (399 reviews)
- [VinSolutions Connect CRM](https://www.g2.com/products/vinsolutions-connect-crm/reviews) — 4.2/5 stars (109 reviews)
- [CDK](https://www.g2.com/products/cdk/reviews) — 3.9/5 stars (108 reviews)
- [TenantCloud](https://www.g2.com/products/tenantcloud/reviews) — 4.4/5 stars (284 reviews)
- [IXACT Contact Real Estate CRM](https://www.g2.com/products/ixact-contact-real-estate-crm/reviews) — 4.5/5 stars (268 reviews)
- [Buildium](https://www.g2.com/products/buildium/reviews) — 4.4/5 stars (262 reviews)

---
## Top Discussions

### CDK CRM

No discussions available for this product.

### Upstart Auto Retail

- Title: [I would love to help or Beta.](https://www.g2.com/discussions/i-would-love-to-help-or-beta) — 1 comment, 1 upvote
  > **Top comment:** "Hi Joshua! Thank you so much for your review and for your interest in participating in future beta testing. I'll make a note of your interest and will share..."

### PERQ

- Title: [How much is your product?](https://www.g2.com/discussions/price-504f26a9-84aa-46e0-b333-53ef02395b48) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Your monthly cost can be as low as $399, depending on the package you choose."
- Title: [Can you integrate with my CRM?](https://www.g2.com/discussions/crm-integration) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our products work with all the major CRMs to make sure you don't have to worry about changing your processes."
- Title: [Can I brand the experience?](https://www.g2.com/discussions/dealership-branding) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Totally. One great things about us is that we don't believe in 3rd party brand guidelines. Your website tools should fit your brand!"
- Title: [Implementing new tools can be time consuming, how much time do you need?](https://www.g2.com/discussions/implementation-a70188f2-d241-4352-8764-2b09647c096b) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Pretty much none of yours, we will contact your provider directly and have you up and running within 14 days!"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cdk-crm-vs-upstart-auto-retail-vs-perq)