# CB Insights vs GTM Workspace - Powered by ZoomInfo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that GTM Workspace - Powered by ZoomInfo excels in providing a reliable and efficient platform for market intelligence, with users highlighting its ability to consolidate information and keep them updated in one place. This is particularly beneficial for teams looking to streamline their research processes.
- **Users say** that CB Insights offers valuable insights into client and competitor intelligence, making it a favorite among startup founders. The personalized daily summaries and ease of use are frequently praised, indicating that it effectively supports users in their go-to-market strategies.
- **Reviewers mention** that GTM Workspace's intuitive interface and natural language search capabilities significantly enhance user experience, allowing for quicker access to decision-makers and relevant contact information. This feature is particularly appreciated by those who value efficiency in their daily tasks.
- **According to verified reviews** , while both platforms provide quality support, GTM Workspace - Powered by ZoomInfo has a slight edge in user satisfaction, with feedback indicating that it continues to improve and adapt to user needs, fostering a sense of partnership in business.
- **Users highlight** that CB Insights is particularly strong in its database of emerging tech startups and research reports, which can be a game-changer for users needing comprehensive market analysis. However, some users feel that it may not match the overall versatility of GTM Workspace.
- **G2 reviewers note** that while GTM Workspace has a higher overall satisfaction score, CB Insights still holds its ground with a strong focus on delivering enterprise-level intelligence at a more accessible price point, making it a compelling choice for small businesses.



| | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 16 | 9,107 | 
| **Largest Market Segment** | Small-Business (53.3% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Seat | 

---
## Top Pros & Cons

### CB Insights

Pros:
- AI Technology (2 reviews)
- Competitor Insights (2 reviews)

Cons:
- Missing Information (2 reviews)
- Inadequate Filtering (1 reviews)

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

---
## Ratings Comparison
| Rating | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
  | **Meets Requirements** | 9.0 (7 reviews) | 8.7 (7432 reviews) | 
  | **Ease of Use** | 9.3 (7 reviews) | 8.8 (7513 reviews) | 
  | **Ease of Setup** | Not enough data | 8.9 (2263 reviews) | 
  | **Ease of Admin** | Not enough data | 8.7 (1488 reviews) | 
  | **Quality of Support** | 8.7 (5 reviews) | 8.7 (6640 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.6 (1504 reviews) | 
  | **Product Direction (% positive)** | 8.3 (7 reviews) | 8.7 (7188 reviews) | 

---
## Pricing

### CB Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |

#### Data Availability

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.3 (4359 reviews) ✓ Verified | 
| **Company Data Availability** | Not enough data | 8.5 (4289 reviews) ✓ Verified | 
| **Industry Research Availability** | Not enough data | 8.2 (2912 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.9 (418 reviews) | 

#### Data Accuracy

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Accuracy** | Not enough data | 7.7 (4350 reviews) ✓ Verified | 
| **Company Data Accuracy** | Not enough data | 8.2 (4248 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | Not enough data | 7.9 (404 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (132 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (131 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (132 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (135 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (131 reviews) | 
| **Decision Making** | Not enough data | 7.5 (132 reviews) | 

#### Platform

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Internationalization** | Not enough data | 7.8 (424 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (1317 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (1625 reviews) ✓ Verified | 
| **Reporting/Dashboards** | Not enough data | 8.2 (1362 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (1052 reviews) ✓ Verified | 
| **APIs** | Not enough data | 8.2 (1235 reviews) ✓ Verified | 

#### Features

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | 8.4 (3441 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | Not enough data | 8.4 (3451 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | Not enough data | 8.0 (3173 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | Not enough data | 8.3 (3475 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.6 (4206 reviews) ✓ Verified | 
| **News/People Alerts** | Not enough data | 8.1 (3342 reviews) ✓ Verified | 
| **Connections** | Not enough data | Feature Not Available | 
| **Reporting** | Not enough data | 8.0 (2702 reviews) ✓ Verified | 
| **Messaging** | Not enough data | 7.8 (1244 reviews) ✓ Verified | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1535 |

#### Lead Intelligence

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.6 (1264 reviews) ✓ Verified | 
| **Account-level Insights ** | Not enough data | 8.7 (1292 reviews) | 
| **Lead Analysis ** | Not enough data | 8.6 (1274 reviews) | 

#### Lead Management

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.6 (1250 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.3 (1214 reviews) | 
| **Account Identification ** | Not enough data | 8.8 (1305 reviews) | 

#### Marketing Campaigns

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.0 (1098 reviews) | 
| **Revenue Planning ** | Not enough data | 7.8 (1090 reviews) | 
| **Media Attribution ** | Not enough data | 7.8 (1045 reviews) | 
| **Opportunity Timeline ** | Not enough data | 8.0 (1091 reviews) | 
| **Customization ** | Not enough data | 8.3 (1142 reviews) | 

#### Campaign Execution

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Website Personalization ** | Not enough data | 8.0 (1061 reviews) | 
| **Prioritized Accounts ** | Not enough data | 8.6 (1201 reviews) | 
| **Trending Accounts ** | Not enough data | 8.5 (1185 reviews) | 
| **Email Campaigns ** | Not enough data | 8.3 (1142 reviews) | 

#### Agentic AI - Account Data Management

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (31 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (31 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (31 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (30 reviews) | 
| **Decision Making** | Not enough data | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Lead Generation

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |

#### Lead Facilitation

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.0 (333 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (466 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (450 reviews) | 
| **Data Entry** | Not enough data | 8.5 (471 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (454 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.0 (440 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.3 (450 reviews) | 

#### Generative AI

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1020 |

#### Integrated Workflows

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Task Management** | Not enough data | 8.1 (912 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.2 (919 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.7 (884 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.0 (861 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (930 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 7.8 (859 reviews) ✓ Verified | 
| **Shared Records** | Not enough data | 8.1 (877 reviews) | 

#### Repeatability and Reportability

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (888 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.3 (888 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.3 (871 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (867 reviews) | 
| **Gamification** | Not enough data | 7.4 (818 reviews) | 

#### AI and Automation

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (866 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (876 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | Not enough data | 7.9 (825 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.5 (875 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (817 reviews) | 

#### Generative AI

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (660 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (59 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (58 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (57 reviews) | 
| **Decision Making** | Not enough data | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |

#### Dialing Options

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Financial Research

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Financial Information

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Document Search** | Not enough data | Not enough data | 

#### Analysis

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Financial Analysis** | Not enough data | Not enough data | 
| **Charting** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Document Annotation** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 

#### Market News

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Alerts and Monitoring** | Not enough data | Not enough data | 
| **Market Information** | Not enough data | Not enough data | 
| **Market News** | Not enough data | Not enough data | 

#### Platform Basics

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Mobility** | Not enough data | Not enough data | 
| **Interoperability** | Not enough data | Not enough data | 

#### Agentic AI - Financial Research

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1163 |

#### Data Availability

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (1047 reviews) | 
| **Account Data Availability** | Not enough data | 8.6 (1046 reviews) | 
| **Offline Data** | Not enough data | 7.7 (704 reviews) | 

#### Platform Additional Functionality

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integrations** | Not enough data | 8.7 (1011 reviews) | 
| **Topic Customization** | Not enough data | 8.4 (754 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.0 (699 reviews) | 
| **Alerts** | Not enough data | 8.5 (781 reviews) | 
| **Real-time Intent** | Not enough data | 8.3 (791 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1421 |

#### Lead Intelligence

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Validation** | Not enough data | 8.6 (1289 reviews) | 
| **Lead Enrichment** | Not enough data | 8.6 (1274 reviews) ✓ Verified | 
| **Lead Quality** | Not enough data | 8.5 (1316 reviews) ✓ Verified | 
| **Lead Analysis** | Not enough data | 8.5 (1240 reviews) | 
| **Browser Extension** | Not enough data | 8.7 (1264 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.7 (83 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |

#### Lead Monitoring

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Features** | Not enough data | 8.8 (1418 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (1346 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (902 reviews) | 
| **Websites** | Not enough data | 8.6 (1281 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.1 (1206 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.6 (1338 reviews) ✓ Verified | 

#### Analytics

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (1434 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (1316 reviews) ✓ Verified | 

#### Customization

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (1159 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.2 (1209 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (1179 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.7 (1361 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 916 |

#### Data collection

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.1 (639 reviews) | 
| **Data Sources** | Not enough data | 8.5 (764 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.5 (752 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.7 (789 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.7 (770 reviews) ✓ Verified | 

#### Segment Trending

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Web** | Not enough data | 8.3 (699 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (666 reviews) | 
| **Benchmarks** | Not enough data | 8.1 (651 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 8.1 (673 reviews) | 

#### Analysis

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.2 (697 reviews) | 
| **Reports** | Not enough data | 8.5 (734 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (756 reviews) ✓ Verified | 

#### Platform

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Search** | Not enough data | 8.8 (825 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (772 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (667 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.4 (745 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.3 (700 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.4 (693 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (35 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (36 reviews) | 

### Data as a Service (DaaS)

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Data Management

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Data Migration** | Not enough data | Not enough data | 
| **Managing Data** | Not enough data | Not enough data | 
| **Secured Data Storage** | Not enough data | Not enough data | 

#### Data as a Service

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Self-Service Isights** | Not enough data | Not enough data | 
| **DaaS Quality** | Not enough data | Not enough data | 

#### Architecture

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Data Fabric Creation** | Not enough data | Not enough data | 
| **DaaS Architecture** | Not enough data | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 631 |

#### Generative AI

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (613 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (611 reviews) | 

#### Agentic AI - Email Verification

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.1 (63 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (64 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |

#### Agentic AI - Email Tracking

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (22 reviews) | 
| **Decision Making** | Not enough data | 8.7 (22 reviews) | 

#### Analytics

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Open Rates** | Not enough data | 8.5 (508 reviews) | 
| **Link Activity** | Not enough data | 8.6 (501 reviews) | 
| **Attachment Activity** | Not enough data | 8.6 (463 reviews) | 

#### Customizations

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (510 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (498 reviews) | 
| **Notifications** | Not enough data | 8.7 (515 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (498 reviews) | 
| **Templates** | Not enough data | 8.6 (505 reviews) | 

#### Generative AI

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (296 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Record Calls** | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | 8.1 (12 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1213 |

#### Agentic AI - Marketing Account Intelligence

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | Not enough data | 8.4 (978 reviews) | 
| **Account-level Insights ** | Not enough data | 8.5 (997 reviews) | 
| **Lead Analysis ** | Not enough data | 8.4 (970 reviews) | 

#### Lead Management

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | 8.4 (911 reviews) | 
| **Predictive Scoring ** | Not enough data | 8.2 (650 reviews) | 
| **Account Identification ** | Not enough data | 8.5 (924 reviews) | 

#### Marketing Campaigns

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | 8.3 (128 reviews) | 
| **Revenue Planning ** | Not enough data | Feature Not Available | 
| **Media Attribution ** | Not enough data | Feature Not Available | 
| **Opportunity Timeline ** | Not enough data | 8.3 (130 reviews) | 
| **Customization ** | Not enough data | 8.0 (335 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | 8.4 (72 reviews) | 

---
## Categories
**Shared Categories (1):** [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)

**Unique to CB Insights (2):** [Data as a Service (DaaS) Software](https://www.g2.com/categories/data-as-a-service-daas), [Financial Research Software](https://www.g2.com/categories/financial-research)

**Unique to GTM Workspace - Powered by ZoomInfo (15):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Email Verification Software](https://www.g2.com/categories/email-verification), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | CB Insights | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Small-Business** | 53.3% | 25.8% | 
| **Mid-Market** | 13.3% | 48.3% | 
| **Enterprise** | 33.3% | 25.9% | 

### By Industry

#### CB Insights

- **Media Production:** 13.3%
- **Venture Capital & Private Equity:** 6.7%
- **Retail:** 6.7%
- **Real Estate:** 6.7%
- **Marketing and Advertising:** 6.7%
- **Market Research:** 6.7%
- **Management Consulting:** 6.7%
- **Insurance:** 6.7%
- **Human Resources:** 6.7%
- **Health, Wellness and Fitness:** 6.7%
- **Other:** 26.7%

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.4%

---
## Alternatives

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---
## Top Discussions

### CB Insights

No discussions available for this product.

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cb-insights-cb-insights-vs-gtm-workspace-powered-by-zoominfo)