# CB Insights vs PitchBook Comparison
---
## AI Generated Summary
- **G2 reviewers report** that PitchBook excels in providing comprehensive insights for early-stage venture capital, with users highlighting its ability to deliver valuable data on leading funds and transactions across the UK and US. This feature is particularly beneficial for firms looking to enhance their investment strategies.
- **Users say** that CB Insights offers a user-friendly experience, with many appreciating the personalized daily summaries that keep them informed about their clients and competitors. This ease of use is a significant advantage for those who need quick access to market intelligence without a steep learning curve.
- **Reviewers mention** that PitchBook's customer service is a standout feature, with feedback praising the team's communication and support. This level of service can be crucial for users who may need assistance navigating the platform or troubleshooting issues.
- **According to verified reviews** , while CB Insights has a smaller user base, it is noted for its strong database of emerging tech startups and quality research reports. Users appreciate the ready-made market maps and presentation features, which can save time and enhance presentations.
- **G2 reviewers highlight** that PitchBook has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. This is reflected in the number of recent reviews, where PitchBook has received significantly more feedback, suggesting a more active and engaged user community.
- **Users report** that while CB Insights has a slightly higher score in meeting specific requirements, PitchBook's overall usability and setup process are frequently praised, making it a more reliable choice for users who prioritize a smooth onboarding experience.



---
## Frequently Asked Questions

### What is the difference between PitchBook vs CB Insights?

PitchBook stands out for its higher review volume and data accessibility, while CB Insights is noted for competitor intelligence and a slightly higher Meets Requirements score.

| [PitchBook](https://www.g2.com/products/pitchbook/reviews) | [CB Insights](https://www.g2.com/products/cb-insights-cb-insights/reviews) |
| --- | --- |
| 4.5/5 (256 reviews) | 4.4/5 (16 reviews) |
| — | — |
| 8.9 | — |
| 8.7 | 8.7 |
| Data Accessibility (64 all-time mentions) | Competitor Insights |



### How do the pricing models of PitchBook and CB Insights compare?

PitchBook and CB Insights are rated similarly on value, with reviewers noting high costs but strong ROI for both.

- **PitchBook:** In recent reviews, many cite the product as expensive but justify the cost with comprehensive data and strong customer support.
- **CB Insights:** Reviewers describe CB Insights as pricey but highlight its enterprise-level intelligence and positive ROI, especially for startups and small teams.
- **Switching reasons:** Reviewers mention switching to CB Insights for more actionable market intelligence and to PitchBook for broader data coverage and contact information.



### What are the best alternatives to PitchBook and CB Insights?

The top three alternatives to PitchBook and CB Insights are Crunchbase, S&P Capital IQ Pro, and AlphaSense.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [PitchBook](https://www.g2.com/products/pitchbook/reviews) | 4.5/5 (256 reviews) | — | Expensive but justified by data quality | Data Accessibility |
| [CB Insights](https://www.g2.com/products/cb-insights-cb-insights/reviews) | 4.4/5 (16 reviews) | — | Pricy, strong ROI for startups | Competitor Insights |
| [Crunchbase](https://www.g2.com/products/crunchbase/reviews) | 4.4/5 (408 reviews) | Small-Business | — | Startup and funding data |
| [S&P Capital IQ Pro](https://www.g2.com/products/s-p-capital-iq-pro/reviews) | 4.3/5 (68 reviews) | Enterprise | — | Comprehensive financial analytics |
| [AlphaSense](https://www.g2.com/products/alphasense/reviews) | 4.6/5 (335 reviews) | Enterprise | — | AI-powered search and insights |



### Which Financial Research features should I prioritize when comparing PitchBook and CB Insights?

Buyers should prioritize data accessibility, market mapping, AI technology, customer support, and integration capabilities when comparing PitchBook and CB Insights.

- **Data Accessibility:** PitchBook (64 all-time mentions), CB Insights (recent positive sentiment)
- **Market Mapping:** PitchBook (recent reviews highlight as a core use case), CB Insights (recent reviews cite market intelligence and mapping)
- **AI Technology:** PitchBook (15 all-time mentions), CB Insights (2 all-time mentions)
- **Customer Support:** PitchBook (45 all-time mentions), CB Insights (recent reviews cite responsive support)
- **Integration Capabilities:** PitchBook (Outreach integration, recent reviews), CB Insights (Chrome extension, recent reviews)



### What are the pros and cons of PitchBook vs CB Insights?

PitchBook's headline strength is data accessibility, while CB Insights excels in competitor intelligence and actionable market insights.

- **PitchBook strengths:** Data accessibility (64 all-time mentions), customer support (45), company research (44), ease of use (44), comprehensive information (31), search functionality (27), AI technology (15)
- **PitchBook trade-offs:** Outdated information (36), limited data (29), high cost (20), company exclusion (19), usability issues (15)
- **CB Insights strengths:** Competitor insights, AI technology, market research, daily usage, Chrome extension
- **CB Insights trade-offs:** Missing information, limited customization, search functionality limitations, limited data



### Is PitchBook or CB Insights better for small businesses?

CB Insights is better suited for small businesses, with reviewers highlighting its value for startups and small teams.

- **PitchBook:** No dominant small-business segment; reviewers note high cost as a barrier for small teams.
- **CB Insights:** Reviewers describe strong ROI and actionable intelligence for startups and small businesses.



### Which Financial Research platform has better integrations?

PitchBook is favored for integrations, with reviewers citing Outreach integration in recent reviews.

- **PitchBook:** Outreach integration is mentioned in recent reviews, supporting workflow automation for deal sourcing and CRM updates.
- **CB Insights:** Reviewers mention a Chrome extension for prospect research, but no third-party integrations are cited.



### How do PitchBook and CB Insights compare on customer support?

PitchBook and CB Insights are rated equally on Quality of Support, both scoring 8.7, indicating parity in reviewer satisfaction.

- **PitchBook:** Reviewers consistently highlight responsive and helpful customer support, with 45 all-time mentions.
- **CB Insights:** Recent reviews describe support as responsive and helpful, especially for onboarding and product questions.



### Which is easier to implement, PitchBook or CB Insights?

PitchBook and CB Insights are rated at parity for Ease of Setup, with reviewers describing both as easy to implement.

- **PitchBook:** Reviewers frequently describe the setup process as straightforward and user-friendly, with an Ease of Setup score of 8.9.
- **CB Insights:** Recent reviews describe setup as easy and quick, with no reported implementation barriers.



### Which product has better Market Mapping?

PitchBook is more frequently cited for Market Mapping, with reviewers consistently highlighting this feature as a core use case.

- **PitchBook:** Market Mapping is a core use case in recent reviews, with reviewers citing its value for deal origination, sector analysis, and buyer universe mapping.
- **CB Insights:** Reviewers mention market intelligence and mapping capabilities, but with less frequency and detail than PitchBook.



| | CB Insights | PitchBook | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 16 | 256 | 
| **Largest Market Segment** | Small-Business (53.3% of reviews) | Small-Business (38.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### CB Insights

Pros:
- AI Technology (2 reviews)
- Competitor Insights (2 reviews)

Cons:
- Missing Information (2 reviews)
- Inadequate Filtering (1 reviews)

### PitchBook

Pros:
- Data Accessibility (64 reviews)
- Customer Support (45 reviews)

Cons:
- Outdated Information (36 reviews)
- Limited Data (29 reviews)

---
## Ratings Comparison
| Rating | CB Insights | PitchBook | 
|---|---|---|
  | **Meets Requirements** | 9.0 (7 reviews) | 8.5 (206 reviews) | 
  | **Ease of Use** | 9.3 (7 reviews) | 8.6 (236 reviews) | 
  | **Ease of Setup** | Not enough data | 8.9 (196 reviews) | 
  | **Ease of Admin** | Not enough data | 8.4 (30 reviews) | 
  | **Quality of Support** | 8.7 (5 reviews) | 8.7 (194 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.7 (31 reviews) | 
  | **Product Direction (% positive)** | 8.3 (7 reviews) | 8.9 (209 reviews) | 

---
## Pricing

### CB Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### PitchBook

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Financial Research

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **PitchBook** | 7.3/10 | 199 |

#### Financial Information

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Data Visualization** | Not enough data | 7.8 (170 reviews) | 
| **Document Search** | Not enough data | 7.5 (170 reviews) | 

#### Analysis

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Financial Analysis** | Not enough data | 8.0 (174 reviews) | 
| **Charting** | Not enough data | 7.5 (164 reviews) | 
| **Risk Analysis** | Not enough data | 6.5 (161 reviews) | 
| **Document Annotation** | Not enough data | 6.3 (156 reviews) | 
| **Collaboration** | Not enough data | 6.5 (158 reviews) | 

#### Market News

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Alerts and Monitoring** | Not enough data | 8.1 (164 reviews) | 
| **Market Information** | Not enough data | 8.6 (183 reviews) | 
| **Market News** | Not enough data | 8.2 (163 reviews) | 

#### Platform Basics

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Mobility** | Not enough data | 7.7 (160 reviews) | 
| **Interoperability** | Not enough data | 7.1 (159 reviews) | 

#### Agentic AI - Financial Research

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 5.6 (12 reviews) | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **PitchBook** | N/A | N/A |

#### Data collection

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | 
| **Data Sources** | Not enough data | Not enough data | 
| **Custom Research Sources** | Not enough data | Not enough data | 
| **Lead Enrichment** | Not enough data | Not enough data | 
| **Advanced Data Collection** | Not enough data | Not enough data | 

#### Segment Trending

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Web** | Not enough data | Not enough data | 
| **Social** | Not enough data | Not enough data | 
| **Benchmarks** | Not enough data | Not enough data | 
| **Finance ** | Not enough data | Not enough data | 

#### Analysis

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | 
| **Reports** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Search** | Not enough data | Not enough data | 
| **User, Role, And Access Management** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Data as a Service (DaaS)

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **PitchBook** | N/A | N/A |

#### Data Management

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Data Migration** | Not enough data | Not enough data | 
| **Managing Data** | Not enough data | Not enough data | 
| **Secured Data Storage** | Not enough data | Not enough data | 

#### Data as a Service

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Self-Service Isights** | Not enough data | Not enough data | 
| **DaaS Quality** | Not enough data | Not enough data | 

#### Architecture

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Data Fabric Creation** | Not enough data | Not enough data | 
| **DaaS Architecture** | Not enough data | Not enough data | 

### Deal Sourcing

| Product | Score | Reviews |
|---|---|---|
| **CB Insights** | N/A | N/A |
| **PitchBook** | N/A | N/A |

#### Deal Identification - Deal Sourcing

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Market Mapping** | Not enough data | Feature Not Available | 
| **Advanced Filters** | Not enough data | Feature Not Available | 
| **AI-Powered Search ** | Not enough data | Feature Not Available | 
| **Multi-Source Tracking** | Not enough data | Feature Not Available | 

#### Market Intelligence - Deal Sourcing

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Automated Data Enrichment** | Not enough data | Feature Not Available | 
| **Real Time Alerts** | Not enough data | Feature Not Available | 
| **Investment Trend Analysis** | Not enough data | Feature Not Available | 
| **Competitive Benchmarking** | Not enough data | Feature Not Available | 
| **Performance Metrics** | Not enough data | Feature Not Available | 

#### Workflow & Customization - Deal Sourcing

| Feature | CB Insights | PitchBook | 
|---|---|---|
| **Secure Document Sharing** | Not enough data | Feature Not Available | 
| **Third Party Integrations** | Not enough data | Feature Not Available | 
| **Customizable Dashboards** | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | Feature Not Available | 

---
## Categories
**Shared Categories (1):** [Financial Research Software](https://www.g2.com/categories/financial-research)

**Unique to CB Insights (2):** [Data as a Service (DaaS) Software](https://www.g2.com/categories/data-as-a-service-daas), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)

**Unique to PitchBook (1):** [Deal Sourcing](https://www.g2.com/categories/deal-sourcing)


---
## Reviewer Demographics

### By Company Size

| Segment | CB Insights | PitchBook | 
|---|---|---|
| **Small-Business** | 53.3% | 38.5% | 
| **Mid-Market** | 13.3% | 25.8% | 
| **Enterprise** | 33.3% | 35.7% | 

### By Industry

#### CB Insights

- **Media Production:** 13.3%
- **Venture Capital & Private Equity:** 6.7%
- **Retail:** 6.7%
- **Real Estate:** 6.7%
- **Marketing and Advertising:** 6.7%
- **Market Research:** 6.7%
- **Management Consulting:** 6.7%
- **Insurance:** 6.7%
- **Human Resources:** 6.7%
- **Health, Wellness and Fitness:** 6.7%
- **Other:** 26.7%

#### PitchBook

- **Financial Services:** 24.3%
- **Venture Capital & Private Equity:** 15.4%
- **Investment Banking:** 8.1%
- **Information Technology and Services:** 5.7%
- **Legal Services:** 4.5%
- **Consulting:** 3.6%
- **Management Consulting:** 2.8%
- **Computer Software:** 2.4%
- **Accounting:** 1.6%
- **Banking:** 1.6%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to CB Insights

- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (413 reviews)
- [AlphaSense](https://www.g2.com/products/alphasense/reviews) — 4.6/5 stars (349 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9116 reviews)
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- [Crayon](https://www.g2.com/products/crayon-crayon/reviews) — 4.6/5 stars (385 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (444 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (482 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5870 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)

### Alternatives to PitchBook

- [S&P Capital IQ Pro](https://www.g2.com/products/s-p-capital-iq-pro/reviews) — 4.3/5 stars (68 reviews)
- [Crunchbase](https://www.g2.com/products/crunchbase/reviews) — 4.4/5 stars (413 reviews)
- [AlphaSense](https://www.g2.com/products/alphasense/reviews) — 4.6/5 stars (349 reviews)
- [Grata](https://www.g2.com/products/grata/reviews) — 4.9/5 stars (81 reviews)
- [Bloomberg Terminal](https://www.g2.com/products/bloomberg-terminal/reviews) — 4.4/5 stars (69 reviews)
- [FactSet Workstation](https://www.g2.com/products/factset-workstation/reviews) — 4.2/5 stars (70 reviews)
- [S&P Capital IQ Platform](https://www.g2.com/products/s-p-capital-iq-platform/reviews) — 4.3/5 stars (36 reviews)
- [Gain](https://www.g2.com/products/gain-pro-gain/reviews) — 4.6/5 stars (55 reviews)
- [Dealroom.co](https://www.g2.com/products/dealroom-co/reviews) — 4.6/5 stars (27 reviews)
- [Morningstar Direct](https://www.g2.com/products/morningstar-direct/reviews) — 4.1/5 stars (438 reviews)

---
## Top Discussions

### CB Insights

No discussions available for this product.

### PitchBook

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cb-insights-cb-insights-vs-pitchbook)