Link copied to clipboard # CB Insights vs Crunchbase Comparison - What are their main differences? Share [ Export ](/compare/cb-insights-cb-insights/crunchbase/export.csv) CB InsightsCrunchbase[+ Add Product](#) Pricing **CB Insights** Free Trial No pricing available **Crunchbase** Free Trial **$99.00** 1 user Per Month · Crunchbase Pro (Monthly) **Pricing Insights** from reviews Time to Implement **CB Insights** Not enough reviews yet **Crunchbase** 2 months Based on 17 responses Return on Investment **CB Insights** Not enough reviews yet **Crunchbase** 8 months Based on 16 responses Perceived Cost **CB Insights** Not enough reviews yet **Crunchbase** $$$$$ Average Discount **CB Insights** Not enough reviews yet **Crunchbase** 7% ![CB Insights](https://images.g2crowd.com/uploads/product/hd_favicon/b513bda2490ce66fe9b2073ec47f4981/cb-insights-cb-insights.svg "CB Insights") ![Crunchbase](https://images.g2crowd.com/uploads/product/hd_favicon/4e063c5c462fd4949132bd47e8f0a2f3/crunchbase.svg "Crunchbase") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CB Insights** [ AI Technology (2) ](https://www.g2.com/products/cb-insights-cb-insights/reviews?filters%5Bsentiment_snippet%5D=2320066&qs=pros-and-cons#reviews)[ Competitor Insights (2) ](https://www.g2.com/products/cb-insights-cb-insights/reviews?filters%5Bsentiment_snippet%5D=2320043&qs=pros-and-cons#reviews)[ Missing Information (2) ](https://www.g2.com/products/cb-insights-cb-insights/reviews?filters%5Bsentiment_snippet%5D=2320057&qs=pros-and-cons#reviews)[ Inadequate Filtering (1) ](https://www.g2.com/products/cb-insights-cb-insights/reviews?filters%5Bsentiment_snippet%5D=2320038&qs=pros-and-cons#reviews) **Crunchbase** [ Ease of Use (33) ](https://www.g2.com/products/crunchbase/reviews?filters%5Bsentiment_snippet%5D=1917655&qs=pros-and-cons#reviews)[ Data Accuracy (28) ](https://www.g2.com/products/crunchbase/reviews?filters%5Bsentiment_snippet%5D=1917178&qs=pros-and-cons#reviews)[ Missing Information (17) ](https://www.g2.com/products/crunchbase/reviews?filters%5Bsentiment_snippet%5D=1917469&qs=pros-and-cons#reviews)[ Outdated Information (15) ](https://www.g2.com/products/crunchbase/reviews?filters%5Bsentiment_snippet%5D=1917266&qs=pros-and-cons#reviews) Integrations **CB Insights** Not enough data **Crunchbase** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9a4b1c59a10899f84ef2b2071e2037ce/dynamics-365-sales.png "Product Avatar Image") Microsoft Dynamics 365 Sales ](https://www.g2.com/products/dynamics-365-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_521403d6a48eb17eca3614f7ae90d517/google-gemini.png "Product Avatar Image") Gemini ](https://www.g2.com/products/google-gemini/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92f791c125019514c13f2138425a640b/hubspot-sales-hub.png "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_757d0364afd1effbea535cb62844bd90/insightly-crm.png "Product Avatar Image") Insightly CRM ](https://www.g2.com/products/insightly-crm/reviews)[ View all ](https://www.g2.com/products/crunchbase/integrations) Screenshots **CB Insights** No screenshot available **Crunchbase** ![Crunchbase screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1438987/New-Homepage-1095x644.png) **Ratings** from reviews Meets Requirements **CB Insights** 9.0 9.07 **Crunchbase** 8.5 8.5308 Ease of Use **CB Insights** 9.3 9.37 **Crunchbase** 8.7 8.7314 Ease of Setup **CB Insights** Not enough data **Crunchbase** 9.1 9.1110 Ease of Admin **CB Insights** Not enough data **Crunchbase** 8.9 8.966 Quality of Support **CB Insights** 8.7 8.75 **Crunchbase** 8.4 8.4204 Has the product been a good partner in doing business? **CB Insights** Not enough data **Crunchbase** 8.7 8.758 Product Direction (% positive) **CB Insights** 8.3 8.37 **Crunchbase** 8.1 8.1290 **Features** ratings from reviews Sales Intelligence Not enough data 7.9 183 Marketing Account Intelligence Not enough data 7.9 55 Market Intelligence Not enough data 7.8 135 Data as a Service (DaaS) Not enough data 8.2 35 Data Exchange Platforms Not enough data 8.2 34 Financial Research Not enough data 8.1 10 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 53.3% Mid-Market(51-1000 emp.) 13.3% Enterprise(\> 1000 emp.) 33.3% Small-Business(50 or fewer emp.) 53.3% Mid-Market(51-1000 emp.) 13.3% Enterprise(\> 1000 emp.) 33.3% Small-Business(50 or fewer emp.) 57.1% Mid-Market(51-1000 emp.) 28.7% Enterprise(\> 1000 emp.) 14.2% Small-Business(50 or fewer emp.) 57.1% Mid-Market(51-1000 emp.) 28.7% Enterprise(\> 1000 emp.) 14.2% **Reviewers' Industry** [![CB Insights](https://images.g2crowd.com/uploads/product/hd_favicon/b513bda2490ce66fe9b2073ec47f4981/cb-insights-cb-insights.svg "CB Insights")](https://www.g2.com/products/cb-insights-cb-insights/reviews) CB Insights Media Production 13.3% Venture Capital & Private Equity 6.7% Retail 6.7% Real Estate 6.7% Marketing and Advertising 6.7% Other 60.0% [![Crunchbase](https://images.g2crowd.com/uploads/product/hd_favicon/4e063c5c462fd4949132bd47e8f0a2f3/crunchbase.svg "Crunchbase")](https://www.g2.com/products/crunchbase/reviews) Crunchbase Computer Software 19.4% Information Technology and Services 16.9% Marketing and Advertising 9.0% Staffing and Recruiting 5.9% Financial Services 5.6% Other 43.2% FAQs ## CB Insights vs Crunchbase FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between CB Insights vs Crunchbase? CB Insights and Crunchbase are most clearly differentiated by CB Insights' advanced AI technology and market intelligence features, while Crunchbase is favored for its ease of use and comprehensive data coverage. | [CB Insights](https://www.g2.com/products/cb-insights-cb-insights/reviews) | [Crunchbase](https://www.g2.com/products/crunchbase/reviews) | | --- | --- | | 4.4/5 (16 reviews) | 4.4/5 (408 reviews) | | — | — | | — | 9.1 | | 8.7 | 8.4 | | AI Technology (2 all-time mentions) | Ease of Use (33 all-time mentions) | ### How do the pricing models of CB Insights and Crunchbase compare? Reviewers rate CB Insights and Crunchbase at parity for value, with no material difference in price satisfaction scores. - **CB Insights:** Reviewers describe the platform as delivering enterprise-level intelligence without the enterprise price tag, though some note it is "quite pricey" and wish for cheaper options. - **Crunchbase:** Reviewers frequently mention that Crunchbase is expensive, especially for smaller teams, and that the free version is limited, but many still find the ROI worthwhile due to time savings and data consolidation. - **Switching reasons:** In recent reviews, buyers cite the need for more flexible pricing and access to specific data sets as reasons for considering alternatives. ### What are the best alternatives to CB Insights and Crunchbase? The top three G2-ranked alternatives to CB Insights and Crunchbase are GTM Workspace - Powered by ZoomInfo, PitchBook, and Apollo.io. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [CB Insights](https://www.g2.com/products/cb-insights-cb-insights/reviews) | 4.4/5 (16 reviews) | — | Described as "quite pricey" but delivers strong ROI for market intelligence | AI Technology | | [Crunchbase](https://www.g2.com/products/crunchbase/reviews) | 4.4/5 (408 reviews) | — | Frequently cited as expensive, especially for small teams, but valued for time savings | Ease of Use | | [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) | 4.5/5 (9109 reviews) | Mid-Market | — | Comprehensive go-to-market data and integrations | | [PitchBook](https://www.g2.com/products/pitchbook/reviews) | 4.5/5 (256 reviews) | Small-Business | — | Depth of private company and VC data | | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9779 reviews) | Small-Business | — | Lead generation and sales intelligence | ### Which Market Intelligence features should I prioritize when comparing CB Insights and Crunchbase? Buyers should prioritize Search, Data Accuracy, Market Intelligence, Integrations, and AI Technology when comparing CB Insights and Crunchbase. - **Search:** Crunchbase has 8 all-time mentions for Advanced Search, while CB Insights has recurring reviewer feedback on search functionality and filtering. - **Data Accuracy:** Crunchbase is cited for Data Accuracy in 28 all-time reviews; CB Insights receives fewer mentions for this area. - **Market Intelligence:** CB Insights is specifically noted for Market Intelligence Software and AI Technology, with 2 all-time mentions for AI Technology. - **Integrations:** CB Insights is noted for integrations in its feature set, while Crunchbase reviewers mention limited integrations and manual export workflows. - **AI Technology:** CB Insights is highlighted for AI Technology in 2 all-time mentions, supporting advanced analytics and trend detection. ### What are the pros and cons of CB Insights vs Crunchbase? CB Insights' headline strength is advanced AI-driven market intelligence, while Crunchbase stands out for ease of use and comprehensive data coverage. - **CB Insights strengths:** AI Technology (2 all-time mentions), Competitor Insights (2), Chrome Extension, Daily Usage, Market Research, Prospect Identification, User Experience. - **CB Insights trade-offs:** Missing Information (2), Inadequate Filtering, Limited Customization, Limited Data, Search Functionality. - **Crunchbase strengths:** Ease of Use (33 all-time mentions), Data Accuracy (28), Comprehensive Data (25), Contact Information (21), Advanced Search (8), Interface Ease-of-Use (9), Prospect Identification (10), Company Research (11). - **Crunchbase trade-offs:** Missing Information (17), Outdated Information (15), Expensive (14), Outdated Data (13), limited integrations and manual export workflows. ### Is CB Insights or Crunchbase better for small businesses? Crunchbase is the better fit for small businesses, with reviewers consistently citing its ease of use and value for lead generation and research. - **CB Insights:** Reviewers from startups and small businesses appreciate the enterprise-level intelligence and ROI, but note the price can be high for smaller teams. - **Crunchbase:** Small-business reviewers highlight the platform's intuitive setup, fast onboarding, and significant time savings for research and prospecting. ### Which Market Intelligence platform has better integrations? CB Insights is favored for integrations, with reviewers noting its integrations as a differentiator, while Crunchbase reviewers cite limited integration options. - **CB Insights:** Integrations are highlighted in the feature set, with reviewers noting the Chrome Extension as a valuable workflow tool. - **Crunchbase:** Reviewers mention limited integrations and manual export-import workflows, with requests for better CRM and workflow connectivity. ### How do CB Insights and Crunchbase compare on customer support? CB Insights and Crunchbase are rated at near-parity for Quality of Support, with CB Insights at 8.7 and Crunchbase at 8.4, a difference below the materiality threshold. - **CB Insights:** Reviewers describe support as responsive, with most queries resolved within a day and positive feedback on the backend team. - **Crunchbase:** Reviewers note support is generally helpful and responsive, though some mention slower resolution times for complex issues. ### Which is easier to implement, CB Insights or Crunchbase? Crunchbase is rated higher for Ease of Setup, with a score of 9.1 and consistent reviewer praise for its simple onboarding and intuitive interface. - **CB Insights:** Reviewers describe setup as straightforward, with a typical ease-of-setup score of 7.0, but no aggregate score is available. - **Crunchbase:** Reviewers consistently highlight easy onboarding, fast initial setup, and a user-friendly interface, reflected in its 9.1 Ease of Setup score. ### Which product has better Search? Crunchbase is favored for Search, with more reviewers citing its advanced search and filtering capabilities. - **CB Insights:** Reviewers mention search functionality as an area for improvement, with some noting challenges in refining advanced searches. - **Crunchbase:** Advanced Search is cited in 8 all-time reviews, with many reviewers praising its filtering system and ease of building targeted lists. 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