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At a Glance
Market Segments
Small-Business (48.4% of reviews)
Enterprise (42.3% of reviews)
Entry-Level Pricing
Free Trial
$70.00 1 User Per Month
CARTO
Star Rating
(78)4.5 out of 5
Market Segments
Small-Business (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansTableau
Star Rating
(3,435)4.4 out of 5
Market Segments
Enterprise (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tableau excels in data visualization, particularly with its "Graphs and Charts" feature, which received a high score of 9.2, while CARTO's equivalent scored only 7.4. This makes Tableau a preferred choice for users who prioritize visually appealing and informative data presentations.
- Reviewers mention that CARTO shines in "Map Design" and "Vector Mapping," scoring 9.5 and 9.5 respectively, which is significantly higher than Tableau's scores of 9.5 and 8.0. This indicates that users looking for advanced mapping capabilities may find CARTO more suitable for their needs.
- G2 users highlight that Tableau's "Dashboard" feature is highly rated at 9.6, compared to CARTO's 7.9. This suggests that Tableau provides a more robust and user-friendly dashboard experience, making it easier for users to create and manage their visual reports.
- Users on G2 report that CARTO offers superior "Quality of Support," with a score of 9.1, compared to Tableau's 8.4. This indicates that users may find more responsive and helpful customer service with CARTO, which can be crucial for businesses needing timely assistance.
- Reviewers mention that Tableau's "Ease of Setup" is rated at 8.3, while CARTO outperforms with a score of 9.1. This suggests that users may find CARTO easier to implement, which can be a significant advantage for teams looking to get started quickly.
- Users say that Tableau's "Predictive Analysis" feature is rated highly at 9.4, while CARTO's score of 6.6 indicates a notable gap in this area. This makes Tableau a better option for users who require advanced analytical capabilities to forecast trends and make data-driven decisions.
Pricing
Entry-Level Pricing
CARTO
ENTERPRISE - SMALL
Free Trial
For smaller teams looking for advanced spatial analytics with basic enterprise capabilities.
- Starts from 3 Editors
- Starts from 15 Viewers
- 180.000 usage units per year
Tableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
CARTO
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.6
49
8.7
2,403
Ease of Use
8.7
50
8.3
2,796
Ease of Setup
9.2
22
8.2
1,460
Ease of Admin
8.3
18
8.2
776
Quality of Support
9.1
47
8.3
2,055
Has the product been a good partner in doing business?
8.8
20
8.5
755
Product Direction (% positive)
8.8
50
8.8
2,380
Features by Category
Reports
Not enough data
8.7
1727
|
Verified
Not enough data
8.2
1584
|
Verified
Not enough data
9.1
1769
|
Verified
Not enough data
8.6
1362
Not enough data
9.1
1753
|
Verified
Self Service
Not enough data
8.5
1680
|
Verified
Not enough data
8.7
1709
|
Verified
Not enough data
8.5
1626
|
Verified
Not enough data
8.2
1423
Not enough data
8.2
1511
|
Verified
Not enough data
7.9
1328
|
Verified
Advanced Analytics
Not enough data
7.8
1283
Not enough data
9.1
1727
|
Verified
Not enough data
8.1
1293
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
966
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
843
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
1727
|
Verified
Not enough data
8.2
1584
|
Verified
Not enough data
9.1
1769
|
Verified
Not enough data
8.6
1362
Not enough data
9.1
1753
|
Verified
Data Preparation
Not enough data
8.6
864
|
Verified
Not enough data
8.4
852
|
Verified
Data Modeling and Blending
Not enough data
8.5
889
|
Verified
Not enough data
8.8
912
|
Verified
Not enough data
8.5
879
|
Verified
Generative AI
Not enough data
7.4
429
Not enough data
7.5
455
Agentic AI - Analytics Platforms
Not enough data
7.5
133
Not enough data
7.5
135
Not enough data
7.8
134
Not enough data
7.6
132
Not enough data
7.7
130
Not enough data
7.4
129
Not enough data
7.8
130
Self Service
Not enough data
8.5
1680
|
Verified
Not enough data
8.7
1709
|
Verified
Not enough data
8.5
1626
|
Verified
Not enough data
8.2
1423
Not enough data
8.2
1511
|
Verified
Not enough data
7.9
1328
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.4
121
Not enough data
8.3
111
Not enough data
8.1
110
Not enough data
8.4
113
Advanced Analytics
Not enough data
7.8
1283
Not enough data
9.1
1727
|
Verified
Not enough data
8.1
1293
Performance & Scalability - Analytics Platforms
Not enough data
8.0
119
Not enough data
8.2
110
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
110
Not enough data
8.0
108
Not enough data
7.8
109
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.7
107
Not enough data
7.7
106
Not enough data
7.8
106
Not enough data
7.7
108
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
108
Not enough data
7.9
109
Not enough data
7.8
108
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
966
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
843
|
Verified
Reports
Not enough data
8.7
1727
|
Verified
Not enough data
8.2
1584
|
Verified
Not enough data
9.1
1769
|
Verified
Not enough data
8.6
1362
Not enough data
9.1
1753
|
Verified
Self Service
Not enough data
8.5
1680
|
Verified
Not enough data
8.7
1709
|
Verified
Not enough data
8.5
1626
|
Verified
Not enough data
8.2
1423
Not enough data
8.2
1511
|
Verified
Not enough data
7.9
1328
|
Verified
Building Reports
Not enough data
8.3
1003
|
Verified
Not enough data
8.2
966
|
Verified
Not enough data
8.3
834
|
Verified
Not enough data
8.1
843
|
Verified
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Map Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cartography
8.5
27
9.4
26
8.1
27
9.2
26
8.1
26
9.6
28
8.6
27
9.4
27
Analysis
6.9
18
9.0
28
7.8
22
9.2
27
7.3
22
9.3
27
8.2
19
9.0
27
Reporting
7.8
30
9.3
27
8.5
23
9.2
26
8.0
23
9.1
26
Data Source Access
Not enough data
8.6
234
Not enough data
8.8
234
Not enough data
8.3
234
Data Interaction
Not enough data
8.2
233
Not enough data
8.2
236
Not enough data
8.3
235
Not enough data
8.5
237
Not enough data
8.3
234
Not enough data
8.4
233
Not enough data
8.4
234
Not enough data
8.3
230
Data Exporting
Not enough data
8.5
228
Not enough data
8.4
229
Not enough data
8.4
229
Generative AI
Not enough data
7.4
224
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
252
Not enough data
8.4
255
Not enough data
8.4
245
Data Analysis
Not enough data
9.0
274
Not enough data
8.9
269
Decision Making
Not enough data
8.7
260
Not enough data
9.4
272
Not enough data
9.1
267
Not enough data
8.7
263
Generative AI
Not enough data
8.0
178
Not enough data
8.0
178
Categories
Categories
Shared Categories
CARTO and Tableau are categorized as Location Intelligence
Unique Categories
CARTO is categorized as GIS
Tableau is categorized as Analytics Platforms, Insurance Analytics, Embedded Business Intelligence, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
CARTO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
12.5%
Higher Education
6.3%
Real Estate
4.7%
Non-Profit Organization Management
4.7%
Marketing and Advertising
4.7%
Other
67.2%
Information Technology and Services
11.7%
Computer Software
7.1%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.3%
Discussions
how do i auto refresh my data?
1 Comment
VF
Hi,
CARTO enables sync tables to make sure that data stored in your CARTO account is up to date....Read more
I missed the tableau beta test announcement -- Do you know when this integration will be available!?
1 Comment
VD
Hi Cynthia,
We've closed that beta for now and the team is exploring feature options. If you're interested in getting an update on this once we have news...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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