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Compare CARTO and Tableau 
Featured Products
At a Glance
Market Segments
Small-Business (48.4% of reviews)
Enterprise (42.2% of reviews)
Entry-Level Pricing
Free Trial
$70.00 1 User Per Month
CARTO
Star Rating
(78)4.5 out of 5
Market Segments
Small-Business (48.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 3 pricing plansTableau
Star Rating
(3,487)4.4 out of 5
Market Segments
Enterprise (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Tableau excels in overall user satisfaction, reflected in its higher G2 Score. Users appreciate its intuitive drag-and-drop functionality for creating dashboards, making data visualization both simple and impactful.
- Users say that CARTO offers a user-friendly experience, particularly for those without extensive GIS expertise. The platform allows for easy creation and sharing of interactive maps, which users find visually intuitive and powerful.
- Reviewers mention that Tableau's implementation process is quick and straightforward, with many noting that they faced minimal challenges during setup. This ease of onboarding is a significant advantage for teams looking to get started quickly.
- According to verified reviews, CARTO shines in its ease of setup, with users highlighting its ability to create and style maps without needing advanced technical skills. This makes it a great choice for small businesses looking for accessible mapping solutions.
- G2 reviewers highlight that while Tableau has a broader range of advanced data visualization features, such as predictive analysis and spatial analysis, CARTO's mapping capabilities are particularly praised for their precision and interactivity, allowing users to target specific areas effectively.
- Users report that while Tableau has a larger market presence and more reviews, CARTO's recent feedback indicates a strong satisfaction level among its smaller user base, suggesting that it may be a good fit for niche applications where detailed mapping is essential.
Pricing
Entry-Level Pricing
CARTO
ENTERPRISE - SMALL
Free Trial
For smaller teams looking for advanced spatial analytics with basic enterprise capabilities.
- Starts from 3 Editors
- Starts from 15 Viewers
- 180.000 usage units per year
Tableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
CARTO
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.6
49
8.7
2,437
Ease of Use
8.7
50
8.3
2,832
Ease of Setup
9.2
22
8.2
1,497
Ease of Admin
8.3
18
8.2
788
Quality of Support
9.1
47
8.3
2,086
Has the product been a good partner in doing business?
8.8
20
8.5
767
Product Direction (% positive)
8.8
50
8.8
2,414
Features by Category
Reports
Not enough data
8.7
1740
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
9.1
1784
|
Verified
Not enough data
8.6
1366
Not enough data
9.1
1774
|
Verified
Self Service
Not enough data
8.5
1688
|
Verified
Not enough data
8.7
1716
|
Verified
Not enough data
8.5
1634
|
Verified
Not enough data
8.2
1424
Not enough data
8.2
1516
|
Verified
Not enough data
7.9
1329
|
Verified
Advanced Analytics
Not enough data
7.8
1286
Not enough data
9.1
1754
|
Verified
Not enough data
8.1
1299
Building Reports
Not enough data
8.3
1001
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
832
|
Verified
Not enough data
8.1
841
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.7
1740
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
9.1
1784
|
Verified
Not enough data
8.6
1366
Not enough data
9.1
1774
|
Verified
Data Preparation
Not enough data
8.6
868
|
Verified
Not enough data
8.4
854
|
Verified
Data Modeling and Blending
Not enough data
8.5
891
|
Verified
Not enough data
8.8
915
|
Verified
Not enough data
8.5
885
|
Verified
Generative AI
Not enough data
7.4
431
Not enough data
7.5
455
Agentic AI - Analytics Platforms
Not enough data
7.4
135
Not enough data
7.5
137
Not enough data
7.8
138
Not enough data
7.5
134
Not enough data
7.7
131
Not enough data
7.4
131
Not enough data
7.8
134
Self Service
Not enough data
8.5
1688
|
Verified
Not enough data
8.7
1716
|
Verified
Not enough data
8.5
1634
|
Verified
Not enough data
8.2
1424
Not enough data
8.2
1516
|
Verified
Not enough data
7.9
1329
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.3
132
Not enough data
8.3
114
Not enough data
8.1
112
Not enough data
8.4
122
Advanced Analytics
Not enough data
7.8
1286
Not enough data
9.1
1754
|
Verified
Not enough data
8.1
1299
Performance & Scalability - Analytics Platforms
Not enough data
7.8
133
Not enough data
8.2
112
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.1
111
Not enough data
7.9
109
Not enough data
7.7
112
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.6
109
Not enough data
7.6
107
Not enough data
7.8
110
Not enough data
7.6
109
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
109
Not enough data
7.9
114
Not enough data
7.8
109
Building Reports
Not enough data
8.3
1001
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
832
|
Verified
Not enough data
8.1
841
|
Verified
Reports
Not enough data
8.7
1740
|
Verified
Not enough data
8.2
1590
|
Verified
Not enough data
9.1
1784
|
Verified
Not enough data
8.6
1366
Not enough data
9.1
1774
|
Verified
Self Service
Not enough data
8.5
1688
|
Verified
Not enough data
8.7
1716
|
Verified
Not enough data
8.5
1634
|
Verified
Not enough data
8.2
1424
Not enough data
8.2
1516
|
Verified
Not enough data
7.9
1329
|
Verified
Building Reports
Not enough data
8.3
1001
|
Verified
Not enough data
8.2
964
|
Verified
Not enough data
8.3
832
|
Verified
Not enough data
8.1
841
|
Verified
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Map Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cartography
8.5
27
9.4
26
8.1
27
9.2
26
8.1
26
9.6
28
8.6
27
9.4
27
Analysis
6.9
18
9.0
28
7.8
22
9.2
27
7.3
22
9.3
27
8.2
19
9.0
27
Reporting
7.8
30
9.3
27
8.5
23
9.2
26
8.0
23
9.1
26
Data Source Access
Not enough data
8.6
234
Not enough data
8.8
235
Not enough data
8.3
234
Data Interaction
Not enough data
8.2
232
Not enough data
8.1
236
Not enough data
8.3
234
Not enough data
8.5
237
Not enough data
8.3
233
Not enough data
8.4
232
Not enough data
8.4
234
Not enough data
8.3
230
Data Exporting
Not enough data
8.5
227
Not enough data
8.4
229
Not enough data
8.4
228
Generative AI
Not enough data
7.4
223
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
252
Not enough data
8.4
254
Not enough data
8.4
245
Data Analysis
Not enough data
9.0
275
Not enough data
8.9
269
Decision Making
Not enough data
8.7
259
Not enough data
9.4
273
Not enough data
9.1
267
Not enough data
8.7
262
Generative AI
Not enough data
8.0
177
Not enough data
8.0
177
Categories
Categories
Shared Categories
CARTO and Tableau are categorized as Location Intelligence
Unique Categories
CARTO is categorized as GIS
Tableau is categorized as Analytics Platforms, Insurance Analytics, Embedded Business Intelligence, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
CARTO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Telecommunications
12.5%
Higher Education
6.3%
Real Estate
4.7%
Non-Profit Organization Management
4.7%
Marketing and Advertising
4.7%
Other
67.2%
Information Technology and Services
11.7%
Computer Software
7.2%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.3%
Discussions
how do i auto refresh my data?
1 Comment
VF
Hi,
CARTO enables sync tables to make sure that data stored in your CARTO account is up to date....Read more
I missed the tableau beta test announcement -- Do you know when this integration will be available!?
1 Comment
VD
Hi Cynthia,
We've closed that beta for now and the team is exploring feature options. If you're interested in getting an update on this once we have news...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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