# CARTO, Maptitude vs QGIS Comparison

| | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 78 | 148 | 154 | 
| **Largest Market Segment** | Small-Business (48.4% of reviews) | Small-Business (53.4% of reviews) | Small-Business (44.9% of reviews) | 
| **Entry Level Price** | Free Trial | $795.00 1 User Per Year | No pricing available | 

---
## Top Pros & Cons

### CARTO

Pros:
- Ease of Use (3 reviews)
- Map Creation (3 reviews)

Cons:
- Big Data Issues (1 reviews)
- Customization Difficulty (1 reviews)

### Maptitude

Pros:
- Features (11 reviews)
- Ease of Use (10 reviews)

Cons:
- Limited Accessibility (3 reviews)
- Expensive (2 reviews)

### QGIS

Pros:
- Customization Options (3 reviews)
- Ease of Use (2 reviews)

Cons:
- Stability Issues (3 reviews)
- Feature Limitations (2 reviews)

---
## Ratings Comparison
| Rating | CARTO | Maptitude | QGIS | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (49 reviews) | 9.0 (131 reviews) | 8.6 (130 reviews) | 
  | **Ease of Use** | 8.7 (50 reviews) | 8.2 (131 reviews) | 8.1 (130 reviews) | 
  | **Ease of Setup** | 9.2 (22 reviews) | 8.6 (61 reviews) | 8.8 (33 reviews) | 
  | **Ease of Admin** | 8.3 (18 reviews) | 8.5 (53 reviews) | 8.5 (18 reviews) | 
  | **Quality of Support** | 9.1 (47 reviews) | 9.2 (120 reviews) | 7.5 (107 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (20 reviews) | 9.3 (52 reviews) | 8.7 (20 reviews) | 
  | **Product Direction (% positive)** | 8.8 (50 reviews) | 8.8 (125 reviews) | 8.9 (124 reviews) | 

---
## Pricing

### CARTO

#### Entry-Level Pricing

Plan: ENTERPRISE - SMALL

Price: Free Trial

Description: For smaller teams looking for advanced spatial analytics with basic enterprise capabilities.

Key Features:
- Starts from 3 Editors 
- Starts from 15 Viewers
- 180.000 usage units per year 

[Browse all 3 editions](https://www.g2.com/products/carto/pricing)

#### Free Trial

Yes

### Maptitude

#### Entry-Level Pricing

Plan: Maptitude 1st year price

Price: $795.00 1 User Per Year

Description: $𝟎 𝐅𝐑𝐄𝐄 𝟑𝟎-𝐃𝐀𝐘 𝐓𝐑𝐈𝐀𝐋 𝐖𝐈𝐓𝐇 𝐅𝐔𝐋𝐋 𝐅𝐔𝐍𝐂𝐓𝐈𝐎𝐍𝐀𝐋𝐈𝐓𝐘 - 𝐍𝐎 𝐂𝐑𝐄𝐃𝐈𝐓 𝐂𝐀𝐑𝐃 𝐑𝐄𝐐𝐔𝐈𝐑𝐄𝐃.
Secure desktop mapping software for nationwide hierarchical territory management, sales, logistics, site, and demographic analysis. Balance territories automatically, geocode unlimited addresses, optimize large multi-stop & multi-vehicle routes, generate accurate long distance drive-time rings, and analyze your data against 2000+ built-in demographics with no add-on data purchases required.

Key Features:
- Sales Territory Mapping
- Demographics
- Drive-Time/Circular Rings

[Browse all 3 editions](https://www.g2.com/products/maptitude/pricing)

#### Free Trial

Yes

### QGIS

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CARTO** | N/A | N/A |
| **Maptitude** | N/A | N/A |
| **QGIS** | N/A | N/A |

#### Reports

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **CARTO** | N/A | N/A |
| **Maptitude** | 9.5/10 | 28 |
| **QGIS** | 8.7/10 | 64 |

#### Data Management

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Data Capture** | Not enough data | 9.6 (25 reviews) | 9.1 (54 reviews) | 
| **Data Storage** | Not enough data | 9.7 (24 reviews) | 8.5 (52 reviews) | 
| **Data Manipulation** | Not enough data | 9.5 (24 reviews) | 8.8 (56 reviews) | 
| **Data Visualization** | Not enough data | 9.6 (26 reviews) | 8.8 (56 reviews) | 

#### Map Creation

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Geocoding** | Not enough data | 9.7 (26 reviews) | 8.7 (48 reviews) | 
| **Buffer Zone Query** | Not enough data | 9.7 (25 reviews) | 8.6 (48 reviews) | 
| **Overlaying** | Not enough data | 9.9 (25 reviews) | 9.1 (55 reviews) | 
| **Publishing** | Not enough data | 9.5 (19 reviews) | 8.4 (46 reviews) | 

#### Analysis

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Spatial Analysis** | Not enough data | 9.2 (24 reviews) | 8.9 (55 reviews) | 
| **Reporting ** | Not enough data | 9.4 (24 reviews) | 8.5 (51 reviews) | 
| **Real-Time Streaming ** | Not enough data | 8.5 (14 reviews) | 7.8 (34 reviews) | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CARTO** | 8.0/10 | 40 |
| **Maptitude** | 9.0/10 | 18 |
| **QGIS** | N/A | N/A |

#### Cartography

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Map Design** | 8.5 (27 reviews) | 9.4 (18 reviews) | Not enough data | 
| **Vector Mapping ** | 8.1 (27 reviews) | 9.2 (12 reviews) | Not enough data | 
| **Data Visualization** | 8.1 (26 reviews) | 9.6 (16 reviews) | Not enough data | 
| **Overlaying** | 8.6 (27 reviews) | 9.4 (15 reviews) | Not enough data | 

#### Analysis

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Predictive Analysis** | 6.9 (18 reviews) | 8.6 (14 reviews) | Not enough data | 
| **Distance Analysis ** | 7.8 (22 reviews) | 9.3 (14 reviews) | Not enough data | 
| **Spatial Analysis** | 7.3 (22 reviews) | 9.5 (14 reviews) | Not enough data | 
| **Data Stream** | 8.2 (19 reviews) | 7.4 (9 reviews) | Not enough data | 

#### Reporting

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Data Transformation** | 7.8 (30 reviews) | 9.2 (12 reviews) | Not enough data | 
| **WYSIWYG Design** | 8.5 (23 reviews) | 9.5 (11 reviews) | Not enough data | 
| **API Integrations** | 8.0 (23 reviews) | 7.8 (10 reviews) | Not enough data | 

### Route Planning

| Product | Score | Reviews |
|---|---|---|
| **CARTO** | N/A | N/A |
| **Maptitude** | 8.9/10 | 5 |
| **QGIS** | N/A | N/A |

#### Routing

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Master Routing** | Not enough data | 9.3 (5 reviews) | Not enough data | 
| **Default Routes** | Not enough data | 9.3 (5 reviews) | Not enough data | 
| **Route Assignment** | Not enough data | 8.7 (5 reviews) | Not enough data | 

#### Scheduling

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Master Schedule** | Not enough data | Not enough data | Not enough data | 
| **Constraints** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Adjustments** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **ETA** | Not enough data | 9.7 (5 reviews) | Not enough data | 

#### Optimization

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Priorities** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **Real Time** | Not enough data | 9.7 (5 reviews) | Not enough data | 
| **Dynamic Routing** | Not enough data | 8.3 (5 reviews) | Not enough data | 

#### Analytics

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Performance** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **Time & Costs** | Not enough data | 9.3 (5 reviews) | Not enough data | 
| **Productivity** | Not enough data | 9.3 (5 reviews) | Not enough data | 

### Field Sales

| Product | Score | Reviews |
|---|---|---|
| **CARTO** | N/A | N/A |
| **Maptitude** | 9.0/10 | 7 |
| **QGIS** | N/A | N/A |

#### Territory Mapping

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Custom Territory Mapping** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Strategic Selling** | Not enough data | 9.5 (7 reviews) | Not enough data | 
| **Automatic Rep Assignment** | Not enough data | 9.3 (5 reviews) | Not enough data | 

#### Route Planning

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Lead Priority** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **Optimized Sales Routes** | Not enough data | 9.0 (5 reviews) | Not enough data | 
| **Map Directions** | Not enough data | 8.7 (5 reviews) | Not enough data | 

#### Sales Performance Management

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Gamification** | Not enough data | Not enough data | Not enough data | 
| **Performance Dashboards** | Not enough data | 8.3 (5 reviews) | Not enough data | 
| **Sales Rep Tracker** | Not enough data | Not enough data | Not enough data | 

#### Presentation and Forms

| Feature | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Video and Interactive Media** | Not enough data | Not enough data | Not enough data | 
| **Digital Contracts** | Not enough data | Not enough data | Not enough data | 
| **E-signature** | Not enough data | 8.7 (5 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [GIS Software](https://www.g2.com/categories/gis)

**Unique to CARTO (1):** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)

**Unique to Maptitude (3):** [Field Sales Software](https://www.g2.com/categories/field-sales), [Route Planning Software](https://www.g2.com/categories/route-planning-software), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)



---
## Reviewer Demographics

### By Company Size

| Segment | CARTO | Maptitude | QGIS | 
|---|---|---|---|
| **Small-Business** | 48.4% | 53.4% | 44.9% | 
| **Mid-Market** | 18.8% | 20.3% | 27.9% | 
| **Enterprise** | 32.8% | 26.4% | 27.2% | 

### By Industry

#### CARTO

- **Telecommunications:** 12.5%
- **Higher Education:** 6.3%
- **Information Technology and Services:** 4.7%
- **Management Consulting:** 4.7%
- **Marketing and Advertising:** 4.7%
- **Non-Profit Organization Management:** 4.7%
- **Computer Software:** 4.7%
- **Real Estate:** 4.7%
- **Commercial Real Estate:** 3.1%
- **Civil Engineering:** 3.1%
- **Other:** 46.9%

#### Maptitude

- **Hospital & Health Care:** 8.8%
- **Higher Education:** 8.1%
- **Real Estate:** 5.4%
- **Market Research:** 4.7%
- **Research:** 4.1%
- **Logistics and Supply Chain:** 4.1%
- **Financial Services:** 4.1%
- **Construction:** 4.1%
- **Marketing and Advertising:** 4.1%
- **Banking:** 3.4%
- **Other:** 49.3%

#### QGIS

- **Civil Engineering:** 11.6%
- **Information Technology and Services:** 11.0%
- **Government Administration:** 9.6%
- **Research:** 9.6%
- **Environmental Services:** 8.2%
- **Higher Education:** 6.2%
- **Computer Software:** 5.5%
- **Non-Profit Organization Management:** 4.8%
- **Oil & Energy:** 4.1%
- **Hospital & Health Care:** 2.7%
- **Other:** 26.7%

---
## Alternatives

### Alternatives to CARTO

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [ArcGIS Online](https://www.g2.com/products/arcgis-online/reviews) — 4.5/5 stars (190 reviews)
- [Mapbox](https://www.g2.com/products/mapbox/reviews) — 4.3/5 stars (41 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.8/5 stars (58 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (810 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (384 reviews)
- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)
- [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) — 4.1/5 stars (120 reviews)

### Alternatives to Maptitude

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) — 4.1/5 stars (120 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (384 reviews)
- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (434 reviews)
- [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (326 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [ArcGIS Online](https://www.g2.com/products/arcgis-online/reviews) — 4.5/5 stars (190 reviews)

### Alternatives to QGIS

- [AutoCAD](https://www.g2.com/products/autocad/reviews) — 4.4/5 stars (1934 reviews)
- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (384 reviews)
- [ArcGIS Pro](https://www.g2.com/products/arcgis-pro/reviews) — 4.3/5 stars (190 reviews)
- [ArcGIS Online](https://www.g2.com/products/arcgis-online/reviews) — 4.5/5 stars (190 reviews)
- [Surfer](https://www.g2.com/products/surfer/reviews) — 4.6/5 stars (126 reviews)
- [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) — 4.1/5 stars (120 reviews)
- [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.8/5 stars (58 reviews)
- [Mapbox](https://www.g2.com/products/mapbox/reviews) — 4.3/5 stars (41 reviews)
- [Octave Imagine (ERDAS IMAGINE)](https://www.g2.com/products/octave-imagine-erdas-imagine/reviews) — 4.4/5 stars (31 reviews)

---
## Top Discussions

### CARTO

- Title: [What is CARTO used for?](https://www.g2.com/discussions/what-is-carto-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [how do i auto refresh my data?](https://www.g2.com/discussions/34112-how-do-i-auto-refresh-my-data) — 1 comment
  > **Top comment:** "Hi,

CARTO enables sync tables to make sure that data stored in your CARTO account is up to date...."
- Title: [I missed the tableau beta test announcement -- Do you know when this integration will be available!?](https://www.g2.com/discussions/i-missed-the-tableau-beta-test-announcement-do-you-know-when-this-integration-will-be-available) — 1 comment, 1 upvote
  > **Top comment:** "Hi Cynthia, 

We've closed that beta for now and the team is exploring feature options. If you're interested in getting an update on this once we have news..."

### Maptitude

- Title: [What is Maptitude used for?](https://www.g2.com/discussions/what-is-maptitude-used-for) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Maptitude is used to:

• Plan and manage territories or routes
• Identify potential customers and market opportunities
• Analyze sales and performance..."

### QGIS

- Title: [What is QGIS used for?](https://www.g2.com/discussions/what-is-qgis-used-for) — 1 comment
  > **Top comment:** "QGIS is used for mapping, geographic data analysis, spatial planning, and visualization. It helps users create and edit maps, analyze locations, manage GIS..."
- Title: [Is Qgis as good as ArcGIS?](https://www.g2.com/discussions/is-qgis-as-good-as-arcgis) — 1 comment, 1 upvote
  > **Top comment:** "Definitely, QGIS is a good software but not as handy as ArcGIS in terms of analysis Tools and Applications."
- Title: [What is the most stable version of Qgis?](https://www.g2.com/discussions/what-is-the-most-stable-version-of-qgis) — 1 comment
  > **Top comment:** "I have been using Version 3.28 for 2 years now,I have found it to be very stable and able to perform all operations that I need."
- Title: [Can QGIS solve the problem of TAB file and Shape file](https://www.g2.com/discussions/can-qgis-solve-the-problem-of-tab-file-and-shape-file) — 1 comment, 1 upvote
  > **Top comment:** "Hi Himanshu, 

What I generally do for this kind of error is to check with coordinate systems of both TAB & SHP files. When we're using ArcGIS or QGIS, the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/carto-vs-maptitude-vs-qgis)