# Carta Equity Suite vs Vestd Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Carta excels in providing a comprehensive equity management solution, with users appreciating its ability to integrate seamlessly with HRIS platforms, making data access and compensation management much easier.
- **Users say** that Vestd stands out for its exceptional customer support, with many highlighting the team's willingness to go the extra mile to accommodate specific needs, particularly for small businesses navigating complex governance issues.
- **According to verified reviews** , Carta's user interface is praised for its cleanliness and ease of navigation, allowing users to manage equity, cap tables, and employee option grants efficiently, which is crucial for day-to-day operations.
- **Reviewers mention** that while Vestd offers a lot of features, its focus on making governance understandable has been particularly beneficial for small businesses launching EMI schemes, simplifying what can be a complicated process.
- **G2 reviewers highlight** that Carta's recent updates and features have made it a reliable partner for businesses, with users noting the platform's ability to quickly issue grants and maintain accurate ownership records, which is vital for leadership and finance teams.
- **Users express** that while Vestd has a strong focus on customer service, it may not match the overall satisfaction and market presence of Carta, which has garnered a larger number of reviews and a higher G2 Score, indicating broader user approval.



| | Carta Equity Suite | Vestd | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 232 | 44 | 
| **Largest Market Segment** | Mid-Market (49.1% of reviews) | Small-Business (85.7% of reviews) | 
| **Entry Level Price** | Free 25 Stakeholders Per Year | £25.00 Per Month | 

---
## Top Pros & Cons

### Carta Equity Suite

Pros:
- Ease of Use (26 reviews)
- Equity Management (24 reviews)

Cons:
- Expensive (12 reviews)
- Onboarding Issues (9 reviews)

### Vestd

**Not enough data**

---
## Ratings Comparison
| Rating | Carta Equity Suite | Vestd | 
|---|---|---|
  | **Meets Requirements** | 8.7 (171 reviews) | 9.5 (31 reviews) | 
  | **Ease of Use** | 8.6 (184 reviews) | 9.4 (32 reviews) | 
  | **Ease of Setup** | 7.9 (139 reviews) | 8.8 (19 reviews) | 
  | **Ease of Admin** | 8.4 (106 reviews) | 9.2 (16 reviews) | 
  | **Quality of Support** | 8.2 (150 reviews) | 9.9 (31 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (100 reviews) | 9.8 (15 reviews) | 
  | **Product Direction (% positive)** | 7.9 (163 reviews) | 9.2 (28 reviews) | 

---
## Pricing

### Carta Equity Suite

#### Entry-Level Pricing

Plan: Carta Launch

Price: Free 25 Stakeholders Per Year

Description: Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/

Key Features:
- Cap table management
- Securities issuance
- Exercising and repurchasing

[Browse all 4 editions](https://www.g2.com/products/carta-equity-suite/pricing)

#### Free Trial

Yes

### Vestd

#### Entry-Level Pricing

Plan: Essentials

Price: £25.00 Per Month

Description: For businesses of all sizes needing simple digital equity management.

Key Features:
- Company secretarial functionality
- Cap table management
- Issue shares and record share movements

[Browse all 3 editions](https://www.g2.com/products/vestd/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Equity Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | 8.3/10 | 127 |
| **Vestd** | 9.6/10 | 14 |

#### Platform Basics

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Reporting** | 8.2 (108 reviews) | 9.7 (11 reviews) | 

#### Platform Data

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Visualization** | 8.3 (115 reviews) | 9.4 (13 reviews) | 
| **Platform Search** | 8.0 (106 reviews) | Feature Not Available | 
| **Dashboard** | 8.6 (117 reviews) | 9.6 (13 reviews) | 

#### Platform Content

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **File Sharing** | 8.1 (90 reviews) | 9.2 (11 reviews) | 

#### Platform Additional Functionality

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Cap Table** | 8.9 (110 reviews) | 9.9 (13 reviews) | 
| **409a** | 8.7 (88 reviews) | Feature Not Available | 
| **Equity Governance** | 8.7 (97 reviews) | 9.9 (13 reviews) | 

#### Agentic AI - Equity Management

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 

### Compensation Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Vestd** | N/A | N/A |

#### Platform

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Reward Structuring** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 
| **Compensation History** | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | 
| **Performance Management Integration** | Not enough data | Not enough data | 
| **Embedded Analytics** | Not enough data | Not enough data | 
| **Reporting Capabilities** | Not enough data | Not enough data | 
| **Compensation Data Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 

#### Benchmarking and Equity - Compensation Management

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Benchmarking Data** | Not enough data | Not enough data | 
| **Pay Equity** | Not enough data | Not enough data | 
| **Salary Bands** | Not enough data | Not enough data | 

#### Platform

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

### Venture Capital Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Vestd** | N/A | N/A |

#### Investment Management

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Investment Portfolio Management** | Not enough data | Not enough data | 
| **Investment Analytics** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Cap Table Management** | Not enough data | Not enough data | 

#### Fund Management

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Deal Flow Management** | Not enough data | Not enough data | 
| **Limited Partner Management** | Not enough data | Not enough data | 
| **Fund Administration** | Not enough data | Not enough data | 

#### Agentic AI - Venture Capital Management

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Vestd** | N/A | N/A |

#### Generative AI

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Salary Benchmarking

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Vestd** | N/A | N/A |

#### Core Features - Salary Benchmarking Software

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 
| **Industry Benchmarking** | Not enough data | Not enough data | 
| **Hierarchy** | Not enough data | Not enough data | 

#### Auditing -  Salary Benchmarking Software

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Accuracy** | Not enough data | Not enough data | 

#### Advanced Features - Salary Benchmarking Software

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Structure** | Not enough data | Not enough data | 
| **Offer Letter** | Not enough data | Not enough data | 
| **Salary Survey** | Not enough data | Not enough data | 
| **Equity** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 

### Compensation Planning

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Vestd** | N/A | N/A |

#### Platform - Compensation Planning

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Compensation Budgeting** | Not enough data | Not enough data | 
| **Merit Cycle Planning** | Not enough data | Not enough data | 
| **Pay Transparency** | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | 
| **Reward Structuring** | Not enough data | Not enough data | 
| **Compensation History** | Not enough data | Not enough data | 

#### Additional Features - Compensation Planning

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Reporting Capabilities** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Vestd** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Carta Equity Suite | Vestd | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Equity Management Software](https://www.g2.com/categories/equity-management)

**Unique to Carta Equity Suite (4):** [Compensation Planning Software](https://www.g2.com/categories/compensation-planning), [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management), [Compensation Management Software](https://www.g2.com/categories/compensation-management), [Salary Benchmarking Software](https://www.g2.com/categories/salary-benchmarking)



---
## Reviewer Demographics

### By Company Size

| Segment | Carta Equity Suite | Vestd | 
|---|---|---|
| **Small-Business** | 45.2% | 85.7% | 
| **Mid-Market** | 49.1% | 14.3% | 
| **Enterprise** | 5.7% | 0% | 

### By Industry

#### Carta Equity Suite

- **Computer Software:** 31.1%
- **Financial Services:** 12.3%
- **Information Technology and Services:** 8.8%
- **Internet:** 5.3%
- **Accounting:** 4.8%
- **Computer & Network Security:** 3.1%
- **Biotechnology:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Marketing and Advertising:** 1.8%
- **Automotive:** 1.3%
- **Other:** 26.8%

#### Vestd

- **Computer Software:** 26.2%
- **Staffing and Recruiting:** 7.1%
- **Education Management:** 7.1%
- **Information Technology and Services:** 7.1%
- **Marketing and Advertising:** 4.8%
- **Management Consulting:** 4.8%
- **Food Production:** 4.8%
- **Food & Beverages:** 4.8%
- **Aviation & Aerospace:** 2.4%
- **Computer Games:** 2.4%
- **Other:** 28.6%

---
## Alternatives

### Alternatives to Carta Equity Suite

- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews)
- [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews)
- [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews)
- [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (142 reviews)
- [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews)
- [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews)
- [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews)
- [Fidelity Private Shares](https://www.g2.com/products/fidelity-private-shares/reviews) — 4.8/5 stars (33 reviews)
- [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews)
- [UKG Pro](https://www.g2.com/products/ukg-pro/reviews) — 4.3/5 stars (2197 reviews)

### Alternatives to Vestd

- [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews)
- [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews)
- [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews)
- [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews)
- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews)
- [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews)
- [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4064 reviews)
- [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (142 reviews)
- [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews)
- [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews)

---
## Top Discussions

### Carta Equity Suite

- Title: [How much does Carta cost?](https://www.g2.com/discussions/pricing-341d6925-e7fb-45cb-b809-15b4448e29f0) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it..."
- Title: [What does Carta company do?](https://www.g2.com/discussions/what-does-carta-company-do) — 1 comment
  > **Top comment:** "The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying..."
- Title: [What was your experience during the public listing event (IPO)? Any issues with the platform?](https://www.g2.com/discussions/what-was-your-experience-during-the-public-listing-event-ipo-any-issues-with-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "No issues whatsoever."

### Vestd

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/carta-equity-suite-vs-vestd)