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Compare Carta Software and Vestd 
Featured Products
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (85.7% of reviews)
Entry-Level Pricing
Free 25 Stakeholders Per Year
£25.00 Per Month
Carta
Star Rating
(222)4.4 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 25 Stakeholders Per Year
Free Trial is available
Browse all 4 pricing plansVestd
Star Rating
(44)4.8 out of 5
Market Segments
Small-Business (85.7% of reviews)
Pros & Cons
Entry-Level Pricing
£25.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Carta excels in providing a comprehensive equity management solution, with users appreciating its ability to integrate seamlessly with HRIS platforms, making data access and compensation management much easier.
- Users say that Vestd stands out for its exceptional customer support, with many highlighting the team's willingness to go the extra mile to accommodate specific needs, particularly for small businesses navigating complex governance issues.
- According to verified reviews, Carta's user interface is praised for its cleanliness and ease of navigation, allowing users to manage equity, cap tables, and employee option grants efficiently, which is crucial for day-to-day operations.
- Reviewers mention that while Vestd offers a lot of features, its focus on making governance understandable has been particularly beneficial for small businesses launching EMI schemes, simplifying what can be a complicated process.
- G2 reviewers highlight that Carta's recent updates and features have made it a reliable partner for businesses, with users noting the platform's ability to quickly issue grants and maintain accurate ownership records, which is vital for leadership and finance teams.
- Users express that while Vestd has a strong focus on customer service, it may not match the overall satisfaction and market presence of Carta, which has garnered a larger number of reviews and a higher G2 Score, indicating broader user approval.
Pricing
Entry-Level Pricing
Carta
Carta Launch
Free
25 Stakeholders Per Year
Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/
- Cap table management
- SAFE management
- SAFE and Priced Modeling
Vestd
Essentials
£25.00
Per Month
For businesses of all sizes needing simple digital equity management.
- Company secretarial functionality
- Cap table management
- Issue shares and record share movements
Free Trial
Carta
Free Trial is available
Vestd
No trial information availableRatings
Meets Requirements
8.8
162
9.5
31
Ease of Use
8.6
175
9.4
32
Ease of Setup
7.9
133
8.8
19
Ease of Admin
8.4
105
9.2
16
Quality of Support
8.3
144
9.9
31
Has the product been a good partner in doing business?
8.4
99
9.8
15
Product Direction (% positive)
8.0
155
9.2
28
Features by Category
Platform Basics
8.2
107
9.7
11
Platform Data
8.3
113
9.4
13
8.0
104
Feature Not Available
8.7
114
9.6
13
Platform Content
8.1
90
9.2
11
Platform Additional Functionality
8.9
107
9.9
13
8.7
88
Feature Not Available
8.7
97
9.9
13
Agentic AI - Equity Management
7.6
26
Not enough data
Platform - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Carta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Vestd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
29.2%
Financial Services
12.8%
Information Technology and Services
8.2%
Internet
5.5%
Accounting
5.0%
Other
39.3%
Computer Software
26.2%
Staffing and Recruiting
7.1%
Information Technology and Services
7.1%
Education Management
7.1%
Marketing and Advertising
4.8%
Other
47.6%
Alternatives
Discussions
How much does Carta cost?
2 Comments
Official Response from Carta
Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it...Read more
What was your experience during the public listing event (IPO)? Any issues with the platform?
1 Comment
PN
No issues whatsoever.Read more
What does Carta company do?
1 Comment
YK
The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying...Read more
Vestd has no discussions with answers
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