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Compare Carta Software and Pulley 
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At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Small-Business (93.9% of reviews)
Entry-Level Pricing
Free 25 Stakeholders Per Year
Starting at $1,200.00 25 Stakeholders Per Year
Carta
Star Rating
(219)4.4 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Entry-Level Pricing
Free 25 Stakeholders Per Year
Free Trial is available
Browse all 4 pricing plansPulley
Star Rating
(126)4.7 out of 5
Market Segments
Small-Business (93.9% of reviews)
Entry-Level Pricing
Starting at $1,200.00 25 Stakeholders Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Carta excels in its Cap Table Management feature, scoring a remarkable 9.7, which reviewers mention is intuitive and user-friendly, making it easier for startups to manage their equity.
- Reviewers mention that Pulley shines in Quality of Support, achieving a score of 9.8, with many users on G2 highlighting the responsiveness and helpfulness of the support team during critical times.
- G2 users indicate that while both platforms offer solid reporting capabilities, Pulley slightly edges out with an 8.7 rating compared to Carta's 8.5, with users appreciating Pulley's more detailed analytics and visualization options.
- Users say that Carta's Ease of Setup is rated lower at 7.4, with some reviewers expressing frustration over the initial onboarding process, while Pulley’s 8.9 rating suggests a smoother experience for new users.
- Reviewers mention that Pulley’s Investment Analytics feature is particularly strong, with a focus on providing actionable insights, which users find beneficial for making informed investment decisions.
- Users on G2 report that Carta's entry-level price is free, making it accessible for small businesses, while Pulley’s starting price of $1,200.00 is seen as a barrier for some startups, despite its higher ratings in other areas.
Pricing
Entry-Level Pricing
Carta
Carta Launch
Free
25 Stakeholders Per Year
Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/
- Cap table management
- SAFE management
- SAFE and Priced Modeling
Pulley
Startup
Starting at $1,200.00
25 Stakeholders Per Year
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
Free Trial
Carta
Free Trial is available
Pulley
Free Trial is available
Ratings
Meets Requirements
8.8
160
9.2
79
Ease of Use
8.6
172
9.0
82
Ease of Setup
7.9
131
8.8
73
Ease of Admin
8.4
103
9.0
62
Quality of Support
8.3
142
9.6
78
Has the product been a good partner in doing business?
8.4
97
9.4
60
Product Direction (% positive)
8.1
153
9.1
67
Features by Category
Platform Basics
8.2
106
8.6
42
Platform Data
8.3
112
8.8
44
8.1
103
8.6
41
8.7
113
9.1
46
Platform Content
8.2
89
8.6
41
Platform Additional Functionality
8.9
104
9.6
49
8.7
87
9.5
34
8.7
95
9.2
38
Agentic AI - Equity Management
7.6
26
Not enough data
Platform - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Carta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pulley
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
29.6%
Financial Services
13.0%
Information Technology and Services
8.3%
Internet
5.6%
Accounting
5.1%
Other
38.4%
Computer Software
34.8%
Information Technology and Services
15.7%
Financial Services
6.1%
Biotechnology
4.3%
Health, Wellness and Fitness
2.6%
Other
36.5%
Alternatives
Discussions
How much does Carta cost?
2 Comments
Official Response from Carta
Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it...Read more
What was your experience during the public listing event (IPO)? Any issues with the platform?
1 Comment
PN
No issues whatsoever.Read more
What does Carta company do?
1 Comment
YK
The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying...Read more
Pulley has no discussions with answers
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