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Compare Carta Software and Pulley 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (93.3% of reviews)
Entry-Level Pricing
Free 25 Stakeholders Per Year
Starting at $1,200.00 25 Stakeholders Per Year
Carta
Star Rating
(222)4.4 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 25 Stakeholders Per Year
Free Trial is available
Browse all 4 pricing plansPulley
Star Rating
(130)4.7 out of 5
Market Segments
Small-Business (93.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,200.00 25 Stakeholders Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Carta excels in providing a comprehensive equity management platform, with users highlighting its multiple integration options with HRIS platforms, making data access seamless and enhancing overall compensation package management.
- Users say that Pulley stands out for its straightforward usability and good value, particularly appreciating its cap table management services, which many find beneficial compared to competitors.
- Reviewers mention that Carta's user interface is clean and intuitive, allowing for easy navigation when managing equity, cap tables, and employee option grants, which is crucial for maintaining accurate ownership records.
- According to verified reviews, Pulley receives high marks for its customer support, with users noting the team's helpfulness and flexibility, which significantly enhances the overall user experience.
- G2 reviewers highlight that while Carta has a larger market presence and overall satisfaction, some users have experienced challenges in communication as their companies grew, leading them to explore alternatives like Pulley for more personalized support.
- Users report that both platforms have their strengths, but Pulley tends to score higher in areas like ease of setup and administration, making it a favorable choice for smaller businesses looking for a more manageable onboarding experience.
Pricing
Entry-Level Pricing
Carta
Carta Launch
Free
25 Stakeholders Per Year
Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/
- Cap table management
- SAFE management
- SAFE and Priced Modeling
Pulley
Startup
Starting at $1,200.00
25 Stakeholders Per Year
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.
Free Trial
Carta
Free Trial is available
Pulley
Free Trial is available
Ratings
Meets Requirements
8.8
162
9.3
83
Ease of Use
8.6
175
9.0
86
Ease of Setup
7.9
133
8.8
77
Ease of Admin
8.4
105
9.0
65
Quality of Support
8.3
144
9.6
82
Has the product been a good partner in doing business?
8.4
99
9.5
63
Product Direction (% positive)
8.0
155
9.2
71
Features by Category
Platform Basics
8.2
107
8.6
42
Platform Data
8.3
113
8.8
44
8.0
104
8.6
41
8.7
114
9.1
46
Platform Content
8.1
90
8.6
41
Platform Additional Functionality
8.9
107
9.6
52
8.7
88
9.5
36
8.7
97
9.2
38
Agentic AI - Equity Management
7.6
26
Not enough data
Platform - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Compensation Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Carta
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pulley
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
29.2%
Financial Services
12.8%
Information Technology and Services
8.2%
Internet
5.5%
Accounting
5.0%
Other
39.3%
Computer Software
35.3%
Information Technology and Services
15.1%
Financial Services
6.7%
Biotechnology
4.2%
Health, Wellness and Fitness
2.5%
Other
36.1%
Alternatives
Discussions
How much does Carta cost?
2 Comments
Official Response from Carta
Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it...Read more
What was your experience during the public listing event (IPO)? Any issues with the platform?
1 Comment
PN
No issues whatsoever.Read more
What does Carta company do?
1 Comment
YK
The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying...Read more
Pulley has no discussions with answers
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