# Carta Equity Suite vs Pulley Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Carta excels in providing a comprehensive equity management platform, with users highlighting its multiple integration options with HRIS platforms, making data access seamless and enhancing overall compensation package management.
- **Users say** that Pulley stands out for its straightforward usability and good value, particularly appreciating its cap table management services, which many find beneficial compared to competitors.
- **Reviewers mention** that Carta's user interface is clean and intuitive, allowing for easy navigation when managing equity, cap tables, and employee option grants, which is crucial for maintaining accurate ownership records.
- **According to verified reviews** , Pulley receives high marks for its customer support, with users noting the team's helpfulness and flexibility, which significantly enhances the overall user experience.
- **G2 reviewers highlight** that while Carta has a larger market presence and overall satisfaction, some users have experienced challenges in communication as their companies grew, leading them to explore alternatives like Pulley for more personalized support.
- **Users report** that both platforms have their strengths, but Pulley tends to score higher in areas like ease of setup and administration, making it a favorable choice for smaller businesses looking for a more manageable onboarding experience.



| | Carta Equity Suite | Pulley | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 232 | 134 | 
| **Largest Market Segment** | Mid-Market (49.1% of reviews) | Small-Business (93.5% of reviews) | 
| **Entry Level Price** | Free 25 Stakeholders Per Year | Starting at $1,200.00 25 Stakeholders Per Year | 

---
## Top Pros & Cons

### Carta Equity Suite

Pros:
- Ease of Use (26 reviews)
- Equity Management (24 reviews)

Cons:
- Expensive (12 reviews)
- Onboarding Issues (9 reviews)

### Pulley

Pros:
- Ease of Use (10 reviews)
- Customer Support (6 reviews)

Cons:
- Poor Customer Support (3 reviews)
- Difficult Setup (1 reviews)

---
## Ratings Comparison
| Rating | Carta Equity Suite | Pulley | 
|---|---|---|
  | **Meets Requirements** | 8.7 (171 reviews) | 9.3 (87 reviews) | 
  | **Ease of Use** | 8.6 (184 reviews) | 9.1 (90 reviews) | 
  | **Ease of Setup** | 7.9 (139 reviews) | 8.9 (81 reviews) | 
  | **Ease of Admin** | 8.4 (106 reviews) | 9.0 (66 reviews) | 
  | **Quality of Support** | 8.2 (150 reviews) | 9.6 (86 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (100 reviews) | 9.5 (64 reviews) | 
  | **Product Direction (% positive)** | 7.9 (163 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Carta Equity Suite

#### Entry-Level Pricing

Plan: Carta Launch

Price: Free 25 Stakeholders Per Year

Description: Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/

Key Features:
- Cap table management
- Securities issuance
- Exercising and repurchasing

[Browse all 4 editions](https://www.g2.com/products/carta-equity-suite/pricing)

#### Free Trial

Yes

### Pulley

#### Entry-Level Pricing

Plan: Startup

Price: Starting at $1,200.00 25 Stakeholders Per Year

Key Features:
- Cap table management
- Share Certificate
- Electronically send & sign option grants, SAFEs, etc.

[Browse all 3 editions](https://www.g2.com/products/pulley-pulley/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Equity Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | 8.3/10 | 127 |
| **Pulley** | 9.0/10 | 57 |

#### Platform Basics

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Reporting** | 8.2 (108 reviews) | 8.6 (43 reviews) | 

#### Platform Data

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Visualization** | 8.3 (115 reviews) | 8.8 (44 reviews) | 
| **Platform Search** | 8.0 (106 reviews) | 8.6 (41 reviews) | 
| **Dashboard** | 8.6 (117 reviews) | 9.1 (48 reviews) | 

#### Platform Content

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **File Sharing** | 8.1 (90 reviews) | 8.7 (42 reviews) | 

#### Platform Additional Functionality

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Cap Table** | 8.9 (110 reviews) | 9.6 (56 reviews) | 
| **409a** | 8.7 (88 reviews) | 9.5 (37 reviews) | 
| **Equity Governance** | 8.7 (97 reviews) | 9.2 (40 reviews) | 

#### Agentic AI - Equity Management

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 

### Compensation Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Pulley** | N/A | N/A |

#### Platform

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Reward Structuring** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 
| **Compensation History** | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | 
| **Performance Management Integration** | Not enough data | Not enough data | 
| **Embedded Analytics** | Not enough data | Not enough data | 
| **Reporting Capabilities** | Not enough data | Not enough data | 
| **Compensation Data Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 

#### Benchmarking and Equity - Compensation Management

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Benchmarking Data** | Not enough data | Not enough data | 
| **Pay Equity** | Not enough data | Not enough data | 
| **Salary Bands** | Not enough data | Not enough data | 

#### Platform

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

### Venture Capital Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Pulley** | N/A | N/A |

#### Investment Management

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Investment Portfolio Management** | Not enough data | Not enough data | 
| **Investment Analytics** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Cap Table Management** | Not enough data | Not enough data | 

#### Fund Management

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Deal Flow Management** | Not enough data | Not enough data | 
| **Limited Partner Management** | Not enough data | Not enough data | 
| **Fund Administration** | Not enough data | Not enough data | 

#### Agentic AI - Venture Capital Management

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Pulley** | N/A | N/A |

#### Generative AI

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Salary Benchmarking

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Pulley** | N/A | N/A |

#### Core Features - Salary Benchmarking Software

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 
| **Industry Benchmarking** | Not enough data | Not enough data | 
| **Hierarchy** | Not enough data | Not enough data | 

#### Auditing -  Salary Benchmarking Software

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Accuracy** | Not enough data | Not enough data | 

#### Advanced Features - Salary Benchmarking Software

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Structure** | Not enough data | Not enough data | 
| **Offer Letter** | Not enough data | Not enough data | 
| **Salary Survey** | Not enough data | Not enough data | 
| **Equity** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 

### Compensation Planning

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Pulley** | N/A | N/A |

#### Platform - Compensation Planning

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Compensation Budgeting** | Not enough data | Not enough data | 
| **Merit Cycle Planning** | Not enough data | Not enough data | 
| **Pay Transparency** | Not enough data | Not enough data | 
| **Automated Compliance** | Not enough data | Not enough data | 
| **Reward Structuring** | Not enough data | Not enough data | 
| **Compensation History** | Not enough data | Not enough data | 

#### Additional Features - Compensation Planning

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Reporting Capabilities** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

### Accounting & Finance

| Product | Score | Reviews |
|---|---|---|
| **Carta Equity Suite** | N/A | N/A |
| **Pulley** | N/A | N/A |

#### Agentic AI - Accounting & Finance

| Feature | Carta Equity Suite | Pulley | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Equity Management Software](https://www.g2.com/categories/equity-management)

**Unique to Carta Equity Suite (4):** [Compensation Planning Software](https://www.g2.com/categories/compensation-planning), [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management), [Compensation Management Software](https://www.g2.com/categories/compensation-management), [Salary Benchmarking Software](https://www.g2.com/categories/salary-benchmarking)



---
## Reviewer Demographics

### By Company Size

| Segment | Carta Equity Suite | Pulley | 
|---|---|---|
| **Small-Business** | 45.2% | 93.5% | 
| **Mid-Market** | 49.1% | 4.9% | 
| **Enterprise** | 5.7% | 1.6% | 

### By Industry

#### Carta Equity Suite

- **Computer Software:** 31.1%
- **Financial Services:** 12.3%
- **Information Technology and Services:** 8.8%
- **Internet:** 5.3%
- **Accounting:** 4.8%
- **Computer & Network Security:** 3.1%
- **Biotechnology:** 2.6%
- **Hospital & Health Care:** 2.2%
- **Marketing and Advertising:** 1.8%
- **Automotive:** 1.3%
- **Other:** 26.8%

#### Pulley

- **Computer Software:** 34.1%
- **Information Technology and Services:** 14.6%
- **Financial Services:** 6.5%
- **Biotechnology:** 4.1%
- **Accounting:** 2.4%
- **Aviation & Aerospace:** 2.4%
- **Entertainment:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **Consumer Goods:** 1.6%
- **Computer Games:** 1.6%
- **Other:** 27.6%

---
## Alternatives

### Alternatives to Carta Equity Suite

- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (313 reviews)
- [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews)
- [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews)
- [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (144 reviews)
- [Salary.com](https://www.g2.com/products/salary-com-salary-com/reviews) — 4.4/5 stars (1023 reviews)
- [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews)
- [UKG Pro](https://www.g2.com/products/ukg-pro/reviews) — 4.3/5 stars (2205 reviews)
- [Payfactors](https://www.g2.com/products/payfactors/reviews) — 4.3/5 stars (719 reviews)
- [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4310 reviews)
- [Workleap](https://www.g2.com/products/workleap/reviews) — 4.3/5 stars (1090 reviews)

### Alternatives to Pulley

- [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews)
- [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews)
- [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews)
- [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews)
- [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (313 reviews)
- [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews)
- [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (144 reviews)
- [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews)
- [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4310 reviews)
- [Eqvista](https://www.g2.com/products/eqvista/reviews) — 4.9/5 stars (67 reviews)

---
## Top Discussions

### Carta Equity Suite

- Title: [How much does Carta cost?](https://www.g2.com/discussions/pricing-341d6925-e7fb-45cb-b809-15b4448e29f0) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it..."
- Title: [What does Carta company do?](https://www.g2.com/discussions/what-does-carta-company-do) — 1 comment
  > **Top comment:** "The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying..."
- Title: [What was your experience during the public listing event (IPO)? Any issues with the platform?](https://www.g2.com/discussions/what-was-your-experience-during-the-public-listing-event-ipo-any-issues-with-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "No issues whatsoever."

### Pulley

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/carta-equity-suite-vs-pulley-pulley)