# Carta, Juniper Square vs Ledgy Comparison | | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 4.7 out of 5 | | **Total Reviews** | 228 | 106 | 65 | | **Largest Market Segment** | Mid-Market (48.2% of reviews) | Small-Business (80.6% of reviews) | Mid-Market (55.6% of reviews) | | **Entry Level Price** | Free 25 Stakeholders Per Year | No pricing available | Free | --- ## Top Pros & Cons ### Carta Pros: - Ease of Use (27 reviews) - Equity Management (26 reviews) Cons: - Expensive (12 reviews) - Onboarding Issues (9 reviews) ### Juniper Square Pros: - Organization (8 reviews) - Platform Quality (5 reviews) Cons: - Missing Features (4 reviews) - Manual Processes (3 reviews) ### Ledgy Pros: - Customer Support (7 reviews) - User Interface (5 reviews) Cons: - Technical Issues (2 reviews) - Complex Reporting (1 reviews) --- ## Ratings Comparison | Rating | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Meets Requirements** | 8.7 (167 reviews) | 8.8 (85 reviews) | 8.8 (57 reviews) | | **Ease of Use** | 8.6 (180 reviews) | 8.9 (85 reviews) | 9.1 (57 reviews) | | **Ease of Setup** | 7.9 (138 reviews) | 8.3 (62 reviews) | 8.5 (51 reviews) | | **Ease of Admin** | 8.4 (106 reviews) | 9.0 (63 reviews) | 8.6 (44 reviews) | | **Quality of Support** | 8.2 (147 reviews) | 9.5 (84 reviews) | 9.2 (51 reviews) | | **Has the product been a good partner in doing business?** | 8.4 (100 reviews) | 9.5 (63 reviews) | 9.4 (39 reviews) | | **Product Direction (% positive)** | 7.9 (159 reviews) | 9.4 (83 reviews) | 9.8 (52 reviews) | --- ## Pricing ### Carta #### Entry-Level Pricing Plan: Carta Launch Price: Free 25 Stakeholders Per Year Description: Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/ Key Features: - Cap table management - Securities issuance - Exercising and repurchasing [Browse all 4 editions](https://www.g2.com/products/carta-carta/pricing) #### Free Trial Yes ### Juniper Square #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Ledgy #### Entry-Level Pricing Plan: Launch Price: Free Description: For startups at the earliest stages, everything you need to model your cap table and educate employees. Key Features: - Up to 3 collaborators - Cap table management - Equity plans and grants [Browse all 4 editions](https://www.g2.com/products/ledgy/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Equity Management | Product | Score | Reviews | |---|---|---| | **Carta** | 8.3/10 | 127 | | **Juniper Square** | N/A | N/A | | **Ledgy** | 8.4/10 | 46 | #### Platform Basics | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Reporting** | 8.2 (108 reviews) | 8.4 (54 reviews) | 8.2 (37 reviews) | #### Platform Data | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Visualization** | 8.3 (115 reviews) | Not enough data | 8.9 (42 reviews) | | **Platform Search** | 8.0 (106 reviews) | Not enough data | 8.5 (38 reviews) | | **Dashboard** | 8.6 (117 reviews) | 8.5 (56 reviews) | 8.8 (43 reviews) | #### Platform Content | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **File Sharing** | 8.1 (90 reviews) | Not enough data | 8.2 (36 reviews) | #### Platform Additional Functionality | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Cap Table** | 8.9 (110 reviews) | Not enough data | 8.8 (39 reviews) | | **409a** | 8.7 (88 reviews) | Not enough data | 7.7 (18 reviews) | | **Equity Governance** | 8.7 (97 reviews) | Not enough data | 8.4 (38 reviews) | #### Agentic AI - Equity Management | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | Not enough data | ### Real Estate Investment Management | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **Juniper Square** | 8.0/10 | 62 | | **Ledgy** | N/A | N/A | #### Platform Basics | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Interoperability** | Not enough data | 7.7 (40 reviews) | Not enough data | | **Reporting** | 8.2 (108 reviews) | 8.4 (54 reviews) | 8.2 (37 reviews) | #### Portfolio Monitoring | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Asset Management** | Not enough data | 7.4 (26 reviews) | Not enough data | | **Portfolio Management** | Not enough data | 7.8 (25 reviews) | Not enough data | | **Market Research** | Not enough data | 4.8 (18 reviews) | Not enough data | | **Investment Management** | Not enough data | 7.9 (25 reviews) | Not enough data | #### Platform Content | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Automation** | Not enough data | 8.2 (55 reviews) | Not enough data | #### Investment Operations Management | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Investor Portal** | Not enough data | 8.9 (28 reviews) | Not enough data | | **Back-Office Operations** | Not enough data | 8.0 (23 reviews) | Not enough data | | **Fundraising Management** | Not enough data | 8.3 (26 reviews) | Not enough data | | **Deal Management** | Not enough data | Feature Not Available | Not enough data | | **Financial Calculator** | Not enough data | Feature Not Available | Not enough data | | **Investor Reporting** | Not enough data | 8.3 (27 reviews) | Not enough data | #### Platform Data | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Visualization** | Not enough data | 8.6 (56 reviews) | Not enough data | | **Dashboard** | 8.6 (117 reviews) | 8.5 (56 reviews) | 8.8 (43 reviews) | | **Alerts and Notifications** | Not enough data | 7.7 (52 reviews) | Not enough data | #### Platform Additional Functionality | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Cloud** | Not enough data | 8.6 (43 reviews) | Not enough data | | **Portal** | Not enough data | 9.1 (55 reviews) | Not enough data | | **Investor Statements** | Not enough data | 8.5 (54 reviews) | Not enough data | | **Mobility** | Not enough data | 7.9 (47 reviews) | Not enough data | ### Venture Capital Management | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **Juniper Square** | 8.8/10 | 5 | | **Ledgy** | N/A | N/A | #### Investment Management | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Investment Portfolio Management** | Not enough data | 9.0 (5 reviews) | Not enough data | | **Investment Analytics** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | 8.3 (5 reviews) | Not enough data | | **Cap Table Management** | Not enough data | Feature Not Available | Not enough data | #### Fund Management | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Deal Flow Management** | Not enough data | Feature Not Available | Not enough data | | **Limited Partner Management** | Not enough data | 9.3 (5 reviews) | Not enough data | | **Fund Administration** | Not enough data | 8.7 (5 reviews) | Not enough data | #### Agentic AI - Venture Capital Management | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Compensation Planning | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **Juniper Square** | N/A | N/A | | **Ledgy** | N/A | N/A | #### Platform - Compensation Planning | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Compensation Budgeting** | Not enough data | Not enough data | Not enough data | | **Merit Cycle Planning** | Not enough data | Not enough data | Not enough data | | **Pay Transparency** | Not enough data | Not enough data | Not enough data | | **Automated Compliance** | Not enough data | Not enough data | Not enough data | | **Reward Structuring** | Not enough data | Not enough data | Not enough data | | **Compensation History** | Not enough data | Not enough data | Not enough data | #### Additional Features - Compensation Planning | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Reporting Capabilities** | Not enough data | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | ### Stock Plan Administration | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **Juniper Square** | N/A | N/A | | **Ledgy** | N/A | N/A | #### Plan Management - Stock Plan Administration | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Document Management** | Not enough data | Not enough data | Not enough data | | **Trading & Settlement** | Not enough data | Not enough data | Not enough data | | **Equity Compensation** | Not enough data | Not enough data | Not enough data | | **Cap Table** | Not enough data | Not enough data | Not enough data | | **Workflows** | Not enough data | Not enough data | Not enough data | #### Compliance - Stock Plan Administration | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Security** | Not enough data | Not enough data | Not enough data | | **Tax** | Not enough data | Not enough data | Not enough data | #### Employee Self-Service - Stock Plan Administration | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Documents** | Not enough data | Not enough data | Not enough data | | **Education** | Not enough data | Not enough data | Not enough data | #### Analytics & Data Management - Stock Plan Administration | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Integration** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Carta** | N/A | N/A | | **Juniper Square** | N/A | N/A | | **Ledgy** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | --- ## Categories **Unique to Carta (2):** [Equity Management Software](https://www.g2.com/categories/equity-management), [Compensation Planning Software](https://www.g2.com/categories/compensation-planning) **Unique to Juniper Square (2):** [Real Estate Investment Management Software](https://www.g2.com/categories/real-estate-investment-management), [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management) **Unique to Ledgy (2):** [Stock Plan Administration Software](https://www.g2.com/categories/stock-plan-administration), [Equity Management Software](https://www.g2.com/categories/equity-management) --- ## Reviewer Demographics ### By Company Size | Segment | Carta | Juniper Square | Ledgy | |---|---|---|---| | **Small-Business** | 46.0% | 80.6% | 39.7% | | **Mid-Market** | 48.2% | 16.5% | 55.6% | | **Enterprise** | 5.8% | 2.9% | 4.8% | ### By Industry #### Carta - **Computer Software:** 30.8% - **Financial Services:** 12.5% - **Information Technology and Services:** 8.0% - **Internet:** 5.4% - **Accounting:** 4.9% - **Computer & Network Security:** 3.1% - **Biotechnology:** 2.7% - **Hospital & Health Care:** 2.2% - **Marketing and Advertising:** 1.8% - **Automotive:** 1.3% - **Other:** 27.2% #### Juniper Square - **Real Estate:** 50.5% - **Commercial Real Estate:** 29.1% - **Venture Capital & Private Equity:** 4.9% - **Investment Management:** 3.9% - **Accounting:** 2.9% - **Financial Services:** 1.9% - **Oil & Energy:** 1.0% - **Hospitality:** 1.0% - **Health, Wellness and Fitness:** 1.0% - **Fund-Raising:** 1.0% - **Other:** 2.9% #### Ledgy - **Computer Software:** 20.6% - **Information Technology and Services:** 19.0% - **Financial Services:** 15.9% - **Venture Capital & Private Equity:** 7.9% - **Retail:** 4.8% - **Banking:** 3.2% - **Internet:** 3.2% - **Human Resources:** 3.2% - **Airlines/Aviation:** 1.6% - **Aviation & Aerospace:** 1.6% - **Other:** 19.0% --- ## Alternatives ### Alternatives to Carta - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (310 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (129 reviews) - [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews) - [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews) - [Fidelity Private Shares](https://www.g2.com/products/fidelity-private-shares/reviews) — 4.8/5 stars (33 reviews) - [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews) - [Empower Stock Plan Services](https://www.g2.com/products/empower-stock-plan-services/reviews) — 4.7/5 stars (24 reviews) ### Alternatives to Juniper Square - [Agora Real Estate](https://www.g2.com/products/agora-real-estate/reviews) — 4.8/5 stars (318 reviews) - [AppFolio Investment Manager](https://www.g2.com/products/appfolio-investment-manager/reviews) — 4.5/5 stars (174 reviews) - [InvestNext](https://www.g2.com/products/investnext/reviews) — 4.6/5 stars (268 reviews) - [RealPage IMS](https://www.g2.com/products/realpage-ims/reviews) — 4.3/5 stars (13 reviews) - [Yardi Breeze](https://www.g2.com/products/yardi-breeze/reviews) — 4.1/5 stars (362 reviews) - [ARGUS Enterprise](https://www.g2.com/products/argus-enterprise/reviews) — 4.1/5 stars (15 reviews) - [Update Capital](https://www.g2.com/products/update-capital/reviews) — 4.8/5 stars (14 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (310 reviews) - [Groundbreaker](https://www.g2.com/products/groundbreaker/reviews) — 4.9/5 stars (10 reviews) - [Dynamo Software](https://www.g2.com/products/dynamo-software-dynamo-software/reviews) — 4.2/5 stars (34 reviews) ### Alternatives to Ledgy - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews) - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews) - [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews) - [Astrella](https://www.g2.com/products/astrella/reviews) — 4.5/5 stars (51 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (310 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (3956 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (129 reviews) - [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews) --- ## Top Discussions ### Carta - Title: [How much does Carta cost?](https://www.g2.com/discussions/pricing-341d6925-e7fb-45cb-b809-15b4448e29f0) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it..." - Title: [What does Carta company do?](https://www.g2.com/discussions/what-does-carta-company-do) — 1 comment > **Top comment:** "The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying..." - Title: [What was your experience during the public listing event (IPO)? Any issues with the platform?](https://www.g2.com/discussions/what-was-your-experience-during-the-public-listing-event-ipo-any-issues-with-the-platform) — 1 comment, 1 upvote > **Top comment:** "No issues whatsoever." ### Juniper Square No discussions available for this product. ### Ledgy No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/carta-carta-vs-juniper-square-vs-ledgy)