Compare Cardlytics and Rakuten Advertising 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (53.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Cardlytics
Star Rating
(10)4.4 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CardlyticsRakuten Advertising
Star Rating
(92)4.3 out of 5
Market Segments
Small-Business (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Rakuten AdvertisingCardlytics vs Rakuten Advertising
When assessing the two solutions, reviewers found them equally easy to use. However, Rakuten Advertising is easier to set up and administer. Reviewers also preferred doing business with Rakuten Advertising overall.
- Reviewers felt that Cardlytics meets the needs of their business better than Rakuten Advertising.
- When comparing quality of ongoing product support, reviewers felt that Rakuten Advertising is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Cardlytics over Rakuten Advertising.
Pricing
Entry-Level Pricing
Cardlytics
No pricing availableRakuten Advertising
No pricing availableFree Trial
Cardlytics
No trial information availableRakuten Advertising
No trial information availableRatings
Meets Requirements
8.8
10
8.4
76
Ease of Use
8.0
10
8.0
77
Ease of Setup
7.3
8
8.5
59
Ease of Admin
7.7
8
8.8
36
Quality of Support
7.8
10
8.7
72
Has the product been a good partner in doing business?
8.6
7
9.1
37
Product Direction (% positive)
10.0
10
8.8
75
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
7.0
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
7.5
59
Not enough data
7.2
57
Not enough data
6.3
52
Agentic AI - Affiliate Marketing
Not enough data
5.0
8
Not enough data
4.6
8
Not enough data
5.2
8
Not enough data
5.6
8
Not enough data
4.8
8
Not enough data
5.0
8
Tracking Options
Not enough data
7.5
55
Not enough data
8.2
61
Not enough data
6.9
54
Affiliate Management
Not enough data
8.9
59
Not enough data
8.4
56
Not enough data
7.4
55
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
6
8.4
17
7.3
5
8.6
18
7.5
6
8.1
16
6.9
6
9.1
17
Not enough data
7.3
16
8.3
5
5.6
15
Campaign Activity
8.6
7
8.4
17
9.0
7
8.6
18
7.9
7
6.4
16
6.9
7
7.3
18
8.1
7
7.9
17
7.3
5
6.1
15
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Cardlytics and Rakuten Advertising are categorized as Marketing Analytics
Unique Categories
Cardlytics is categorized as Native Advertising
Rakuten Advertising is categorized as Retargeting, Affiliate Marketing, Display Advertising, and Influencer Marketing Platforms
Reviews
Reviewers' Company Size
Cardlytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Rakuten Advertising
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.0%
Information Technology and Services
20.0%
Retail
10.0%
Restaurants
10.0%
Information Services
10.0%
Other
30.0%
Marketing and Advertising
28.9%
Apparel & Fashion
15.7%
Retail
9.6%
Health, Wellness and Fitness
4.8%
Consumer Goods
4.8%
Other
36.1%
Alternatives
Discussions
Cardlytics has no discussions with answers
Rakuten Advertising has no discussions with answers
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