# Influential powered by Captiv8 vs Trend Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Captiv8 excels in managing influencer campaigns, with users highlighting its ability to simplify the entire process from search to payment. This is particularly beneficial for those juggling multiple influencers, as it reduces the need to track numerous emails.
- **Users say** that Trend is a time-saver for small businesses, as it handles negotiation and follow-up processes effectively. This allows teams to focus on other aspects of their campaigns without worrying about the back-and-forth communication with influencers.
- **Reviewers mention** that Captiv8's robust creator discovery feature is a standout, covering nearly 95% of influencers with substantial followings. This extensive reach is a significant advantage for brands looking to connect with diverse influencer segments.
- **According to verified reviews** , Trend's user-friendly platform allows users to approve or deny influencers, flipping the traditional influencer marketing model. This feature is particularly appreciated by small business owners who value control over their partnerships.
- **Users highlight** Captiv8's automated payment system as a major benefit, as it takes care of creator payments at the end of campaigns, ensuring that all loose ends are tied up without additional hassle.
- **G2 reviewers note** that while Trend offers a solid search function based on engagement rates, Captiv8's overall higher satisfaction ratings suggest a more comprehensive and effective solution for managing influencer marketing efforts.



| | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 505 | 64 | 
| **Largest Market Segment** | Enterprise (50.6% of reviews) | Small-Business (95.2% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $100.00 With One-Time Purchase | 

---
## Top Pros & Cons

### Influential powered by Captiv8

Pros:
- Campaign Management (33 reviews)
- Influencer Management (27 reviews)

Cons:
- Influencer Management (4 reviews)
- Payment Issues (4 reviews)

### Trend

**Not enough data**

---
## Ratings Comparison
| Rating | Influential powered by Captiv8 | Trend | 
|---|---|---|
  | **Meets Requirements** | 9.2 (423 reviews) | 9.0 (50 reviews) | 
  | **Ease of Use** | 9.1 (428 reviews) | 9.4 (50 reviews) | 
  | **Ease of Setup** | 9.1 (267 reviews) | 9.5 (20 reviews) | 
  | **Ease of Admin** | 9.1 (179 reviews) | 9.3 (20 reviews) | 
  | **Quality of Support** | 9.6 (421 reviews) | 9.3 (48 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (187 reviews) | 9.4 (21 reviews) | 
  | **Product Direction (% positive)** | 9.4 (405 reviews) | 9.3 (47 reviews) | 

---
## Pricing

### Influential powered by Captiv8

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Trend

#### Entry-Level Pricing

Plan: Credits

Price: Starting at $100.00 With One-Time Purchase

Description: $100 = 1 credit. You leverage credits to activate creators on Trend. Removing negotiations from the process and making payment simple. 

You will be provided 5 images or 2 videos per creator -- based on what you request.

Key Features:
- Receive 5 images from a creator
- Get custom images: product photography, lifestyle photography, product-in-use
- Receive 2 videos from a creator

[Learn more about Trend](https://www.g2.com/products/trend/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | N/A | N/A |
| **Trend** | N/A | N/A |

#### Content Creation

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | 9.8/10 | 64 |
| **Trend** | N/A | N/A |

#### Link Options

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Custom Links** | 9.8 (62 reviews) | Not enough data | 
| **Referral Link Generator** | 9.9 (62 reviews) | Not enough data | 
| **Smart Link** | 9.7 (60 reviews) | Not enough data | 

#### Agentic AI - Affiliate Marketing

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Autonomous Task Execution** | 10.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 9.7 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.7 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 10.0 (6 reviews) | Not enough data | 
| **Decision Making** | 10.0 (6 reviews) | Not enough data | 

#### Tracking Options

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Email Updates** | 9.7 (62 reviews) | Not enough data | 
| **Affiliate Tracking** | 9.8 (63 reviews) | Not enough data | 
| **Cookieless Tracking** | 9.9 (59 reviews) | Not enough data | 

#### Affiliate Management

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Affiliate Network** | 9.8 (63 reviews) | Not enough data | 
| **Commissions and Payouts** | 9.7 (62 reviews) | Not enough data | 
| **Customization** | 9.7 (62 reviews) | Not enough data | 

### User-Generated Content

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | N/A | N/A |
| **Trend** | N/A | N/A |

#### Visual UGC

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Campaign Customization** | Not enough data | Not enough data | 
| **Widget Customization** | Not enough data | Not enough data | 
| **Widget** | Not enough data | Not enough data | 
| **Media Library** | Not enough data | Not enough data | 

#### Integrations

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Rights Management** | Not enough data | Not enough data | 

#### Support

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Onboarding** | Not enough data | Not enough data | 
| **24/7 Client Support** | Not enough data | Not enough data | 

#### Performance

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **UGC Analytics** | Not enough data | Not enough data | 
| **Lazy-Loading** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | 9.0/10 | 330 |
| **Trend** | 8.2/10 | 36 |

#### Influencer Marketing

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Influencer Recruitment** | 8.9 (311 reviews) ✓ Verified | Feature Not Available | 
| **Influencer Scoring** | 8.9 (305 reviews) ✓ Verified | Feature Not Available | 
| **Audience Analysis** | 9.1 (312 reviews) ✓ Verified | Feature Not Available | 
| **Influencer Segmentation** | 9.0 (305 reviews) ✓ Verified | Feature Not Available | 
| **Influencer Collaboration** | 9.0 (303 reviews) ✓ Verified | Feature Not Available | 
| **User-Generated Content (UGC) Management** | 8.8 (266 reviews) ✓ Verified | 8.3 (34 reviews) ✓ Verified | 
| **Content Approval** | 9.2 (293 reviews) ✓ Verified | 8.2 (33 reviews) ✓ Verified | 
| **Campaign Analytics** | 9.1 (301 reviews) ✓ Verified | Feature Not Available | 
| **Reporting and Dashboards** | 9.1 (309 reviews) ✓ Verified | Feature Not Available | 
| **Data Importing and Exporting Tools** | 9.0 (283 reviews) ✓ Verified | 8.1 (30 reviews) ✓ Verified | 
| **Influencer Whitelisting** | 8.9 (250 reviews) | Feature Not Available | 
| **Influencer Compensation** | 8.9 (265 reviews) ✓ Verified | Feature Not Available | 
| **Social Commerce** | 8.9 (230 reviews) | Feature Not Available | 
| **E-Commerce Integration** | 8.8 (223 reviews) | Feature Not Available | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 9.2 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 9.2 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (8 reviews) | Not enough data | 
| **Decision Making** | 9.0 (8 reviews) | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Influential powered by Captiv8** | N/A | N/A |
| **Trend** | N/A | N/A |

#### Planning

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Scheduling Integration** | Not enough data | Not enough data | 

#### Publishing

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Execute Content Publication** | Not enough data | Not enough data | 

#### Social Media

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | 

#### Planning

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | 
| **AI Text-to-Video** | Not enough data | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

**Unique to Influential powered by Captiv8 (1):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)

**Unique to Trend (2):** [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms), [Content Creation Software](https://www.g2.com/categories/content-creation)


---
## Reviewer Demographics

### By Company Size

| Segment | Influential powered by Captiv8 | Trend | 
|---|---|---|
| **Small-Business** | 24.3% | 95.2% | 
| **Mid-Market** | 25.1% | 4.8% | 
| **Enterprise** | 50.6% | 0% | 

### By Industry

#### Influential powered by Captiv8

- **Marketing and Advertising:** 31.7%
- **Consumer Goods:** 6.8%
- **Hospital & Health Care:** 5.0%
- **Food & Beverages:** 4.6%
- **Health, Wellness and Fitness:** 4.2%
- **Education Management:** 3.8%
- **Apparel & Fashion:** 3.0%
- **Financial Services:** 2.6%
- **Public Relations and Communications:** 2.6%
- **Entertainment:** 2.2%
- **Other:** 33.5%

#### Trend

- **Health, Wellness and Fitness:** 20.3%
- **Retail:** 15.6%
- **Food & Beverages:** 15.6%
- **Consumer Goods:** 15.6%
- **Apparel & Fashion:** 9.4%
- **Cosmetics:** 6.3%
- **Marketing and Advertising:** 4.7%
- **Textiles:** 1.6%
- **Restaurants:** 1.6%
- **Online Media:** 1.6%
- **Other:** 7.8%

---
## Alternatives

### Alternatives to Influential powered by Captiv8

- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Aspire](https://www.g2.com/products/aspireiq-aspire/reviews) — 4.6/5 stars (145 reviews)
- [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.2/5 stars (403 reviews)
- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (422 reviews)
- [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews)
- [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.6/5 stars (140 reviews)
- [inBeat](https://www.g2.com/products/inbeat/reviews) — 4.9/5 stars (585 reviews)

### Alternatives to Trend

- [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (422 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Insense](https://www.g2.com/products/insense/reviews) — 4.5/5 stars (377 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (395 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Afluencer](https://www.g2.com/products/afluencer/reviews) — 4.6/5 stars (736 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)

---
## Top Discussions

### Influential powered by Captiv8

- Title: [What is Captiv8 io?](https://www.g2.com/discussions/what-is-captiv8-io) — 4 comments, 4 upvotes
  > **Top comment:** "It allows users to build, manage, and execute influencer marketing programs all in one single platform. Truly superior technology across the board. "
- Title: [How do you use Captiv8?](https://www.g2.com/discussions/how-do-you-use-captiv8) — 2 comments
  > **Top comment:** "Captiv8 is a full service tool, you can build influencer campaigns in the platform, find the creators you want to activate and then manage their content in..."
- Title: [What does Captiv8 do?](https://www.g2.com/discussions/what-does-captiv8-do) — 1 comment, 2 upvotes
  > **Top comment:** "influencer marketing"

### Trend

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/influential-powered-by-captiv8-vs-trend)