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# Captello vs iCapture Comparison - What are their main differences?

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Pricing

**Captello**
Free Trial

**$500.00** Per User With One-Time Purchase · Basic

**iCapture**

**$79.00** Per User Per Month · Basic

**Pricing Insights**
from reviews

Perceived Cost

**Captello**
$$$$$

**iCapture**
$$$$$

Average Discount

**Captello**
11%6% more

**iCapture**
5%

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Time to Implement

**Captello** 6 months
Based on 100 responses

**iCapture** 6 months
Based on 100 responses

Return on Investment

**Captello** 6 months
Based on 100 responses

**iCapture** 6 months
Based on 100 responses

 ![Captello](https://images.g2crowd.com/uploads/product/hd_favicon/6cac7079224ec1a5403703bc63f3bcc9/captello.svg "Captello")

 ![iCapture](https://images.g2crowd.com/uploads/product/hd_favicon/7bd65ed76593686c9f0f727223c88adb/icapture%282%29.svg "iCapture")

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**Pros & Cons**
from reviews

**Captello**

Ease of Use (77)

Lead Management (47)

Learning Curve (20)

Steep Learning Curve (13)

**iCapture**

Easy Integrations (5)

Lead Management (5)

Tech Issues (2)

Technical Issues (2)

Screenshots

**Captello**
 ![Captello screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1708783/Screenshot-2026-03-18-at-1%282%29.41.22-PM.png)

**iCapture**
 ![iCapture screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/120130/iCap-badgeScan-II.png)

**Ratings**
from reviews

Meets Requirements

**Captello**

**9.4** /10

Based on 84 responses

**iCapture**

**9.2** /10

Based on 76 responses

Ease of Use

**Captello**

**9.2** /10

Based on 167 responses

**iCapture**

**9.2** /10

Based on 81 responses

Ease of Setup

**Captello**

**9.0** /10

Based on 116 responses

**iCapture**

**8.8** /10

Based on 73 responses

Ease of Admin

**Captello**

**9.0** /10

Based on 78 responses

**iCapture**

**9.1** /10

Based on 69 responses

Quality of Support

**Captello**

**9.6** /10

Based on 82 responses

**iCapture**

**9.7** /10

Based on 74 responses

Has the product been a good partner in doing business?

**Captello**

**9.6** /10

Based on 78 responses

**iCapture**

**9.8** /10

Based on 69 responses

Product Direction (% positive)

**Captello**

**9.9** /10

Based on 78 responses

**iCapture**

**9.2** /10

Based on 74 responses

**Features**
ratings from reviews

Lead Capture

**8.8** /10

Based on 61 responses

**8.9** /10

Based on 37 responses

Sales Engagement

**8.9** /10

Based on 25 responses

Not enough data

Event Marketing

**9.2** /10

Based on 14 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
17.4%

Mid-Market(51-1000 emp.)
50.8%

Enterprise(\> 1000 emp.)
31.8%

Small-Business(50 or fewer emp.)
17.4%

Mid-Market(51-1000 emp.)
50.8%

Enterprise(\> 1000 emp.)
31.8%

Small-Business(50 or fewer emp.)
14.3%

Mid-Market(51-1000 emp.)
59.2%

Enterprise(\> 1000 emp.)
26.5%

Small-Business(50 or fewer emp.)
14.3%

Mid-Market(51-1000 emp.)
59.2%

Enterprise(\> 1000 emp.)
26.5%

**Reviewers' Industry**

[![Captello](https://images.g2crowd.com/uploads/product/hd_favicon/6cac7079224ec1a5403703bc63f3bcc9/captello.svg "Captello")](https://www.g2.com/products/captello/reviews)
Captello

Computer Software
11.4%

Manufacturing
8.6%

Hospital & Health Care
8.0%

Information Technology and Services
7.4%

Marketing and Advertising
5.1%

Other
59.4%

[![iCapture](https://images.g2crowd.com/uploads/product/hd_favicon/7bd65ed76593686c9f0f727223c88adb/icapture%282%29.svg "iCapture")](https://www.g2.com/products/icapture/reviews)
iCapture

Computer Software
10.3%

Information Technology and Services
8.2%

Hospital & Health Care
7.2%

Medical Devices
5.2%

Education Management
5.2%

Other
63.9%

Alternatives

**Captello Alternatives**

 ![Popl](https://images.g2crowd.com/uploads/product/hd_favicon/9f82378f6c3ac374fedcaf5cdeef030b/popl.svg "Popl")

[
Popl
](/products/popl/reviews)

 ![Cvent Event Marketing & Management](https://images.g2crowd.com/uploads/product/hd_favicon/d1f624aff0fdde4a64556367be39bb07/cvent-event-marketing-management.svg "Cvent Event Marketing & Management")

[
Cvent Event Marketing &...
](/products/cvent-event-marketing-management/reviews)

 ![Whova](https://images.g2crowd.com/uploads/product/hd_favicon/1550689216/whova.svg "Whova")

[
Whova
](/products/whova/reviews)

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

[
HubSpot Sales Hub
](/products/hubspot-sales-hub/reviews)

**iCapture Alternatives**

 ![Popl](https://images.g2crowd.com/uploads/product/hd_favicon/9f82378f6c3ac374fedcaf5cdeef030b/popl.svg "Popl")

[
Popl
](/products/popl/reviews)

 ![CUFinder](https://images.g2crowd.com/uploads/product/hd_favicon/4f63855fe3e080233b266a705b0f5491/cufinder.svg "CUFinder")

[
CUFinder
](/products/cufinder/reviews)

 ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")

[
CallRail
](/products/callrail/reviews)

 ![HiHello](https://images.g2crowd.com/uploads/product/hd_favicon/14edef69a20216b6f979a68d9007ad28/hihello.svg "HiHello")

[
HiHello
](/products/hihello/reviews)

## Captello vs iCapture FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between iCapture vs Captello?

Captello stands out for its higher G2 rating, broader reviewer-cited strengths, and more extensive feature set, while iCapture is noted for its ease of integration and strong customer support.

| [iCapture](https://www.g2.com/products/icapture/reviews) | [Captello](https://www.g2.com/products/captello/reviews) |
| --- | --- |
| 4.7/5 (96 reviews) | 4.8/5 (181 reviews) |
| Mid-Market | Mid-Market |
| 8.9 | 9.0 |
| 9.7 | 9.6 |
| Easy Integrations (5 all-time mentions) | Ease of Use (57 all-time mentions) |

### How do the pricing models of iCapture and Captello compare?

Captello is rated higher for value, with reviewers expressing greater satisfaction with its pricing and feature set.

- **iCapture:** Reviewers note that iCapture's annual licensing model can represent cost savings for organizations running many events, but some mention the desire for lower costs and more flexible pricing.
- **Captello:** Reviewers consistently describe Captello as worth the investment, highlighting its robust features and customization, though some mention the cost of add-ons and event-based pricing as a consideration.

### What are the best alternatives to iCapture and Captello?

The top three alternatives to iCapture and Captello are Popl, Whova, and —.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [iCapture](https://www.g2.com/products/icapture/reviews) | 4.7/5 (96 reviews) | Mid-Market | Annual licensing can offer cost savings for frequent event users | Easy Integrations |
| [Captello](https://www.g2.com/products/captello/reviews) | 4.8/5 (181 reviews) | Mid-Market | Worth the investment for robust features, but add-ons can increase cost | Ease of Use |
| [Popl](https://www.g2.com/products/popl/reviews) | 4.6/5 (6435 reviews) | Small-Business | — | — |
| [Whova](https://www.g2.com/products/whova/reviews) | 4.8/5 (1925 reviews) | Small-Business | — | — |

### Which Lead Retrieval features should I prioritize when comparing iCapture and Captello?

Buyers should prioritize integrations, ease of use, customizability, lead management, and analytics when comparing iCapture and Captello.

- **Integrations:** iCapture (Easy Integrations, 5 all-time mentions); Captello (Integrations, 21 all-time mentions)
- **Ease of Use:** iCapture (Ease of Use, 4 all-time mentions, score 9.3); Captello (Ease of Use, 57 all-time mentions, score 9.2)
- **Customizability:** Captello (Customizability, 27 all-time mentions); iCapture (—)
- **Lead Management:** iCapture (Lead Management, 5 all-time mentions); Captello (Lead Management, 35 all-time mentions)
- **Analytics:** iCapture (Analytics, 2 all-time mentions); Captello (—)

### What are the pros and cons of iCapture vs Captello?

Captello's headline strength is its ease of use and customizability, while iCapture is most noted for its easy integrations and strong customer support.

- **iCapture strengths:** Easy Integrations (5 all-time mentions), Lead Management (5), Ease of Use (4), Easy Setup (4), Efficiency, CRM Integration, Analytics, Customer Support
- **iCapture trade-offs:** Tech Issues (2), Technical Issues (2), Complexity (1)
- **Captello strengths:** Ease of Use (57 all-time mentions), Lead Generation (36), Easy Setup (35), Lead Management (35), Customer Support (32), Customizability (27), Integrations (21), Event Management (24), Features (22), Time-saving (18), User Interface (17)
- **Captello trade-offs:** Learning Curve (14), some reviewers mention the cost of add-ons and event-based pricing

### Is iCapture or Captello better for small businesses?

Popl is the top alternative for small businesses, but between iCapture and Captello, both primarily serve the Mid-Market segment with strong ease-of-use sentiment.

- **iCapture:** Largest segment is Mid-Market; reviewers highlight ease of use and setup for event teams, but small-business-specific sentiment is limited.
- **Captello:** Largest segment is Mid-Market; reviewers consistently praise its intuitive interface and easy onboarding, with positive feedback from teams of varying technical skill levels.

### Which Lead Retrieval platform has better integrations?

Captello is favored for integrations, with more reviewer-cited integration strengths and higher all-time mention counts.

- **iCapture:** Integrations with Salesforce, Marketo, and HubSpot are cited in recent reviews, with 4 all-time mentions for Integrations and 5 for Easy Integrations.
- **Captello:** Integrations are cited in 21 all-time reviews, with specific mentions of Microsoft Dynamics CRM, Salesforce, Marketo, and HubSpot in recent feedback.

### How do iCapture and Captello compare on customer support?

iCapture and Captello are at parity on Quality of Support, with iCapture at 9.7 and Captello at 9.6, both receiving strong reviewer praise.

- **iCapture:** Reviewers consistently highlight responsive, knowledgeable, and proactive support, with 1 all-time mention for Customer Support and frequent praise for 24/7 availability and fast issue resolution.
- **Captello:** Reviewers cite helpful, knowledgeable, and timely support, with 32 all-time mentions for Customer Support and positive feedback on onboarding and ongoing assistance.

### Which is easier to implement, iCapture or Captello?

Captello and iCapture are at parity on Ease of Setup, with scores of 9.0 and 8.9 respectively, and both products receive positive implementation feedback.

- **iCapture:** Reviewers describe setup as easy and straightforward, with onboarding completed in days and minimal hurdles for new users.
- **Captello:** Reviewers note intuitive setup, quick onboarding, and minimal training required, though some mention a learning curve for advanced features and initial configuration.

### Which product has better Data?

Captello is favored for Data, the most frequently mentioned feature across both products' reviews.

- **iCapture:** Accurate Data (1 all-time mention), Analytics (2), and strong reviewer sentiment for reliable data capture and integration.
- **Captello:** Reviewers highlight robust data capture, real-time syncing, and detailed reporting, with multiple mentions of data quality and actionable insights in recent reviews.