# Captello vs iCapture Comparison
---
## AI Generated Summary
- **G2 reviewers report** that iCapture excels in user experience, with many praising its seamless integration at events. One user noted, "It made capturing leads and pushing them into our systems incredibly simple," highlighting its efficiency and ease of use.
- **Users say** that Captello Lead Capture Software offers flexibility with custom forms, making it a strong choice for those who need tailored lead retrieval solutions. A user mentioned, "I like being able to build out custom forms for lead retrieval," which showcases its adaptability to specific needs.
- **Reviewers mention** that iCapture stands out for its high-quality support, receiving a score of 9.8. Users appreciate the responsive assistance, with one stating, "The ease of use is remarkable," indicating that support enhances their overall experience.
- **According to verified reviews** , Captello has a slight edge in personalization features, with users noting its smart options. One reviewer highlighted, "It is simple to use, has many smart options," which suggests that Captello can cater to diverse user preferences effectively.
- **G2 reviewers indicate** that both products have comparable ease of setup, but iCapture's overall performance score is higher, suggesting a more robust experience. Users have remarked on its one-stop-shop capabilities for lead management, which simplifies workflows significantly.
- **Users report** that while both platforms are effective, iCapture's performance in lead follow-up and analysis is particularly strong, with scores reflecting its ability to streamline these processes. One user noted, "I love iCapture for several reasons," emphasizing its comprehensive approach to lead engagement.



| | Captello | iCapture | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 172 | 96 | 
| **Largest Market Segment** | Mid-Market (52.0% of reviews) | Mid-Market (61.5% of reviews) | 
| **Entry Level Price** | $500.00 1 Event Licenses Per Year | Starting at $8,000.00 Per Year | 

---
## Top Pros & Cons

### Captello

Pros:
- Ease of Use (57 reviews)
- Lead Generation (36 reviews)

Cons:
- Learning Curve (14 reviews)
- Steep Learning Curve (9 reviews)

### iCapture

Pros:
- Easy Integrations (5 reviews)
- Lead Management (5 reviews)

Cons:
- Tech Issues (2 reviews)
- Technical Issues (2 reviews)

---
## Ratings Comparison
| Rating | Captello | iCapture | 
|---|---|---|
  | **Meets Requirements** | 9.4 (79 reviews) | 9.2 (74 reviews) | 
  | **Ease of Use** | 9.2 (160 reviews) | 9.4 (75 reviews) | 
  | **Ease of Setup** | 9.0 (111 reviews) | 9.0 (67 reviews) | 
  | **Ease of Admin** | 9.0 (74 reviews) | 9.2 (68 reviews) | 
  | **Quality of Support** | 9.6 (78 reviews) | 9.8 (72 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (74 reviews) | 9.8 (68 reviews) | 
  | **Product Direction (% positive)** | 9.8 (75 reviews) | 9.4 (72 reviews) | 

---
## Pricing

### Captello

#### Entry-Level Pricing

Plan: Lead Capture Software that Proves Pipeline

Price: $500.00 1 Event Licenses Per Year

Description: Capture every lead at any event, enrich it in real time, and route it to your CRM as attributable pipeline. The lead capture system of record for 3rd party and field events. Capture leads at any event, on any registration system, in any environment.

Key Features:
- User-Customizable Forms
- Unlimited Users Per Event
- 9,000+ Integrations

[Browse all 2 editions](https://www.g2.com/products/captello/pricing)

#### Free Trial

Yes

### iCapture

#### Entry-Level Pricing

Plan: iCapture Essentials

Price: Starting at $8,000.00 Per Year

Key Features:
- Unlimited Users
- Badge Scanning
- Event Performance Analytics

[Learn more about iCapture](https://www.g2.com/products/icapture/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Event Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Captello** | 8.9/10 | 12 |
| **iCapture** | N/A | N/A |

#### Registration

| Feature | Captello | iCapture | 
|---|---|---|
| **Event creation** | 9.6 (8 reviews) | Not enough data | 
| **User registration process** | 9.6 (9 reviews) | Not enough data | 
| **Payment processing** | 7.7 (5 reviews) | Not enough data | 
| **Mobile check-in** | 9.2 (6 reviews) | Not enough data | 
| **On-site tickets and registration** | 8.7 (5 reviews) | Not enough data | 

#### Marketing and Communications

| Feature | Captello | iCapture | 
|---|---|---|
| **Event website creation** | 9.3 (7 reviews) | Not enough data | 
| **Email automation** | 8.8 (8 reviews) | Not enough data | 
| **Email customization** | 8.8 (8 reviews) | Not enough data | 
| **Contact list management** | 9.0 (8 reviews) | Not enough data | 
| **Social media promotion** | 7.7 (5 reviews) | Not enough data | 
| **Lead generation and retrieval** | 9.7 (10 reviews) | Not enough data | 

#### Event Operations

| Feature | Captello | iCapture | 
|---|---|---|
| **Site selection** | Feature Not Available | Not enough data | 
| **Supplier procurement** | Feature Not Available | Not enough data | 
| **Hotel and transportation planning** | 8.7 (5 reviews) | Not enough data | 
| **Staff management** | 8.8 (7 reviews) | Not enough data | 
| **Budget management** | Feature Not Available | Not enough data | 
| **Session scheduling** | 7.7 (5 reviews) | Not enough data | 
| **Speaker submissions** | Not enough data | Not enough data | 
| **Exhibition management** | 8.9 (6 reviews) | Not enough data | 

#### Attendee Engagement

| Feature | Captello | iCapture | 
|---|---|---|
| **Event agendas and schedules** | 10.0 (5 reviews) | Not enough data | 
| **Floor plans / maps** | 8.9 (6 reviews) | Not enough data | 
| **Social media integrations** | Not enough data | Not enough data | 
| **Attendee networking** | 9.0 (8 reviews) | Not enough data | 
| **Attendee surveys** | 8.0 (5 reviews) | Not enough data | 

#### Platform

| Feature | Captello | iCapture | 
|---|---|---|
| **Performance and reliability** | 9.4 (9 reviews) | Not enough data | 
| **Reporting and dashboards** | 9.5 (10 reviews) | Not enough data | 
| **API / integrations** | 9.0 (10 reviews) | Not enough data | 
| **Multiple event management** | 9.2 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Captello | iCapture | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Event Management Platforms

| Feature | Captello | iCapture | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Captello** | N/A | N/A |
| **iCapture** | N/A | N/A |

#### Lead Generation

| Feature | Captello | iCapture | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Captello** | 8.9/10 | 25 |
| **iCapture** | N/A | N/A |

#### Integrated Workflows

| Feature | Captello | iCapture | 
|---|---|---|
| **Task Management** | 9.2 (18 reviews) | Not enough data | 
| **Email Tracking/Automation** | 9.2 (22 reviews) | Not enough data | 
| **Calls and Voice** | 8.8 (14 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.6 (15 reviews) | Not enough data | 
| **CRM Integration** | 8.1 (15 reviews) | Not enough data | 
| **Calendar** | 8.3 (13 reviews) | Not enough data | 
| **Shared Records** | 9.4 (16 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Captello | iCapture | 
|---|---|---|
| **Content Management** | 9.0 (17 reviews) | Not enough data | 
| **Workflow Management** | 9.5 (14 reviews) | Not enough data | 
| **Workflow Performance** | 9.4 (14 reviews) | Not enough data | 
| **Sales Coaching and Insights** | 8.6 (14 reviews) | Not enough data | 
| **Gamification** | 9.0 (19 reviews) | Not enough data | 

#### AI and Automation

| Feature | Captello | iCapture | 
|---|---|---|
| **Lead Prioritization** | 9.3 (16 reviews) | Not enough data | 
| **Lead Scoring** | 9.6 (17 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 9.4 (11 reviews) | Not enough data | 
| **Buyer Intelligence** | 8.5 (11 reviews) | Not enough data | 
| **Machine Learning** | 8.8 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Captello | iCapture | 
|---|---|---|
| **AI Text Generation** | 7.8 (10 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Captello | iCapture | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Retrieval

| Product | Score | Reviews |
|---|---|---|
| **Captello** | 8.8/10 | 45 |
| **iCapture** | 9.2/10 | 50 |

#### At-Event Tools

| Feature | Captello | iCapture | 
|---|---|---|
| **Business Card Scanner** | 8.8 (42 reviews) | 9.3 (47 reviews) | 
| **Notetaking** | 9.1 (43 reviews) | 9.4 (46 reviews) | 
| **Device Rental** | 7.4 (29 reviews) | Feature Not Available | 

#### Post-Event Tools

| Feature | Captello | iCapture | 
|---|---|---|
| **Lead Follow-Up** | 9.0 (39 reviews) | 9.1 (35 reviews) | 
| **Lead Analysis** | 8.9 (40 reviews) | 9.3 (40 reviews) | 
| **Interaction History** | 9.1 (39 reviews) | 9.3 (31 reviews) | 

#### Software Offerings

| Feature | Captello | iCapture | 
|---|---|---|
| **Web Portal** | 9.1 (37 reviews) | 9.1 (45 reviews) | 
| **Mobile Application** | 9.2 (43 reviews) | 9.2 (48 reviews) | 
| **Integrations & APIs** | 8.8 (42 reviews) | 9.1 (45 reviews) | 

#### Agentic AI - Lead Retrieval

| Feature | Captello | iCapture | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Event Marketing

| Product | Score | Reviews |
|---|---|---|
| **Captello** | 9.2/10 | 14 |
| **iCapture** | N/A | N/A |

#### Marketing and Communications

| Feature | Captello | iCapture | 
|---|---|---|
| **Lead generation and retrieval** | 9.2 (12 reviews) | Not enough data | 
| **Social media promotion** | 9.2 (10 reviews) | Not enough data | 
| **Event website creation** | 9.3 (10 reviews) | Not enough data | 
| **Email customization** | 9.3 (12 reviews) | Not enough data | 
| **Contact list management** | 9.3 (12 reviews) | Not enough data | 

#### Attendee Engagement

| Feature | Captello | iCapture | 
|---|---|---|
| **Social media integrations** | 8.8 (10 reviews) | Not enough data | 
| **Attendee networking** | 9.4 (11 reviews) | Not enough data | 
| **Attendee surveys-attendee engagement** | 9.7 (11 reviews) | Not enough data | 

#### Registration

| Feature | Captello | iCapture | 
|---|---|---|
| **Event creation** | 9.2 (12 reviews) | Not enough data | 
| **User registration process** | 9.4 (11 reviews) | Not enough data | 
| **Mobile check-in** | 9.1 (11 reviews) | Not enough data | 

#### Generative AI

| Feature | Captello | iCapture | 
|---|---|---|
| **AI Text Generation** | 8.0 (9 reviews) | Not enough data | 

#### Agentic AI - Event Marketing

| Feature | Captello | iCapture | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Captello** | 8.8/10 | 55 |
| **iCapture** | 9.0/10 | 36 |

#### Lead Monitoring

| Feature | Captello | iCapture | 
|---|---|---|
| **Features** | 9.2 (49 reviews) | 9.3 (32 reviews) ✓ Verified | 
| **Performance** | 8.6 (45 reviews) | 9.5 (32 reviews) ✓ Verified | 
| **Identification** | 8.3 (43 reviews) | Feature Not Available | 

#### Agentic AI - Lead Capture

| Feature | Captello | iCapture | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Captello | iCapture | 
|---|---|---|
| **Mobile** | 9.2 (50 reviews) | Feature Not Available | 
| **Websites** | 8.1 (43 reviews) | 8.5 (24 reviews) ✓ Verified | 
| **Social Media** | 7.5 (40 reviews) | 7.5 (19 reviews) ✓ Verified | 
| **Data** | 8.3 (43 reviews) | 9.3 (29 reviews) ✓ Verified | 

#### Analytics

| Feature | Captello | iCapture | 
|---|---|---|
| **Export/Import** | 9.4 (51 reviews) | Feature Not Available | 
| **Reporting** | 9.3 (50 reviews) | Feature Not Available | 

#### Customization

| Feature | Captello | iCapture | 
|---|---|---|
| **Forms** | 9.3 (49 reviews) | 9.0 (29 reviews) ✓ Verified | 
| **Personalization** | 9.7 (48 reviews) | 9.4 (26 reviews) | 
| **Templates** | 9.3 (48 reviews) | 9.3 (30 reviews) ✓ Verified | 
| **Integration** | 8.7 (47 reviews) | 9.1 (33 reviews) ✓ Verified | 

### Meeting Management

| Product | Score | Reviews |
|---|---|---|
| **Captello** | N/A | N/A |
| **iCapture** | N/A | N/A |

#### Pre-Meeting Tools

| Feature | Captello | iCapture | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Scheduling** | Not enough data | Not enough data | 
| **Agenda** | Not enough data | Not enough data | 

#### Meeting Tools

| Feature | Captello | iCapture | 
|---|---|---|
| **Minutes** | Not enough data | Not enough data | 
| **Notes** | Not enough data | Not enough data | 
| **Digital Workspace** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 

#### Post-Meeting Tools

| Feature | Captello | iCapture | 
|---|---|---|
| **Task Delegation** | Not enough data | Not enough data | 
| **Participant Email** | Not enough data | Not enough data | 
| **Meeting Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Meeting Management

| Feature | Captello | iCapture | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Lead Retrieval Software](https://www.g2.com/categories/lead-retrieval)

**Unique to Captello (4):** [Meeting Management Software](https://www.g2.com/categories/meeting-management), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Event Marketing Software](https://www.g2.com/categories/event-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Captello | iCapture | 
|---|---|---|
| **Small-Business** | 15.2% | 13.2% | 
| **Mid-Market** | 52.0% | 61.5% | 
| **Enterprise** | 32.8% | 25.3% | 

### By Industry

#### Captello

- **Computer Software:** 11.3%
- **Manufacturing:** 8.3%
- **Hospital & Health Care:** 8.3%
- **Information Technology and Services:** 7.7%
- **Marketing and Advertising:** 5.4%
- **Medical Devices:** 4.2%
- **Financial Services:** 3.6%
- **Biotechnology:** 3.6%
- **Events Services:** 3.6%
- **Broadcast Media:** 2.4%
- **Other:** 41.7%

#### iCapture

- **Computer Software:** 9.9%
- **Hospital & Health Care:** 7.7%
- **Information Technology and Services:** 6.6%
- **Education Management:** 5.5%
- **Manufacturing:** 4.4%
- **Health, Wellness and Fitness:** 4.4%
- **Biotechnology:** 4.4%
- **Machinery:** 4.4%
- **Medical Devices:** 4.4%
- **Electrical/Electronic Manufacturing:** 3.3%
- **Other:** 45.1%

---
## Alternatives

### Alternatives to Captello

- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2151 reviews)
- [Popl](https://www.g2.com/products/popl/reviews) — 4.6/5 stars (6274 reviews)
- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1910 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1779 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1077 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13850 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4123 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews)
- [HiHello](https://www.g2.com/products/hihello/reviews) — 4.6/5 stars (875 reviews)

### Alternatives to iCapture

- [Popl](https://www.g2.com/products/popl/reviews) — 4.6/5 stars (6274 reviews)
- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1910 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1077 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1779 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1717 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9106 reviews)
- [Blinq](https://www.g2.com/products/blinq-me/reviews) — 4.8/5 stars (8921 reviews)
- [Linq - Digital Business Card Platform](https://www.g2.com/products/linq-digital-business-card-platform/reviews) — 4.8/5 stars (554 reviews)
- [HiHello](https://www.g2.com/products/hihello/reviews) — 4.6/5 stars (875 reviews)

---
## Top Discussions

### Captello

- Title: [What is Captello Lead Capture Software used for?](https://www.g2.com/discussions/what-is-captello-lead-capture-software-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Captello Lead Capture Software steps onto the scene like a seasoned diplomat at an international summit, gracefully navigating the bustling world of events..."

### iCapture

- Title: [What does iCapture do?](https://www.g2.com/discussions/what-does-icapture-do) — 2 comments
  > **Top comment:** "ICapture is a platform that provides an app to be used at in person and virtual events to capture attendees along with vital follow up notes and pushes them..."
- Title: [How do you use Icapture?](https://www.g2.com/discussions/how-do-you-use-icapture) — 1 comment
  > **Top comment:** "You use iCapture by downloading the app to your IOS or Android device. You can either 1) manually enter a contact's information 2) scan a badge or QR code 3)..."
- Title: [What is the use of Icapture?](https://www.g2.com/discussions/what-is-the-use-of-icapture) — 1 comment
  > **Top comment:** "iCapture is a lead retrieval software for marketing and sales teams to use at in-person events. It's an alternative to renting badge scanners, and they..."
- Title: [Does the icapture solution also work with japanese characters](https://www.g2.com/discussions/25958-does-the-icapture-solution-also-work-with-japanese-characters) — 1 comment, 1 upvote
  > **Top comment:** "Hi Nico-

iCapture questionnaires are able to use Chinese and Japanese characters. 

If you are inquiring about business card transcriptions, Chinese and..."
- Title: [How are other companies encouraging staff to use non-tradeshow based events?](https://www.g2.com/discussions/25367-how-are-other-companies-encouraging-staff-to-use-non-tradeshow-based-events) — 1 comment, 1 upvote
  > **Top comment:** "Thank you for the questions, Nicole! With such exceptional circumstances, there are certainly some unique opportunities. We know that with a shifting..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/captello-vs-icapture)