# Capsule CRM, Prospect CRM vs Maximizer Comparison

| | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 491 | 99 | 674 | 
| **Largest Market Segment** | Small-Business (93.3% of reviews) | Small-Business (77.9% of reviews) | Small-Business (74.8% of reviews) | 
| **Entry Level Price** | $0.00 2 Users Per Month | Starting at £177.00 4 User Per Month | $90.00 3 User Per Year | 

---
## Top Pros & Cons

### Capsule CRM

Pros:
- Ease of Use (94 reviews)
- Customer Support (47 reviews)

Cons:
- Missing Features (20 reviews)
- Limited Customization (15 reviews)

### Prospect CRM

Pros:
- Ease of Use (3 reviews)
- Easy Setup (2 reviews)

Cons:
- Integration Issues (3 reviews)
- Missing Features (3 reviews)

### Maximizer

Pros:
- Ease of Use (51 reviews)
- Lead Management (38 reviews)

Cons:
- Learning Curve (27 reviews)
- Integration Issues (21 reviews)

---
## Ratings Comparison
| Rating | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (407 reviews) | 9.0 (68 reviews) | 8.3 (583 reviews) | 
  | **Ease of Use** | 9.4 (431 reviews) | 9.3 (69 reviews) | 8.0 (589 reviews) | 
  | **Ease of Setup** | 9.3 (313 reviews) | 8.6 (33 reviews) | 7.8 (328 reviews) | 
  | **Ease of Admin** | 9.4 (181 reviews) | 9.1 (25 reviews) | 7.9 (195 reviews) | 
  | **Quality of Support** | 9.4 (358 reviews) | 9.2 (67 reviews) | 8.2 (561 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (175 reviews) | 9.3 (25 reviews) | 8.1 (193 reviews) | 
  | **Product Direction (% positive)** | 9.3 (403 reviews) | 9.3 (63 reviews) | 7.8 (581 reviews) | 

---
## Pricing

### Capsule CRM

#### Entry-Level Pricing

Plan: Free

Price: $0.00 2 Users Per Month

Description: Our free CRM to help you get started with basic features for up to 2 users.

Key Features:
- 250 Contacts
- 25 Custom Fields
- 10 AI Content Assists

[Browse all 5 editions](https://www.g2.com/products/capsule-crm/pricing)

#### Free Trial

Yes

### Prospect CRM

#### Entry-Level Pricing

Plan: Start-Up CRM

Price: Starting at £177.00 4 User Per Month

Description: Fixed at 4 users

Key Features:
- Out-of-the-box CRM for Start-up B2B product businesses with annual turnover < £2M
- Annual contract paid monthly

[Browse all 3 editions](https://www.g2.com/products/prospect-crm/pricing)

#### Free Trial

Yes

### Maximizer

#### Entry-Level Pricing

Plan: Core

Price: $90.00 3 User Per Year

Description: Organizations that need deeper customization, marketing tools, and pipeline monitoring to close more deals.

Key Features:
- Advanced Contact Management
- Lead & Opportunity Handling
- Task Management

[Browse all 4 editions](https://www.g2.com/products/maximizer/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Capsule CRM** | 8.0/10 | 386 |
| **Prospect CRM** | 8.7/10 | 50 |
| **Maximizer** | 6.9/10 | 501 |

#### Sales Force Automation

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Contact & Account Management** | 9.1 (344 reviews) ✓ Verified | 8.7 (44 reviews) ✓ Verified | 8.3 (426 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 8.3 (32 reviews) | 6.9 (219 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 8.9 (339 reviews) ✓ Verified | 8.6 (38 reviews) ✓ Verified | 7.4 (325 reviews) ✓ Verified | 
| **Task / Activity Management** | 9.1 (348 reviews) ✓ Verified | 9.0 (42 reviews) ✓ Verified | 7.9 (401 reviews) ✓ Verified | 
| **Territory & Quota Management** | 7.4 (269 reviews) | 8.5 (32 reviews) | 6.4 (213 reviews) ✓ Verified | 
| **Desktop Integration** | 8.4 (305 reviews) ✓ Verified | 8.5 (33 reviews) ✓ Verified | 7.7 (357 reviews) ✓ Verified | 
| **Product & Price List Management** | 7.4 (266 reviews) | 8.6 (36 reviews) ✓ Verified | Feature Not Available | 
| **Quote & Order Management** | 7.4 (261 reviews) | 9.0 (40 reviews) ✓ Verified | Feature Not Available | 
| **Customer Contract Management** | 8.2 (290 reviews) ✓ Verified | 9.0 (35 reviews) ✓ Verified | 7.5 (275 reviews) | 

#### Marketing Automation

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Email Marketing** | 7.8 (286 reviews) | 8.3 (28 reviews) | 6.9 (289 reviews) | 
| **Campaign Management** | Feature Not Available | 8.2 (26 reviews) | 6.7 (241 reviews) | 
| **Lead Management** | 8.8 (311 reviews) ✓ Verified | 9.1 (37 reviews) ✓ Verified | 7.2 (269 reviews) | 
| **Marketing ROI Analytics** | Feature Not Available | 8.4 (25 reviews) | 6.3 (188 reviews) | 

#### Customer Support

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Case Management** | 8.6 (298 reviews) ✓ Verified | 8.8 (31 reviews) ✓ Verified | 7.5 (262 reviews) | 
| **Customer Support Portal** | 8.3 (282 reviews) | 8.8 (31 reviews) ✓ Verified | Feature Not Available | 
| **Knowledge Base** | 8.4 (286 reviews) | 9.0 (36 reviews) ✓ Verified | 7.2 (274 reviews) | 
| **Call Center Features** | 7.4 (257 reviews) | 8.2 (32 reviews) | Feature Not Available | 
| **Support Analytics** | 7.9 (253 reviews) | 8.7 (35 reviews) ✓ Verified | 7.2 (219 reviews) | 

#### Reporting & Analytics

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Reporting** | 8.0 (295 reviews) ✓ Verified | 8.9 (44 reviews) ✓ Verified | 7.2 (310 reviews) ✓ Verified | 
| **Dashboards** | 8.6 (302 reviews) ✓ Verified | 8.8 (43 reviews) | 7.6 (311 reviews) ✓ Verified | 
| **Forecasting** | 7.9 (272 reviews) ✓ Verified | 8.7 (36 reviews) ✓ Verified | 6.7 (209 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Social Collaboration Features** | 7.4 (255 reviews) ✓ Verified | Feature Not Available | 6.2 (110 reviews) | 
| **Social Network Integration** | Feature Not Available | Feature Not Available | 5.6 (106 reviews) | 
| **Mobile User Support** | 8.3 (270 reviews) ✓ Verified | 8.5 (31 reviews) ✓ Verified | 6.6 (265 reviews) ✓ Verified | 

#### Platform

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Customization** | 8.3 (286 reviews) ✓ Verified | 8.9 (22 reviews) ✓ Verified | 8.0 (242 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (281 reviews) ✓ Verified | 8.9 (19 reviews) | 7.6 (230 reviews) | 
| **User, Role, and Access Management** | 8.6 (282 reviews) ✓ Verified | 8.9 (24 reviews) ✓ Verified | 8.1 (237 reviews) ✓ Verified | 
| **Internationalization** | 7.5 (244 reviews) ✓ Verified | 8.2 (16 reviews) ✓ Verified | 6.9 (158 reviews) | 
| **Sandbox / Test Environments** | 6.7 (228 reviews) ✓ Verified | 9.1 (18 reviews) | 6.7 (137 reviews) | 
| **Document & Content Mgmt.** | 7.5 (255 reviews) ✓ Verified | 8.8 (18 reviews) ✓ Verified | 7.6 (198 reviews) | 
| **Performance and Reliability** | 9.4 (285 reviews) ✓ Verified | 9.0 (21 reviews) ✓ Verified | 8.0 (226 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (247 reviews) | 8.8 (21 reviews) ✓ Verified | 6.9 (129 reviews) | 

#### Integration

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Data Import & Export Tools** | 8.2 (267 reviews) ✓ Verified | 8.6 (22 reviews) ✓ Verified | 7.4 (220 reviews) ✓ Verified | 
| **Integration APIs** | 7.8 (258 reviews) ✓ Verified | 8.8 (20 reviews) ✓ Verified | 6.5 (158 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.6 (241 reviews) ✓ Verified | 8.5 (18 reviews) ✓ Verified | 6.6 (150 reviews) ✓ Verified | 

#### Generative AI

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **AI Text Generation** | 6.8 (220 reviews) | 8.3 (5 reviews) | 5.6 (93 reviews) | 

#### Agentic AI - CRM

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | Not enough data | 5.6 (13 reviews) | 
| **Multi-step Planning** | 8.3 (19 reviews) | Not enough data | 5.9 (13 reviews) | 
| **Cross-system Integration** | 7.9 (19 reviews) | Not enough data | 5.7 (14 reviews) | 
| **Adaptive Learning** | 7.9 (19 reviews) | Not enough data | 6.2 (13 reviews) | 
| **Natural Language Interaction** | 7.3 (20 reviews) | Not enough data | 5.8 (12 reviews) | 
| **Proactive Assistance** | 8.2 (20 reviews) | Not enough data | 6.0 (13 reviews) | 
| **Decision Making** | 7.5 (19 reviews) | Not enough data | 6.3 (14 reviews) | 

### Financial Services CRM

| Product | Score | Reviews |
|---|---|---|
| **Capsule CRM** | N/A | N/A |
| **Prospect CRM** | N/A | N/A |
| **Maximizer** | 6.2/10 | 72 |

#### Content

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Automation** | Not enough data | Not enough data | 6.0 (67 reviews) | 

#### Platform Additional Functionality

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Pre-Built Connectors** | Not enough data | Not enough data | Feature Not Available | 
| **Dashboard** | Not enough data | Not enough data | 7.2 (68 reviews) | 
| **Cloud** | Not enough data | Not enough data | 6.7 (68 reviews) | 
| **Mobility** | Not enough data | Not enough data | 6.5 (67 reviews) | 
| **Messaging** | Not enough data | Not enough data | 5.5 (68 reviews) | 

#### Platform Reporting and Analytics

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 6.5 (67 reviews) | 
| **Forecasting** | Not enough data | Not enough data | 5.2 (66 reviews) | 

#### Customer Support

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Case Management** | Not enough data | Not enough data | 6.6 (65 reviews) | 
| **Customer Support Portal** | Not enough data | Not enough data | Feature Not Available | 
| **Knowledge Base** | Not enough data | Not enough data | 6.8 (65 reviews) | 
| **Support Analytics** | Not enough data | Not enough data | 6.4 (65 reviews) | 

#### Marketing Automation

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Campaign Management** | Not enough data | Not enough data | 6.3 (64 reviews) | 
| **Lead Management** | Not enough data | Not enough data | 6.5 (64 reviews) | 
| **Marketing Analytics** | Not enough data | Not enough data | 5.5 (64 reviews) | 

#### Sales Force Automation

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Pipeline Management** | Not enough data | Not enough data | 6.3 (64 reviews) | 
| **Task Management** | Not enough data | Not enough data | 7.7 (66 reviews) | 
| **Product and Price List Management** | Not enough data | Not enough data | Feature Not Available | 
| **Quote and Order Management** | Not enough data | Not enough data | 5.5 (64 reviews) | 
| **Contract Management** | Not enough data | Not enough data | 5.8 (62 reviews) | 

#### Agentic AI - Financial Services CRM

| Feature | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Decision Making** | Not enough data | Not enough data | 4.7 (6 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)



**Unique to Maximizer (1):** [Financial Services CRM Software](https://www.g2.com/categories/financial-services-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Capsule CRM | Prospect CRM | Maximizer | 
|---|---|---|---|
| **Small-Business** | 93.3% | 77.9% | 74.8% | 
| **Mid-Market** | 6.3% | 18.9% | 19.0% | 
| **Enterprise** | 0.4% | 3.2% | 6.2% | 

### By Industry

#### Capsule CRM

- **Consulting:** 9.4%
- **Marketing and Advertising:** 8.3%
- **Information Technology and Services:** 8.1%
- **Computer Software:** 5.1%
- **Financial Services:** 5.1%
- **Professional Training & Coaching:** 3.4%
- **Manufacturing:** 2.3%
- **Construction:** 2.1%
- **Events Services:** 2.1%
- **Management Consulting:** 2.1%
- **Other:** 51.9%

#### Prospect CRM

- **Wholesale:** 14.1%
- **Food Production:** 9.8%
- **Construction:** 6.5%
- **Food & Beverages:** 6.5%
- **Medical Devices:** 5.4%
- **Mechanical or Industrial Engineering:** 5.4%
- **Building Materials:** 4.3%
- **Retail:** 4.3%
- **Electrical/Electronic Manufacturing:** 4.3%
- **Information Technology and Services:** 3.3%
- **Other:** 35.9%

#### Maximizer

- **Financial Services:** 35.6%
- **Investment Management:** 4.1%
- **Insurance:** 3.3%
- **Marketing and Advertising:** 3.0%
- **Information Technology and Services:** 2.8%
- **Construction:** 2.7%
- **Publishing:** 2.4%
- **Real Estate:** 2.4%
- **Computer Software:** 1.6%
- **Transportation/Trucking/Railroad:** 1.6%
- **Other:** 40.6%

---
## Alternatives

### Alternatives to Capsule CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25775 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13777 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3035 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (941 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (363 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1230 reviews)

### Alternatives to Prospect CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25775 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13777 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3035 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (941 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4756 reviews)
- [Vtiger All-In-One CRM](https://www.g2.com/products/vtiger-all-in-one-crm/reviews) — 4.3/5 stars (415 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (950 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (661 reviews)

### Alternatives to Maximizer

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25775 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13777 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3035 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2926 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1618 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1111 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (995 reviews)
- [Pipeline CRM](https://www.g2.com/products/pipeline-crm/reviews) — 4.3/5 stars (950 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)

---
## Top Discussions

### Capsule CRM

- Title: [What is Capsule CRM used for?](https://www.g2.com/discussions/what-is-capsule-crm-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Capsule  is used for managing and optimizing customer relationships. It serves as a powerful tool for salespeople, marketers, and business owners to..."
- Title: [What are the top 5 CRM systems?](https://www.g2.com/discussions/capsule-crm-what-are-the-top-5-crm-systems) — 1 comment *(includes official response)*
  > **Top comment:** "Choosing the right CRM for your business is crucial as there is no one-size-fits-all solution. Each of the CRM systems mentioned comes with its own strengths..."
- Title: [What is CRM database software?](https://www.g2.com/discussions/what-is-crm-database-software) — 1 comment *(includes official response)*
  > **Top comment:** "CRM (Customer Relationship Management) database software is a specialized application or system that is designed to store and manage customer-related data..."
- Title: [What is a case in Capsule CRM?](https://www.g2.com/discussions/what-is-a-case-in-capsule-crm) — 1 comment *(includes official response)*
  > **Top comment:** "In Capsule, a "case" has been renamed to a "project." A project in Capsule refers to a structured and organized way to manage and track specific work or..."
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/capsule-crm-what-are-the-features-of-crm-software) — 1 comment *(includes official response)*
  > **Top comment:** "CRM (Customer Relationship Management) software comes with a wide range of features designed to help businesses manage and optimize their customer..."

### Prospect CRM

No discussions available for this product.

### Maximizer

- Title: [What is Maximizer CRM used for?](https://www.g2.com/discussions/what-is-maximizer-crm-used-for) — 3 comments
  > **Top comment:** "Maximizer CRM is solving several problems related to secure and reliable communication and collaboration for various use cases.
"
- Title: [Do you integrate with any marketing automations platforms like Marketo?](https://www.g2.com/discussions/integrations-with-marketing-automation) — 1 comment, 1 upvote
  > **Top comment:** "Maximizer neglected to future-proof Maximizer CRM Live and their self-hosted CRM by not providing any open keys for self serve integration with powerful..."
- Title: [INTEGRATION](https://www.g2.com/discussions/4388-integration) — 1 comment, 1 upvote
  > **Top comment:** "Maximizer CRM 2017 has integrations for MS Office products (Outlook, Word, Excel) these are included as add-ons with the product. The Web APIs for Maximizer..."
- Title: [INPUT CSV  LEAD FILES](https://www.g2.com/discussions/4387-input-csv-lead-files) — 1 comment, 1 upvote
  > **Top comment:** "Lead sheets in the form of a web inquiry page can be integrated into Maximizer using the 'web to lead' technology provided in the product as standard. It is..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/capsule-crm-vs-prospect-crm-vs-maximizer)