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# Capsule CRM vs HubSpot Sales Hub Comparison - What are their main differences?

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CapsuleHubSpot Sales Hub[+ Add Product](#)

Pricing

**Capsule CRM**
Free Trial

**$0.00** 2 Users Per Month · Free

**HubSpot Sales Hub**
Free Trial

**$0.00** · Free HubSpot CRM

**Pricing Insights**
from reviews

Time to Implement

**Capsule CRM**
1 monthFaster

Based on 161 responses

**HubSpot Sales Hub**
2 months

Based on 2018 responses

Return on Investment

**Capsule CRM**
4 months7 months sooner

Based on 154 responses

**HubSpot Sales Hub**
11 months

Based on 1658 responses

Perceived Cost

**Capsule CRM**
$$$$$

**HubSpot Sales Hub**
$$$$$

Average Discount

**Capsule CRM**
8%

**HubSpot Sales Hub**
16%8% more

 ![Capsule CRM](https://images.g2crowd.com/uploads/product/hd_favicon/fa2c7fe04036e31d16639ba367905491/capsule-crm.svg "Capsule CRM")

 ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")

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**Pros & Cons**
from reviews

**Capsule CRM**
[
Ease of Use (94)
](https://www.g2.com/products/capsule-crm/reviews?filters%5Bsentiment_snippet%5D=1600687&qs=pros-and-cons#reviews)[
Customer Support (47)
](https://www.g2.com/products/capsule-crm/reviews?filters%5Bsentiment_snippet%5D=1605099&qs=pros-and-cons#reviews)[
Missing Features (20)
](https://www.g2.com/products/capsule-crm/reviews?filters%5Bsentiment_snippet%5D=1605006&qs=pros-and-cons#reviews)[
Limited Customization (15)
](https://www.g2.com/products/capsule-crm/reviews?filters%5Bsentiment_snippet%5D=1604284&qs=pros-and-cons#reviews)

**HubSpot Sales Hub**
[
Easy Daily Use (925)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2523886&qs=pros-and-cons#reviews)[
Time-Saving Sales Work (372)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2524232&qs=pros-and-cons#reviews)[
Rising Costs At Scale (250)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2523429&qs=pros-and-cons#reviews)[
Advanced Features Behind Tiers (190)
](https://www.g2.com/products/hubspot-sales-hub/reviews?filters%5Bsentiment_snippet%5D=2524321&qs=pros-and-cons#reviews)

Integrations

**Capsule CRM**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe1a5b6fca7e6a5c7e11506f10841393/add-to-crm.png "Product Avatar Image")

Add to CRM

](https://www.g2.com/products/add-to-crm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_64cb499ae4c10e973d3eb4d81c4ae4d1/akita-software-akita.jpg "Product Avatar Image")

Akita

](https://www.g2.com/products/akita-software-akita/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_99c4bd25dc044ae603ad32e419e76983/apollo-io.png "Product Avatar Image")

Apollo.io

](https://www.g2.com/products/apollo-io/reviews)[
View all
](https://www.g2.com/products/capsule-crm/integrations)

**HubSpot Sales Hub**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image")

3CX

](https://www.g2.com/products/3cx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5fef15936627dac55873302a7b11add3/absorb-software-absorb-lms.png "Product Avatar Image")

Absorb LMS

](https://www.g2.com/products/absorb-software-absorb-lms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image")

Aircall

](https://www.g2.com/products/aircall/reviews)[
View all
](https://www.g2.com/products/hubspot-sales-hub/integrations)

Screenshots

**Capsule CRM**
 ![Capsule CRM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1371044/G2-1.png)

**HubSpot Sales Hub**
 ![HubSpot Sales Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1478161/conversation-intelligence-en.png)

**Ratings**
from reviews

Meets Requirements

**Capsule CRM**

9.0

9.0438

**HubSpot Sales Hub**

8.6

8.610,176

Ease of Use

**Capsule CRM**

9.4

9.4465

**HubSpot Sales Hub**

8.7

8.711,364

Ease of Setup

**Capsule CRM**

9.3

9.3347

**HubSpot Sales Hub**

8.3

8.35,320

Ease of Admin

**Capsule CRM**

9.4

9.4190

**HubSpot Sales Hub**

8.5

8.53,221

Quality of Support

**Capsule CRM**

9.4

9.4385

**HubSpot Sales Hub**

8.6

8.69,167

Has the product been a good partner in doing business?

**Capsule CRM**

9.5

9.5184

**HubSpot Sales Hub**

8.7

8.73,171

Product Direction (% positive)

**Capsule CRM**

9.3

9.3430

**HubSpot Sales Hub**

8.7

8.79,699

**Features**
ratings from reviews

CRM

8.0

419

8.4

8,051

Email Tracking

Not enough data

7.8

2,528

Outbound Call Tracking

Not enough data

8.3

1,508

Sales Analytics

Not enough data

8.0

1,870

Sales Enablement

Not enough data

7.7

1,027

Sales Performance Management

Not enough data

8.0

1,391

Visitor Identification

Not enough data

6.1

17

AI Agents For Business Operations

Not enough data

8.4

11

Conversation Intelligence

Not enough data

7.6

386

Sales Engagement

Not enough data

8.0

1,906

Business Scheduling

Not enough data

8.4

771

AI Sales Assistant

Not enough data

8.4

840

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
93.2%

Mid-Market(51-1000 emp.)
6.4%

Enterprise(\> 1000 emp.)
0.4%

Small-Business(50 or fewer emp.)
93.2%

Mid-Market(51-1000 emp.)
6.4%

Enterprise(\> 1000 emp.)
0.4%

Small-Business(50 or fewer emp.)
60.5%

Mid-Market(51-1000 emp.)
35.5%

Enterprise(\> 1000 emp.)
4.0%

Small-Business(50 or fewer emp.)
60.5%

Mid-Market(51-1000 emp.)
35.5%

Enterprise(\> 1000 emp.)
4.0%

**Reviewers' Industry**

[![Capsule CRM](https://images.g2crowd.com/uploads/product/hd_favicon/fa2c7fe04036e31d16639ba367905491/capsule-crm.svg "Capsule CRM")](https://www.g2.com/products/capsule-crm/reviews)
Capsule CRM

Consulting
9.1%

Marketing and Advertising
7.5%

Information Technology and Services
7.5%

Computer Software
5.1%

Financial Services
5.1%

Other
65.5%

[![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub")](https://www.g2.com/products/hubspot-sales-hub/reviews)
HubSpot Sales Hub

Computer Software
15.7%

Information Technology and Services
12.1%

Marketing and Advertising
9.8%

Financial Services
4.3%

Education Management
3.2%

Other
54.7%

Alternatives

**Capsule CRM Alternatives**

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Pipedrive](https://images.g2crowd.com/uploads/product/hd_favicon/4012f2359ca0b1f88b2455f83adaa4ef/pipedrive.svg "Pipedrive")

[
Pipedrive
](/products/pipedrive/reviews)

 ![Zoho CRM](https://images.g2crowd.com/uploads/product/hd_favicon/27ab543b51f7ec2623c5b2613dcf73e2/zoho-crm.svg "Zoho CRM")

[
Zoho
](/products/zoho-crm/reviews)

**HubSpot Sales Hub Alternatives**

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales")

[
Freshsales
](/products/freshsales/reviews)

 ![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")

[
Apollo.io
](/products/apollo-io/reviews)

## Capsule vs HubSpot Sales Hub FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Capsule vs HubSpot Sales Hub?

Capsule stands out for its higher user ratings and ease of setup, while HubSpot Sales Hub is recognized for its integrations and automation capabilities.

| [Capsule](https://www.g2.com/products/capsule-crm/reviews) | [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) |
| --- | --- |
| 4.7/5 (513 reviews) | 4.4/5 (13,909 reviews) |
| Small-Business | Small-Business |
| 9.3 | 8.3 |
| 9.4 | 8.6 |
| Ease of Use (94 all-time mentions) | Integrations (511 all-time mentions) |

### How do the pricing models of Capsule and HubSpot Sales Hub compare?

Capsule is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Capsule:** Reviewers consistently highlight Capsule's affordability and value, noting its "well priced" plans and strong feature set for the cost.
- **HubSpot Sales Hub:** Recent reviews frequently mention higher costs, with several reviewers citing that advanced features are only available on higher-tier plans, making it a significant investment for small businesses.
- **Switching-reason:** Multiple reviewers report switching from HubSpot Sales Hub to competitors due to cost concerns and feature restrictions at lower tiers.

### What are the best alternatives to Capsule and HubSpot Sales Hub?

The top 3 alternatives to Capsule and HubSpot Sales Hub are Agentforce Sales, Apollo.io, and Pipedrive.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Capsule](https://www.g2.com/products/capsule-crm/reviews) | 4.7/5 (513) | Small-Business | Reviewers highlight strong value and affordability | Ease of Use |
| [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) | 4.4/5 (13,909) | Small-Business | Reviewers note higher cost, especially for advanced features | Integrations |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875) | Mid-Market | — | Customizability and scalability |
| [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5 (9,779) | Small-Business | — | Lead generation and enrichment |
| [Pipedrive](https://www.g2.com/products/pipedrive/reviews) | 4.3/5 (3,109) | Small-Business | — | Pipeline management |

### Which CRM features should I prioritize when comparing Capsule and HubSpot Sales Hub?

Buyers should prioritize ease of use, integrations, automation, customization, and reporting when comparing Capsule and HubSpot Sales Hub.

- **Ease of Use:** Capsule scores 9.4, HubSpot Sales Hub 8.7; Capsule has 94 all-time mentions for ease of use, HubSpot Sales Hub 1,216.
- **Integrations:** HubSpot Sales Hub is cited in 511 reviews for integrations, Capsule integrates with Xero (28 mentions), Zapier (14), and Calendly (2).
- **Automation:** HubSpot Sales Hub has 453 all-time mentions for automation, Capsule is less frequently cited for this feature.
- **Customization:** HubSpot Sales Hub has 298 all-time mentions for customization, Capsule is noted for limited customization (15 all-time mentions).
- **Reporting:** HubSpot Sales Hub reviewers mention advanced reporting features, though some are locked behind higher tiers; Capsule reviewers note basic reporting capabilities.

### What are the pros and cons of Capsule vs HubSpot Sales Hub?

Capsule's headline strength is ease of use, while HubSpot Sales Hub excels in integrations and automation.

- **Capsule strengths:** Ease of use (94 all-time mentions), task management (32), easy setup (31), time efficiency, and templates availability.
- **Capsule trade-offs:** Missing features (20 all-time mentions), limited customization (15), and fewer advanced integrations compared to larger CRMs.
- **HubSpot Sales Hub strengths:** Integrations (511 all-time mentions), automation (453), lead management (571), intuitive interface (538), and efficiency (493).
- **HubSpot Sales Hub trade-offs:** Learning curve (384 all-time mentions), complexity (223), higher cost for advanced features, and some features only available on higher-tier plans.

### Is Capsule or HubSpot Sales Hub better for small businesses?

Capsule is the better fit for small businesses, with a stronger focus on ease of use and affordability in the small-business segment.

- **Capsule:** Small-Business segment; reviewers consistently praise its simplicity, intuitive interface, and value for small teams.
- **HubSpot Sales Hub:** Small-Business segment; reviewers note its robust features but frequently mention higher costs and a steeper learning curve for small businesses.

### Which CRM platform has better integrations?

HubSpot Sales Hub is favored for integrations, with a significantly higher number of reviewer-cited integration mentions.

- **Capsule:** Integrates with Xero (28 all-time mentions), Zapier (14), and Calendly (2); reviewers appreciate these connections but note fewer options compared to larger CRMs.
- **HubSpot Sales Hub:** 511 all-time reviews mention integrations, with frequent praise for Google Workspace and WhatsApp integration, as well as broad third-party connectivity.

### How do Capsule and HubSpot Sales Hub compare on customer support?

Capsule leads on Quality of Support by 0.8 points, a material difference over HubSpot Sales Hub.

- **Capsule:** Reviewers consistently describe support as "excellent," "helpful," and responsive, with a 9.4 Quality of Support score.
- **HubSpot Sales Hub:** Reviewers report generally positive support experiences, but some cite challenges with technical knowledge and responsiveness; Quality of Support score is 8.6.

### Which is easier to implement, Capsule or HubSpot Sales Hub?

Capsule is easier to implement, with a 1.0-point lead in Ease of Setup over HubSpot Sales Hub.

- **Capsule:** Reviewers highlight "very easy" and "intuitive" setup, quick onboarding, and minimal training required, with a 9.3 Ease of Setup score.
- **HubSpot Sales Hub:** Reviewers note a straightforward setup for basic use but mention a learning curve for advanced features and longer onboarding for larger teams; Ease of Setup score is 8.3.

### Which product has better Notes?

HubSpot Sales Hub is more frequently cited for its Notes feature, with reviewers highlighting its ability to centralize and track detailed sales notes.

- **Capsule:** Reviewers mention note-taking and activity history as useful, with a focus on simplicity and organization, but with fewer all-time mentions for advanced note features.
- **HubSpot Sales Hub:** Reviewers consistently praise the ability to log, track, and access detailed notes across deals and contacts, with multiple reviews highlighting this as a key organizational benefit.