# Capsule CRM vs folk Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Capsule CRM excels in user experience, with many praising its **intuitive interface** and ease of navigation. Users have highlighted how the setup process is straightforward, allowing them to get started quickly without a steep learning curve.
- **Users say** that folk offers a simple and straightforward approach, which is beneficial for those who prefer a **journey-focused** tool. Reviewers appreciate its ability to guide clients through processes effectively, making it a good choice for businesses that prioritize customer journeys.
- **According to verified reviews** , Capsule CRM stands out in terms of support quality, with users noting that the assistance provided is **responsive and helpful**. This has contributed to a positive overall experience, as users feel supported in their CRM journey.
- **Reviewers mention** that while folk is visually organized and easy to use, it may lack some of the advanced features that Capsule CRM offers, such as robust **task and activity management**. Users of Capsule CRM have noted its superior capabilities in managing tasks efficiently.
- **G2 reviewers highlight** that Capsule CRM's flexibility allows for easy customization to fit specific business needs, which is a significant advantage for users looking for a tailored solution. This adaptability is often contrasted with folk's more rigid structure.
- **Users report** that Capsule CRM's pricing model, which includes a free entry-level option, makes it accessible for small businesses. In comparison, folk's starting price of $30 may be a barrier for some users, especially those just starting out.



| | Capsule CRM | folk | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 490 | 327 | 
| **Largest Market Segment** | Small-Business (93.3% of reviews) | Small-Business (96.9% of reviews) | 
| **Entry Level Price** | $0.00 2 Users Per Month | Starting at $30.00 1 Users Per Year | 

---
## Top Pros & Cons

### Capsule CRM

Pros:
- Ease of Use (93 reviews)
- Customer Support (47 reviews)

Cons:
- Missing Features (19 reviews)
- Limited Customization (15 reviews)

### folk

Pros:
- Ease of Use (50 reviews)
- Simple (24 reviews)

Cons:
- Missing Features (26 reviews)
- Limited Features (16 reviews)

---
## Ratings Comparison
| Rating | Capsule CRM | folk | 
|---|---|---|
  | **Meets Requirements** | 9.0 (407 reviews) | 8.4 (319 reviews) | 
  | **Ease of Use** | 9.4 (431 reviews) | 8.9 (321 reviews) | 
  | **Ease of Setup** | 9.3 (313 reviews) | 8.9 (271 reviews) | 
  | **Ease of Admin** | 9.4 (180 reviews) | 8.7 (111 reviews) | 
  | **Quality of Support** | 9.4 (358 reviews) | 9.1 (270 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (174 reviews) | 8.9 (106 reviews) | 
  | **Product Direction (% positive)** | 9.3 (403 reviews) | 9.6 (315 reviews) | 

---
## Pricing

### Capsule CRM

#### Entry-Level Pricing

Plan: Free

Price: $0.00 2 Users Per Month

Description: Our free CRM to help you get started with basic features for up to 2 users.

Key Features:
- 250 Contacts
- 25 Custom Fields
- 10 AI Content Assists

[Browse all 5 editions](https://www.g2.com/products/capsule-crm/pricing)

#### Free Trial

Yes

### folk

#### Entry-Level Pricing

Plan: Standard

Price: Starting at $30.00 1 Users Per Year

Key Features:
- Pipeline management
- Email campaigns 
- Enrichment

[Browse all 2 editions](https://www.g2.com/products/folk-folk/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Capsule CRM** | 8.0/10 | 386 |
| **folk** | 7.4/10 | 285 |

#### Sales Force Automation

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Contact & Account Management** | 9.1 (345 reviews) ✓ Verified | 8.6 (266 reviews) | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.8 (241 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 8.9 (338 reviews) ✓ Verified | 8.4 (252 reviews) | 
| **Task / Activity Management** | 9.1 (349 reviews) ✓ Verified | 7.4 (250 reviews) | 
| **Territory & Quota Management** | 7.4 (269 reviews) | Feature Not Available | 
| **Desktop Integration** | 8.4 (304 reviews) ✓ Verified | 8.3 (252 reviews) | 
| **Product & Price List Management** | 7.4 (266 reviews) | Feature Not Available | 
| **Quote & Order Management** | 7.4 (261 reviews) | Feature Not Available | 
| **Customer Contract Management** | 8.2 (290 reviews) ✓ Verified | 7.1 (231 reviews) | 

#### Marketing Automation

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Email Marketing** | 7.8 (286 reviews) | 7.7 (238 reviews) | 
| **Campaign Management** | Feature Not Available | 7.4 (229 reviews) | 
| **Lead Management** | 8.8 (311 reviews) ✓ Verified | 8.5 (247 reviews) | 

#### Customer Support

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Case Management** | 8.6 (298 reviews) ✓ Verified | Feature Not Available | 
| **Customer Support Portal** | 8.3 (282 reviews) | Feature Not Available | 
| **Knowledge Base** | 8.4 (286 reviews) | Feature Not Available | 
| **Call Center Features** | 7.4 (257 reviews) | Feature Not Available | 
| **Support Analytics** | 7.9 (253 reviews) | Feature Not Available | 

#### Reporting & Analytics

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Reporting** | 8.0 (295 reviews) ✓ Verified | 6.7 (68 reviews) | 
| **Dashboards** | 8.6 (302 reviews) ✓ Verified | 7.0 (67 reviews) | 
| **Forecasting** | 7.9 (272 reviews) ✓ Verified | Feature Not Available | 

#### Mobile & Social

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Social Collaboration Features** | 7.4 (255 reviews) ✓ Verified | 7.2 (228 reviews) | 
| **Social Network Integration** | Feature Not Available | 7.7 (238 reviews) | 
| **Mobile User Support** | 8.3 (270 reviews) ✓ Verified | 6.9 (63 reviews) | 

#### Platform

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Customization** | 8.3 (285 reviews) ✓ Verified | 7.9 (243 reviews) | 
| **Workflow Capability** | 8.4 (280 reviews) ✓ Verified | 7.9 (241 reviews) | 
| **User, Role, and Access Management** | 8.6 (281 reviews) ✓ Verified | 8.0 (238 reviews) | 
| **Internationalization** | 7.5 (243 reviews) ✓ Verified | Feature Not Available | 
| **Sandbox / Test Environments** | 6.7 (228 reviews) ✓ Verified | Feature Not Available | 
| **Document & Content Mgmt.** | 7.5 (255 reviews) ✓ Verified | Feature Not Available | 
| **Performance and Reliability** | 9.4 (284 reviews) ✓ Verified | 8.6 (243 reviews) | 
| **Output Document Generation** | 7.4 (246 reviews) | Feature Not Available | 

#### Integration

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Data Import & Export Tools** | 8.2 (267 reviews) ✓ Verified | 8.5 (230 reviews) | 
| **Integration APIs** | 7.8 (258 reviews) ✓ Verified | 7.5 (224 reviews) | 
| **Breadth of Partner Applications** | 7.6 (241 reviews) ✓ Verified | Feature Not Available | 

#### Generative AI

| Feature | Capsule CRM | folk | 
|---|---|---|
| **AI Text Generation** | 6.8 (220 reviews) | 7.0 (209 reviews) | 

#### Agentic AI - CRM

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (23 reviews) | 6.0 (17 reviews) | 
| **Multi-step Planning** | 8.3 (19 reviews) | 6.7 (17 reviews) | 
| **Cross-system Integration** | 7.9 (19 reviews) | 6.6 (16 reviews) | 
| **Adaptive Learning** | 7.9 (19 reviews) | 6.2 (15 reviews) | 
| **Natural Language Interaction** | 7.3 (20 reviews) | 6.6 (16 reviews) | 
| **Proactive Assistance** | 8.1 (19 reviews) | 6.0 (15 reviews) | 
| **Decision Making** | 7.5 (19 reviews) | 6.4 (16 reviews) | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Capsule CRM** | N/A | N/A |
| **folk** | 6.9/10 | 109 |

#### Email Marketing

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 7.8 (102 reviews) | 
| **Manage Email Lists** | Not enough data | 8.3 (103 reviews) | 
| **High-Volume Sending** | Not enough data | 7.9 (99 reviews) | 
| **Building and Personalizing Emails** | Not enough data | 8.4 (99 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.2 (100 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.1 (98 reviews) | 
| **Automated Email Responses** | Not enough data | 7.6 (98 reviews) | 
| **Multi-user Account** | Not enough data | 7.8 (97 reviews) | 
| **Surveys** | Not enough data | 6.7 (91 reviews) | 

#### Reporting & Analytics

| Feature | Capsule CRM | folk | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.5 (96 reviews) | 
| **Basic Reporting** | Not enough data | 7.3 (93 reviews) | 

#### Generative AI

| Feature | Capsule CRM | folk | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (57 reviews) | 
| **AI Text Summarization** | Not enough data | 6.9 (54 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.0 (6 reviews) | 
| **Autonomous Task Execution** | Not enough data | 5.0 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 4.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 4.7 (5 reviews) | 

#### Integration

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (102 reviews) | 
| **Integration APIs** | Not enough data | 7.2 (99 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 6.9 (97 reviews) | 
| **CRM Integration** | Not enough data | 7.7 (98 reviews) | 
| **Social Media Integration** | Not enough data | 7.0 (98 reviews) | 
| **E-Commerce Integration** | Not enough data | 6.4 (94 reviews) | 

### Google Workspace for Sales

| Product | Score | Reviews |
|---|---|---|
| **Capsule CRM** | N/A | N/A |
| **folk** | N/A | N/A |

#### Agentic AI - Google Workspace for Sales

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Capsule CRM** | N/A | N/A |
| **folk** | 7.8/10 | 75 |

#### Agentic AI - Email Tracking

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Open Rates** | Not enough data | 8.1 (70 reviews) | 
| **Link Activity** | Not enough data | 8.0 (69 reviews) | 
| **Attachment Activity** | Not enough data | 7.6 (68 reviews) | 

#### Customizations

| Feature | Capsule CRM | folk | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.4 (69 reviews) | 
| **Email Scheduling** | Not enough data | 7.3 (67 reviews) | 
| **Notifications** | Not enough data | 7.9 (67 reviews) | 
| **Email Categorization** | Not enough data | 7.4 (68 reviews) | 
| **Templates** | Not enough data | 8.1 (68 reviews) | 

#### Generative AI

| Feature | Capsule CRM | folk | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.2 (41 reviews) | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)


**Unique to folk (3):** [Google Workspace for Sales Software](https://www.g2.com/categories/google-workspace-for-sales), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Email Tracking Software](https://www.g2.com/categories/email-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | Capsule CRM | folk | 
|---|---|---|
| **Small-Business** | 93.3% | 96.9% | 
| **Mid-Market** | 6.3% | 2.8% | 
| **Enterprise** | 0.4% | 0.3% | 

### By Industry

#### Capsule CRM

- **Consulting:** 9.4%
- **Information Technology and Services:** 8.1%
- **Marketing and Advertising:** 8.1%
- **Computer Software:** 5.1%
- **Financial Services:** 5.1%
- **Professional Training & Coaching:** 3.4%
- **Manufacturing:** 2.3%
- **Construction:** 2.1%
- **Events Services:** 2.1%
- **Management Consulting:** 2.1%
- **Other:** 52.1%

#### folk

- **Marketing and Advertising:** 10.6%
- **Consulting:** 10.0%
- **Computer Software:** 10.0%
- **Venture Capital & Private Equity:** 6.5%
- **Financial Services:** 6.2%
- **Information Technology and Services:** 5.6%
- **Professional Training & Coaching:** 2.8%
- **Staffing and Recruiting:** 2.8%
- **Entertainment:** 2.5%
- **Non-Profit Organization Management:** 2.2%
- **Other:** 40.8%

---
## Alternatives

### Alternatives to Capsule CRM

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25784 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3043 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1426 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1112 reviews)
- [Insightly CRM](https://www.g2.com/products/insightly-crm/reviews) — 4.2/5 stars (941 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (365 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1232 reviews)

### Alternatives to folk

- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3043 reviews)
- [Attio](https://www.g2.com/products/attio/reviews) — 4.3/5 stars (440 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13797 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1161 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2037 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2927 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9646 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (812 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1112 reviews)

---
## Top Discussions

### Capsule CRM

- Title: [What is Capsule CRM used for?](https://www.g2.com/discussions/what-is-capsule-crm-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Capsule  is used for managing and optimizing customer relationships. It serves as a powerful tool for salespeople, marketers, and business owners to..."
- Title: [What are the top 5 CRM systems?](https://www.g2.com/discussions/capsule-crm-what-are-the-top-5-crm-systems) — 1 comment *(includes official response)*
  > **Top comment:** "Choosing the right CRM for your business is crucial as there is no one-size-fits-all solution. Each of the CRM systems mentioned comes with its own strengths..."
- Title: [What is CRM database software?](https://www.g2.com/discussions/what-is-crm-database-software) — 1 comment *(includes official response)*
  > **Top comment:** "CRM (Customer Relationship Management) database software is a specialized application or system that is designed to store and manage customer-related data..."
- Title: [What is a case in Capsule CRM?](https://www.g2.com/discussions/what-is-a-case-in-capsule-crm) — 1 comment *(includes official response)*
  > **Top comment:** "In Capsule, a "case" has been renamed to a "project." A project in Capsule refers to a structured and organized way to manage and track specific work or..."
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/capsule-crm-what-are-the-features-of-crm-software) — 1 comment *(includes official response)*
  > **Top comment:** "CRM (Customer Relationship Management) software comes with a wide range of features designed to help businesses manage and optimize their customer..."

### folk

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/capsule-crm-vs-folk-folk)