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# Canvs vs Thematic Comparison - What are their main differences?

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CanvsThematic[+ Add Product](#)

Reviews

**Canvs** [

4.3/5(147)

](https://www.g2.com/products/canvs-ai-canvs/reviews#reviews)

**Thematic** [

4.8/5(43)

](https://www.g2.com/products/thematic/reviews#reviews)

Pricing

**Canvs**
 **Contact Us** 50000 OEs Per Year · 50K Open Ends

**Thematic**
Free Trial

**$25,000.00** Per Year · Foundation

**Pricing Insights**
from reviews

Time to Implement

**Canvs**
1 monthFaster

Based on 7 responses

**Thematic**
2 months

Based on 10 responses

Return on Investment

**Canvs**
9 months

Based on 7 responses

**Thematic**
Not enough reviews yet

Perceived Cost

**Canvs**
$$$$$

**Thematic**
$$$$$

Average Discount

**Canvs**
Not enough reviews yet

**Thematic**
Not enough reviews yet

 ![Canvs](https://images.g2crowd.com/uploads/product/hd_favicon/b5cf5aa6a6d65d0da9860ab43ee3c858/canvs-ai-canvs.svg "Canvs")

 ![Thematic](https://images.g2crowd.com/uploads/product/hd_favicon/d764a7357a004e7c2755a9b816ef4312/thematic.svg "Thematic")

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Pros & Cons

**Canvs**
[
Ease of Use (21)
](https://www.g2.com/products/canvs-ai-canvs/reviews?filters%5Bsentiment_snippet%5D=1592944&qs=pros-and-cons#reviews)[
AI Technology (14)
](https://www.g2.com/products/canvs-ai-canvs/reviews?filters%5Bsentiment_snippet%5D=1592780&qs=pros-and-cons#reviews)[
AI Limitations (5)
](https://www.g2.com/products/canvs-ai-canvs/reviews?filters%5Bsentiment_snippet%5D=1593333&qs=pros-and-cons#reviews)[
Inaccuracy (5)
](https://www.g2.com/products/canvs-ai-canvs/reviews?filters%5Bsentiment_snippet%5D=1594116&qs=pros-and-cons#reviews)

**Thematic**
[
Ease of Use (7)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=1038539&qs=pros-and-cons#reviews)[
Customer Support (4)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=1038547&qs=pros-and-cons#reviews)[
Complex Setup (1)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=2429069&qs=pros-and-cons#reviews)[
Difficult Setup (1)
](https://www.g2.com/products/thematic/reviews?filters%5Bsentiment_snippet%5D=2429071&qs=pros-and-cons#reviews)

Integrations

**Canvs**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_71b3279994498356444c5ab8c8cb23ae/facebook.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_82ea150f41561aee9527718563a87d3e/forsta.jpg "Product Avatar Image")

Forsta

](https://www.g2.com/products/forsta/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-market-research.png "Product Avatar Image")

Qualtrics Market Research

](https://www.g2.com/products/qualtrics-market-research/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2b6d47e8657c5e5292783d263b757cd4/twitter-api.png "Product Avatar Image")

Twitter API

](https://www.g2.com/products/twitter-api/reviews)[
View all
](https://www.g2.com/products/canvs-ai-canvs/integrations)

**Thematic**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ee5cd8c3182117a52379aec028acbc45/medallia-customer-experience.jpg "Product Avatar Image")

Medallia Customer Experience

](https://www.g2.com/products/medallia-customer-experience/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe76bf3316a5e8115c0bec8ce0556322/qualtrics-customer-experience%282%29.png "Product Avatar Image")

Qualtrics Customer Experience

](https://www.g2.com/products/qualtrics-customer-experience/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6ffadf9f899197c144496ba95c4ffac/surveymonkey.jpg "Product Avatar Image")

SurveyMonkey

](https://www.g2.com/products/surveymonkey/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b4de3f87b12321882f19b7a93f94109c/zendesk-contact-center.png "Product Avatar Image")

Zendesk Contact Center

](https://www.g2.com/products/zendesk-contact-center/reviews)[
View all
](https://www.g2.com/products/thematic/integrations)

Screenshots

**Canvs**
No screenshot available

**Thematic**
 ![Thematic screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/133877/240222-G2-Thematic-5.jpg)

Ratings

Meets Requirements

**Canvs**

8.2

8.2135

**Thematic**

9.3

9.327

Ease of Use

**Canvs**

8.2

8.2138

**Thematic**

9.4

9.429

Ease of Setup

**Canvs**

8.2

8.292

**Thematic**

8.9

8.922

Ease of Admin

**Canvs**

8.5

8.539

**Thematic**

8.9

8.917

Quality of Support

**Canvs**

9.2

9.2128

**Thematic**

9.8

9.828

Has the product been a good partner in doing business?

**Canvs**

8.9

8.942

**Thematic**

9.9

9.917

Product Direction (% positive)

**Canvs**

8.7

8.7132

**Thematic**

9.0

9.023

Features

Feedback Analytics[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

7.7

67

9.0

7

Feedback Management

Segmentation

7.3

60

9.2(won by 1.9)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports and Dashboards

7.3

62

9.7(won by 2.4)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Tagging

7.3(won by default)

63

Not enough data

Feedback Analysis

Thematic Analysis

8.5

62

9.5(won by 1.0)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Sentiment Analysis

8.3

64

8.6(won by 0.3)

6

NPS/CSAT Scoring

7.2

56

8.7(won by 1.5)

5

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Feedback Sources

Surveys

8.6(won by 0.6)

61

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

5

Online Reviews

7.8(won by default)

55

Not enough data

Social Media

7.2(won by default)

59

Not enough data

Customer Service Channels

7.2(won by default)

51

Not enough data

Generative AI

AI Text Generation

7.5(won by default)

34

Not enough data

AI Text Summarization

7.8(won by default)

34

Not enough data

Text Analysis[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

7.9

105

Not enough data

Setup

Integration

8.0(won by default)

92

Not enough data

Maintenance

7.8(won by default)

91

Not enough data

No-Code

8.0(won by default)

95

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Data

Security

8.3(won by default)

98

Not enough data

Data Visualization

8.0(won by default)

102

Not enough data

Real-Time Data

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Analysis

Automation

8.2(won by default)

97

Not enough data

Named entity recognition

7.5(won by default)

92

Not enough data

Keyphrase Extraction

7.9(won by default)

97

Not enough data

Topic Analysis

8.2(won by default)

102

Not enough data

Sentiment Analysis

8.0(won by default)

100

Not enough data

Language Identification

7.8(won by default)

51

Not enough data

Syntax/Part of Speech Parsing

Feature Not Available

Not enough data

Multi-Language

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Qualitative Comparative Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

User Research Analysis

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Quantitative Analysis

Not enough data

Not enough data

Customization

Pre-Built Parameterization

7.4(won by default)

89

Not enough data

Custom Extension

7.2(won by default)

84

Not enough data

Compositionality

Feature Not Available

Feature Not Available

Generative AI

AI Text Generation

7.8(won by default)

78

Not enough data

AI Text Summarization

8.4(won by default)

78

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Computer Assisted Coding

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Mixed Methods Research

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

Media Analytics

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Annotations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Coding

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

API

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Show 1 feature category with incomplete data

Enterprise Feedback Management[Hide 65 FeaturesShow 65 Features](javascript:void(0);)

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Survey Management

Brand Design Consistency

Not enough data

Not enough data

Survey Deployment

Not enough data

Not enough data

Feedback Collection

Not enough data

Not enough data

Device Responsiveness

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Mobile Survey

Not enough data

Not enough data

Pulse Surveys

Not enough data

Not enough data

Process Management

Feedback Aggregation

Not enough data

Not enough data

Trigger Alerts

Not enough data

Not enough data

Real-Time Analysis

Not enough data

Not enough data

Real-Time Action

Not enough data

Not enough data

360 Degree Feedback

Not enough data

Not enough data

Anonymous Feedback

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

System Management

Security

Not enough data

Not enough data

System Monitoring

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

GPS

Not enough data

Not enough data

Additional Functionality

Customer Experience Management

Not enough data

Not enough data

NPS of Employees

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Question Library

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Channel Distribution

Not enough data

Not enough data

Ratings/Reviews

Not enough data

Not enough data

Negative Feedback Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Text Fields

Not enough data

Not enough data

Customizable Questions

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Conditional Logic

Not enough data

Not enough data

Website Integration

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

API

Not enough data

Not enough data

NPS of Customers

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Segmentation

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

NPS Survey Structure

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Question Branching

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Canvs](https://images.g2crowd.com/uploads/product/hd_favicon/b5cf5aa6a6d65d0da9860ab43ee3c858/canvs-ai-canvs.svg "Canvs")](https://www.g2.com/products/canvs-ai-canvs/reviews)

Canvs

Small-Business(50 or fewer emp.)

32.0%

Mid-Market(51-1000 emp.)

27.2%

Enterprise(\> 1000 emp.)

40.8%

[![Thematic](https://images.g2crowd.com/uploads/product/hd_favicon/d764a7357a004e7c2755a9b816ef4312/thematic.svg "Thematic")](https://www.g2.com/products/thematic/reviews)

Thematic

Small-Business(50 or fewer emp.)

17.1%

Mid-Market(51-1000 emp.)

31.7%

Enterprise(\> 1000 emp.)

51.2%

Small-Business

(50 or fewer emp.)

32.0%

17.1%

Mid-Market

(51-1000 emp.)

27.2%

31.7%

Enterprise

(\> 1000 emp.)

40.8%

51.2%

Reviewers' Industry

[![Canvs](https://images.g2crowd.com/uploads/product/hd_favicon/b5cf5aa6a6d65d0da9860ab43ee3c858/canvs-ai-canvs.svg "Canvs")](https://www.g2.com/products/canvs-ai-canvs/reviews)
Canvs

Market Research

26.5%

Entertainment

15.0%

Computer Software

4.8%

Retail

4.1%

Marketing and Advertising

4.1%

Other

45.6%

[![Thematic](https://images.g2crowd.com/uploads/product/hd_favicon/d764a7357a004e7c2755a9b816ef4312/thematic.svg "Thematic")](https://www.g2.com/products/thematic/reviews)
Thematic

Retail

9.8%

Telecommunications

7.3%

Computer Software

7.3%

Financial Services

7.3%

Airlines/Aviation

4.9%

Other

63.4%

Alternatives

**Canvs Alternatives**

 ![Chattermill](https://images.g2crowd.com/uploads/product/hd_favicon/275ddd1ecb179bc29565f5a4f9be11ae/chattermill.svg "Chattermill")

[
Chattermill
](/products/chattermill/reviews)

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

 ![Rapidminer AI Studio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3f9c0906fd6d9b7d077d88bc63dfc5f1/rapidminer-studio.png "Rapidminer AI Studio")

[
Rapidminer AI Studio
](/products/rapidminer-studio/reviews)

 ![SAP HANA Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b5f8f986beca96ab0027c693ee762fb9/sap-hana-cloud-2025-10-01.svg "SAP HANA Cloud")

[
SAP HANA Cloud
](/products/sap-hana-cloud-2025-10-01/reviews)

**Thematic Alternatives**

 ![Chattermill](https://images.g2crowd.com/uploads/product/hd_favicon/275ddd1ecb179bc29565f5a4f9be11ae/chattermill.svg "Chattermill")

[
Chattermill
](/products/chattermill/reviews)

 ![Rapidminer AI Studio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3f9c0906fd6d9b7d077d88bc63dfc5f1/rapidminer-studio.png "Rapidminer AI Studio")

[
Rapidminer AI Studio
](/products/rapidminer-studio/reviews)

 ![Qualtrics Customer Experience](https://images.g2crowd.com/uploads/product/hd_favicon/8890eea0cb317c903c079caf28914e83/qualtrics-customer-experience%282%29.svg "Qualtrics Customer Experience")

[
Qualtrics Customer Experience
](/products/qualtrics-customer-experience/reviews)

 ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox")

[
Glassbox
](/products/glassbox/reviews)

## Canvs vs Thematic

When assessing the two solutions, reviewers found Thematic easier to use, set up, and administer. Reviewers also preferred doing business with Thematic overall.

- Reviewers felt that Thematic meets the needs of their business better than Canvs.
- When comparing quality of ongoing product support, reviewers felt that Thematic is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Thematic over Canvs.