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Compare Canva and Pablo 
At a Glance
Market Segments
Small-Business (66.7% of reviews)
Small-Business (71.4% of reviews)
Entry-Level Pricing
Free
Free
Canva
Star Rating
(6,838)4.7 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansPablo
Star Rating
(44)4.1 out of 5
Market Segments
Small-Business (71.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Learn more about PabloSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canva excels in user satisfaction, boasting a significantly higher overall score compared to Pablo. Users appreciate its extremely user-friendly interface and the vast array of customization options, making it suitable for various needs, from personal projects to business marketing.
- According to verified reviews, Canva's implementation process is praised for its quick and intuitive onboarding, allowing users to get started without hassle. In contrast, while Pablo is noted for its simplicity, it lacks the extensive features that Canva offers, which can limit creative possibilities.
- Users say that Canva's design capabilities are robust, with many highlighting the ease of creating visually appealing content using pre-made templates. This flexibility is a standout feature, as it allows users to drag and drop elements effortlessly, unlike Pablo, which, while user-friendly, may not provide the same level of creative freedom.
- Reviewers mention that Canva's support quality is generally higher, with a score reflecting better assistance when users encounter issues. In comparison, while Pablo's support is adequate, it doesn't match the level of responsiveness and helpfulness that Canva users experience.
- G2 reviewers highlight that Canva is particularly favored by small businesses, with a large percentage of its user base coming from this segment. This focus on small business needs is evident in the tailored features and templates available, whereas Pablo, while also popular among small businesses, does not have the same breadth of offerings.
- Users appreciate that both Canva and Pablo offer free entry-level options, making them accessible to individuals and small businesses. However, Canva's extensive features and higher satisfaction ratings suggest that users may find greater value in its free tier compared to Pablo's more limited offerings.
Pricing
Entry-Level Pricing
Canva
Canva Free
Free
Everything you need to start designing
- Easy drag-and-drop editor
- 1M+ professionally-designed templates
- 1000+ design types (social posts, presentations and more)
Pablo
Pablo
Free
Pablo is completely free for anyone to use! There is no need to create an account or pay for Pablo. Just visit pablo.buffer.com, create your image, and download or share it.
Free Trial
Canva
Free Trial is available
Pablo
No trial information availableRatings
Meets Requirements
9.2
5,027
7.9
42
Ease of Use
9.4
5,082
9.2
42
Ease of Setup
9.5
1,677
10.0
7
Ease of Admin
9.4
889
10.0
7
Quality of Support
8.8
3,734
8.1
25
Has the product been a good partner in doing business?
9.3
820
9.2
6
Product Direction (% positive)
9.4
4,916
7.4
41
Features by Category
Reports
8.8
440
Not enough data
8.9
438
Not enough data
9.1
513
Not enough data
8.7
423
Not enough data
9.1
467
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.8
440
Not enough data
8.9
438
Not enough data
9.1
513
Not enough data
8.7
423
Not enough data
9.1
467
Not enough data
Reports
8.7
393
Not enough data
8.7
393
Not enough data
8.7
383
Not enough data
Generative AI
8.6
211
Not enough data
8.4
206
Not enough data
Visualization
9.2
467
Not enough data
8.9
395
Not enough data
9.1
428
Not enough data
9.1
469
Not enough data
Data Updates
8.7
383
Not enough data
9.0
425
Not enough data
Collaboration
9.4
471
Not enough data
Feature Not Available
Not enough data
9.2
471
Not enough data
Data Updates
8.7
402
Not enough data
9.0
456
Not enough data
8.6
390
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Template Creation
9.5
2541
Not enough data
8.7
2519
Not enough data
9.3
2568
Not enough data
9.1
2435
Not enough data
Design & Editing
8.9
2472
Not enough data
8.9
2525
Not enough data
8.9
2439
Not enough data
Ad Management
8.8
1759
Not enough data
9.1
2251
Not enough data
8.5
1513
Not enough data
Analytics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Grammar
8.6
66
Not enough data
8.4
65
Not enough data
8.9
63
Not enough data
Formatting
7.7
63
Not enough data
8.2
60
Not enough data
7.8
59
Not enough data
Content
8.6
63
Not enough data
8.9
63
Not enough data
8.2
60
Not enough data
Product Type
8.6
60
Not enough data
8.3
60
Not enough data
Generative AI
9.0
55
Not enough data
8.6
54
Not enough data
Design Tools
8.5
72
Not enough data
8.9
72
Not enough data
8.6
72
Not enough data
9.4
74
Not enough data
9.1
75
Not enough data
Communication Tools
8.3
68
Not enough data
8.6
70
Not enough data
Integrations
8.7
62
Not enough data
8.8
69
Not enough data
Software Offering
8.7
69
Not enough data
8.9
69
Not enough data
8.6
70
Not enough data
Agentic AI - Collaborative Whiteboard
8.5
55
Not enough data
8.5
53
Not enough data
8.5
57
Not enough data
Platform Basics
9.1
356
Not enough data
9.1
347
Not enough data
9.5
350
Not enough data
Platform Content
8.6
331
Not enough data
9.2
372
Not enough data
9.0
346
Not enough data
9.3
341
Not enough data
Platform Additional Functionality
7.5
313
Not enough data
8.5
318
Not enough data
8.8
315
Not enough data
Generative AI
8.0
296
Not enough data
7.7
295
Not enough data
7.2
288
Not enough data
7.7
287
Not enough data
6.9
280
Not enough data
7.3
283
Not enough data
7.7
289
Not enough data
Design
9.5
507
Not enough data
9.2
502
Not enough data
9.2
494
Not enough data
9.2
495
Not enough data
9.0
482
Not enough data
9.2
484
Not enough data
Platform Additional Functionality
8.8
443
Not enough data
9.2
485
Not enough data
Performance Tracking
8.8
665
Not enough data
8.7
621
Not enough data
9.2
686
Not enough data
Functionality
9.4
709
Not enough data
8.8
639
Not enough data
9.0
671
Not enough data
8.9
641
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Editing
8.6
123
Not enough data
9.1
119
Not enough data
7.8
115
Not enough data
8.0
107
Not enough data
Search
8.0
110
Not enough data
7.6
90
Not enough data
7.0
91
Not enough data
8.0
92
Not enough data
Permissions
7.4
89
Not enough data
8.2
107
Not enough data
8.3
107
Not enough data
Platform
9.0
115
Not enough data
9.1
117
Not enough data
9.3
118
Not enough data
Agentic AI - Brand Asset Management
7.0
83
Not enough data
7.2
83
Not enough data
7.4
82
Not enough data
7.5
82
Not enough data
7.2
82
Not enough data
7.2
83
Not enough data
Image Generation
8.6
225
Not enough data
8.4
235
Not enough data
9.1
223
Not enough data
8.7
215
Not enough data
8.9
225
Not enough data
Advanced Functionality
8.7
215
Not enough data
8.1
213
Not enough data
8.1
209
Not enough data
9.1
227
Not enough data
Model
8.3
214
Not enough data
8.9
215
Not enough data
8.7
204
Not enough data
Commercial Rights & Licensing - AI Image Generators
9.5
41
Not enough data
License Type Transparency - AI Image Generators
9.0
19
Not enough data
Planning
7.9
477
Not enough data
Publishing
8.5
485
Not enough data
Social Media
8.6
496
Not enough data
Planning
7.9
502
Not enough data
Generative AI
7.5
473
Not enough data
7.4
449
Not enough data
7.3
460
Not enough data
7.3
466
Not enough data
6.8
456
Not enough data
Agentic AI - Content Creation
7.4
289
Not enough data
7.5
287
Not enough data
7.4
285
Not enough data
7.7
292
Not enough data
7.4
287
Not enough data
7.4
288
Not enough data
7.7
292
Not enough data
Generative AI
7.7
633
Not enough data
7.2
535
Not enough data
Agentic AI - Photo Editing
7.9
267
Not enough data
Video Creation - AI Video Generation
8.4
106
Not enough data
8.1
101
Not enough data
8.3
101
Not enough data
8.9
103
Not enough data
8.3
97
Not enough data
8.3
98
Not enough data
Generative AI - AI Video Generation
7.9
103
Not enough data
Editing - AI Video Generation
8.3
102
Not enough data
8.9
100
Not enough data
Storage & Management - AI Video Generation
8.8
101
Not enough data
8.8
100
Not enough data
8.7
99
Not enough data
8.4
98
Not enough data
Logistics - Print Fulfillment
8.8
74
Not enough data
8.5
73
Not enough data
Agentic AI - Print Fulfillment Services
7.8
40
Not enough data
Customization - Print Fulfillment
8.7
73
Not enough data
8.8
73
Not enough data
9.3
75
Not enough data
Video creation - Video Content Creation
7.8
292
Not enough data
7.5
273
Not enough data
8.4
297
Not enough data
9.0
305
Not enough data
8.3
288
Not enough data
8.3
272
Not enough data
7.5
267
Not enough data
7.8
292
Not enough data
8.6
284
Not enough data
Distribution - Video Content Creation
7.7
265
Not enough data
8.0
278
Not enough data
9.0
288
Not enough data
Analytics - Video Content Creation
7.6
263
Not enough data
7.5
259
Not enough data
Training & Support - Video Content Creation
8.0
278
Not enough data
8.2
283
Not enough data
Integrations - Video Content Creation
8.6
275
Not enough data
8.5
279
Not enough data
8.1
272
Not enough data
Other - Video Content Creation
8.8
284
Not enough data
8.6
281
Not enough data
Agentic AI - Video Content Creation
7.8
173
Not enough data
7.8
171
Not enough data
Functionality - Logo Design Tools
9.3
431
Not enough data
8.9
421
Not enough data
9.0
415
Not enough data
9.2
429
Not enough data
9.0
419
Not enough data
9.1
425
Not enough data
Content Generation - AI Content Creation Platforms
8.5
147
Not enough data
8.9
146
Not enough data
9.0
145
Not enough data
Management - AI Content Creation Platforms
8.8
142
Not enough data
8.8
141
Not enough data
8.8
141
Not enough data
Customizations
9.4
86
Not enough data
9.5
78
Not enough data
7.8
68
Not enough data
8.0
71
Not enough data
Growth
7.4
64
Not enough data
7.4
65
Not enough data
8.5
69
Not enough data
7.3
64
Not enough data
7.6
63
Not enough data
Content
7.6
66
Not enough data
8.0
66
Not enough data
8.6
62
Not enough data
7.4
62
Not enough data
Support
8.5
65
Not enough data
Categories
Categories
Shared Categories
Canva and Pablo are categorized as Photo Editing
Unique Categories
Canva is categorized as AI Content Creation Platforms, Logo Design Tools, Video Content Creation, AI Video Generators, AI Image Generators, Design Systems, AI Writing Assistant, Content Creation, Display Ad Design, Desktop Publishing, Data Visualization, Print Fulfillment Services, Brand Asset Management, Collaborative Whiteboard, Presentation, and Website Builder
Pablo has no unique categories
Reviews
Reviewers' Company Size
Canva
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pablo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.6%
Information Technology and Services
6.8%
Computer Software
5.3%
Non-Profit Organization Management
5.0%
Education Management
4.1%
Other
65.1%
Marketing and Advertising
11.9%
Information Technology and Services
11.9%
Non-Profit Organization Management
7.1%
Sports
4.8%
Media Production
4.8%
Other
59.5%
Discussions
Can you use Canva designs for commercial purposes?
24 Comments
HD
Definitely you can use canva design for commercial purpose. But you have to make sure which branding and all using under design have no copyright issue and...Read more
What is included in Canva Pro?
19 Comments
PD
you can access premium features like Background remover,more templates,transparent image.
Read more
How do I curve text in Canva?
15 Comments
JT
Hi,
I have been using Canva for over a year now and I don't think they have a feature yet that allows you to create curved text. The most you can do is...Read more
Pablo has no discussions with answers
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