Compare Canto and OpenAsset 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (61.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Canto
Star Rating
(1,732)4.4 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoOpenAsset
Star Rating
(199)4.7 out of 5
Market Segments
Mid-Market (61.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about OpenAssetSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Canto excels in user experience, with many praising its ease of navigation and the way it categorizes topics, making it simple to find images that align with company guidelines. Users appreciate the availability of multiple formats like PNG, JPEG, and GIF, which enhances usability.
- Users say that OpenAsset stands out for its quick setup and intuitive interface, making it easy to learn and use. Reviewers highlight the superb customer service that typically resolves issues within 24 hours, which adds to the overall positive experience.
- According to verified reviews, Canto has a significantly higher overall G2 Score, indicating greater user satisfaction. Reviewers mention that it has been a wonderful tool for organizing photos and sharing them easily, which is crucial for teams needing efficient asset management.
- Reviewers mention that while OpenAsset is tailored to specific industries like AEC, which enhances its relevance, Canto's broader appeal and functionality make it a versatile choice for various sectors, as noted by users who find it effective for diverse digital asset needs.
- Users report that Canto's organizational features are particularly strong, with a clear and concise user interface that many find effective for daily tasks. In contrast, OpenAsset's AI search feature is highlighted as a time-saver, showcasing its innovative approach to asset retrieval.
- G2 reviewers indicate that while both products have strong support and admin capabilities, Canto's overall quality of support is slightly lower than OpenAsset's, which is noted for its responsiveness and effectiveness in addressing user queries.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
OpenAsset
No pricing availableFree Trial
Canto
No trial information availableOpenAsset
Free Trial is available
Ratings
Meets Requirements
8.9
1,502
9.2
183
Ease of Use
8.7
1,514
8.9
186
Ease of Setup
8.3
934
8.4
131
Ease of Admin
8.7
869
8.7
113
Quality of Support
9.1
1,297
9.4
165
Has the product been a good partner in doing business?
9.2
852
9.6
113
Product Direction (% positive)
9.0
1,464
9.4
186
Features by Category
Interface and Performance
8.6
1249
|
Verified
9.0
172
|
Verified
8.5
1269
|
Verified
8.7
167
|
Verified
8.6
1287
|
Verified
8.7
172
|
Verified
8.5
1252
|
Verified
9.1
172
|
Verified
7.7
513
Feature Not Available
Asset Management
9.0
1219
|
Verified
9.0
167
|
Verified
8.8
1095
|
Verified
9.0
160
|
Verified
8.4
955
|
Verified
8.9
151
|
Verified
8.4
901
|
Verified
8.4
105
8.7
891
|
Verified
8.4
96
8.2
721
|
Verified
8.0
90
8.6
803
|
Verified
8.5
136
|
Verified
8.5
566
8.7
106
Media Types
8.6
1054
|
Verified
8.2
127
|
Verified
8.6
798
|
Verified
8.1
99
|
Verified
9.4
1261
|
Verified
9.6
167
|
Verified
Administration
8.2
708
|
Verified
8.7
148
|
Verified
8.7
1129
|
Verified
8.8
163
|
Verified
8.7
1085
|
Verified
8.7
137
|
Verified
7.9
757
|
Verified
8.7
159
|
Verified
7.9
662
|
Verified
8.6
132
|
Verified
Agentic AI - Digital Asset Management
7.0
69
9.7
5
Data Management
8.7
39
Not enough data
8.2
29
Not enough data
8.7
34
Not enough data
9.1
36
Not enough data
8.8
31
Not enough data
8.6
29
Not enough data
9.4
41
Not enough data
Optimization
8.8
37
Not enough data
8.3
36
Not enough data
8.4
27
Not enough data
Analytics
8.3
32
Not enough data
7.6
23
Not enough data
8.7
36
Not enough data
Content Protection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
9.3
5
Content Type
Not enough data
9.0
5
Not enough data
9.0
5
Editing
6.5
117
Not enough data
8.0
124
Not enough data
5.7
113
Not enough data
6.8
111
Not enough data
Search
8.2
126
Not enough data
7.9
119
Not enough data
6.9
128
Not enough data
7.1
118
Not enough data
Permissions
8.3
124
Not enough data
8.5
125
Not enough data
8.4
121
Not enough data
Platform
8.1
119
Not enough data
8.4
122
Not enough data
7.4
118
Not enough data
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.1
25
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Categories
Categories
Shared Categories
Canto and OpenAsset are categorized as Digital Asset Management
Unique Categories
Canto is categorized as Brand Asset Management and Product Information Management (PIM)
OpenAsset is categorized as Digital Rights Management (DRM)
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenAsset
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.2%
Non-Profit Organization Management
7.9%
Higher Education
7.5%
Consumer Goods
6.5%
Retail
4.8%
Other
64.0%
Architecture & Planning
55.3%
Construction
19.1%
Civil Engineering
13.6%
Mechanical or Industrial Engineering
3.0%
Marketing and Advertising
2.0%
Other
7.0%
Alternatives
Discussions
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
How much does OpenAsset cost?
1 Comment
CC
Depending on the option you want and integration with other software but it can be close to $8-10k per year. It's not cheap but if saves you from hiring...Read more
OpenAsset has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
