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At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Mid-Market (62.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Canto
Star Rating
(1,667)4.4 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about CantoOpenAsset
Star Rating
(198)4.7 out of 5
Market Segments
Mid-Market (62.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about OpenAssetSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Canto excels in file types, scoring a solid 9.0, which allows for a wide variety of formats to be managed effectively. In contrast, OpenAsset also scores 9.0, but reviewers mention that its handling of specific file types, particularly for marketing assets, is more streamlined.
- Reviewers mention that OpenAsset shines in quality of support, with a score of 9.4 compared to Canto's 9.0. Users on G2 appreciate the responsiveness and expertise of OpenAsset's support team, often highlighting their quick resolution times.
- Users say that both platforms have similar scores in organizational interface (Canto 8.5 vs. OpenAsset 8.7), but reviewers mention that OpenAsset's interface is more intuitive, making it easier for teams to navigate and find assets quickly.
- G2 users report that Canto has a slight edge in file preview capabilities, scoring 8.5 compared to OpenAsset's 9.1. However, reviewers mention that OpenAsset's previews are more detailed, particularly for video files, enhancing the user experience.
- Reviewers mention that Canto's ease of setup is rated at 8.3, while OpenAsset scores slightly higher at 8.4. Users report that OpenAsset's onboarding process is more straightforward, making it easier for new users to get started without extensive training.
- Users on G2 report that both products have similar scores in workflow management (Canto 8.2 vs. OpenAsset 8.7), but reviewers mention that OpenAsset offers more robust features for tracking and managing asset workflows, which is crucial for marketing teams.
Pricing
Entry-Level Pricing
Canto
Canto Digital Asset Management
Contact Us
Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
OpenAsset
No pricing availableFree Trial
Canto
No trial information availableOpenAsset
Free Trial is available
Ratings
Meets Requirements
8.9
1,457
9.2
182
Ease of Use
8.7
1,469
8.9
185
Ease of Setup
8.3
894
8.4
130
Ease of Admin
8.7
855
8.7
112
Quality of Support
9.1
1,255
9.4
164
Has the product been a good partner in doing business?
9.2
839
9.6
112
Product Direction (% positive)
9.0
1,420
9.4
185
Features by Category
Interface and Performance
8.6
1233
|
Verified
8.9
171
|
Verified
8.5
1242
|
Verified
8.7
166
|
Verified
8.6
1257
|
Verified
8.6
171
|
Verified
8.5
1243
|
Verified
9.1
171
|
Verified
7.7
506
Feature Not Available
Asset Management
9.0
1210
|
Verified
9.0
167
|
Verified
8.8
1082
|
Verified
9.0
159
|
Verified
8.4
952
|
Verified
8.9
150
|
Verified
8.4
894
|
Verified
8.4
104
8.7
887
|
Verified
8.4
96
8.2
717
|
Verified
8.0
90
8.6
798
|
Verified
8.5
136
|
Verified
8.5
558
8.7
106
Media Types
8.6
1048
|
Verified
8.2
126
|
Verified
8.6
794
|
Verified
8.1
98
|
Verified
9.4
1253
|
Verified
9.5
166
|
Verified
Administration
8.2
702
|
Verified
8.7
147
|
Verified
8.7
1113
|
Verified
8.8
162
|
Verified
8.7
1061
|
Verified
8.7
136
|
Verified
7.9
749
|
Verified
8.7
159
|
Verified
7.9
661
|
Verified
8.6
132
|
Verified
Agentic AI - Digital Asset Management
7.0
66
Not enough data
Data Management
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Not enough data
Optimization
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Not enough data
Analytics
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Not enough data
Content Protection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
9.3
5
Content Type
Not enough data
9.0
5
Not enough data
9.0
5
Editing
6.5
115
Not enough data
7.9
120
Not enough data
5.7
112
Not enough data
6.8
110
Not enough data
Search
8.2
125
Not enough data
7.9
118
Not enough data
6.9
124
Not enough data
7.1
117
Not enough data
Permissions
8.3
122
Not enough data
8.5
122
Not enough data
8.4
119
Not enough data
Platform
8.0
117
Not enough data
8.4
119
Not enough data
7.4
117
Not enough data
Agentic AI - Brand Asset Management
5.8
24
Not enough data
5.9
24
Not enough data
6.0
24
Not enough data
6.1
24
Not enough data
6.0
24
Not enough data
6.0
24
Not enough data
Categories
Categories
Shared Categories
Canto and OpenAsset are categorized as Digital Asset Management
Unique Categories
Canto is categorized as Brand Asset Management and Product Information Management (PIM)
OpenAsset is categorized as Digital Rights Management (DRM)
Reviews
Reviewers' Company Size
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenAsset
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
63.9%
Architecture & Planning
55.6%
Construction
18.7%
Civil Engineering
13.6%
Mechanical or Industrial Engineering
3.0%
Marketing and Advertising
2.0%
Other
7.1%
Alternatives
Discussions
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
How much does OpenAsset cost?
1 Comment
CC
Depending on the option you want and integration with other software but it can be close to $8-10k per year. It's not cheap but if saves you from hiring...Read more
OpenAsset has no more discussions with answers
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