# Campaigner vs Zoho Campaigns Comparison

| | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 3.6 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 139 | 1,041 | 
| **Largest Market Segment** | Small-Business (55.6% of reviews) | Small-Business (79.3% of reviews) | 
| **Entry Level Price** | Starting at $14.00 Per Month | Free | 

---
## Top Pros & Cons

### Campaigner

Pros:
- Automation AI (1 reviews)
- Email Marketing (1 reviews)

Cons:
- Outdated Design (1 reviews)
- UX Improvement (1 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (30 reviews)
- Automation (21 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Campaigner | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 7.9 (116 reviews) | 8.7 (808 reviews) | 
  | **Ease of Use** | 7.7 (117 reviews) | 8.5 (813 reviews) | 
  | **Ease of Setup** | 7.5 (63 reviews) | 8.5 (521 reviews) | 
  | **Ease of Admin** | 7.4 (59 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 7.7 (112 reviews) | 8.4 (751 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.4 (59 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 6.1 (118 reviews) | 8.5 (789 reviews) | 

---
## Pricing

### Campaigner

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $14.00 Per Month

Description: Great for those wanting the basics of great email marketing

Key Features:
- Drag and drop editor
- Email templates
- Detailed campaign reporting

[Browse all 3 editions](https://www.g2.com/products/ziff-davis-campaigner/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | 7.8/10 | 109 |
| **Zoho Campaigns** | 8.5/10 | 738 |

#### Email Marketing

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | 7.6 (92 reviews) ✓ Verified | 8.5 (615 reviews) ✓ Verified | 
| **Manage Email Lists** | 7.9 (96 reviews) ✓ Verified | 8.5 (654 reviews) ✓ Verified | 
| **High-Volume Sending** | 8.5 (92 reviews) ✓ Verified | 8.6 (575 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 7.5 (91 reviews) ✓ Verified | 8.5 (644 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (97 reviews) ✓ Verified | 8.7 (635 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.0 (93 reviews) ✓ Verified | 8.3 (619 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.7 (78 reviews) ✓ Verified | 8.5 (529 reviews) ✓ Verified | 
| **Multi-user Account** | 7.2 (12 reviews) ✓ Verified | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | 7.9 (11 reviews) | 8.4 (282 reviews) | 

#### Reporting & Analytics

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | 7.4 (68 reviews) ✓ Verified | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | 7.7 (88 reviews) ✓ Verified | 8.7 (593 reviews) ✓ Verified | 

#### Generative AI

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.0 (5 reviews) | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (46 reviews) ✓ Verified | 8.8 (401 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (28 reviews) ✓ Verified | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (25 reviews) ✓ Verified | 8.4 (299 reviews) ✓ Verified | 
| **CRM Integration** | 9.0 (8 reviews) ✓ Verified | 8.8 (213 reviews) ✓ Verified | 
| **Social Media Integration** | 7.2 (10 reviews) ✓ Verified | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | 8.0 (9 reviews) ✓ Verified | 8.5 (149 reviews) ✓ Verified | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (81 reviews) | 

#### Edit

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.0 (197 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.2 (102 reviews) | 
| **HTML** | Not enough data | 8.3 (191 reviews) ✓ Verified | 

#### Logistics

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Analytics** | Not enough data | 8.6 (195 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.5 (176 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing)


**Unique to Zoho Campaigns (3):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Personalization Software](https://www.g2.com/categories/personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Campaigner | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 55.6% | 79.3% | 
| **Mid-Market** | 30.1% | 17.8% | 
| **Enterprise** | 14.3% | 2.8% | 

### By Industry

#### Campaigner

- **Marketing and Advertising:** 16.5%
- **Information Technology and Services:** 5.3%
- **Retail:** 5.3%
- **Hospital & Health Care:** 4.5%
- **Automotive:** 3.8%
- **Computer Software:** 3.8%
- **Non-Profit Organization Management:** 3.8%
- **Real Estate:** 3.0%
- **Education Management:** 3.0%
- **Entertainment:** 3.0%
- **Other:** 48.1%

#### Zoho Campaigns

- **Information Technology and Services:** 11.8%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.0%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Campaigner

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12982 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7411 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2575 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Emma](https://www.g2.com/products/emma/reviews) — 4.0/5 stars (560 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1225 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1137 reviews)
- [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews)
- [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews) — 4.4/5 stars (733 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7411 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2575 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1137 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1111 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12982 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1215 reviews)

---
## Top Discussions

### Campaigner

- Title: [Do you offer yearly plans?](https://www.g2.com/discussions/do-you-offer-yearly-plans) — 1 comment, 2 upvotes
  > **Top comment:** "Ya there are many effective plans from monthly to yearly with discounts too."

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ziff-davis-campaigner-vs-zoho-campaigns)