# Campaigner vs Emma Comparison

| | Campaigner | Emma | 
|---|---|---|
| **Star Rating** | 3.6 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 139 | 560 | 
| **Largest Market Segment** | Small-Business (55.6% of reviews) | Small-Business (48.8% of reviews) | 
| **Entry Level Price** | Starting at $14.00 Per Month | $105.00 Per Month | 

---
## Top Pros & Cons

### Campaigner

Pros:
- Automation AI (1 reviews)
- Email Marketing (1 reviews)

Cons:
- Outdated Design (1 reviews)
- UX Improvement (1 reviews)

### Emma

Pros:
- Ease of Use (8 reviews)
- Easy Creation (5 reviews)

Cons:
- Limited Features (5 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Campaigner | Emma | 
|---|---|---|
  | **Meets Requirements** | 7.9 (116 reviews) | 8.3 (481 reviews) | 
  | **Ease of Use** | 7.7 (117 reviews) | 8.3 (484 reviews) | 
  | **Ease of Setup** | 7.5 (63 reviews) | 8.3 (198 reviews) | 
  | **Ease of Admin** | 7.4 (59 reviews) | 8.2 (186 reviews) | 
  | **Quality of Support** | 7.7 (112 reviews) | 8.3 (425 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.4 (59 reviews) | 8.3 (180 reviews) | 
  | **Product Direction (% positive)** | 6.1 (118 reviews) | 7.6 (475 reviews) | 

---
## Pricing

### Campaigner

#### Entry-Level Pricing

Plan: Essentials

Price: Starting at $14.00 Per Month

Description: Great for those wanting the basics of great email marketing

Key Features:
- Drag and drop editor
- Email templates
- Detailed campaign reporting

[Browse all 3 editions](https://www.g2.com/products/ziff-davis-campaigner/pricing)

#### Free Trial

Yes

### Emma

#### Entry-Level Pricing

Plan: Emma Lite

Price: $105.00 Per Month

Description: Marketers who need to nail the basics.

Key Features:
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support

[Browse all 3 editions](https://www.g2.com/products/emma/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | 7.8/10 | 109 |
| **Emma** | 8.2/10 | 442 |

#### Email Marketing

| Feature | Campaigner | Emma | 
|---|---|---|
| **Email and Mobile Preview** | 7.6 (92 reviews) ✓ Verified | 8.7 (390 reviews) ✓ Verified | 
| **Manage Email Lists** | 7.9 (96 reviews) ✓ Verified | 8.0 (389 reviews) ✓ Verified | 
| **High-Volume Sending** | 8.5 (92 reviews) ✓ Verified | 8.8 (369 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 7.5 (91 reviews) ✓ Verified | 8.3 (393 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.4 (97 reviews) ✓ Verified | 8.8 (396 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.0 (93 reviews) ✓ Verified | 8.3 (384 reviews) ✓ Verified | 
| **Automated Email Responses** | 7.7 (78 reviews) ✓ Verified | 8.3 (266 reviews) ✓ Verified | 
| **Multi-user Account** | 7.2 (12 reviews) ✓ Verified | 8.6 (71 reviews) ✓ Verified | 
| **Surveys** | 7.9 (11 reviews) | 8.4 (53 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Campaigner | Emma | 
|---|---|---|
| **A/B Testing** | 7.4 (68 reviews) ✓ Verified | 8.0 (249 reviews) ✓ Verified | 
| **Basic Reporting** | 7.7 (88 reviews) ✓ Verified | 8.5 (363 reviews) ✓ Verified | 

#### Generative AI

| Feature | Campaigner | Emma | 
|---|---|---|
| **AI Text Generation** | 7.0 (5 reviews) | 8.1 (16 reviews) | 
| **AI Text Summarization** | Not enough data | 8.0 (16 reviews) | 

#### Agentic AI - Email Marketing

| Feature | Campaigner | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Campaigner | Emma | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (46 reviews) ✓ Verified | 8.2 (146 reviews) ✓ Verified | 
| **Integration APIs** | 7.6 (28 reviews) ✓ Verified | 7.3 (92 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.5 (25 reviews) ✓ Verified | 7.6 (86 reviews) ✓ Verified | 
| **CRM Integration** | 9.0 (8 reviews) ✓ Verified | 7.9 (28 reviews) ✓ Verified | 
| **Social Media Integration** | 7.2 (10 reviews) ✓ Verified | Feature Not Available | 
| **E-Commerce Integration** | 8.0 (9 reviews) ✓ Verified | 8.2 (21 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | N/A | N/A |

#### Administration

| Feature | Campaigner | Emma | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Campaigner | Emma | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Campaigner | Emma | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | 7.2/10 | 10 |

#### Diagnosis

| Feature | Campaigner | Emma | 
|---|---|---|
| **IP Address ** | Not enough data | 7.7 (8 reviews) | 
| **Domains** | Not enough data | 7.9 (7 reviews) | 
| **Content ** | Not enough data | 7.5 (8 reviews) | 
| **Policy Compliance** | Not enough data | 6.7 (8 reviews) | 

#### Tracking

| Feature | Campaigner | Emma | 
|---|---|---|
| **Processing Time** | Not enough data | 7.1 (8 reviews) | 
| **Placement ** | Not enough data | 6.3 (8 reviews) | 
| **Open Rate** | Not enough data | 8.8 (10 reviews) | 
| **Time to Open** | Not enough data | 6.4 (7 reviews) | 
| **Alerts** | Not enough data | 6.7 (7 reviews) | 

#### Reporting

| Feature | Campaigner | Emma | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.1 (9 reviews) | 
| **Domain Reputation** | Not enough data | 6.7 (7 reviews) | 
| **Brand Reputation** | Not enough data | 7.1 (8 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Campaigner | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | N/A | N/A |

#### Segmentation

| Feature | Campaigner | Emma | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Campaigner | Emma | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Campaigner | Emma | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Campaigner | Emma | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Campaigner | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | 7.7/10 | 11 |

#### Templates

| Feature | Campaigner | Emma | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.1 (9 reviews) | 
| **Stock Images** | Not enough data | 7.4 (7 reviews) | 
| **Proofing** | Not enough data | 7.4 (7 reviews) | 
| **Mobile Responsive** | Not enough data | 7.8 (6 reviews) | 

#### Edit

| Feature | Campaigner | Emma | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.3 (9 reviews) | 
| **Build** | Not enough data | 8.8 (10 reviews) | 
| **HTML** | Not enough data | 8.5 (9 reviews) | 

#### Logistics

| Feature | Campaigner | Emma | 
|---|---|---|
| **Analytics** | Not enough data | 8.3 (10 reviews) | 
| **Issues** | Not enough data | 5.7 (7 reviews) | 
| **Integrations** | Not enough data | 6.9 (6 reviews) | 
| **Shareable Link** | Not enough data | 7.3 (5 reviews) | 

#### Generative AI

| Feature | Campaigner | Emma | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Campaigner | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | 8.7/10 | 6 |

#### Text Messaging

| Feature | Campaigner | Emma | 
|---|---|---|
| **Bulk SMS** | Not enough data | 7.8 (6 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (6 reviews) | 
| **Text Scheduler** | Not enough data | 8.9 (6 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (6 reviews) | 
| **Automatic URL Shortening** | Not enough data | 9.2 (6 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (6 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (6 reviews) | 

#### SMS Platform

| Feature | Campaigner | Emma | 
|---|---|---|
| **Reporting** | Not enough data | 9.4 (6 reviews) | 
| **Automation** | Not enough data | 9.2 (6 reviews) | 
| **White Label** | Not enough data | 8.9 (6 reviews) | 
| **Text-to-Landline** | Not enough data | 8.6 (6 reviews) | 
| **Short Codes** | Not enough data | 8.6 (6 reviews) | 
| **API Integration** | Not enough data | 8.6 (6 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Campaigner | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | 7.7/10 | 6 |

#### Platform Basics

| Feature | Campaigner | Emma | 
|---|---|---|
| **Editing Platform** | Not enough data | 7.8 (6 reviews) | 
| **Spam Filter Testing** | Not enough data | 6.9 (6 reviews) | 
| **A/B Testing** | Not enough data | 7.5 (6 reviews) | 
| **Deliverability Testing** | Not enough data | 7.8 (6 reviews) | 
| **Design Testing** | Not enough data | 8.0 (5 reviews) | 

#### Platform Data

| Feature | Campaigner | Emma | 
|---|---|---|
| **Performance** | Not enough data | 8.1 (6 reviews) | 
| **Dashboard** | Not enough data | 8.1 (6 reviews) | 
| **Analytics** | Not enough data | 7.5 (6 reviews) | 

#### Agentic AI - Email Testing

| Feature | Campaigner | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | N/A | N/A |

#### Page Customization

| Feature | Campaigner | Emma | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Campaigner | Emma | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | Campaigner | Emma | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Campaigner | Emma | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Campaigner | Emma | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Campaigner** | N/A | N/A |
| **Emma** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Campaigner | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Email Marketing Software](https://www.g2.com/categories/email-marketing)


**Unique to Emma (8):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Email Testing Software](https://www.g2.com/categories/email-testing)


---
## Reviewer Demographics

### By Company Size

| Segment | Campaigner | Emma | 
|---|---|---|
| **Small-Business** | 55.6% | 48.8% | 
| **Mid-Market** | 30.1% | 36.1% | 
| **Enterprise** | 14.3% | 15.1% | 

### By Industry

#### Campaigner

- **Marketing and Advertising:** 16.5%
- **Information Technology and Services:** 5.3%
- **Retail:** 5.3%
- **Hospital & Health Care:** 4.5%
- **Automotive:** 3.8%
- **Computer Software:** 3.8%
- **Non-Profit Organization Management:** 3.8%
- **Real Estate:** 3.0%
- **Education Management:** 3.0%
- **Entertainment:** 3.0%
- **Other:** 48.1%

#### Emma

- **Marketing and Advertising:** 14.5%
- **Higher Education:** 9.8%
- **Non-Profit Organization Management:** 8.7%
- **Education Management:** 4.9%
- **Computer Software:** 4.3%
- **Health, Wellness and Fitness:** 4.1%
- **Retail:** 3.2%
- **Internet:** 2.6%
- **Hospital & Health Care:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Campaigner

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12980 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7409 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2575 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews)
- [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews) — 4.4/5 stars (733 reviews)
- [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews) — 4.3/5 stars (1041 reviews)

### Alternatives to Emma

- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12980 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7409 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2575 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4628 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1219 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews)

---
## Top Discussions

### Campaigner

- Title: [Do you offer yearly plans?](https://www.g2.com/discussions/do-you-offer-yearly-plans) — 1 comment, 2 upvotes
  > **Top comment:** "Ya there are many effective plans from monthly to yearly with discounts too."

### Emma

- Title: [WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) — 1 comment, 1 upvote
  > **Top comment:** "I agree, there are areas that need work, but overall it is a great tool. 

If you have a specific problem, inform them so they might be able to develop a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ziff-davis-campaigner-vs-emma)