# Campaign Monitor vs Upland Adestra Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Campaign Monitor excels in user experience, particularly with its **drag-and-drop email builder** , which makes creating campaigns straightforward and accessible for users of all skill levels. This feature has been highlighted by users who appreciate the ease of designing visually appealing emails.
- **Users say** that Upland Adestra stands out for its **powerful automation and segmentation capabilities** , allowing for highly personalized email campaigns. Reviewers have noted that the platform's intuitive interface simplifies the process of creating dynamic content tailored to specific audience behaviors.
- **According to verified reviews** , Campaign Monitor has a significant advantage in overall satisfaction, reflected in its higher G2 Score. Users frequently mention the platform's ability to provide detailed campaign performance insights, which helps them optimize their email marketing strategies effectively.
- **Reviewers mention** that while Upland Adestra offers robust features, some users have experienced challenges with **email deliverability** , which is a critical aspect of email marketing. This has been a point of concern for those relying on consistent delivery rates for their campaigns.
- **G2 reviewers highlight** that Campaign Monitor's recent updates and features, such as its **database filtering capabilities** , have significantly improved the quality of email lists by removing invalid addresses, enhancing overall campaign effectiveness.
- **Users report** that Upland Adestra's customer support is highly rated, with many praising the responsiveness and helpfulness of the support team. This aspect is crucial for users who may need assistance navigating the platform or troubleshooting issues.



| | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 731 | 102 | 
| **Largest Market Segment** | Small-Business (54.0% of reviews) | Small-Business (47.4% of reviews) | 
| **Entry Level Price** | Starting at $13.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Campaign Monitor

Pros:
- Ease of Use (21 reviews)
- User-Friendly (15 reviews)

Cons:
- Missing Features (11 reviews)
- Email Issues (7 reviews)

### Upland Adestra

Pros:
- Ease of Use (10 reviews)
- Automation (9 reviews)

Cons:
- Learning Curve (5 reviews)
- Intuitiveness (4 reviews)

---
## Ratings Comparison
| Rating | Campaign Monitor | Upland Adestra | 
|---|---|---|
  | **Meets Requirements** | 8.4 (635 reviews) | 8.9 (88 reviews) | 
  | **Ease of Use** | 8.6 (639 reviews) | 8.3 (94 reviews) | 
  | **Ease of Setup** | 8.6 (323 reviews) | 8.3 (49 reviews) | 
  | **Ease of Admin** | 8.7 (306 reviews) | 8.7 (34 reviews) | 
  | **Quality of Support** | 8.2 (535 reviews) | 9.2 (84 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (286 reviews) | 9.4 (34 reviews) | 
  | **Product Direction (% positive)** | 7.5 (614 reviews) | 8.8 (86 reviews) | 

---
## Pricing

### Campaign Monitor

#### Entry-Level Pricing

Plan: Lite

Price: Starting at $13.00 Per Month

Description: Great for just getting started.

Key Features:
- Send up to 2,500 emails per month
- Drag & Drop Builder
- Customizable Template Library

[Browse all 3 editions](https://www.g2.com/products/campaign-monitor/pricing)

#### Free Trial

Yes

### Upland Adestra

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.3/10 | 574 |
| **Upland Adestra** | 8.8/10 | 72 |

#### Email Marketing

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Email and Mobile Preview** | 8.9 (525 reviews) ✓ Verified | 9.0 (66 reviews) | 
| **Manage Email Lists** | 8.2 (531 reviews) ✓ Verified | 8.8 (67 reviews) | 
| **High-Volume Sending** | 8.6 (483 reviews) ✓ Verified | 9.3 (68 reviews) | 
| **Building and Personalizing Emails** | 8.5 (528 reviews) ✓ Verified | 8.7 (68 reviews) | 
| **Sending Outbound Emails** | 8.9 (521 reviews) ✓ Verified | 9.2 (69 reviews) | 
| **Manage Email Deliverability** | 8.5 (498 reviews) ✓ Verified | 8.6 (68 reviews) | 
| **Automated Email Responses** | 8.3 (391 reviews) ✓ Verified | 8.9 (56 reviews) | 
| **Multi-user Account** | 8.5 (131 reviews) ✓ Verified | 9.0 (16 reviews) | 
| **Surveys** | 8.1 (99 reviews) | 8.9 (16 reviews) | 

#### Reporting & Analytics

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **A/B Testing** | 8.4 (367 reviews) ✓ Verified | 8.6 (60 reviews) ✓ Verified | 
| **Basic Reporting** | 8.6 (504 reviews) ✓ Verified | 8.8 (67 reviews) | 

#### Generative AI

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 8.3 (5 reviews) | 8.3 (12 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (238 reviews) ✓ Verified | 9.1 (36 reviews) | 
| **Integration APIs** | 8.3 (185 reviews) ✓ Verified | 8.7 (30 reviews) | 
| **Breadth of Partner Applications** | 7.8 (162 reviews) ✓ Verified | 7.9 (27 reviews) | 
| **CRM Integration** | 7.9 (57 reviews) | 8.8 (12 reviews) | 
| **Social Media Integration** | 7.7 (60 reviews) | 8.5 (12 reviews) | 
| **E-Commerce Integration** | 7.7 (56 reviews) ✓ Verified | 8.6 (12 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Newsletter Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Preview Functionality** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Email Campaign Management** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Mobile Optimization** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Email Sequences** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **CAN-SPAM Compliance** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **HTML Editor** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 9.0/10 | 20 |
| **Upland Adestra** | N/A | N/A |

#### Administration

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Template Creation** | 9.5 (20 reviews) | Not enough data | 
| **Preset Template Availability** | 8.8 (19 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.8 (19 reviews) | Not enough data | 
| **Email Segmentation** | 8.9 (19 reviews) | Not enough data | 
| **Detailed Server Logs** | 9.2 (16 reviews) | Not enough data | 
| **Alerts/Notifications** | 9.4 (19 reviews) | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Webhooks** | 9.0 (15 reviews) | Not enough data | 
| **Event Tracking API** | 8.9 (17 reviews) | Not enough data | 
| **Mail Send API** | 9.1 (16 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.6 (18 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Custom Tracking Domain** | 9.1 (19 reviews) | Not enough data | 
| **Multiple Domains** | 9.4 (17 reviews) | Not enough data | 
| **Dedicated IP** | 9.1 (17 reviews) | Not enough data | 
| **Documentation** | 9.1 (17 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.4 (17 reviews) | Not enough data | 
| **Tracking & Reporting** | 9.0 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.9 (19 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Unsubscribe Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Simple Mail Transfer Protocol (SMTP)** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Message Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.6/10 | 15 |
| **Upland Adestra** | 8.3/10 | 6 |

#### Diagnosis

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **IP Address ** | 8.2 (13 reviews) | 7.2 (6 reviews) | 
| **Domains** | 8.6 (13 reviews) | 7.8 (6 reviews) | 
| **Content ** | 8.7 (13 reviews) | 8.6 (6 reviews) | 
| **Policy Compliance** | 8.8 (13 reviews) | 9.3 (5 reviews) | 

#### Tracking

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Processing Time** | 9.2 (13 reviews) | 8.0 (5 reviews) | 
| **Placement ** | 8.5 (13 reviews) | 8.3 (5 reviews) | 
| **Open Rate** | 9.1 (15 reviews) | 8.7 (5 reviews) | 
| **Time to Open** | 8.5 (13 reviews) | 8.0 (5 reviews) | 
| **Alerts** | 8.7 (13 reviews) | 8.0 (5 reviews) | 

#### Reporting

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Campaign Performance** | 8.9 (15 reviews) | 8.3 (5 reviews) | 
| **Domain Reputation** | 8.1 (12 reviews) | 9.0 (5 reviews) | 
| **Brand Reputation** | 8.3 (13 reviews) | 8.7 (5 reviews) | 
| **Blacklist and Whitelist** | 8.2 (13 reviews) | 8.0 (5 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Upland Adestra** | N/A | N/A |

#### Segmentation

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.6/10 | 156 |
| **Upland Adestra** | 8.9/10 | 8 |

#### Templates

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Text and Themes** | 8.7 (143 reviews) ✓ Verified | 8.8 (8 reviews) | 
| **Stock Images** | 7.9 (104 reviews) ✓ Verified | 8.1 (8 reviews) | 
| **Proofing** | 8.7 (118 reviews) ✓ Verified | 9.0 (8 reviews) | 
| **Mobile Responsive** | 9.1 (41 reviews) | 9.6 (8 reviews) | 

#### Edit

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Pre-Made** | 8.5 (126 reviews) ✓ Verified | 8.5 (8 reviews) | 
| **Build** | 8.8 (137 reviews) ✓ Verified | 9.4 (8 reviews) | 
| **HTML** | 8.7 (121 reviews) ✓ Verified | 9.4 (8 reviews) | 

#### Logistics

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Analytics** | 8.8 (136 reviews) ✓ Verified | 8.5 (8 reviews) | 
| **Issues** | 8.3 (126 reviews) ✓ Verified | 7.9 (8 reviews) | 
| **Integrations** | 8.5 (114 reviews) ✓ Verified | 8.3 (8 reviews) | 
| **Shareable Link** | 8.7 (37 reviews) | 9.6 (8 reviews) | 

#### Generative AI

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | 8.6 (6 reviews) | 9.2 (8 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Upland Adestra** | N/A | N/A |

#### Text Messaging

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.7/10 | 6 |
| **Upland Adestra** | N/A | N/A |

#### Platform Basics

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Editing Platform** | 9.2 (6 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.2 (6 reviews) | Not enough data | 
| **A/B Testing** | 8.6 (6 reviews) | Not enough data | 
| **Deliverability Testing** | 8.1 (6 reviews) | Not enough data | 
| **Design Testing** | 8.3 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Performance** | 9.2 (6 reviews) | Not enough data | 
| **Dashboard** | 9.4 (6 reviews) | Not enough data | 
| **Analytics** | 9.4 (6 reviews) | Not enough data | 

#### Agentic AI - Email Testing

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Upland Adestra** | 9.0/10 | 6 |

#### Platform Basics

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Customizable Templates** | Not enough data | 9.2 (6 reviews) | 
| **Exporting** | Not enough data | 9.4 (6 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 9.2 (6 reviews) | 
| **Multiple Personas** | Not enough data | 7.8 (6 reviews) | 
| **Data Analytics ** | Not enough data | 9.4 (6 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Map Creation** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Data Linking** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Brainstorming** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **Action Management** | Not enough data | Not enough data | 
| **Map Sharing** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 
| **Diagramming** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Storyboarding** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Upland Adestra** | 8.2/10 | 9 |

#### Platform Basics

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 8.3 (9 reviews) | 
| **Journey Optimization** | Not enough data | 8.9 (9 reviews) | 

#### Platform Data

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.1 (9 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (9 reviews) | 
| **Dashboards** | Not enough data | 8.1 (9 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.3 (9 reviews) | 

#### Platform Additional Functionality

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.1 (9 reviews) | 
| **Integrations** | Not enough data | 8.3 (9 reviews) | 
| **Automated Alerts** | Not enough data | 7.8 (9 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Upland Adestra** | N/A | N/A |

#### Page Customization

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Website Publishing Options** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Responsive Web Design** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Upland Adestra** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Content Analytics** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Account Based Marketing** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Experience Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Campaign Monitor (6):** [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Upland Adestra (2):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)


---
## Reviewer Demographics

### By Company Size

| Segment | Campaign Monitor | Upland Adestra | 
|---|---|---|
| **Small-Business** | 54.0% | 47.4% | 
| **Mid-Market** | 32.5% | 45.4% | 
| **Enterprise** | 13.5% | 7.2% | 

### By Industry

#### Campaign Monitor

- **Marketing and Advertising:** 20.6%
- **Information Technology and Services:** 6.1%
- **Computer Software:** 5.3%
- **Internet:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.1%
- **Real Estate:** 2.8%
- **Higher Education:** 2.7%
- **Health, Wellness and Fitness:** 2.3%
- **Education Management:** 2.0%
- **Other:** 47.2%

#### Upland Adestra

- **Marketing and Advertising:** 29.9%
- **Publishing:** 9.3%
- **Internet:** 9.3%
- **Retail:** 5.2%
- **Computer Software:** 5.2%
- **Information Technology and Services:** 5.2%
- **Events Services:** 4.1%
- **Media Production:** 4.1%
- **Transportation/Trucking/Railroad:** 2.1%
- **Apparel & Fashion:** 2.1%
- **Other:** 23.7%

---
## Alternatives

### Alternatives to Campaign Monitor

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2621 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1140 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12984 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7426 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1360 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)

### Alternatives to Upland Adestra

- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12984 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14912 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1071 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7426 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1360 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

---
## Top Discussions

### Campaign Monitor

- Title: [What is Campaign Monitor used for?](https://www.g2.com/discussions/what-is-campaign-monitor-used-for) — 1 comment
  > **Top comment:** "**Campaign Monitor** is an email marketing platform that is used to create, send, and optimize email campaigns. It provides tools and features that allow..."
- Title: [Is Campaign Monitor good?](https://www.g2.com/discussions/is-campaign-monitor-good) — 1 comment
  > **Top comment:** "Yes it is! I've tried and used several different email marketing programs and this is one of the best so far."
- Title: [What payment types are accepted?](https://www.g2.com/discussions/accepted-payment-types) — 1 comment, 1 upvote
  > **Top comment:** "You can use PayPal Or all major Credit Cards. 

The PayPal option is a little confusing for some people, but you can turn it off and resend an invoice if..."

### Upland Adestra

- Title: [What is the best way to use this product?or easy ways](https://www.g2.com/discussions/what-is-the-best-way-to-use-this-product-or-easy-ways) — 1 comment, 1 upvote
  > **Top comment:** "marketing service"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/campaign-monitor-vs-upland-adestra)