# Campaign Monitor vs Customer.io Comparison - What are their main differences? 

At a Glance

Star Rating

**Campaign Monitor** [

4.1/5(731)

](https://www.g2.com/products/campaign-monitor/reviews#reviews)

**Customer.io** [

4.4/5(895)

](https://www.g2.com/products/customer-io/reviews#reviews)

Market Segments

**Campaign Monitor**
Small-Business (54.0% of reviews)

**Customer.io**
Small-Business (58.0% of reviews)

Pros & Cons

**Campaign Monitor**
[
Ease of Use (21)
](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1615927&qs=pros-and-cons#reviews)[
User-Friendly (15)
](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1955601&qs=pros-and-cons#reviews)[
Missing Features (11)
](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1615608&qs=pros-and-cons#reviews)[
Email Issues (7)
](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1616826&qs=pros-and-cons#reviews)

**Customer.io**
[
Ease of Use (227)
](https://www.g2.com/products/customer-io/reviews?filters%5Bsentiment_snippet%5D=1118800&qs=pros-and-cons#reviews)[
Automation (152)
](https://www.g2.com/products/customer-io/reviews?filters%5Bsentiment_snippet%5D=1112988&qs=pros-and-cons#reviews)[
Learning Curve (91)
](https://www.g2.com/products/customer-io/reviews?filters%5Bsentiment_snippet%5D=1120701&qs=pros-and-cons#reviews)[
Missing Features (78)
](https://www.g2.com/products/customer-io/reviews?filters%5Bsentiment_snippet%5D=1120470&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Campaign Monitor**
 **Starting at $13.00** Per Month

**Customer.io**
 **Starting at $100.00** Per Month

Summary

AI Generated Summary

AI-generated. Powered by real user reviews.

- **G2 reviewers report** that Customer.io excels in user-friendliness, particularly for non-technical users. The platform's AI agent simplifies the process of setting up segments and launching campaigns, making it accessible for those without extensive technical knowledge.
- **Users say** Campaign Monitor stands out for its intuitive drag-and-drop functionality, which makes creating email campaigns straightforward. Reviewers appreciate the customization options, allowing them to easily select colors and add images to enhance their communications.
- **According to verified reviews** , Customer.io's integration with Salesforce is a significant advantage, enabling users to execute long-term email campaigns while effectively tracking data. This feature is particularly beneficial for businesses looking to maintain consistent engagement with their audience.
- **Reviewers mention** that Campaign Monitor offers a robust filtration system for databases, which users find invaluable for managing their contacts effectively. This feature contributes to a more organized approach to email marketing, especially for small businesses.
- **G2 reviewers highlight** that while Campaign Monitor has a higher score for template creation, Customer.io's automation builder is praised for its ease of use. Users find it simple to create personalized customer journeys, which is essential for effective marketing strategies.
- **Users report** that Customer.io's powerful segmentation options allow for targeted marketing efforts, which can lead to better engagement rates. This capability is a key differentiator for businesses aiming to tailor their messaging to specific audience segments.

Pricing

Entry-Level Pricing

**Campaign Monitor**

Campaign Monitor

Lite

Starting at $13.00

Per Month

Great for just getting started.

- Send up to 2,500 emails per month
- Drag & Drop Builder
- Customizable Template Library

[Browse all 3 pricing plans](/products/campaign-monitor/pricing)

**Customer.io**

Customer.io

Essentials

Starting at $100.00

Per Month

For small companies who are gaining momentum.

- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder

[Browse all 3 pricing plans](/products/customer-io/pricing)

Free Trial

**Campaign Monitor**

Campaign Monitor

Free Trial is available

**Customer.io**

Customer.io

Free Trial is available

Ratings

Meets Requirements

8.4

635

8.6

709

Ease of Use

8.6

639

8.3

734

Ease of Setup

8.6

323

8.0

521

Ease of Admin

8.7

306

8.6

301

Quality of Support

8.2

535

8.6

635

Has the product been a good partner in doing business?

8.6

286

9.0

300

Product Direction (% positive)

7.5

614

9.1

694

Features by Category

Email Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

8.3

574

Not enough data

Email Marketing

Email and Mobile Preview

8.9(won by default)

525

|

Verified

Not enough data

Manage Email Lists

8.2(won by default)

531

|

Verified

Not enough data

High-Volume Sending

8.6(won by default)

483

|

Verified

Not enough data

Building and Personalizing Emails

8.5(won by default)

528

|

Verified

Not enough data

Sending Outbound Emails

8.9(won by default)

521

|

Verified

Not enough data

Manage Email Deliverability

8.5(won by default)

498

|

Verified

Not enough data

Automated Email Responses

8.3(won by default)

391

|

Verified

Not enough data

Multi-user Account

8.5(won by default)

131

|

Verified

Not enough data

Surveys

8.1(won by default)

99

Not enough data

Reporting & Analytics

A/B Testing

8.4(won by default)

367

|

Verified

Not enough data

Basic Reporting

8.6(won by default)

504

|

Verified

Not enough data

Generative AI

AI Text Generation

8.3(won by default)

5

Not enough data

AI Text Summarization

Feature Not Available

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Email Marketing

Autonomous Task Execution

Not enough data

Not enough data

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Integration

Data Import & Export Tools

8.4(won by default)

238

|

Verified

Not enough data

Integration APIs

8.3(won by default)

185

|

Verified

Not enough data

Breadth of Partner Applications

7.8(won by default)

162

|

Verified

Not enough data

CRM Integration

7.9(won by default)

57

Not enough data

Social Media Integration

7.7(won by default)

60

Not enough data

E-Commerce Integration

7.7(won by default)

56

|

Verified

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Personalization

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Newsletter Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Preview Functionality

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Email Campaign Management

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Mobile Optimization

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

List Management

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Email Sequences

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

CAN-SPAM Compliance

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

HTML Editor

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Automation[Hide 106 FeaturesShow 106 Features](javascript:void(0);)

Not enough data

7.6

573

Email Marketing

Building and Personalizing Emails

Not enough data

8.8(won by default)

463

|

Verified

Sending Outbound Emails

Not enough data

8.8(won by default)

436

|

Verified

Manage Email Deliverability

Not enough data

8.4(won by default)

402

|

Verified

Automated Email Responses

Not enough data

8.4(won by default)

398

|

Verified

Online Marketing

Landing Pages and Forms

Not enough data

6.3(won by default)

332

Dynamic Content

Not enough data

8.0(won by default)

366

|

Verified

A/B Testing

Not enough data

8.4(won by default)

389

|

Verified

Mobile Optimized

Not enough data

7.9(won by default)

362

|

Verified

Search Tracking and Optimization

Not enough data

Feature Not Available

Conversion Rate Optimization

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Lead Management

Marketing Lead Database

Not enough data

7.4(won by default)

340

|

Verified

Data Quality Management

Not enough data

7.6(won by default)

332

Segmentation

Not enough data

8.6(won by default)

416

|

Verified

Lead Scoring and Grading

Not enough data

6.8(won by default)

311

Lead Nurturing

Not enough data

7.7(won by default)

340

|

Verified

Email Tracking

Not enough data

7.4(won by default)

337

|

Verified

Automated Alerts and Tasks

Not enough data

7.3(won by default)

316

CRM Lead Integration

Not enough data

7.3(won by default)

329

|

Verified

Third-Party Integrations

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Social Marketing

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Search Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Website Visitor Tracking

Not enough data

Not enough data

Campaign Management

Program Management

Not enough data

7.7(won by default)

346

Event / Webinar Marketing

Not enough data

7.0(won by default)

322

Calendaring

Not enough data

Feature Not Available

Budgeting

Not enough data

Feature Not Available

Campaign Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Social

Social Listening

Not enough data

Feature Not Available

Social Sharing

Not enough data

6.6(won by default)

307

Social Campaigns

Not enough data

Feature Not Available

Social Media Engagement

Not enough data

Feature Not Available

Social Media Advertising

Not enough data

Feature Not Available

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Reporting & Analytics

Basic Reporting

Not enough data

7.8(won by default)

403

|

Verified

Web Analytics

Not enough data

6.9(won by default)

334

|

Verified

ROI Analytics

Not enough data

6.5(won by default)

322

Revenue Analytics

Not enough data

6.3(won by default)

311

SEO / Keyword Analytics

Not enough data

Feature Not Available

Behavior Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Analytics

Not enough data

Not enough data

Platform

Customization 

Not enough data

8.3(won by default)

388

|

Verified

Workflow Capability

Not enough data

8.6(won by default)

413

|

Verified

User, Role, and Access Management

Not enough data

8.5(won by default)

362

|

Verified

Internationalization

Not enough data

7.7(won by default)

333

|

Verified

Sandbox / Test Environments

Not enough data

7.7(won by default)

350

|

Verified

Performance and Reliability

Not enough data

8.7(won by default)

386

|

Verified

Output Document Generation

Not enough data

7.3(won by default)

315

|

Verified

Lead Generation

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Agentic AI - Marketing Automation

Autonomous Task Execution

Not enough data

6.4(won by default)

77

Multi-step Planning

Not enough data

6.6(won by default)

71

Cross-system Integration

Not enough data

6.9(won by default)

67

Adaptive Learning

Not enough data

6.4(won by default)

66

Proactive Assistance

Not enough data

6.4(won by default)

71

Decision Making

Not enough data

6.4(won by default)

68

Campaign Planning

Not enough data

Not enough data

Integration

Data Import & Export Tools

Not enough data

8.3(won by default)

379

|

Verified

Integration APIs

Not enough data

8.3(won by default)

397

|

Verified

Breadth of Partner Applications

Not enough data

7.6(won by default)

346

|

Verified

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Social Promotion

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Live Chat

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Marketing Automation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Marketing Calendar

Not enough data

Not enough data

Customizable CTAs

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

9.0

20

8.1

287

Administration

Template Creation

9.5(won by 1.4)

20

8.1

267

Preset Template Availability

8.8(won by 1.4)

19

7.4

235

Custom Unsubscribe

8.8(won by 0.7)

19

8.1

252

Email Segmentation

8.9(tied score)

19

8.9(tied score)

268

Detailed Server Logs

9.2(won by 1.5)

16

7.7

237

Alerts/Notifications

9.4(won by 1.6)

19

7.8

244

Drip Campaigns

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Integrations

Webhooks

9.0(won by 0.4)

15

8.6

238

Event Tracking API

8.9(won by 0.4)

17

8.5

241

Mail Send API

9.1(won by 0.7)

16

8.4

205

Spam Filter Testing

8.6(won by 1.4)

18

7.2

178

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Platform

Custom Tracking Domain

9.1(won by 0.9)

19

8.2

210

Multiple Domains

9.4(won by 1.2)

17

8.2

205

Dedicated IP

9.1(won by 1.2)

17

7.9

200

Documentation

9.1(won by 0.9)

17

8.2

240

|

Verified

Sender Reputation Management

8.4(won by 0.6)

17

7.8

218

Tracking & Reporting

9.0(won by 0.8)

20

8.2

244

Enterprise Scalability

8.9(won by 1.0)

19

7.9

216

Performance and Reliability

9.4(won by 0.6)

20

8.8

240

Workflow Management

Not enough data

Not enough data

List Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Subscription Management

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Unsubscribe Database

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Simple Mail Transfer Protocol (SMTP)

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Message Personalization

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Email Distribution

Not enough data

Not enough data

Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);)

8.6

15

Not enough data

Diagnosis

IP Address 

8.2(won by default)

13

Not enough data

Domains

8.6(won by default)

13

Not enough data

Content 

8.7(won by default)

13

Not enough data

Policy Compliance

8.8(won by default)

13

Not enough data

Tracking

Processing Time

9.2(won by default)

13

Not enough data

Placement 

8.5(won by default)

13

Not enough data

Open Rate

9.1(won by default)

15

Not enough data

Time to Open

8.5(won by default)

13

Not enough data

Alerts

8.7(won by default)

13

Not enough data

Reporting

Campaign Performance

8.9(won by default)

15

Not enough data

Domain Reputation

8.1(won by default)

12

Not enough data

Brand Reputation

8.3(won by default)

13

Not enough data

Blacklist and Whitelist

8.2(won by default)

13

Not enough data

Agentic AI - Email Deliverability

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Push Notification[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

8.1

125

Campaigns

Customize

Not enough data

8.6(won by default)

114

Scheduling

Not enough data

8.7(won by default)

111

Retarget

Not enough data

8.3(won by default)

106

Segmentation

Not enough data

8.8(won by default)

119

Triggered Notifications

Not enough data

8.8(won by default)

113

Customer Segmentation

Not enough data

Not enough data

Analytics

Campaign Performance

Not enough data

8.3(won by default)

115

Audience Insights

Not enough data

7.6(won by default)

106

Drip Campaigns

Not enough data

Not enough data

Optimization

A/B Testing

Not enough data

8.5(won by default)

111

Personalization

Not enough data

8.8(won by default)

113

Rich Notifications

Not enough data

8.0(won by default)

109

Integrations

Not enough data

8.5(won by default)

113

App Notifications

Not enough data

Not enough data

SMS Notifications

Not enough data

Not enough data

Web Notifications

Not enough data

Not enough data

Agentic AI - Push Notification

Autonomous Task Execution

Not enough data

6.4(won by default)

14

Adaptive Learning

Not enough data

6.9(won by default)

14

Proactive Assistance

Not enough data

6.5(won by default)

14

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Multi-Channel Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Subscriber Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Authentication

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Notification Editor

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Segmentation

A/B Testing

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Targeting

Behavioral Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Triggered Content

Geofencing

Not enough data

Not enough data

Triggered Emails

Not enough data

Not enough data

Triggered Messages

Not enough data

Not enough data

Personalized Content

Recommendation Engine

Not enough data

Not enough data

Personalized Discounts

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Agentic AI - Personalization Engines

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

8.6

156

Not enough data

Templates

Text and Themes

8.7(won by default)

143

|

Verified

Not enough data

Stock Images

7.9(won by default)

104

|

Verified

Not enough data

Proofing

8.7(won by default)

118

|

Verified

Not enough data

Mobile Responsive

9.1(won by default)

41

Not enough data

Edit

Pre-Made

8.5(won by default)

126

|

Verified

Not enough data

Build

8.8(won by default)

137

|

Verified

Not enough data

HTML

8.7(won by default)

121

|

Verified

Not enough data

Logistics

Analytics

8.8(won by default)

136

|

Verified

Not enough data

Issues

8.3(won by default)

126

|

Verified

Not enough data

Integrations

8.5(won by default)

114

|

Verified

Not enough data

Shareable Link

8.7(won by default)

37

Not enough data

Generative AI

AI Text Generation

8.6(won by default)

6

Not enough data

AI Text Summarization

Feature Not Available

Not enough data

Agentic AI - Email Template Builder

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);)

Not enough data

7.4

95

Text Messaging

Bulk SMS

Not enough data

8.5(won by default)

85

Two-Way Text Messaging

Not enough data

Feature Not Available

Text Scheduler

Not enough data

8.3(won by default)

79

Automatic Replies

Not enough data

Feature Not Available

Automatic URL Shortening

Not enough data

6.8(won by default)

74

MMS Marketing

Not enough data

6.5(won by default)

76

Personalization

Not enough data

8.7(won by default)

86

Transactional SMS

Not enough data

8.2(won by default)

78

Link Shortening

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Scheduled Messaging

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

2-Way Messaging

Not enough data

Not enough data

SMS Platform

Reporting

Not enough data

7.5(won by default)

81

Marketing Automation

Not enough data

8.3(won by default)

84

White Label

Not enough data

7.2(won by default)

72

Text-to-Landline

Not enough data

6.2(won by default)

70

Short Codes

Not enough data

6.7(won by default)

70

API Integration

Not enough data

8.3(won by default)

82

QR Codes

Not enough data

Not enough data

Agentic AI - SMS Marketing

Autonomous Task Execution

Not enough data

6.4(won by default)

17

Multi-step Planning

Not enough data

6.4(won by default)

17

Cross-system Integration

Not enough data

7.5(won by default)

17

Natural Language Interaction

Not enough data

7.2(won by default)

17

Proactive Assistance

Not enough data

7.0(won by default)

17

Decision Making

Not enough data

6.7(won by default)

18

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

AI Automation - SMS Marketing

AI SMS

Not enough data

Not enough data

AI Content Generation - SMS Marketing

AI SMS

Not enough data

Not enough data

Additional Functionality

Campaign Scheduling

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Polls/Voting

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

Mobile Coupons

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Mass Texting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Consent Management

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Open Rate Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Survey Builder

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

MMS

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Survey/Poll Management

Not enough data

Not enough data

Email Testing[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

8.7

6

Not enough data

Platform Basics

Editing Platform

9.2(won by default)

6

Not enough data

Spam Filter Testing

7.2(won by default)

6

Not enough data

A/B Testing

8.6(won by default)

6

Not enough data

Deliverability Testing

8.1(won by default)

6

Not enough data

Design Testing

8.3(won by default)

6

Not enough data

Platform Data

Performance

9.2(won by default)

6

Not enough data

Dashboard

9.4(won by default)

6

Not enough data

Analytics

9.4(won by default)

6

Not enough data

Agentic AI - Email Testing

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

7.1

101

Data Sourcing

Data Enrichment

Not enough data

7.5(won by default)

91

Expandability

Not enough data

7.7(won by default)

93

Content Marketing

Not enough data

7.3(won by default)

95

Multiple Devices

Not enough data

8.2(won by default)

93

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Intelligence

Marketing Metrics

Not enough data

7.3(won by default)

89

Predictive Modeling

Not enough data

5.8(won by default)

87

Recommendation Engine

Not enough data

5.8(won by default)

85

Additional Functionality

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

Not enough data

Page Customization

Drag and Drop

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Advanced Customization

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Page Optimization

A/B Testing

Not enough data

Not enough data

Mobile Responsive

Not enough data

Not enough data

Web Analytics

Not enough data

Not enough data

SEO

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Integrations

E-Commerce Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Domain Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Agentic AI - Landing Page Builders

Cross-system Integration

Feature Not Available

Not enough data

Additional Functionality

Campaign Segmentation

Not enough data

Not enough data

Form Builder

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Website Publishing Options

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Forms Management

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Design Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Responsive Web Design

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

5.8

36

Agentic AI - Personalization

Autonomous Task Execution

Not enough data

5.6(won by default)

34

Cross-system Integration

Not enough data

6.4(won by default)

34

Adaptive Learning

Not enough data

5.9(won by default)

33

Natural Language Interaction

Not enough data

5.8(won by default)

33

Proactive Assistance

Not enough data

5.6(won by default)

33

Decision Making

Not enough data

5.6(won by default)

34

Third-Party Integrations

Not enough data

Not enough data

AI Personalization - Personalization

Predictive Recommendations

Not enough data

Not enough data

Audience Segmentation

Not enough data

Not enough data

Adaptive Content

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Website Personalization

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Content Analytics

Not enough data

Not enough data

Behavioral Targeting

Not enough data

Not enough data

Account Based Marketing

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

API

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Experience Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Mobile Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);)

Not enough data

7.4

81

Analysis

Application Attribution

Not enough data

Feature Not Available

Campaign Analysis

Not enough data

8.0(won by default)

69

Uninstall Tracking

Not enough data

6.3(won by default)

56

Activity Dashboard

Not enough data

Feature Not Available

Multi-Channel Attribution

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Campaigns

Proximity Marketing

Not enough data

7.3(won by default)

56

Alerts/Notifications

Not enough data

8.1(won by default)

64

Bulk SMS

Not enough data

7.4(won by default)

63

Two-Way Text Messaging

Not enough data

Feature Not Available

Email Campaigns

Not enough data

9.3(won by default)

71

Audience Segmentation

Not enough data

9.2(won by default)

72

Campaign Segmentation

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Location-Based Marketing

Not enough data

Not enough data

SMS Marketing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Engagement

Coupons and Promotions

Not enough data

6.9(won by default)

54

Social Promotion

Not enough data

Not enough data

Platform

Optimization

Not enough data

8.0(won by default)

61

Integrations - Mobile Marketing

Not enough data

Feature Not Available

Internationalization

Not enough data

7.6(won by default)

59

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Agentic AI - Mobile Marketing

Autonomous Task Execution

Not enough data

6.7(won by default)

6

Multi-step Planning

Not enough data

7.6(won by default)

7

Cross-system Integration

Not enough data

6.1(won by default)

6

Adaptive Learning

Not enough data

7.1(won by default)

7

Proactive Assistance

Not enough data

6.9(won by default)

7

Decision Making

Not enough data

6.9(won by default)

6

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Visual Analytics

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Text-to-Win

Not enough data

Not enough data

CRM

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Coupons

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor")](https://www.g2.com/products/campaign-monitor/reviews)

Campaign Monitor

Small-Business(50 or fewer emp.)

54.0%

Mid-Market(51-1000 emp.)

32.5%

Enterprise(\> 1000 emp.)

13.5%

[![Customer.io](https://images.g2crowd.com/uploads/product/hd_favicon/796a98b0661c81fd4f6aa01f2c7b5c2a/customer-io.svg "Customer.io")](https://www.g2.com/products/customer-io/reviews)

Customer.io

Small-Business(50 or fewer emp.)

58.0%

Mid-Market(51-1000 emp.)

38.6%

Enterprise(\> 1000 emp.)

3.4%

Small-Business

(50 or fewer emp.)

54.0%

58.0%

Mid-Market

(51-1000 emp.)

32.5%

38.6%

Enterprise

(\> 1000 emp.)

13.5%

3.4%

Reviewers' Industry

[![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor")](https://www.g2.com/products/campaign-monitor/reviews)
Campaign Monitor

Marketing and Advertising

20.6%

Information Technology and Services

6.1%

Computer Software

5.3%

Internet

4.1%

Non-Profit Organization Management

3.7%

Other

60.2%

[![Customer.io](https://images.g2crowd.com/uploads/product/hd_favicon/796a98b0661c81fd4f6aa01f2c7b5c2a/customer-io.svg "Customer.io")](https://www.g2.com/products/customer-io/reviews)
Customer.io

Computer Software

14.3%

Financial Services

14.0%

Information Technology and Services

9.0%

Marketing and Advertising

8.6%

Health, Wellness and Fitness

5.0%

Other

49.1%

Alternatives

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**Customer.io Alternatives**

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[
Iterable
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[
Braze
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[
Klaviyo
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[
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