# CTM vs Outreach Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CTM excels in customer support, with users highlighting the platform's responsive service and ability to understand specific business needs. One user mentioned, "The customer support is terrific, and our agency partner is extremely responsive and understands our goals and needs."
- **Users say** that Outreach stands out for its user-friendly interface and seamless integration with tools like Salesforce and ZoomInfo. Reviewers appreciate how these integrations streamline communication with prospects, making it easier to manage follow-ups without juggling multiple platforms.
- **According to verified reviews** , CTM provides robust call tracking capabilities, allowing users to attribute inbound calls to specific marketing campaigns. This feature helps businesses understand which channels are driving high-quality leads, as one user noted, "I use CallTrackingMetrics to track and attribute inbound phone calls and form submissions."
- **Reviewers mention** that Outreach's automation features, such as Precision Sequencing, significantly reduce manual follow-up fatigue. Users appreciate the ability to create multi-channel sequences that ensure no lead falls through the cracks, enhancing overall productivity.
- **Users highlight** that CTM offers a higher ease of use and setup experience compared to Outreach, with many finding the onboarding process intuitive. One user stated, "I'm in the platform nearly every day and gain valuable insights on our lead output," indicating a smooth daily usability.
- **G2 reviewers indicate** that while CTM has a strong focus on call recording and analysis, Outreach provides a more comprehensive sales engagement solution. Users enjoy the fast updates from Salesforce in Outreach, which helps eliminate wasted time, as one reviewer shared, "Outreach updates fast from Salesforce, so there's no wasting time."



| | CTM | Outreach | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 757 | 3,571 | 
| **Largest Market Segment** | Small-Business (66.2% of reviews) | Mid-Market (59.6% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | Contact Us | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### Outreach

Pros:
- Ease of Use (80 reviews)
- Automation (49 reviews)

Cons:
- Missing Features (32 reviews)
- Learning Curve (23 reviews)

---
## Ratings Comparison
| Rating | CTM | Outreach | 
|---|---|---|
  | **Meets Requirements** | 9.1 (629 reviews) | 8.7 (2702 reviews) | 
  | **Ease of Use** | 8.6 (635 reviews) | 8.3 (2719 reviews) | 
  | **Ease of Setup** | 8.4 (532 reviews) | 7.7 (879 reviews) | 
  | **Ease of Admin** | 8.7 (529 reviews) | 7.8 (775 reviews) | 
  | **Quality of Support** | 9.0 (584 reviews) | 8.3 (2449 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (524 reviews) | 8.5 (761 reviews) | 
  | **Product Direction (% positive)** | 9.1 (628 reviews) | 8.4 (2530 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### Outreach

#### Entry-Level Pricing

Plan: Future Outreach Customers

Price: Contact Us

Key Features:
- Sales engagement
- Opportuntity management
- Mutual success plans

[Learn more about Outreach](https://www.g2.com/products/outreach/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | 7.7/10 | 48 |

#### Lead Facilitation

| Feature | CTM | Outreach | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | Feature Not Available | 
| **Lead Qualification** | Not enough data | 7.5 (34 reviews) | 
| **Lead Follow-up** | Not enough data | 8.1 (36 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.1 (38 reviews) | 

#### Organization

| Feature | CTM | Outreach | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 7.9 (33 reviews) | 
| **Data Entry** | Not enough data | 8.0 (35 reviews) | 
| **Integrations / APIs** | Not enough data | 8.1 (33 reviews) | 

#### Performance Analysis

| Feature | CTM | Outreach | 
|---|---|---|
| **Coaching ** | Not enough data | 7.4 (38 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (41 reviews) | 

#### Sales Analysis

| Feature | CTM | Outreach | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 7.3 (37 reviews) | 
| **Sales Forecasting ** | Not enough data | 7.8 (38 reviews) | 

#### Generative AI

| Feature | CTM | Outreach | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (26 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (24 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | 7.7/10 | 1144 |

#### Integrated Workflows

| Feature | CTM | Outreach | 
|---|---|---|
| **Task Management** | Not enough data | 8.8 (1018 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 9.1 (1071 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 8.4 (880 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.2 (800 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.5 (1018 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 8.6 (401 reviews) | 
| **Shared Records** | Not enough data | 8.2 (348 reviews) | 

#### Repeatability and Reportability

| Feature | CTM | Outreach | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (864 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.6 (968 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.5 (934 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 7.8 (771 reviews) ✓ Verified | 
| **Gamification** | Not enough data | 7.0 (314 reviews) | 

#### AI and Automation

| Feature | CTM | Outreach | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (343 reviews) | 
| **Lead Scoring** | Not enough data | 7.3 (308 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.7 (346 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.3 (299 reviews) | 
| **Machine Learning** | Not enough data | 7.0 (292 reviews) | 

#### Generative AI

| Feature | CTM | Outreach | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (138 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (26 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (26 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (26 reviews) | 
| **Decision Making** | Not enough data | 6.9 (25 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.1/10 | 59 |
| **Outreach** | 6.7/10 | 181 |

#### Call Analytics

| Feature | CTM | Outreach | 
|---|---|---|
| **Call Recording** | 9.6 (54 reviews) ✓ Verified | 8.3 (128 reviews) | 
| **Machine Learning** | 8.4 (33 reviews) ✓ Verified | 7.8 (108 reviews) | 
| **Call Analysis** | 9.0 (46 reviews) ✓ Verified | 8.0 (115 reviews) | 
| **Lead Qualification** | 8.9 (45 reviews) ✓ Verified | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CTM | Outreach | 
|---|---|---|
| **Customer Scoring** | 8.7 (40 reviews) ✓ Verified | Feature Not Available | 
| **Speech-to-Text** | 8.5 (39 reviews) ✓ Verified | 7.7 (95 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CTM | Outreach | 
|---|---|---|
| **AI Text Summarization** | 6.8 (11 reviews) | 7.5 (40 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (6 reviews) | 6.0 (7 reviews) | 
| **Multi-step Planning** | 5.3 (6 reviews) | 6.4 (7 reviews) | 
| **Cross-system Integration** | 6.1 (6 reviews) | 6.0 (7 reviews) | 
| **Adaptive Learning** | 5.6 (6 reviews) | 5.7 (7 reviews) | 
| **Natural Language Interaction** | 6.7 (6 reviews) | 5.7 (7 reviews) | 
| **Proactive Assistance** | 5.8 (6 reviews) | 5.5 (7 reviews) | 
| **Decision Making** | 4.7 (6 reviews) | 6.0 (7 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.1/10 | 65 |
| **Outreach** | N/A | N/A |

#### Channels

| Feature | CTM | Outreach | 
|---|---|---|
| **Voice** | 9.7 (32 reviews) ✓ Verified | Not enough data | 
| **Social** | 8.7 (22 reviews) | Not enough data | 
| **Web Chat** | 9.2 (19 reviews) ✓ Verified | Not enough data | 
| **Mobile SMS** | 9.0 (29 reviews) ✓ Verified | Not enough data | 
| **Email** | 9.0 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | CTM | Outreach | 
|---|---|---|
| **AI Text-to-Speech** | 7.9 (7 reviews) | Not enough data | 

#### Functions

| Feature | CTM | Outreach | 
|---|---|---|
| **Session Routing** | 9.3 (50 reviews) ✓ Verified | Not enough data | 
| **Session Queuing** | 9.4 (47 reviews) ✓ Verified | Not enough data | 
| **Concurrent Calling** | 9.5 (43 reviews) ✓ Verified | Not enough data | 
| **Speech Analytics** | 9.2 (21 reviews) | Not enough data | 
| **Auto Dialer** | 9.4 (18 reviews) ✓ Verified | Not enough data | 
| **IVR** | 9.7 (27 reviews) ✓ Verified | Not enough data | 
| **Inbound Screen Pop** | 9.5 (22 reviews) ✓ Verified | Not enough data | 
| **Persistent Data** | 9.5 (22 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 7.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 9.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

#### Administrative

| Feature | CTM | Outreach | 
|---|---|---|
| **Session Summary Notes** | 9.2 (47 reviews) ✓ Verified | Not enough data | 
| **Administrator Access** | 9.7 (47 reviews) ✓ Verified | Not enough data | 
| **Reporting & Dashboards** | 9.2 (50 reviews) ✓ Verified | Not enough data | 
| **Session Recording** | 9.8 (21 reviews) ✓ Verified | Not enough data | 
| **Agent Scheduling and Assignment** | 9.4 (19 reviews) ✓ Verified | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.0/10 | 57 |
| **Outreach** | N/A | N/A |

#### Attribution Modeling

| Feature | CTM | Outreach | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (43 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.1 (38 reviews) | Not enough data | 
| **Algorithmic Attribution** | Feature Not Available | Not enough data | 
| **Cross-Device Attribution** | 8.5 (33 reviews) | Not enough data | 
| **Offline Attribution** | 8.8 (39 reviews) | Not enough data | 
| **Custom Attribution** | Feature Not Available | Not enough data | 

#### Agentic AI - Attribution

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (10 reviews) | Not enough data | 

#### Marketing

| Feature | CTM | Outreach | 
|---|---|---|
| **B2B Attribution** | 8.7 (29 reviews) | Not enough data | 
| **B2C Attribution** | 9.0 (33 reviews) | Not enough data | 
| **Marketing Channels** | 9.5 (43 reviews) | Not enough data | 
| **Integrations** | 9.1 (49 reviews) | Not enough data | 

#### Reporting

| Feature | CTM | Outreach | 
|---|---|---|
| **Dashboards** | 8.8 (48 reviews) | Not enough data | 
| **Data Visualizations** | 8.6 (46 reviews) | Not enough data | 
| **Custom Reporting** | 8.8 (43 reviews) | Not enough data | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | 7.9/10 | 109 |

#### Revenue Sourcing and Forecasting

| Feature | CTM | Outreach | 
|---|---|---|
| **Revenue History** | Not enough data | 7.4 (51 reviews) | 
| **Pipeline Management** | Not enough data | 7.9 (60 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.3 (79 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.1 (53 reviews) | 
| **Data Segmentation** | Not enough data | 7.9 (59 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.0 (21 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.0 (22 reviews) | 

#### CRM Data Enrichment

| Feature | CTM | Outreach | 
|---|---|---|
| **Calendar Sync** | Not enough data | 8.7 (92 reviews) | 
| **Email Activity Capture** | Not enough data | 8.7 (101 reviews) | 
| **Conversation Intelligence** | Not enough data | 8.2 (74 reviews) | 
| **Marketing Leads** | Not enough data | Feature Not Available | 
| **Contact Capture** | Not enough data | 8.2 (22 reviews) | 

#### Account Management

| Feature | CTM | Outreach | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 7.8 (69 reviews) | 
| **Account optimization** | Not enough data | 7.8 (70 reviews) | 
| **Historical Patterns** | Not enough data | 8.0 (70 reviews) | 
| **Rep Performance** | Not enough data | 8.5 (81 reviews) | 
| **Account Engagement** | Not enough data | 7.8 (24 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.1 (21 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Speech Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Generative AI

| Feature | CTM | Outreach | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Automation

| Feature | CTM | Outreach | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 

#### Autonomy

| Feature | CTM | Outreach | 
|---|---|---|
| **Problem Solving** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Independent Decision Making** | Not enough data | Not enough data | 

#### Outbound Sales

| Feature | CTM | Outreach | 
|---|---|---|
| **Follow-Up Scheduling** | Not enough data | Not enough data | 
| **Prospect Prioritization** | Not enough data | Not enough data | 
| **Multichannel Campaign Execution** | Not enough data | Not enough data | 
| **Personalized Outreach** | Not enough data | Not enough data | 
| **Outreach Performance Analytics** | Not enough data | Not enough data | 

#### Inbound Sales

| Feature | CTM | Outreach | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Inquiry Routing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Real-Time Engagement** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CTM | Outreach | 
|---|---|---|
| **Voice Recognition** | Not enough data | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CTM | Outreach | 
|---|---|---|
| **Speech Synthesis** | Not enough data | Not enough data | 
| **Customizable speech** | Not enough data | Not enough data | 
| **Multiple voice actions** | Not enough data | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CTM | Outreach | 
|---|---|---|
| **Encrypted communication** | Not enough data | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CTM | Outreach | 
|---|---|---|
| **Cross platform compatibility** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | 8.1/10 | 390 |

#### Agentic AI - Sales Performance Management

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | CTM | Outreach | 
|---|---|---|
| **Badges** | Not enough data | 7.5 (192 reviews) | 
| **Triggers** | Not enough data | 8.2 (233 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 6.9 (164 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (244 reviews) ✓ Verified | 

#### Personalization

| Feature | CTM | Outreach | 
|---|---|---|
| **Profiles** | Not enough data | 8.3 (262 reviews) ✓ Verified | 
| **Custom Reports** | Not enough data | 7.8 (269 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.2 (321 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.1 (226 reviews) ✓ Verified | 

#### Administrative

| Feature | CTM | Outreach | 
|---|---|---|
| **Integration** | Not enough data | 8.7 (305 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (257 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.5 (263 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | 7.7/10 | 1562 |

#### Agentic AI - Email Tracking

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (17 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (16 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (16 reviews) | 
| **Decision Making** | Not enough data | 6.5 (16 reviews) | 

#### Analytics

| Feature | CTM | Outreach | 
|---|---|---|
| **Open Rates** | Not enough data | 8.8 (1440 reviews) | 
| **Link Activity** | Not enough data | 8.4 (1379 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | CTM | Outreach | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (1405 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (1432 reviews) | 
| **Notifications** | Not enough data | 8.5 (1404 reviews) | 
| **Email Categorization** | Not enough data | 8.3 (1055 reviews) | 
| **Templates** | Not enough data | 9.0 (1448 reviews) | 

#### Generative AI

| Feature | CTM | Outreach | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (162 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | 7.4/10 | 208 |

#### Agentic AI - Sales Analytics

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (8 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (8 reviews) | 
| **Adaptive Learning** | Not enough data | 6.4 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.4 (7 reviews) | 

#### Data Sourcing

| Feature | CTM | Outreach | 
|---|---|---|
| **Data Sourcing** | Not enough data | 7.7 (158 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 7.9 (173 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Feature Not Available | 
| **Interactive Dashboards** | Not enough data | 8.1 (188 reviews) | 
| **Data Segmentation** | Not enough data | 7.6 (167 reviews) | 

#### Predictive Analytics

| Feature | CTM | Outreach | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.3 (140 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.4 (135 reviews) | 
| **Risk Analysis** | Not enough data | 7.0 (125 reviews) | 
| **Live Forecasting** | Not enough data | 7.3 (133 reviews) | 

#### Sales Management

| Feature | CTM | Outreach | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 7.9 (147 reviews) | 
| **Sales Gamification** | Not enough data | Feature Not Available | 
| **Account-Based Analytics** | Not enough data | 7.8 (162 reviews) | 
| **Activity Tracking** | Not enough data | 8.8 (188 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.8/10 | 18 |
| **Outreach** | 7.7/10 | 1306 |

#### Agentic AI - Outbound Call Tracking

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (14 reviews) | 5.2 (10 reviews) | 
| **Natural Language Interaction** | 7.6 (13 reviews) | 5.5 (10 reviews) | 

#### Calling

| Feature | CTM | Outreach | 
|---|---|---|
| **Record Calls** | 9.8 (18 reviews) | 8.5 (813 reviews) | 
| **Generate Location** | 9.2 (17 reviews) | 7.9 (906 reviews) | 
| **Call Types** | 9.5 (18 reviews) | 8.4 (1032 reviews) | 
| **Click-to-Call** | 9.5 (16 reviews) | 8.8 (1089 reviews) | 
| **Auto Dialer** | 9.2 (17 reviews) | 5.8 (15 reviews) | 

#### Contacts

| Feature | CTM | Outreach | 
|---|---|---|
| **Personalization** | 9.5 (16 reviews) | 8.6 (1145 reviews) | 
| **Information Locater** | 9.4 (16 reviews) | 8.0 (984 reviews) | 
| **Record Prospect Data** | 9.4 (16 reviews) | 8.4 (1066 reviews) | 

#### Insights

| Feature | CTM | Outreach | 
|---|---|---|
| **Notes** | 8.2 (17 reviews) | 8.3 (1093 reviews) ✓ Verified | 
| **Daily Summary** | 8.9 (17 reviews) | 8.4 (1052 reviews) | 
| **Automated Voicemails** | 8.9 (17 reviews) | 7.7 (593 reviews) | 
| **Automated Emails** | Feature Not Available | 9.1 (1191 reviews) | 
| **Sorts Prospects** | 7.3 (16 reviews) | 8.1 (1035 reviews) | 
| **Automated Note Taking** | 8.6 (15 reviews) | 6.9 (14 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 7.8/10 | 8 |
| **Outreach** | 8.1/10 | 251 |

#### Agentic AI - Sales Coaching

| Feature | CTM | Outreach | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.7 (5 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Training

| Feature | CTM | Outreach | 
|---|---|---|
| **Knowledge Base** | 8.8 (8 reviews) | 8.3 (197 reviews) ✓ Verified | 
| **Coaching Materials** | 8.5 (8 reviews) | 8.2 (196 reviews) ✓ Verified | 
| **Playbook Creation** | 7.6 (7 reviews) | 8.2 (179 reviews) ✓ Verified | 
| **Video Record** | 7.9 (8 reviews) | 8.0 (142 reviews) ✓ Verified | 

#### Feedback

| Feature | CTM | Outreach | 
|---|---|---|
| **Review** | 8.1 (8 reviews) | 8.3 (165 reviews) ✓ Verified | 
| **Scorecard** | 7.4 (7 reviews) | 8.1 (162 reviews) ✓ Verified | 
| **Coaching Card** | 7.4 (7 reviews) | 8.1 (141 reviews) | 
| **Leaderboard** | 7.4 (7 reviews) | 8.3 (174 reviews) ✓ Verified | 
| **Real-Time Updates** | 8.8 (8 reviews) | 8.4 (192 reviews) ✓ Verified | 
| **Notifications** | 7.9 (8 reviews) | 8.3 (191 reviews) ✓ Verified | 

#### Generative AI

| Feature | CTM | Outreach | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.7 (21 reviews) | 

### UCaaS Platforms

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 9.4/10 | 21 |
| **Outreach** | N/A | N/A |

#### Agentic AI - UCaaS Platforms

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Extensions

| Feature | CTM | Outreach | 
|---|---|---|
| **Tenancy Flexibility** | 9.6 (13 reviews) ✓ Verified | Not enough data | 
| **Native VoIP** | 9.4 (12 reviews) ✓ Verified | Not enough data | 
| **CCaaS Option** | 9.3 (10 reviews) ✓ Verified | Not enough data | 

#### Features

| Feature | CTM | Outreach | 
|---|---|---|
| **Voicemail to Email** | 9.5 (13 reviews) | Not enough data | 
| **Voicemail to SMS** | 9.4 (9 reviews) | Not enough data | 
| **File Sharing** | 8.9 (11 reviews) ✓ Verified | Not enough data | 
| **Voice Conferencing** | 9.5 (11 reviews) ✓ Verified | Not enough data | 
| **Video Conferencing** | Feature Not Available | Not enough data | 
| **Conference Transcripts** | 9.8 (9 reviews) | Not enough data | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Agentic AI - Revenue AI Platforms

| Feature | CTM | Outreach | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | CTM | Outreach | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | Not enough data | 
| **Predictive Forecasting** | Not enough data | Not enough data | 
| **CRM Data Enrichment** | Not enough data | Not enough data | 
| **Actionable Insights** | Not enough data | Not enough data | 
| **Risk Flagging** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | 
| **Pipeline & Deal Management** | Not enough data | Not enough data | 
| **Customer Data Capture** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Marketing Distribution

| Feature | CTM | Outreach | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CTM | Outreach | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CTM | Outreach | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.5/10 | 333 |
| **Outreach** | N/A | N/A |

#### Phone Number Management

| Feature | CTM | Outreach | 
|---|---|---|
| **Local Phone Numbers** | 9.2 (293 reviews) | Not enough data | 
| **Toll-Free Numbers** | 9.1 (248 reviews) | Not enough data | 
| **Port Existing Numbers** | 8.8 (179 reviews) | Not enough data | 

#### Tracking

| Feature | CTM | Outreach | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.9 (266 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 9.1 (227 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.9 (230 reviews) | Not enough data | 

#### Analytics

| Feature | CTM | Outreach | 
|---|---|---|
| **Call Data** | 9.0 (294 reviews) | Not enough data | 
| **Call Recording** | 9.3 (299 reviews) | Not enough data | 
| **Advanced Reporting** | 8.7 (269 reviews) | Not enough data | 
| **Conversation Intelligence** | 8.4 (100 reviews) | Not enough data | 

#### Call Routing

| Feature | CTM | Outreach | 
|---|---|---|
| **IVR** | 8.9 (168 reviews) | Not enough data | 
| **Call Scheduling** | 8.9 (149 reviews) | Not enough data | 
| **Geo-Routing** | 8.6 (136 reviews) | Not enough data | 

#### Administration

| Feature | CTM | Outreach | 
|---|---|---|
| **Martech Integrations** | 8.6 (85 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 9.2 (130 reviews) | Not enough data | 
| **Performance and Reliability** | 9.1 (148 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 7.0 (22 reviews) | Not enough data | 
| **Proactive Assistance** | 6.1 (22 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 68 |
| **Outreach** | N/A | N/A |

#### Marketing Operations

| Feature | CTM | Outreach | 
|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | Not enough data | 
| **Data Collection** | 9.1 (57 reviews) | Not enough data | 
| **Customer Insights** | 8.8 (47 reviews) | Not enough data | 
| **Multi-User Access** | 9.1 (58 reviews) | Not enough data | 
| **Spend Management** | 8.3 (45 reviews) | Not enough data | 
| **White Label** | 8.5 (42 reviews) | Not enough data | 

#### Campaign Activity

| Feature | CTM | Outreach | 
|---|---|---|
| **Campaign Insights** | 8.8 (51 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.7 (62 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.0 (44 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.9 (55 reviews) | Not enough data | 
| **Brand Optimization** | 8.3 (40 reviews) | Not enough data | 
| **Predictive Analytics** | 7.5 (35 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (11 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **CTM** | N/A | N/A |
| **Outreach** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | CTM | Outreach | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)

**Unique to CTM (7):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to Outreach (8):** [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms), [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | Outreach | 
|---|---|---|
| **Small-Business** | 66.2% | 18.6% | 
| **Mid-Market** | 30.3% | 59.6% | 
| **Enterprise** | 3.6% | 21.8% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 38.4%
- **Internet:** 6.3%
- **Construction:** 4.1%
- **Consumer Services:** 3.8%
- **Hospital & Health Care:** 3.8%
- **Health, Wellness and Fitness:** 3.7%
- **Information Technology and Services:** 2.7%
- **Real Estate:** 2.7%
- **Computer Software:** 2.1%
- **Mental Health Care:** 1.8%
- **Other:** 30.5%

#### Outreach

- **Computer Software:** 36.9%
- **Information Technology and Services:** 18.2%
- **Marketing and Advertising:** 7.2%
- **Internet:** 6.3%
- **Financial Services:** 3.1%
- **Telecommunications:** 2.4%
- **Computer & Network Security:** 2.1%
- **Human Resources:** 1.9%
- **E-Learning:** 1.6%
- **Staffing and Recruiting:** 1.1%
- **Other:** 19.2%

---
## Alternatives

### Alternatives to CTM

- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1716 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (306 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2505 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1593 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (611 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1371 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)

### Alternatives to Outreach

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25824 reviews)
- [Clari](https://www.g2.com/products/clari/reviews) — 4.6/5 stars (5605 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9665 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13841 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6662 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [InsideSales](https://www.g2.com/products/insidesales/reviews) — 4.5/5 stars (618 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1234 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### Outreach

- Title: [Can someone recommend an auto dialer that works well with outreach?](https://www.g2.com/discussions/can-someone-recommend-an-auto-dialer-that-works-well-with-outreach) — 2 comments, 1 upvote
  > **Top comment:** "ring central"
- Title: [Can I use this for Sales Development?](https://www.g2.com/discussions/can-i-use-this-for-sales-development) — 2 comments, 1 upvote
  > **Top comment:** "Definitely...tons of features for SD...email tracking, templates, sequences, etc"
- Title: [What are the other best ways  Outreach can be used in?](https://www.g2.com/discussions/50353-what-are-the-other-best-ways-outreach-can-be-used-in) — 2 comments, 2 upvotes
  > **Top comment:** "We also used it for hiring workflow."
- Title: [What is the best way to log follow ups?](https://www.g2.com/discussions/what-is-the-best-way-to-log-follow-ups) — 2 comments, 1 upvote
  > **Top comment:** "When I engage a customer, either email or call, I put them into a follow up sequence, typically that has 3 steps, call > email > call to make sure we keep..."
- Title: [Has anyone made the a migration from gmail to Outlook? If so, how did your use of Outreach change?](https://www.g2.com/discussions/13740-has-anyone-made-the-a-migration-from-gmail-to-outlook-if-so-how-did-your-use-of-outreach-change) — 2 comments, 2 upvotes
  > **Top comment:** "Outreach has built-in integration with outlook, there for the usage of Outreach increased on our end. It now facilitates the way we manage playbooks and our..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-outreach)