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# CTM vs Invoca Comparison - What are their main differences?

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CTM (formerly...Invoca[+ Add Product](#)

Reviews

**CTM** [

4.5/5(761)

](https://www.g2.com/products/ctm-ctm/reviews#reviews)

**Invoca** [

4.5/5(967)

](https://www.g2.com/products/invoca/reviews#reviews)

Pricing

**CTM**
Free Trial

**$79.00** Per Month · Marketing Lite

**Invoca**
Free Trial

No pricing available

**Pricing Insights**
from reviews

Time to Implement

**CTM**
1 month

Based on 56 responses

**Invoca**
1 month

Based on 25 responses

Return on Investment

**CTM**
7 months3 months sooner

Based on 43 responses

**Invoca**
10 months

Based on 19 responses

Perceived Cost

**CTM**
$$$$$

**Invoca**
$$$$$

Average Discount

**CTM**
8%

**Invoca**
11%3% more

 ![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")

 ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca")

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Pros & Cons

**CTM**
[
Customer Support (49)
](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174422&qs=pros-and-cons#reviews)[
Ease of Use (48)
](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1175173&qs=pros-and-cons#reviews)[
Learning Curve (23)
](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174457&qs=pros-and-cons#reviews)[
Complexity (15)
](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=2228855&qs=pros-and-cons#reviews)

**Invoca**
[
Helpful (28)
](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1915741&qs=pros-and-cons#reviews)[
Ease of Use (25)
](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1917065&qs=pros-and-cons#reviews)[
Learning Curve (9)
](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916590&qs=pros-and-cons#reviews)[
Missing Features (9)
](https://www.g2.com/products/invoca/reviews?filters%5Bsentiment_snippet%5D=1916435&qs=pros-and-cons#reviews)

Integrations

**CTM**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image")

AB Tasty

](https://www.g2.com/products/ab-tasty/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0854f8f0537d51ac4e2959dc5ba120a4/adclicks.png "Product Avatar Image")

AdClicks

](https://www.g2.com/products/adclicks/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-functions.jpg "Product Avatar Image")

Azure Functions

](https://www.g2.com/products/azure-functions/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Product Avatar Image")

Bing Ads

](https://www.g2.com/products/bing-ads/reviews)[
View all
](https://www.g2.com/products/ctm-ctm/integrations)

**Invoca**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image")

Adobe Advertising Cloud

](https://www.g2.com/products/adobe-advertising-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image")

Adobe Analytics

](https://www.g2.com/products/adobe-analytics/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-audience-manager.png "Product Avatar Image")

Adobe

](https://www.g2.com/products/adobe-audience-manager/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-experience-cloud.png "Product Avatar Image")

Adobe Experience Cloud

](https://www.g2.com/products/adobe-experience-cloud/reviews)[
View all
](https://www.g2.com/products/invoca/integrations)

Screenshots

**CTM**
 ![CTM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154514/Screenshot-2026-03-17-at-8%282%29.53.12-AM-_1_.png)

**Invoca**
 ![Invoca screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/156704/1.-Dashboard.png)

Ratings

Meets Requirements

**CTM**

9.1

9.1632

**Invoca**

8.8

8.8821

Ease of Use

**CTM**

8.6

8.6638

**Invoca**

8.4

8.4821

Ease of Setup

**CTM**

8.4

8.4535

**Invoca**

8.0

8.0556

Ease of Admin

**CTM**

8.7

8.7530

**Invoca**

8.3

8.3537

Quality of Support

**CTM**

9.0

9.0587

**Invoca**

9.1

9.1808

Has the product been a good partner in doing business?

**CTM**

9.2

9.2525

**Invoca**

9.2

9.2541

Product Direction (% positive)

**CTM**

9.1

9.1629

**Invoca**

8.8

8.8804

Features

Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

8.0

57

8.1

46

Agentic AI - Attribution

Autonomous Task Execution

5.8

10

6.3(won by 0.5)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Cross-system Integration

7.0

10

7.3(won by 0.3)

8

Natural Language Interaction

5.8

10

6.3(won by 0.5)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Proactive Assistance

5.2

10

6.0(won by 0.8)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Attribution Modeling

Single-Touch Attribution

8.7

43

9.0(won by 0.3)

34

Multi-Touch Attribution

8.1

38

8.4(won by 0.3)

32

Cross-Device Attribution

8.5(won by 0.6)

33

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.9

32

Offline Attribution

8.8(tied score)

39

8.8(tied score)

35

Algorithmic Attribution

Feature Not Available

8.1(won by default)

31

Custom Attribution

Feature Not Available

8.2(won by default)

35

Cross Channel Attribution

Not enough data

Not enough data

Marketing

B2B Attribution

8.7

29

8.9(won by 0.2)

26

B2C Attribution

9.0

33

9.2(won by 0.2)

27

Multi-Channel Marketing

9.5(won by 0.3)

43

9.2

36

Third-Party Integrations

9.1(won by 0.1)

49

9.0

38

Social Media Integration

Not enough data

Not enough data

Reporting

Dashboards

8.8(tied score)

48

8.8(tied score)

40

Data Visualizations

8.6(won by 0.3)

46

8.3

37

Custom Reporting

8.8(won by 0.5)

43

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

39

Additional Functionality

AI/Machine Learning

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Affiliate Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Conversation Intelligence[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

7.1

59

7.8

107

Call Analytics

Call Recording

9.6(won by 0.6)

54

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

9.0

95

Machine Learning

8.4

33

|

Verified

8.5(won by 0.1)

79

Call Analysis

9.0(won by 0.4)

46

|

Verified

8.6

91

Lead Qualification

8.9(won by 0.5)

45

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

77

Trend Analysis

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Artificial Intelligence - Conversation Intelligence

Customer Scoring

8.7(won by 0.3)

40

|

Verified

8.4

72

Speech-to-Text

8.5(won by 0.5)

39

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

81

Sentiment Analysis

Not enough data

Not enough data

Generative AI

AI Text Summarization

6.8

11

8.2(won by 1.4)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Generative AI

Not enough data

Not enough data

Agentic AI - Conversation Intelligence

Autonomous Task Execution

5.8

6

6.8(won by 1.0)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multi-step Planning

5.3

6

6.5(won by 1.2)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Cross-system Integration

6.1

6

7.7(won by 1.6)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Adaptive Learning

5.6

6

7.6(won by 2.0)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Natural Language Interaction

6.7

6

7.1(won by 0.4)

11

Proactive Assistance

5.8

6

6.8(won by 1.0)

11

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Decision Making

4.7

6

7.6(won by 2.9)

12

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Third-Party Integrations

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Additional Functionality

Performance Metrics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

For Contact Centers

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Playbooks

Not enough data

Not enough data

Employee Coaching Tools

Not enough data

Not enough data

Text Mining

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Notes Management

Not enough data

Not enough data

Retention Tracking

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Compliance Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Rules-Based Workflow

Not enough data

Not enough data

Intent Recognition

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

8.2

69

8.2

66

Marketing Operations

ROI Tracking

8.3

44

8.4(won by 0.1)

50

Data Collection

9.1(tied score)

57

9.1(tied score)

58

Customer Insights

8.8(tied score)

47

8.8(tied score)

52

Multi-User Access

9.1(tied score)

58

9.1(tied score)

58

Spend Management

8.3(won by 0.2)

45

8.1

47

White Label

8.5(won by 0.7)

42

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.8

45

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

6.1

11

6.5(won by 0.4)

14

Cross-system Integration

7.5(won by 0.1)

12

7.4

14

Proactive Assistance

6.7(tied score)

11

6.7(tied score)

13

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Activity

Campaign Insights

8.8(tied score)

51

8.8(tied score)

60

Reports and Dashboards

8.7(tied score)

62

8.7(tied score)

65

Campaign Stickiness

8.0

44

8.5(won by 0.5)

53

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multichannel Tracking

8.9(won by 0.2)

56

8.7

57

Brand Optimization

8.3

40

8.8(won by 0.5)

51

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Predictive Analytics

7.5

35

7.9(won by 0.4)

49

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Inbound Call Tracking[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

8.5

336

8.7

400

Phone Number Management

Local Phone Numbers

9.2(won by 0.4)

294

8.8

303

Toll-Free Numbers

9.1

248

9.2(won by 0.1)

330

Port Existing Numbers

8.8(won by 0.3)

179

8.5

200

Tracking

Visitor & Keyword Tracking

8.9(won by 0.2)

267

8.7

311

Dynamic Number Insertion

9.1(won by 0.2)

227

8.9

320

Multi-Channel Call Attribution

9.0(won by 0.3)

231

8.7

283

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Analytics

Call Data

9.0(tied score)

294

9.0(tied score)

339

Call Recording

9.3(won by 0.1)

300

9.2

315

Advanced Reporting

8.7(won by 0.1)

270

8.6

317

Conversation Intelligence

8.4

102

8.6(won by 0.2)

162

Real-Time Reporting

Not enough data

Not enough data

Administration

Martech Integrations

8.6(won by 0.1)

86

8.5

140

Privacy, Security, and Compliance

9.2(won by 0.1)

130

9.1

165

Performance and Reliability

9.1

149

9.2(won by 0.1)

192

Call Routing

IVR

8.9(won by 0.2)

168

8.7

254

Call Scheduling

8.9(won by 0.2)

149

8.7

195

Geo-Routing

8.6(won by 0.3)

136

8.3

164

Call Routing

Not enough data

Not enough data

Agentic AI - Inbound Call Tracking

Autonomous Task Execution

6.2

22

7.8(won by 1.6)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Cross-system Integration

7.0

22

8.5(won by 1.5)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Proactive Assistance

6.1

22

7.6(won by 1.5)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Computer Telephony Integration

Not enough data

Not enough data

Additional Functionality

Activity Dashboard

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

API

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Call Scoring

Not enough data

Not enough data

Call Whispering

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Call Tracking Metrics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Call Transcription

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

Call Disposition

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Call Scripting

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Outbound Call Tracking[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

8.8

18

Not enough data

Agentic AI - Outbound Call Tracking

Autonomous Task Execution

6.9(won by default)

14

Not enough data

Natural Language Interaction

7.6(won by default)

13

Not enough data

Calling

Record Calls

9.8(won by default)

18

Not enough data

Generate Location

9.2(won by default)

17

Not enough data

Call Types

9.5(won by default)

18

Not enough data

Click-to-Call

9.5(won by default)

16

Not enough data

Auto Dialer

9.2(won by default)

17

Not enough data

Contacts

Personalization

9.5(won by default)

16

Not enough data

Information Locater

9.4(won by default)

16

Not enough data

Record Prospect Data

9.4(won by default)

16

Not enough data

Contact Management

Not enough data

Not enough data

Insights

Notes

8.2(won by default)

17

Not enough data

Daily Summary

8.9(won by default)

17

Not enough data

Automated Voicemails

8.9(won by default)

17

Not enough data

Sorts Prospects

7.3(won by default)

16

Not enough data

Automated Note Taking

8.6(won by default)

15

Not enough data

Automated Emails

Feature Not Available

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Additional Functionality

Meeting Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Lead Distribution

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Sales Pipeline Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Deal Management

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

For Contact Centers

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

API

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Sales Coaching[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

7.8

8

Not enough data

Agentic AI - Sales Coaching

Adaptive Learning

5.7(won by default)

5

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Training

Knowledge Base

8.8(won by default)

8

Not enough data

Coaching Materials

8.5(won by default)

8

Not enough data

Playbook Creation

7.6(won by default)

7

Not enough data

Video Record

7.9(won by default)

8

Not enough data

Feedback

Review

8.1(won by default)

8

Not enough data

Scorecard

7.4(won by default)

7

Not enough data

Coaching Card

7.4(won by default)

7

Not enough data

Leaderboard

7.4(won by default)

7

Not enough data

Real-Time Updates

8.8(won by default)

8

Not enough data

Notifications

7.9(won by default)

8

Not enough data

Competition

Feature Not Available

Not enough data

Generative AI

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Performance Metrics

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Gamification

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Built-in Course Authoring

Not enough data

Not enough data

Learning Paths/Tracks

Not enough data

Not enough data

Assessment Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Conversation Intelligence

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Learning Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Training Management

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Recommendations

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Onboarding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

UCaaS Platforms[Hide 51 FeaturesShow 51 Features](javascript:void(0);)

9.4

21

Not enough data

Agentic AI - UCaaS Platforms

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Extensions

Tenancy Flexibility

9.6(won by default)

13

|

Verified

Not enough data

Native VoIP

9.4(won by default)

12

|

Verified

Not enough data

CCaaS Option

9.3(won by default)

10

|

Verified

Not enough data

Features

Voicemail to Email

9.5(won by default)

13

Not enough data

Voicemail to SMS

9.4(won by default)

9

Not enough data

File Sharing

8.9(won by default)

11

|

Verified

Not enough data

Voice Conferencing

9.5(won by default)

11

|

Verified

Not enough data

Conference Transcripts

9.8(won by default)

9

Not enough data

Video Conferencing

Feature Not Available

Not enough data

Electronic Faxes

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Video Call Recording

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Two-Way Audio & Video

Not enough data

Not enough data

Virtual Voicemail

Not enough data

Not enough data

Additional Functionality

Trend Analysis

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Virtual Backgrounds

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Group Messaging

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

SMS Messaging

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Multi-User Collaboration

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Contact Center[Hide 68 FeaturesShow 68 Features](javascript:void(0);)

9.1

65

Not enough data

Channels

Voice

9.7(won by default)

32

|

Verified

Not enough data

Social

8.7(won by default)

22

Not enough data

Live Chat

9.2(won by default)

19

|

Verified

Not enough data

Mobile SMS

9.0(won by default)

29

|

Verified

Not enough data

Email

9.0(won by default)

21

Not enough data

Generative AI

AI Text-to-Speech

7.9(won by default)

7

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - Contact Center

Autonomous Task Execution

7.0(won by default)

5

Not enough data

Cross-system Integration

9.2(won by default)

6

Not enough data

Natural Language Interaction

7.3(won by default)

5

Not enough data

Proactive Assistance

8.0(won by default)

5

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Functions

Call Routing

9.3(won by default)

50

|

Verified

Not enough data

Session Queuing

9.4(won by default)

47

|

Verified

Not enough data

Concurrent Calling

9.5(won by default)

43

|

Verified

Not enough data

Speech Analytics

9.2(won by default)

21

Not enough data

Auto Dialer

9.4(won by default)

18

|

Verified

Not enough data

IVR

9.7(won by default)

27

|

Verified

Not enough data

Inbound Screen Pop

9.5(won by default)

22

|

Verified

Not enough data

Persistent Data

9.5(won by default)

22

|

Verified

Not enough data

Predictive Dialer

Not enough data

Not enough data

Automated Routing

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Administrative

Session Summary Notes

9.2(won by default)

47

|

Verified

Not enough data

Administrator Access

9.7(won by default)

47

|

Verified

Not enough data

Reporting & Dashboards

9.2(won by default)

50

|

Verified

Not enough data

Session Recording

9.8(won by default)

21

|

Verified

Not enough data

Agent Scheduling and Assignment

9.4(won by default)

19

|

Verified

Not enough data

Callback Scheduling

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Reporting

Not enough data

Not enough data

Additional Functionality

API

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Call Scripting

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Quality Management

Not enough data

Not enough data

Agent Interface

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Workforce Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Speech Analytics[Hide 75 FeaturesShow 75 Features](javascript:void(0);)

Not enough data

8.5

8

Generative AI

AI Text Summarization

Not enough data

8.5(won by default)

8

Generative AI

Not enough data

Not enough data

Additional Functionality

Live Chat

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

Archiving & Retention

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Call Tagging

Not enough data

Not enough data

Call List Management

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

API

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Scheduled Recording

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Call Reporting

Not enough data

Not enough data

Call Transcription

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Call Disposition

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Recording

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

On-Demand Recording

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Conferencing

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Audio Capture

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Self-Service Search

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Automatic Transcription

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Request Assignment

Not enough data

Not enough data

Speech-to-Text Analysis

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

HIPAA Compliant

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Call Scripting

Not enough data

Not enough data

Customer Service Analytics

Not enough data

Not enough data

Quality Assurance

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Language Detection

Not enough data

Not enough data

Contact Center Quality Assurance[Hide 43 FeaturesShow 43 Features](javascript:void(0);)

Not enough data

8.8

48

Quality Assurance

Evaluation

Not enough data

8.9(won by default)

41

Calibration

Not enough data

8.7(won by default)

39

Reports

Not enough data

8.8(won by default)

47

Engagement

Feedback

Not enough data

8.9(won by default)

43

Dashboards

Not enough data

8.7(won by default)

46

Training

Not enough data

8.9(won by default)

43

Activity Dashboard

Not enough data

Not enough data

Performance

Third-Party Integrations

Not enough data

8.9(won by default)

42

Compliance

Not enough data

9.1(won by default)

41

Generative AI

AI Text Generation

Not enough data

8.2(won by default)

18

AI Text Summarization

Not enough data

8.6(won by default)

18

Call Routing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Customer Journey Mapping

Not enough data

Not enough data

Employee Coaching Tools

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Quality Management

Not enough data

Not enough data

Customer Surveys

Not enough data

Not enough data

Agent Interface

Not enough data

Not enough data

Knowledge Base Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Leaderboards

Not enough data

Not enough data

Employee Reward Programs

Not enough data

Not enough data

Workforce Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customer Experience Management

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Feedback Management

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Multiple Scoring Models

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Screen Recording

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Show 5 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Call & Contact Center[Hide 47 FeaturesShow 47 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Call Reporting

Not enough data

Not enough data

Automatic Call Distribution

Not enough data

Not enough data

Call Whispering

Not enough data

Not enough data

Callback Scheduling

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Call Tagging

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Call Recording

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Call Transcription

Not enough data

Not enough data

Queue Management

Not enough data

Not enough data

Manual Dialer

Not enough data

Not enough data

Call Tracking

Not enough data

Not enough data

Auto-Dialer

Not enough data

Not enough data

Call Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Progressive Dialer

Not enough data

Not enough data

Voice Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

IVR

Not enough data

Not enough data

Call Logging

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Outbound Call Center

Not enough data

Not enough data

Interaction Tracking

Not enough data

Not enough data

Voice Mail

Not enough data

Not enough data

Call Routing

Not enough data

Not enough data

Automated Responses

Not enough data

Not enough data

API

Not enough data

Not enough data

Call Transfer

Not enough data

Not enough data

AI Summarization

Not enough data

Not enough data

Call Center Management

Not enough data

Not enough data

Inbound Call Center

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Predictive Dialer

Not enough data

Not enough data

Blended Call Center

Not enough data

Not enough data

Caller ID

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Computer Telephony Integration

Not enough data

Not enough data

Call Scripting

Not enough data

Not enough data

Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Third-Party Integrations

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Screen Sharing

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Brainstorming

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

File Transfer

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real Time Editing

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Chat/Messaging

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Assignment Management

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Document Storage

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Discussions/Forums

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Video Conferencing

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

API

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

AI Voice Assistants[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Voice Recognition - AI Voice Assistants

Voice Recognition

Not enough data

Not enough data

Speech Synthesis - AI Voice Assistants

Speech Synthesis

Not enough data

Not enough data

Customizable speech

Not enough data

Not enough data

Multiple voice actions

Not enough data

Not enough data

Security and privacy - AI Voice Assistants

Encrypted communication

Not enough data

Not enough data

Compatibility - AI Voice Assistants

Cross platform compatibility

Not enough data

Not enough data

Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Distribution

Segmentation 

Not enough data

Not enough data

Personalized Messaging 

Not enough data

Not enough data

Website Personalization 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Digital Advertising

Not enough data

Not enough data

Direct Mail

Not enough data

Not enough data

Campaign Planning

Strategy Mapping 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Sales Activation

Not enough data

Not enough data

Integrations

Ad Network Integrations 

Not enough data

Not enough data

Buyer Intent Data Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews)

CTM

Small-Business(50 or fewer emp.)

66.3%

Mid-Market(51-1000 emp.)

30.1%

Enterprise(\> 1000 emp.)

3.5%

[![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca")](https://www.g2.com/products/invoca/reviews)

Invoca

Small-Business(50 or fewer emp.)

38.6%

Mid-Market(51-1000 emp.)

33.7%

Enterprise(\> 1000 emp.)

27.7%

Small-Business

(50 or fewer emp.)

66.3%

38.6%

Mid-Market

(51-1000 emp.)

30.1%

33.7%

Enterprise

(\> 1000 emp.)

3.5%

27.7%

Reviewers' Industry

[![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews)
CTM

Marketing and Advertising

38.3%

Internet

6.2%

Construction

4.1%

Consumer Services

4.0%

Hospital & Health Care

3.8%

Other

43.6%

[![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca")](https://www.g2.com/products/invoca/reviews)
Invoca

Marketing and Advertising

27.0%

Hospital & Health Care

9.0%

Financial Services

5.6%

Telecommunications

5.4%

Internet

5.3%

Other

47.7%

FAQs

## CTM (formerly... vs Invoca FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Invoca vs CTM (formerly...?

Invoca and CTM (formerly CallTrackingMetrics) are both top-rated inbound call tracking platforms, but Invoca stands out for its advanced attribution features while CTM is noted for its broad integration ecosystem and ease of use.

| [Invoca](https://www.g2.com/products/invoca/reviews) | [CTM (formerly...)](https://www.g2.com/products/ctm-ctm/reviews) |
| --- | --- |
| 4.5/5 (967 reviews) | 4.5/5 (761 reviews) |
| Small-Business | Small-Business |
| 8.0 | 8.4 |
| 9.1 | 9.0 |
| Attribution Accuracy (19 all-time mentions) | Customer Support (49 all-time mentions) |

### How do the pricing models of Invoca and CTM (formerly... compare?

Invoca and CTM (formerly CallTrackingMetrics) are rated at parity for value, with both products receiving strong satisfaction scores on price and cost-related dimensions.

- **Invoca:** In recent reviews, several users note that Invoca is competitively priced for its feature set, but some mention that the cost may be prohibitive for smaller businesses.
- **CTM (formerly...):** Reviewers frequently highlight CTM's good pricing and value, with many citing its competitive cost structure and the ability to avoid per-user fees as a benefit.

### What are the best alternatives to Invoca and CTM (formerly...?

The top three alternatives to Invoca and CTM (formerly CallTrackingMetrics) are CallRail, WhatConverts, and —.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5 (967 reviews) | Small-Business | Competitively priced for feature set | Attribution Accuracy (19 all-time mentions) |
| [CTM (formerly...)](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5 (761 reviews) | Small-Business | Good pricing, avoids per-user fees | Customer Support (49 all-time mentions) |
| [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5 (1835 reviews) | Small-Business | — | — |
| [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5 (316 reviews) | Small-Business | — | — |

### Which Inbound Call Tracking features should I prioritize when comparing Invoca and CTM (formerly...?

Buyers comparing Invoca and CTM (formerly CallTrackingMetrics) should prioritize attribution accuracy, integrations, AI-driven analytics, reporting, and ease of use.

- **Attribution Accuracy:** Invoca (19 all-time mentions), CTM (24 all-time mentions)
- **Integrations:** Invoca (14 all-time mentions), CTM (25 all-time mentions)
- **AI-driven Analytics:** Invoca (13 all-time mentions for Artificial Intelligence), CTM (recent reviews highlight AI features and AskAI)
- **Reporting:** Invoca (19 all-time mentions), CTM (19 all-time mentions)
- **Ease of Use:** Invoca (25 all-time mentions), CTM (48 all-time mentions)

### What are the pros and cons of Invoca vs CTM (formerly...?

Invoca's headline strength is attribution accuracy, while CTM (formerly CallTrackingMetrics) is most recognized for customer support and ease of use.

- **Invoca strengths:** Attribution Accuracy (19 all-time mentions), Analytics (23), AI Technology (12), Integrations (14), Reporting (19), Customer Support (20), Ease of Use (25)
- **Invoca trade-offs:** Some reviewers note a learning curve, higher cost for small businesses, and complexity in advanced feature setup.
- **CTM (formerly...) strengths:** Customer Support (49 all-time mentions), Ease of Use (48), Integrations (25), Call Tracking (31), Customization (19), Easy Setup (22), Attribution Accuracy (24)
- **CTM (formerly...) trade-offs:** Reviewers mention a learning curve (23 all-time mentions), occasional UI complexity, and advanced settings that can be overwhelming initially.

### Is Invoca or CTM (formerly... better for small businesses?

CTM (formerly CallTrackingMetrics) is the stronger fit for small businesses, with more reviewer-cited strengths in ease of use and setup.

- **Invoca:** Largest segment is Small-Business; reviewers highlight robust features but note higher cost and a steeper learning curve for smaller teams.
- **CTM (formerly...):** Largest segment is Small-Business; reviewers consistently praise its ease of use, easy setup, and value for small business needs.

### Which Inbound Call Tracking platform has better integrations?

CTM (formerly CallTrackingMetrics) is favored for integrations, with more reviewer-cited integration options and higher all-time mention counts.

- **Invoca:** Google Ads integration is cited in 20 all-time reviews, with additional mentions of Salesforce and Meta integrations in recent reviews.
- **CTM (formerly...):** Make integration is cited in 141 all-time reviews, Google Analytics in 51, and Google Ads in 36, with reviewers also highlighting integrations with Salesforce and HubSpot.

### How do Invoca and CTM (formerly... compare on customer support?

Invoca and CTM (formerly CallTrackingMetrics) are rated at near-parity for Quality of Support, with Invoca at 9.1 and CTM at 9.0, a difference below the materiality threshold.

- **Invoca:** Reviewers frequently praise Invoca's knowledgeable, proactive, and responsive support team, with 20 all-time mentions for Customer Support.
- **CTM (formerly...):** CTM receives 49 all-time mentions for Customer Support, with reviewers highlighting responsive, helpful, and knowledgeable support experiences.

### Which is easier to implement, Invoca or CTM (formerly...?

CTM (formerly CallTrackingMetrics) scores higher on Ease of Setup (8.4 vs. Invoca's 8.0), indicating a smoother implementation experience.

- **Invoca:** Reviewers describe setup as straightforward but note a learning curve for advanced features and integrations.
- **CTM (formerly...):** Many reviewers cite easy setup, quick onboarding, and user-friendly implementation, with 22 all-time mentions for Easy Setup.

### Which product has better Training?

Training is the most frequently mentioned feature across both products, with CTM (formerly CallTrackingMetrics) receiving more recent praise for training resources and onboarding support.

- **Invoca:** Reviewers mention the need for better training systems and note that onboarding includes tutorial videos, but no all-time training-specific mention count is supplied.
- **CTM (formerly...):** Recent reviews highlight regular webinars, setup wizards, and personalized training sessions, with reviewers citing these as valuable for onboarding and ongoing education.

Alternatives

**CTM Alternatives**

 ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")

[
CallRail
](/products/callrail/reviews)

 ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io")

[
Revenue.io
](/products/revenue-io/reviews)

 ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts")

[
WhatConverts
](/products/whatconverts/reviews)

 ![Talkdesk](https://images.g2crowd.com/uploads/product/hd_favicon/e5d8a3a3c9ff90541ffb5e4cf13b063f/talkdesk.svg "Talkdesk")

[
Talkdesk
](/products/talkdesk/reviews)

**Invoca Alternatives**

 ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")

[
CallRail
](/products/callrail/reviews)

 ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts")

[
WhatConverts
](/products/whatconverts/reviews)

 ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io")

[
Revenue.io
](/products/revenue-io/reviews)

 ![Marchex](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_517e072e3102d2d34ed3c4b334812b87/marchex.png "Marchex")

[
Marchex
](/products/marchex/reviews)