Compare CallRail and Supermetrics 
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
$55.00 Per Month
Starting at €29.00 1 user Per Month
CallRail
Star Rating
(1,658)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
$55.00 Per Month
Free Trial is available
Browse all 4 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CallRail excels in providing clear insights into marketing campaign performance, with users highlighting its ability to track engagement through calls, messages, and form submissions. This feature allows businesses to optimize their marketing efforts effectively.
- Users say that CallRail's interface is notably user-friendly, with many praising its simplicity and ease of navigation. One reviewer mentioned that everything is easy to find, making it straightforward to port phone numbers and manage campaigns without unnecessary complications.
- Reviewers mention that Supermetrics shines in automating data tasks, which significantly reduces manual work. Users appreciate its wide connectivity with over 130 data sources, allowing for seamless integration across various marketing platforms, enhancing overall data credibility.
- According to verified reviews, CallRail stands out for its robust support system, with users expressing satisfaction with the assistance they receive. Many have noted that the support team is incredibly helpful, which is crucial for businesses relying on accurate data for decision-making.
- G2 reviewers highlight that Supermetrics is effective in consolidating metrics from multiple channels, making it easier for users to analyze their data in one place. This capability is particularly beneficial for marketers looking to streamline their reporting processes.
- Users report that while CallRail offers strong campaign attribution and lead routing features, some find that it can be a bit more expensive compared to Supermetrics, which starts at a lower entry price. However, many believe the investment in CallRail is justified by the quality of insights it provides.
Pricing
Entry-Level Pricing
CallRail
Lead Tracking
$55.00
Per Month
Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
CallRail
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
9.0
1,296
8.5
620
Ease of Use
9.0
1,309
8.2
628
Ease of Setup
9.0
1,060
8.2
415
Ease of Admin
9.1
1,022
8.0
380
Quality of Support
8.8
1,168
7.8
562
Has the product been a good partner in doing business?
9.2
1,006
8.2
375
Product Direction (% positive)
8.9
1,248
7.9
579
Features by Category
Metrics
Not enough data
8.6
311
Not enough data
8.3
292
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
269
Reporting
Not enough data
8.2
311
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
314
Not enough data
8.0
295
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Organization
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Not enough data
Performance Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Sales Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Generative AI
8.8
7
Not enough data
9.4
8
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Call Analytics
9.3
186
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
8.6
162
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Artificial Intelligence - Conversation Intelligence
8.4
146
|
Verified
Not enough data
8.2
147
|
Verified
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Conversation Intelligence
8.6
15
Not enough data
8.6
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.3
15
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Channels
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
70
Not enough data
8.0
64
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Not enough data
Agentic AI - Contact Center
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Administrative
8.4
69
Not enough data
8.9
78
Not enough data
8.7
80
Not enough data
8.7
73
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
199
|
Verified
Not enough data
8.1
172
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
8.1
161
|
Verified
Not enough data
7.9
144
|
Verified
Not enough data
Agentic AI - Attribution
6.4
11
Not enough data
6.8
12
Not enough data
6.7
14
Not enough data
6.4
11
Not enough data
Marketing
8.0
157
|
Verified
Not enough data
8.4
163
|
Verified
Not enough data
8.7
204
|
Verified
Not enough data
8.6
201
|
Verified
Not enough data
Reporting
8.6
242
|
Verified
Not enough data
8.5
229
|
Verified
Not enough data
8.1
205
|
Verified
Not enough data
Lead Monitoring
8.5
209
|
Verified
Not enough data
8.7
218
|
Verified
Not enough data
8.4
213
|
Verified
Not enough data
Agentic AI - Lead Capture
8.2
23
Not enough data
8.1
22
Not enough data
Data Capture
8.3
211
|
Verified
Not enough data
8.6
211
|
Verified
Not enough data
8.0
175
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
Analytics
8.5
205
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
Customization
8.3
168
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
7.8
163
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
Customization
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Additional Functionality
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Not enough data
Internal Use
6.8
22
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Not enough data
Voice Recognition - AI Voice Assistants
8.6
6
Not enough data
Speech Synthesis - AI Voice Assistants
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
Security and privacy - AI Voice Assistants
9.2
6
Not enough data
Compatibility - AI Voice Assistants
9.0
5
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Outbound Call Tracking
8.0
10
Not enough data
7.7
10
Not enough data
Calling
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Not enough data
Contacts
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Not enough data
Insights
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
559
Not enough data
8.7
457
Not enough data
8.4
389
Not enough data
Tracking
8.7
513
Not enough data
8.9
496
Not enough data
8.7
429
Not enough data
Analytics
8.9
559
Not enough data
9.2
547
Not enough data
8.5
493
Not enough data
8.3
303
Not enough data
Call Routing
8.1
351
Not enough data
8.0
320
Not enough data
7.9
301
Not enough data
Administration
7.9
262
Not enough data
8.7
304
Not enough data
8.9
359
Not enough data
Agentic AI - Inbound Call Tracking
7.4
53
Not enough data
7.7
55
Not enough data
7.7
54
Not enough data
Marketing Operations
8.3
197
8.2
312
|
Verified
8.8
211
8.7
358
|
Verified
8.4
188
7.8
282
|
Verified
8.9
198
7.9
300
|
Verified
7.8
177
8.0
161
7.5
151
Feature Not Available
Campaign Activity
8.4
197
8.6
349
|
Verified
8.5
227
8.9
384
|
Verified
7.8
178
8.0
273
|
Verified
8.3
196
8.3
327
|
Verified
Feature Not Available
7.9
273
|
Verified
Feature Not Available
Feature Not Available
Agentic AI - Marketing Analytics
7.5
25
6.7
14
7.7
27
6.9
16
7.6
24
6.3
12
Categories
Categories
Shared Categories
CallRail and Supermetrics are categorized as Marketing Analytics
Unique Categories
CallRail is categorized as Inbound Call Tracking, AI Voice Assistants, Conversation Intelligence, AI Sales Assistant, Online Form Builder, Attribution, Lead Capture, Outbound Call Tracking, Contact Center, and Live Chat
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.1%
Real Estate
8.5%
Construction
7.3%
Hospital & Health Care
4.1%
Consumer Services
3.5%
Other
41.5%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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