Link copied to clipboard # CallRail vs HubSpot Marketing Hub Comparison - What are their main differences? Share [ Export ](/compare/callrail/hubspot-marketing-hub/export.csv) CallRailHubSpot Marketing Hub[+ Add Product](#) Pricing **CallRail** Free Trial **$55.00** Usage Based Per Month · Lead Tracking **$105.00** Usage Based Per Month · Lead Tracking Complete **$165.00** Usage Based Per Month · Lead Conversion **$215.00** Usage Based Per Month · Lead Conversion Complete Show more **HubSpot Marketing Hub** Free Trial **$15.00** Per User Per Month · Marketing Hub Starter **$890.00** Other Per Month · Marketing Hub Professional **$3,600.00** Other Per Month · Marketing Hub Enterprise **Pricing Insights** from reviews Perceived Cost **CallRail** $$$$$ **HubSpot Marketing Hub** $$$$$ Average Discount **CallRail** 7% **HubSpot Marketing Hub** 17%10% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **CallRail** 6 months Based on 100 responses **HubSpot Marketing Hub** 6 months Based on 100 responses Return on Investment **CallRail** 6 months Based on 100 responses **HubSpot Marketing Hub** 6 months Based on 100 responses ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CallRail** Ease of Use (122) Features (109) Missing Features (33) Integration Issues (30) **HubSpot Marketing Hub** Easy To Navigate (1614) All-in-One Marketing Tools (995) Steep Learning Curve (371) High Plan Costs (275) Integrations **CallRail** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c8a615694573f0625c461def065b503e/acquisio.png "Product Avatar Image") Acquisio ](https://www.g2.com/products/acquisio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/311/large_detail_da820dfb0bceb23ead050c282acb6770.jpeg "Product Avatar Image") Google Data Studio ](https://www.g2.com/products/google-google-data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34ba97c05f91de52d1150eb17a5c48c3/hubspot-smart-crm.png "Product Avatar Image") HubSpot Smart CRM ](https://www.g2.com/products/hubspot-smart-crm/reviews)[ View all ](https://www.g2.com/products/callrail/integrations) **HubSpot Marketing Hub** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing ](https://www.g2.com/products/6sense-revenue-marketing/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a32e0e26763af4564c2d6b2d497f3b71/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence ](https://www.g2.com/products/6sense-sales/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fbd2153b13fc6c72bbb5b34110ab8e55/accelo%282%29.png "Product Avatar Image") Accelo ](https://www.g2.com/products/accelo/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_696e8504eb1508a942835ead09fd3184/act.png "Product Avatar Image") Act! ](https://www.g2.com/products/act/reviews)[ View all ](https://www.g2.com/products/hubspot-marketing-hub/integrations) Screenshots **CallRail** ![CallRail screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/74803/Call-Recording-with-Transcription.png) **HubSpot Marketing Hub** ![HubSpot Marketing Hub screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111564/new-record-screenshot.png) **Ratings** from reviews Meets Requirements **CallRail** **9.0** /10 Based on 1,534 responses **HubSpot Marketing Hub** **8.5** /10 Based on 10,214 responses Ease of Use **CallRail** **9.0** /10 Based on 1,552 responses **HubSpot Marketing Hub** **8.6** /10 Based on 12,679 responses Ease of Setup **CallRail** **9.0** /10 Based on 1,295 responses **HubSpot Marketing Hub** **8.1** /10 Based on 8,320 responses Ease of Admin **CallRail** **9.1** /10 Based on 1,188 responses **HubSpot Marketing Hub** **8.5** /10 Based on 5,149 responses Quality of Support **CallRail** **8.8** /10 Based on 1,378 responses **HubSpot Marketing Hub** **8.7** /10 Based on 9,648 responses Has the product been a good partner in doing business? **CallRail** **9.2** /10 Based on 1,169 responses **HubSpot Marketing Hub** **8.7** /10 Based on 5,064 responses Product Direction (% positive) **CallRail** **8.9** /10 Based on 1,439 responses **HubSpot Marketing Hub** **8.8** /10 Based on 9,758 responses **Features** ratings from reviews Attribution **7.8** /10 Based on 292 responses **7.3** /10 Based on 350 responses Marketing Analytics **8.1** /10 Based on 289 responses **7.8** /10 Based on 3,611 responses Marketing Automation Not enough data **8.5** /10 Based on 8,009 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Account Data Management Not enough data **7.5** /10 Based on 1,637 responses Conversational Marketing Not enough data **7.4** /10 Based on 2,073 responses AI Sales Assistant **8.9** /10 Based on 13 responses Not enough data Conversation Intelligence **8.5** /10 Based on 250 responses Not enough data Contact Center **8.3** /10 Based on 103 responses Not enough data Pop-Up Builder Not enough data **7.4** /10 Based on 94 responses Account-Based Orchestration Platforms Not enough data **7.6** /10 Based on 314 responses Account-Based Web and Content Experiences Not enough data **8.5** /10 Based on 773 responses Social Media Management Not enough data **7.8** /10 Based on 2,918 responses Customer Journey Analytics Not enough data **7.7** /10 Based on 533 responses Social Media Advertising Not enough data **8.0** /10 Based on 1,716 responses AI Agents For Business Operations Not enough data **8.0** /10 Based on 29 responses Landing Page Builders Not enough data **7.9** /10 Based on 1,627 responses Lead Capture **8.4** /10 Based on 283 responses Not enough data Online Form Builder **8.9** /10 Based on 12 responses Not enough data Live Chat **7.6** /10 Based on 23 responses Not enough data AI Voice Assistants **8.4** /10 Based on 23 responses Not enough data Outbound Call Tracking **8.3** /10 Based on 47 responses Not enough data Account-Based Analytics Not enough data **7.8** /10 Based on 1,130 responses Inbound Call Tracking **8.8** /10 Based on 877 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 74.7% Mid-Market(51-1000 emp.) 22.3% Enterprise(\> 1000 emp.) 3.0% Small-Business(50 or fewer emp.) 74.7% Mid-Market(51-1000 emp.) 22.3% Enterprise(\> 1000 emp.) 3.0% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% Small-Business(50 or fewer emp.) 51.0% Mid-Market(51-1000 emp.) 42.2% Enterprise(\> 1000 emp.) 6.8% **Reviewers' Industry** [![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")](https://www.g2.com/products/callrail/reviews) CallRail Marketing and Advertising 33.9% Construction 8.3% Real Estate 8.0% Hospital & Health Care 3.9% Consumer Services 3.6% Other 42.2% [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](https://www.g2.com/products/hubspot-marketing-hub/reviews) HubSpot Marketing Hub Computer Software 15.4% Marketing and Advertising 12.5% Information Technology and Services 11.3% Financial Services 5.2% Education Management 2.5% Other 53.1% Alternatives **CallRail Alternatives** ![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM") [ CTM (formerly... ](/products/ctm-ctm/reviews) ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) ![Aircall](https://images.g2crowd.com/uploads/product/hd_favicon/d88e64e138533d66704f0a6b3ed71f61/aircall.svg "Aircall") [ Aircall ](/products/aircall/reviews) ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") [ Invoca ](/products/invoca/reviews) **HubSpot Marketing Hub Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ## CallRail vs HubSpot Marketing Hub FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between HubSpot Marketing Hub vs CallRail? HubSpot Marketing Hub is an all-in-one marketing automation platform, while CallRail specializes in call tracking and attribution, with each excelling in different core strengths according to G2 reviewers. | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | [CallRail](https://www.g2.com/products/callrail/reviews) | | --- | --- | | 4.4/5 (14,921 reviews) | 4.5/5 (1,835 reviews) | | Small-Business | Small-Business | | 8.1 | 9.0 | | 8.7 | 8.8 | | Ease of Use (1,981 all-time mentions) | Call Tracking (99 all-time mentions) | ### How do the pricing models of HubSpot Marketing Hub and CallRail compare? CallRail is rated higher for value, with a stronger Price/Cost satisfaction score than HubSpot Marketing Hub. - **HubSpot Marketing Hub:** In recent reviews, several buyers note that pricing increases quickly as contact lists grow or advanced features are needed, and some mention that higher-tier features are locked behind more expensive plans. - **CallRail:** Reviewers describe CallRail as affordable and a good value, though some mention that costs can add up with advanced features or higher usage. - **Switching reasons:** Reviewers switching to CallRail cite its clear ROI tracking and attribution for phone-based conversions as a key value driver. ### What are the best alternatives to HubSpot Marketing Hub and CallRail? The top three alternatives to HubSpot Marketing Hub and CallRail are CTM (formerly CallTrackingMetrics), Demandbase One, and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14,921 reviews) | Small-Business | Pricing climbs quickly as your contact database grows | All-in-one platform centralizing marketing activities | | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5 (1,835 reviews) | Small-Business | Affordable, but costs can add up with advanced features | Call tracking and attribution accuracy | | [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5 (761 reviews) | Small-Business | — | Call tracking and attribution | | [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) | 4.4/5 (1,988 reviews) | Mid-Market | — | Account-based marketing capabilities | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | — | Email marketing automation | ### Which Marketing Automation features should I prioritize when comparing HubSpot Marketing Hub and CallRail? Buyers comparing HubSpot Marketing Hub and CallRail should prioritize automation capabilities, data and reporting, integrations, and attribution features. - **Automation:** HubSpot Marketing Hub is frequently cited for its powerful automation features (495 all-time mentions), while CallRail is noted for automation and AI technology (40 and 27 all-time mentions, respectively). - **Data and Reporting:** HubSpot Marketing Hub is praised for centralizing data and reporting (240 all-time mentions for feature variety), while CallRail is recognized for data accuracy (40 all-time mentions) and attribution tracking (38 all-time mentions). - **Integrations:** HubSpot Marketing Hub integrates with Facebook (310 all-time mentions), while CallRail integrates with Google Ads (105 all-time mentions), Google Analytics (69), and Zapier (20). - **Attribution:** CallRail is specifically highlighted for attribution accuracy (69 all-time mentions) and call tracking (99 all-time mentions), making it a key differentiator for phone-based marketing attribution. ### What are the pros and cons of HubSpot Marketing Hub vs CallRail? HubSpot Marketing Hub's headline strength is its all-in-one marketing automation platform, while CallRail excels in call tracking and attribution accuracy. - **HubSpot Marketing Hub strengths:** All-in-one platform (1,103 all-time mentions for features), ease of use (1,981), intuitive workflows (905), and robust automation (495). - **HubSpot Marketing Hub trade-offs:** Reviewers note pricing increases quickly with contact growth, advanced features are locked behind higher tiers, and some integrations (notably Salesforce) can be challenging. - **CallRail strengths:** Call tracking (99 all-time mentions), attribution accuracy (69), ease of use (122), and automation (40). - **CallRail trade-offs:** Reviewers mention integration limitations (23 all-time mentions), reporting customization constraints, and that costs can rise with advanced features or higher usage. ### Is HubSpot Marketing Hub or CallRail better for small businesses? CallRail is the better fit for small businesses, with a higher Ease of Use score and strong small-business reviewer sentiment. - **HubSpot Marketing Hub:** Largest segment is Small-Business; reviewers appreciate its all-in-one capabilities but note a learning curve and rising costs as businesses scale. - **CallRail:** Largest segment is Small-Business; reviewers highlight its ease of use, affordability, and suitability for businesses that rely on phone-based lead tracking. ### Which Marketing Automation platform has better integrations? HubSpot Marketing Hub and CallRail are at parity for integrations, each offering strong but distinct integration ecosystems according to reviewers. - **HubSpot Marketing Hub:** Integrates with Facebook (310 all-time mentions) and is frequently cited for its integration capabilities in recent reviews. - **CallRail:** Integrates with Google Ads (105 all-time mentions), Google Analytics (69), and Zapier (20), with reviewers noting the value of these integrations for marketing attribution and automation. ### How do HubSpot Marketing Hub and CallRail compare on customer support? HubSpot Marketing Hub and CallRail are at parity on Quality of Support, with scores of 8.7 and 8.8 respectively, a difference below the materiality threshold. - **HubSpot Marketing Hub:** Reviewers frequently mention helpful and knowledgeable support, though some note variability in onboarding and support for advanced integrations. - **CallRail:** Reviewers describe responsive and effective support, with several citing positive experiences during onboarding and ongoing use. ### Which is easier to implement, HubSpot Marketing Hub or CallRail? CallRail is rated higher for Ease of Setup, with a 9.0 score compared to HubSpot Marketing Hub's 8.1. - **HubSpot Marketing Hub:** Reviewers describe setup as straightforward for basic use but note a learning curve for advanced features and integrations. - **CallRail:** Reviewers consistently highlight easy and intuitive setup, with many noting quick onboarding and minimal complexity for initial implementation. ### Which product has better Data? HubSpot Marketing Hub is more frequently cited for Data, with a higher all-time mention count for data-related features. - **HubSpot Marketing Hub:** Data is a recurring theme in reviews, with 240 all-time mentions for feature variety and frequent praise for centralizing and organizing marketing data. - **CallRail:** Reviewers highlight data accuracy (40 all-time mentions) and attribution tracking (38), with a focus on call data and marketing attribution.