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Compare CallRail and Google Attribution 
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At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (63.2% of reviews)
Entry-Level Pricing
Starting at $50.00 Per Month
No pricing available
CallRail
Star Rating
(1,621)4.5 out of 5
Market Segments
Small-Business (75.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $50.00 Per Month
Free Trial is available
Browse all 4 pricing plansGoogle Attribution
Star Rating
(19)4.0 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google AttributionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CallRail excels in call analytics, particularly with its "Call Recording" feature, which has a high rating of 9.3. Reviewers mention that this functionality is crucial for understanding customer interactions and improving service quality.
- Reviewers mention that Google Attribution shines in its "Attribution Modeling" capabilities, especially with "Multi-Touch Attribution" rated at 8.0. Users appreciate how this feature helps them understand the customer journey across various touchpoints.
- G2 users highlight CallRail's superior "Ease of Use" with a score of 9.1, stating that the intuitive interface makes it easy for small businesses to implement and manage their call tracking without extensive training.
- Users on G2 report that Google Attribution's "Data Collection" feature is robust, scoring 8.8, which allows for comprehensive insights into marketing performance, although some users feel it could be more user-friendly.
- Reviewers mention that CallRail's "Quality of Support" is commendable with a score of 8.9, noting that responsive customer service is a significant advantage for businesses needing quick resolutions.
- Users say that while Google Attribution offers strong "Offline Attribution" capabilities rated at 8.2, they sometimes find the integration with other tools less seamless compared to CallRail's offerings, which can hinder overall effectiveness.
Pricing
Entry-Level Pricing
CallRail
Call Tracking
Starting at $50.00
Per Month
Know which marketing efforts inspired your best leads to call.
- Call forwarding
- Call recording
- Standard call flow builder
Google Attribution
No pricing availableFree Trial
CallRail
Free Trial is available
Google Attribution
No trial information availableRatings
Meets Requirements
9.0
1,276
9.2
12
Ease of Use
9.0
1,288
8.1
12
Ease of Setup
9.0
1,040
Not enough data
Ease of Admin
9.1
1,014
Not enough data
Quality of Support
8.8
1,151
7.9
11
Has the product been a good partner in doing business?
9.2
998
Not enough data
Product Direction (% positive)
8.9
1,227
9.0
12
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.8
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Organization
8.6
7
Not enough data
8.6
6
Not enough data
10.0
7
Not enough data
Performance Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Sales Analysis
8.8
7
Not enough data
9.0
7
Not enough data
Generative AI
8.8
7
Not enough data
9.4
8
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
9.2
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
Call Analytics
9.3
186
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
8.6
160
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Agent Performance Management
8.3
145
|
Verified
Not enough data
8.2
147
|
Verified
Not enough data
8.1
137
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - Conversation Intelligence
8.6
15
Not enough data
8.6
15
Not enough data
8.8
15
Not enough data
8.7
15
Not enough data
8.6
15
Not enough data
8.4
15
Not enough data
8.3
15
Not enough data
Channels
8.7
81
Not enough data
8.2
57
Not enough data
7.5
56
Not enough data
7.8
69
Not enough data
8.0
64
Not enough data
Generative AI
Feature Not Available
Not enough data
Functions
8.7
67
Not enough data
8.6
62
Not enough data
8.4
59
Not enough data
8.2
63
Not enough data
Feature Not Available
Not enough data
8.2
60
Not enough data
8.2
57
Not enough data
8.0
57
Not enough data
Agentic AI - Contact Center
8.3
6
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
Administrative
8.4
69
Not enough data
8.9
78
Not enough data
8.7
80
Not enough data
8.7
73
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.6
199
|
Verified
Not enough data
8.1
172
|
Verified
Not enough data
7.7
140
|
Verified
Not enough data
7.8
147
|
Verified
Not enough data
8.1
161
|
Verified
Not enough data
7.9
144
|
Verified
Not enough data
Agentic AI - Attribution
6.4
11
Not enough data
6.8
12
Not enough data
6.7
14
Not enough data
6.4
11
Not enough data
Marketing
8.0
157
|
Verified
Not enough data
8.4
163
|
Verified
Not enough data
8.7
204
|
Verified
Not enough data
8.6
200
|
Verified
Not enough data
Reporting
8.6
241
|
Verified
Not enough data
8.5
229
|
Verified
Not enough data
8.1
205
|
Verified
Not enough data
Lead Monitoring
8.5
209
|
Verified
Not enough data
8.7
218
|
Verified
Not enough data
8.4
213
|
Verified
Not enough data
Agentic AI - Lead Capture
8.2
23
Not enough data
8.1
22
Not enough data
Data Capture
8.3
211
|
Verified
Not enough data
8.6
211
|
Verified
Not enough data
8.0
175
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
Analytics
8.5
205
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
Customization
8.3
168
|
Verified
Not enough data
8.3
174
|
Verified
Not enough data
7.8
163
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
Customization
9.2
12
Not enough data
8.2
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Additional Functionality
9.4
12
Not enough data
Feature Not Available
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.9
11
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
6.3
8
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
8.1
8
Not enough data
6.3
8
Not enough data
Internal Use
7.0
23
Not enough data
8.9
9
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
6.7
8
Not enough data
7.6
9
Not enough data
Voice Recognition - AI Voice Assistants
8.6
6
Not enough data
Speech Synthesis - AI Voice Assistants
7.8
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
Security and privacy - AI Voice Assistants
9.2
6
Not enough data
Compatibility - AI Voice Assistants
9.0
5
Not enough data
Agentic AI - Outbound Call Tracking
8.0
10
Not enough data
7.7
10
Not enough data
Calling
9.2
43
Not enough data
8.7
40
Not enough data
8.8
42
Not enough data
8.5
40
Not enough data
8.0
9
Not enough data
Contacts
8.5
42
Not enough data
8.2
43
Not enough data
8.6
40
Not enough data
Insights
8.1
42
Not enough data
8.3
42
Not enough data
8.5
39
Not enough data
7.5
36
Not enough data
7.8
36
Not enough data
8.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
9.0
558
Not enough data
8.7
457
Not enough data
8.4
389
Not enough data
Tracking
8.6
505
Not enough data
8.9
495
Not enough data
8.6
417
Not enough data
Analytics
8.9
558
Not enough data
9.2
540
Not enough data
8.5
485
Not enough data
8.3
298
Not enough data
Call Routing
8.1
351
Not enough data
8.0
320
Not enough data
7.9
301
Not enough data
Administration
7.9
257
Not enough data
8.7
304
Not enough data
8.9
355
Not enough data
Agentic AI - Inbound Call Tracking
7.4
53
Not enough data
7.7
55
Not enough data
7.7
54
Not enough data
Marketing Operations
8.2
196
Not enough data
8.8
209
Not enough data
8.4
188
Not enough data
8.9
198
Not enough data
7.8
177
Not enough data
7.5
151
Not enough data
Campaign Activity
8.4
196
Not enough data
8.5
225
Not enough data
7.8
178
Not enough data
8.3
195
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Analytics
7.5
25
Not enough data
7.7
27
Not enough data
7.6
24
Not enough data
Categories
Categories
Shared Categories
CallRail and Google Attribution are categorized as Attribution
Unique Categories
CallRail is categorized as Inbound Call Tracking, AI Voice Assistants, Conversation Intelligence, AI Sales Assistant, Online Form Builder, Marketing Analytics, Lead Capture, Outbound Call Tracking, Contact Center, and Live Chat
Google Attribution has no unique categories
Reviews
Reviewers' Company Size
CallRail
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.4%
Real Estate
8.6%
Construction
7.4%
Hospital & Health Care
4.0%
Legal Services
3.5%
Other
41.1%
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Alternatives
Discussions
What is CallRail used for?
2 Comments
PH
CallRail is used for marketing attribution and can be used to see where phone calls are coming from. You can specify a marketing campaign or even which...Read more
How do I use Google attribution?
3 Comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
How does Google Analytics attribution work?
1 Comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
What attribution does Google ads use?
1 Comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
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