# CallRail vs Formstack Forms Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CallRail excels in user experience, particularly highlighting its intuitive navigation and call tracking features. Users appreciate how easy it is to log and track marketing calls, which significantly enhances their ability to measure campaign effectiveness.
- **Users say** that Formstack Forms stands out for its extensive integration capabilities, making it a versatile choice for creating dynamic forms. Reviewers have noted its flexibility across various browsers and its ability to streamline both internal and external processes.
- **According to verified reviews** , CallRail's implementation process is praised for being quick and straightforward, with many users noting the helpful onboarding wizard that simplifies setup. This ease of setup is a significant advantage for small businesses looking to get started quickly.
- **Reviewers mention** that while Formstack Forms offers robust security features, some users feel that its overall usability could be improved. Despite its strengths, a few have pointed out challenges in navigating certain functionalities compared to CallRail's more user-friendly interface.
- **G2 reviewers highlight** CallRail's strong customer support, with many users expressing satisfaction with the assistance they receive. The quality of support is a notable differentiator, as users feel well-supported in their marketing efforts.
- **Users report** that Formstack Forms has a solid reputation for automation capabilities, which help reduce manual workloads. However, some users feel that it lacks the same level of customization options that CallRail offers, particularly in terms of custom fields and design flexibility.



| | CallRail | Formstack Forms | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,716 | 470 | 
| **Largest Market Segment** | Small-Business (74.4% of reviews) | Mid-Market (46.0% of reviews) | 
| **Entry Level Price** | $55.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### CallRail

Pros:
- Ease of Use (122 reviews)
- Features (109 reviews)

Cons:
- Missing Features (33 reviews)
- Integration Issues (30 reviews)

### Formstack Forms

Pros:
- Ease of Use (44 reviews)
- Integrations (29 reviews)

Cons:
- Limited Customization (14 reviews)
- Form Design (11 reviews)

---
## Ratings Comparison
| Rating | CallRail | Formstack Forms | 
|---|---|---|
  | **Meets Requirements** | 9.0 (1333 reviews) | 8.7 (378 reviews) | 
  | **Ease of Use** | 9.0 (1348 reviews) | 8.7 (383 reviews) | 
  | **Ease of Setup** | 9.0 (1097 reviews) | 8.7 (272 reviews) | 
  | **Ease of Admin** | 9.1 (1023 reviews) | 8.9 (271 reviews) | 
  | **Quality of Support** | 8.8 (1199 reviews) | 8.1 (330 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (1007 reviews) | 8.7 (254 reviews) | 
  | **Product Direction (% positive)** | 8.9 (1278 reviews) | 8.0 (367 reviews) | 

---
## Pricing

### CallRail

#### Entry-Level Pricing

Plan: Lead Tracking

Price: $55.00 Per Month

Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.

Key Features:
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis

[Browse all 4 editions](https://www.g2.com/products/callrail/pricing)

#### Free Trial

Yes

### Formstack Forms

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Formstack Forms** | N/A | N/A |

#### Lead Generation

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.8/10 | 8 |
| **Formstack Forms** | N/A | N/A |

#### Lead Facilitation

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Customer-facing Chatbot** | 8.8 (7 reviews) | Not enough data | 
| **Lead Qualification** | 7.5 (6 reviews) | Not enough data | 
| **Lead Follow-up** | 8.3 (7 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.6 (7 reviews) | Not enough data | 

#### Organization

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.6 (7 reviews) | Not enough data | 
| **Data Entry** | 8.6 (6 reviews) | Not enough data | 
| **Integrations / APIs** | 10.0 (7 reviews) | Not enough data | 

#### Performance Analysis

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Coaching ** | 8.8 (7 reviews) | Not enough data | 
| **Peformance Tracking** | 9.0 (7 reviews) | Not enough data | 

#### Sales Analysis

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **ROI Forecasting ** | 8.8 (7 reviews) | Not enough data | 
| **Sales Forecasting ** | 9.0 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **AI Text Generation** | 8.8 (7 reviews) | Not enough data | 
| **AI Text Summarization** | 9.4 (8 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 9.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | 9.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 
| **Decision Making** | 9.0 (5 reviews) | Not enough data | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 230 |
| **Formstack Forms** | N/A | N/A |

#### Call Analytics

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Call Recording** | 9.3 (189 reviews) ✓ Verified | Not enough data | 
| **Machine Learning** | 8.1 (138 reviews) ✓ Verified | Not enough data | 
| **Call Analysis** | 8.6 (168 reviews) ✓ Verified | Not enough data | 
| **Lead Qualification** | 8.3 (171 reviews) ✓ Verified | Not enough data | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Customer Scoring** | 8.3 (145 reviews) ✓ Verified | Not enough data | 
| **Speech-to-Text** | 8.2 (148 reviews) ✓ Verified | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **AI Text Summarization** | 7.5 (34 reviews) | Not enough data | 

#### Agentic AI - Conversation Intelligence

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (15 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (15 reviews) | Not enough data | 
| **Cross-system Integration** | 8.9 (16 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | 8.6 (15 reviews) | Not enough data | 
| **Proactive Assistance** | 8.4 (15 reviews) | Not enough data | 
| **Decision Making** | 8.3 (15 reviews) | Not enough data | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.3/10 | 97 |
| **Formstack Forms** | N/A | N/A |

#### Channels

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Voice** | 8.7 (82 reviews) | Not enough data | 
| **Social** | Feature Not Available | Not enough data | 
| **Web Chat** | 7.6 (57 reviews) | Not enough data | 
| **Mobile SMS** | 7.9 (71 reviews) | Not enough data | 
| **Email** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **AI Text-to-Speech** | 8.1 (21 reviews) | Not enough data | 

#### Functions

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Session Routing** | 8.7 (68 reviews) | Not enough data | 
| **Session Queuing** | 8.6 (63 reviews) | Not enough data | 
| **Concurrent Calling** | 8.4 (60 reviews) | Not enough data | 
| **Speech Analytics** | 8.2 (64 reviews) | Not enough data | 
| **Auto Dialer** | Feature Not Available | Not enough data | 
| **IVR** | 8.3 (61 reviews) | Not enough data | 
| **Inbound Screen Pop** | 8.3 (58 reviews) | Not enough data | 
| **Persistent Data** | 8.1 (58 reviews) | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.6 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.3 (6 reviews) | Not enough data | 

#### Administrative

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Session Summary Notes** | 8.4 (70 reviews) | Not enough data | 
| **Administrator Access** | 8.9 (80 reviews) | Not enough data | 
| **Reporting & Dashboards** | 8.7 (82 reviews) | Not enough data | 
| **Session Recording** | 8.7 (74 reviews) | Not enough data | 
| **Agent Scheduling and Assignment** | Feature Not Available | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 7.9/10 | 285 |
| **Formstack Forms** | N/A | N/A |

#### Attribution Modeling

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (200 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.1 (172 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 7.7 (140 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 7.8 (148 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 8.1 (162 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 7.9 (144 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (11 reviews) | Not enough data | 

#### Marketing

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **B2B Attribution** | 8.0 (157 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.4 (164 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.7 (205 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (202 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Dashboards** | 8.6 (242 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.1 (205 reviews) ✓ Verified | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.3/10 | 270 |
| **Formstack Forms** | N/A | N/A |

#### Lead Monitoring

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Features** | 8.5 (209 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.7 (219 reviews) ✓ Verified | Not enough data | 
| **Identification** | 8.4 (213 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Cross-system Integration** | 8.2 (23 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (22 reviews) | Not enough data | 

#### Data Capture

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Mobile** | 8.3 (212 reviews) ✓ Verified | Not enough data | 
| **Websites** | 8.6 (212 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.0 (175 reviews) ✓ Verified | Not enough data | 
| **Data** | 8.5 (214 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Export/Import** | 8.5 (206 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (229 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Forms** | 8.3 (168 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.3 (174 reviews) ✓ Verified | Not enough data | 
| **Templates** | 7.8 (163 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.4 (201 reviews) ✓ Verified | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Formstack Forms** | 8.4/10 | 59 |

#### Survey Management

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.9 (57 reviews) | 
| **Question Types** | Not enough data | 9.2 (55 reviews) | 
| **Templates** | Not enough data | 8.2 (53 reviews) | 
| **Survey Distribution** | Not enough data | 8.3 (47 reviews) | 

#### Survey Customization

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.5 (50 reviews) | 
| **Branding** | Not enough data | 8.3 (51 reviews) | 
| **Multimedia Support** | Not enough data | 8.0 (43 reviews) | 
| **Multilingual Surveys** | Not enough data | 7.3 (38 reviews) | 

#### Survey Insights

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.0 (50 reviews) | 
| **BI Tools Integration** | Not enough data | 7.8 (38 reviews) | 
| **Data Exporting** | Not enough data | 8.9 (52 reviews) | 
| **Permissions** | Not enough data | 8.8 (49 reviews) | 

#### Agentic AI - Survey

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.9/10 | 12 |
| **Formstack Forms** | 8.1/10 | 101 |

#### Customization

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Custom Fields** | 9.2 (12 reviews) | 8.6 (87 reviews) | 
| **Conditional Logic** | 8.2 (12 reviews) | 8.7 (85 reviews) | 
| **Multi-page Forms** | Not enough data | 8.6 (82 reviews) | 
| **Design** | 9.2 (12 reviews) | 7.7 (90 reviews) | 

#### Additional Functionality

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Embedded Forms** | 9.4 (12 reviews) | 8.2 (83 reviews) | 
| **Offline Capability** | Feature Not Available | 6.8 (72 reviews) | 
| **Notifications** | 8.8 (12 reviews) | 8.7 (85 reviews) | 
| **Payments** | Feature Not Available | 7.2 (75 reviews) | 
| **Mobile Forms** | 8.9 (11 reviews) | 8.5 (83 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 7.5/10 | 22 |
| **Formstack Forms** | N/A | N/A |

#### Generative AI

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Communication

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Pop-up Chat** | 6.3 (8 reviews) | Not enough data | 
| **Notifications** | 7.0 (9 reviews) | Not enough data | 
| **Targeted Emails** | 6.9 (9 reviews) | Not enough data | 
| **In-App Messaging** | 8.1 (8 reviews) | Not enough data | 
| **Co-Browsing** | 6.3 (8 reviews) | Not enough data | 

####  Internal Use

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Customization ** | 6.8 (22 reviews) | Not enough data | 
| **Conversation Archiving** | 8.9 (9 reviews) | Not enough data | 
| **Lead Development** | 8.8 (8 reviews) | Not enough data | 
| **Knowledge Base** | 8.9 (9 reviews) | Not enough data | 
| **Team Inbox ** | 6.7 (8 reviews) | Not enough data | 
| **Customer Profiles** | 7.6 (9 reviews) | Not enough data | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 6 |
| **Formstack Forms** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Voice Recognition** | 8.6 (6 reviews) | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Speech Synthesis** | 7.8 (6 reviews) | Not enough data | 
| **Customizable speech** | 7.5 (6 reviews) | Not enough data | 
| **Multiple voice actions** | 8.3 (6 reviews) | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Encrypted communication** | 9.2 (6 reviews) | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Cross platform compatibility** | 9.0 (5 reviews) | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Formstack Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.2/10 | 43 |
| **Formstack Forms** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.7 (10 reviews) | Not enough data | 

#### Calling

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Record Calls** | 9.2 (43 reviews) | Not enough data | 
| **Generate Location** | 8.7 (40 reviews) | Not enough data | 
| **Call Types** | 8.8 (42 reviews) | Not enough data | 
| **Click-to-Call** | 8.5 (40 reviews) | Not enough data | 
| **Auto Dialer** | 8.0 (9 reviews) | Not enough data | 

#### Contacts

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Personalization** | 8.5 (42 reviews) | Not enough data | 
| **Information Locater** | 8.2 (43 reviews) | Not enough data | 
| **Record Prospect Data** | 8.6 (40 reviews) | Not enough data | 

#### Insights

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Notes** | 8.1 (42 reviews) | Not enough data | 
| **Daily Summary** | 8.3 (42 reviews) | Not enough data | 
| **Automated Voicemails** | 8.5 (39 reviews) | Not enough data | 
| **Automated Emails** | 7.5 (36 reviews) | Not enough data | 
| **Sorts Prospects** | 7.8 (36 reviews) | Not enough data | 
| **Automated Note Taking** | 8.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Formstack Forms** | N/A | N/A |

#### Marketing Distribution

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 698 |
| **Formstack Forms** | N/A | N/A |

#### Phone Number Management

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Local Phone Numbers** | 9.1 (575 reviews) | Not enough data | 
| **Toll-Free Numbers** | 8.8 (465 reviews) | Not enough data | 
| **Port Existing Numbers** | 8.4 (396 reviews) | Not enough data | 

#### Tracking

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.7 (522 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 8.9 (502 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.7 (436 reviews) | Not enough data | 

#### Analytics

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Call Data** | 8.9 (565 reviews) | Not enough data | 
| **Call Recording** | 9.3 (558 reviews) | Not enough data | 
| **Advanced Reporting** | 8.5 (503 reviews) | Not enough data | 
| **Conversation Intelligence** | 8.3 (308 reviews) | Not enough data | 

#### Call Routing

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **IVR** | 8.1 (353 reviews) | Not enough data | 
| **Call Scheduling** | 8.0 (321 reviews) | Not enough data | 
| **Geo-Routing** | 7.9 (301 reviews) | Not enough data | 

#### Administration

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Martech Integrations** | 7.9 (266 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 8.7 (304 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (364 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (53 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (57 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (54 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.1/10 | 269 |
| **Formstack Forms** | N/A | N/A |

#### Marketing Operations

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **ROI Tracking** | 8.3 (199 reviews) | Not enough data | 
| **Data Collection** | 8.8 (215 reviews) | Not enough data | 
| **Customer Insights** | 8.4 (189 reviews) | Not enough data | 
| **Multi-User Access** | 8.9 (200 reviews) | Not enough data | 
| **Spend Management** | 7.8 (177 reviews) | Not enough data | 
| **White Label** | 7.6 (152 reviews) | Not enough data | 

#### Campaign Activity

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Campaign Insights** | 8.4 (199 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (230 reviews) | Not enough data | 
| **Campaign Stickiness** | 7.8 (178 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.3 (197 reviews) | Not enough data | 
| **Brand Optimization** | Feature Not Available | Not enough data | 
| **Predictive Analytics** | 7.6 (76 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CallRail | Formstack Forms | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (27 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (24 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to CallRail (10):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Contact Center Software](https://www.g2.com/categories/contact-center), [Live Chat Software](https://www.g2.com/categories/live-chat)

**Unique to Formstack Forms (2):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey)


---
## Reviewer Demographics

### By Company Size

| Segment | CallRail | Formstack Forms | 
|---|---|---|
| **Small-Business** | 74.4% | 40.1% | 
| **Mid-Market** | 22.2% | 46.0% | 
| **Enterprise** | 3.4% | 13.9% | 

### By Industry

#### CallRail

- **Marketing and Advertising:** 35.1%
- **Real Estate:** 8.3%
- **Construction:** 7.2%
- **Hospital & Health Care:** 4.1%
- **Consumer Services:** 3.7%
- **Legal Services:** 3.5%
- **Internet:** 2.9%
- **Health, Wellness and Fitness:** 2.7%
- **Law Practice:** 2.4%
- **Automotive:** 2.4%
- **Other:** 27.7%

#### Formstack Forms

- **Non-Profit Organization Management:** 13.0%
- **Higher Education:** 12.6%
- **Education Management:** 6.1%
- **Marketing and Advertising:** 5.2%
- **Hospital & Health Care:** 4.8%
- **Information Technology and Services:** 3.9%
- **Religious Institutions:** 3.3%
- **Health, Wellness and Fitness:** 2.8%
- **Primary/Secondary Education:** 2.6%
- **Financial Services:** 2.4%
- **Other:** 43.3%

---
## Alternatives

### Alternatives to CallRail

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (758 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (308 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1598 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (575 reviews)
- [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) — 4.4/5 stars (4179 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1371 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6669 reviews)

### Alternatives to Formstack Forms

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5236 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3576 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)

---
## Top Discussions

### CallRail

- Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments
  > **Top comment:** "No - there is a monthly subscription."
- Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments
  > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. "
- Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment
  > **Top comment:** "1. Click the My Account Icon in the top left. 
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..."
- Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions"
- Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote
  > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. "

### Formstack Forms

- Title: [Does Formstack charge an extra fee for using payment processors?](https://www.g2.com/discussions/payment-processors) — 2 comments, 1 upvote
  > **Top comment:** "No, they do not"
- Title: [Is formstack free?](https://www.g2.com/discussions/is-formstack-free) — 1 comment
  > **Top comment:** "While formstack has a free demo option, there is no free option. For more info - https://www.formstack.com/pricing/online-forms"
- Title: [Is there a way to submit portions of a form?  For instance - when one section is complete, could that section be submitted and then remaining sections be marked as resume later?](https://www.g2.com/discussions/38818-is-there-a-way-to-submit-portions-of-a-form-for-instance-when-one-section-is-complete-could-that-section-be-submitted-and-then-remaining-sections-be-marked-as-resume-later) — 1 comment, 1 upvote
  > **Top comment:** "no"
- Title: [Will formstack to ever create a bill to have custom templates?](https://www.g2.com/discussions/25066-will-formstack-to-ever-create-a-bill-to-have-custom-templates) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [I would like to have training off campus on Formstack integread with Salesforce](https://www.g2.com/discussions/24988-i-would-like-to-have-training-off-campus-on-formstack-integread-with-salesforce) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/callrail-vs-formstack-forms)