# CallRail vs Fathom Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fathom excels in user experience, with many praising its seamless integration and ease of use. Users appreciate how it provides clear, point-wise insights about meetings, making it a favorite for those who want to streamline their note-taking process.
- **According to verified reviews** , CallRail shines in its call tracking and attribution features, which help users identify which marketing campaigns are generating leads. Reviewers highlight the app's simplicity and effectiveness, noting that it requires no setup and works exceptionally well for tracking patient calls.
- **Users say** that Fathom's ability to automatically summarize calls is a game-changer, eliminating the need to scramble for notes. This feature has been particularly well-received, as it allows users to focus on the conversation rather than on documentation.
- **Reviewers mention** that CallRail offers robust analytics and reporting capabilities, which are essential for businesses looking to improve their marketing strategies. Users appreciate the detailed insights that help them refine their campaigns based on actual call data.
- **G2 reviewers highlight** that while CallRail has a strong focus on call-related features, Fathom's overall performance in conversation intelligence is superior, with users noting its advanced machine learning capabilities that enhance the quality of call analysis and insights.
- **According to recent feedback** , both products have their strengths, but Fathom's higher ratings in support and product direction suggest a more responsive and forward-thinking approach, which users find reassuring as they navigate their business needs.



| | CallRail | Fathom | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 5.0 out of 5 | 
| **Total Reviews** | 1,816 | 6,941 | 
| **Largest Market Segment** | Small-Business (74.6% of reviews) | Small-Business (78.3% of reviews) | 
| **Entry Level Price** | $55.00 Per Month | Free | 

---
## Top Pros & Cons

### CallRail

Pros:
- Ease of Use (122 reviews)
- Features (109 reviews)

Cons:
- Missing Features (33 reviews)
- Integration Issues (30 reviews)

### Fathom

Pros:
- Accuracy (1124 reviews)
- AI Summary (1119 reviews)

Cons:
- Meeting Management (329 reviews)
- Recording Issues (258 reviews)

---
## Ratings Comparison
| Rating | CallRail | Fathom | 
|---|---|---|
  | **Meets Requirements** | 9.0 (1416 reviews) | 9.6 (6451 reviews) | 
  | **Ease of Use** | 9.0 (1431 reviews) | 9.7 (6592 reviews) | 
  | **Ease of Setup** | 9.0 (1179 reviews) | 9.6 (5243 reviews) | 
  | **Ease of Admin** | 9.1 (1094 reviews) | 9.6 (1944 reviews) | 
  | **Quality of Support** | 8.8 (1279 reviews) | 9.7 (4867 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (1078 reviews) | 9.7 (1878 reviews) | 
  | **Product Direction (% positive)** | 8.9 (1337 reviews) | 9.8 (6444 reviews) | 

---
## Pricing

### CallRail

#### Entry-Level Pricing

Plan: Lead Tracking

Price: $55.00 Per Month

Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.

Key Features:
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis

[Browse all 4 editions](https://www.g2.com/products/callrail/pricing)

#### Free Trial

Yes

### Fathom

#### Entry-Level Pricing

Plan: Forever Free

Price: Free

Description: Enjoy the #1 rated AI Meeting Assistant for free forever. 

Key Features:
- Unlimited transcripts, recording, and AI summaries
- Unlimited meeting clips, playlists, and recording search
- Slack & CRM integrations to automate post-meeting updates

[Browse all 3 editions](https://www.g2.com/products/fathom-video/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | N/A | N/A |

#### Lead Generation

| Feature | CallRail | Fathom | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.9/10 | 10 |
| **Fathom** | 9.1/10 | 788 |

#### Lead Facilitation

| Feature | CallRail | Fathom | 
|---|---|---|
| **Customer-facing Chatbot** | 8.8 (8 reviews) | Feature Not Available | 
| **Lead Qualification** | 7.9 (7 reviews) | Feature Not Available | 
| **Lead Follow-up** | 8.5 (8 reviews) | Feature Not Available | 
| **Meeting Scheduling ** | 8.8 (8 reviews) | Feature Not Available | 

#### Organization

| Feature | CallRail | Fathom | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.8 (8 reviews) | Feature Not Available | 
| **Data Entry** | 8.8 (7 reviews) | 9.2 (674 reviews) | 
| **Integrations / APIs** | 9.8 (9 reviews) | 8.9 (670 reviews) | 

#### Performance Analysis

| Feature | CallRail | Fathom | 
|---|---|---|
| **Coaching ** | 8.8 (8 reviews) | 8.5 (196 reviews) | 
| **Peformance Tracking** | 9.2 (8 reviews) | Feature Not Available | 

#### Sales Analysis

| Feature | CallRail | Fathom | 
|---|---|---|
| **ROI Forecasting ** | 9.0 (8 reviews) | Feature Not Available | 
| **Sales Forecasting ** | 9.0 (8 reviews) | Feature Not Available | 

#### Generative AI

| Feature | CallRail | Fathom | 
|---|---|---|
| **AI Text Generation** | 8.9 (9 reviews) | 8.8 (125 reviews) | 
| **AI Text Summarization** | 9.3 (10 reviews) | 9.6 (633 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.1 (61 reviews) | 
| **Multi-step Planning** | 8.0 (5 reviews) | Feature Not Available | 
| **Cross-system Integration** | 9.3 (5 reviews) | 9.1 (58 reviews) | 
| **Natural Language Interaction** | 9.2 (6 reviews) | 9.3 (60 reviews) | 
| **Proactive Assistance** | 9.0 (5 reviews) | Feature Not Available | 
| **Decision Making** | 9.0 (5 reviews) | Feature Not Available | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 243 |
| **Fathom** | 9.2/10 | 2551 |

#### Call Analytics

| Feature | CallRail | Fathom | 
|---|---|---|
| **Call Recording** | 9.3 (194 reviews) ✓ Verified | 9.7 (2252 reviews) | 
| **Machine Learning** | 8.1 (139 reviews) ✓ Verified | 9.1 (1804 reviews) | 
| **Call Analysis** | 8.7 (173 reviews) ✓ Verified | 9.3 (1936 reviews) | 
| **Lead Qualification** | 8.3 (174 reviews) ✓ Verified | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | CallRail | Fathom | 
|---|---|---|
| **Customer Scoring** | 8.3 (146 reviews) ✓ Verified | Feature Not Available | 
| **Speech-to-Text** | 8.2 (153 reviews) ✓ Verified | 9.3 (2142 reviews) | 
| **Sentiment Analysis** | Not enough data | 9.4 (8 reviews) | 

#### Generative AI

| Feature | CallRail | Fathom | 
|---|---|---|
| **AI Text Summarization** | 7.7 (37 reviews) | 9.5 (1919 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (16 reviews) | 9.0 (525 reviews) | 
| **Multi-step Planning** | 8.6 (16 reviews) | 9.0 (501 reviews) | 
| **Cross-system Integration** | 8.6 (17 reviews) | 8.9 (584 reviews) | 
| **Adaptive Learning** | Feature Not Available | 9.1 (483 reviews) | 
| **Natural Language Interaction** | 8.6 (16 reviews) | 9.1 (510 reviews) | 
| **Proactive Assistance** | 8.5 (16 reviews) | 8.9 (487 reviews) | 
| **Decision Making** | 8.5 (17 reviews) | 8.8 (470 reviews) | 

### Contact Center

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.3/10 | 100 |
| **Fathom** | N/A | N/A |

#### Channels

| Feature | CallRail | Fathom | 
|---|---|---|
| **Voice** | 8.7 (82 reviews) | Not enough data | 
| **Social** | Feature Not Available | Not enough data | 
| **Web Chat** | 7.6 (57 reviews) | Not enough data | 
| **Mobile SMS** | 7.9 (71 reviews) | Not enough data | 
| **Email** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | CallRail | Fathom | 
|---|---|---|
| **AI Text-to-Speech** | 8.1 (21 reviews) | Not enough data | 

#### Functions

| Feature | CallRail | Fathom | 
|---|---|---|
| **Session Routing** | 8.7 (68 reviews) | Not enough data | 
| **Session Queuing** | 8.6 (63 reviews) | Not enough data | 
| **Concurrent Calling** | 8.4 (60 reviews) | Not enough data | 
| **Speech Analytics** | 8.2 (64 reviews) | Not enough data | 
| **Auto Dialer** | Feature Not Available | Not enough data | 
| **IVR** | 8.3 (61 reviews) | Not enough data | 
| **Inbound Screen Pop** | 8.3 (58 reviews) | Not enough data | 
| **Persistent Data** | 8.1 (58 reviews) | Not enough data | 

#### Agentic AI - Contact Center

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.6 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.6 (7 reviews) | Not enough data | 

#### Administrative

| Feature | CallRail | Fathom | 
|---|---|---|
| **Session Summary Notes** | 8.4 (70 reviews) | Not enough data | 
| **Administrator Access** | 8.9 (81 reviews) | Not enough data | 
| **Reporting & Dashboards** | 8.7 (82 reviews) | Not enough data | 
| **Session Recording** | 8.7 (74 reviews) | Not enough data | 
| **Agent Scheduling and Assignment** | Feature Not Available | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 7.8/10 | 289 |
| **Fathom** | N/A | N/A |

#### Attribution Modeling

| Feature | CallRail | Fathom | 
|---|---|---|
| **Single-Touch Attribution** | 8.6 (201 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.1 (172 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 7.7 (140 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 7.8 (148 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 8.1 (162 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 7.9 (144 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (14 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (11 reviews) | Not enough data | 

#### Marketing

| Feature | CallRail | Fathom | 
|---|---|---|
| **B2B Attribution** | 8.0 (157 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.4 (164 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.7 (207 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.6 (204 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | CallRail | Fathom | 
|---|---|---|
| **Dashboards** | 8.6 (243 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.5 (229 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.1 (206 reviews) ✓ Verified | Not enough data | 

### Video CMS

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | 9.1/10 | 482 |

#### Customization

| Feature | CallRail | Fathom | 
|---|---|---|
| **Branding** | Not enough data | Feature Not Available | 
| **Customizable Thumbnails** | Not enough data | Feature Not Available | 
| **Custom Metadata** | Not enough data | Feature Not Available | 
| **Annotations** | Not enough data | 8.8 (447 reviews) | 

#### Organization

| Feature | CallRail | Fathom | 
|---|---|---|
| **Availability Scheduling** | Not enough data | Feature Not Available | 
| **Workflows** | Not enough data | Feature Not Available | 
| **Playlists** | Not enough data | 8.5 (445 reviews) | 
| **Deep Search** | Not enough data | 8.9 (445 reviews) | 
| **Analytics** | Not enough data | Feature Not Available | 
| **Permissions** | Not enough data | 8.9 (442 reviews) | 

#### Agentic AI - Video CMS

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (61 reviews) | 
| **Cross-system Integration** | Not enough data | 9.2 (63 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 9.3 (62 reviews) | 

### Transcription

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | 9.1/10 | 2892 |

#### Voice

| Feature | CallRail | Fathom | 
|---|---|---|
| **Dictation** | Not enough data | 9.0 (2539 reviews) | 
| **Accuracy** | Not enough data | 9.0 (2809 reviews) | 

#### Transcription

| Feature | CallRail | Fathom | 
|---|---|---|
| **Speaker Identification** | Not enough data | 9.1 (2754 reviews) | 
| **Timecode Management** | Not enough data | 9.4 (2579 reviews) | 
| **Closed Captioning** | Not enough data | Feature Not Available | 
| **Custom Dictionary** | Not enough data | Feature Not Available | 

#### Editing

| Feature | CallRail | Fathom | 
|---|---|---|
| **Collaboration** | Not enough data | 9.2 (2397 reviews) | 
| **Spell Check and Punctuation** | Not enough data | Feature Not Available | 
| **Text Editing** | Not enough data | Feature Not Available | 
| **Translation** | Not enough data | Feature Not Available | 

#### Integration

| Feature | CallRail | Fathom | 
|---|---|---|
| **Data Security** | Not enough data | 9.1 (2242 reviews) | 
| **API** | Not enough data | Feature Not Available | 
| **Voice Files** | Not enough data | Feature Not Available | 
| **Live Captioning** | Not enough data | Feature Not Available | 
| **Integrates With Existing Applications** | Not enough data | 9.2 (2510 reviews) | 

#### Agentic AI - Transcription

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.1 (323 reviews) | 
| **Cross-system Integration** | Not enough data | 9.1 (322 reviews) | 
| **Decision Making** | Not enough data | 9.1 (315 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.3/10 | 273 |
| **Fathom** | N/A | N/A |

#### Lead Monitoring

| Feature | CallRail | Fathom | 
|---|---|---|
| **Features** | 8.5 (211 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.7 (220 reviews) ✓ Verified | Not enough data | 
| **Identification** | 8.4 (214 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | CallRail | Fathom | 
|---|---|---|
| **Cross-system Integration** | 8.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (22 reviews) | Not enough data | 

#### Data Capture

| Feature | CallRail | Fathom | 
|---|---|---|
| **Mobile** | 8.3 (214 reviews) ✓ Verified | Not enough data | 
| **Websites** | 8.6 (213 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.0 (176 reviews) ✓ Verified | Not enough data | 
| **Data** | 8.5 (215 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | CallRail | Fathom | 
|---|---|---|
| **Export/Import** | 8.5 (207 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.5 (230 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | CallRail | Fathom | 
|---|---|---|
| **Forms** | 8.3 (169 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.3 (175 reviews) ✓ Verified | Not enough data | 
| **Templates** | 7.8 (164 reviews) ✓ Verified | Not enough data | 
| **Integration** | 8.4 (203 reviews) ✓ Verified | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.9/10 | 12 |
| **Fathom** | N/A | N/A |

#### Customization

| Feature | CallRail | Fathom | 
|---|---|---|
| **Custom Fields** | 9.2 (12 reviews) | Not enough data | 
| **Conditional Logic** | 8.2 (12 reviews) | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | 
| **Design** | 9.2 (12 reviews) | Not enough data | 

#### Additional Functionality

| Feature | CallRail | Fathom | 
|---|---|---|
| **Embedded Forms** | 9.4 (12 reviews) | Not enough data | 
| **Offline Capability** | Feature Not Available | Not enough data | 
| **Notifications** | 8.8 (12 reviews) | Not enough data | 
| **Payments** | Feature Not Available | Not enough data | 
| **Mobile Forms** | 8.9 (11 reviews) | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 7.6/10 | 23 |
| **Fathom** | N/A | N/A |

#### Generative AI

| Feature | CallRail | Fathom | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 

#### Communication

| Feature | CallRail | Fathom | 
|---|---|---|
| **Pop-up Chat** | 6.3 (8 reviews) | Not enough data | 
| **Notifications** | 7.3 (10 reviews) | Not enough data | 
| **Targeted Emails** | 6.9 (9 reviews) | Not enough data | 
| **In-App Messaging** | 8.1 (8 reviews) | Not enough data | 
| **Co-Browsing** | 6.3 (8 reviews) | Not enough data | 

####  Internal Use

| Feature | CallRail | Fathom | 
|---|---|---|
| **Customization ** | 6.8 (22 reviews) | Not enough data | 
| **Conversation Archiving** | 8.9 (9 reviews) | Not enough data | 
| **Lead Development** | 8.8 (8 reviews) | Not enough data | 
| **Knowledge Base** | 8.9 (9 reviews) | Not enough data | 
| **Team Inbox ** | 6.7 (8 reviews) | Not enough data | 
| **Customer Profiles** | 7.6 (9 reviews) | Not enough data | 

### AI Meeting Assistants

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | 9.3/10 | 3307 |

#### Meeting Prep - AI Meeting Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Agenda Management** | Not enough data | Feature Not Available | 
| **Virtual Meeting Hosting** | Not enough data | Feature Not Available | 
| **Automated Scheduling** | Not enough data | Feature Not Available | 

#### Meeting Automation - AI Meeting Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Automated Note-Taking** | Not enough data | 9.7 (3263 reviews) | 
| **Voice Recognition** | Not enough data | 9.3 (3175 reviews) | 
| **Action Item Tracking** | Not enough data | 9.4 (3205 reviews) | 

#### Meeting Insights - AI Meeting Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | Feature Not Available | 
| **Smart Summaries** | Not enough data | 9.6 (3211 reviews) | 

#### Accessibility - AI Meeting Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Language Translation** | Not enough data | Feature Not Available | 
| **Real-Time Transcription** | Not enough data | Feature Not Available | 
| **Accessibility Guidelines Compliance** | Not enough data | Feature Not Available | 

#### Agentic AI - AI Meeting Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.0 (280 reviews) | 
| **Multi-step Planning** | Not enough data | 8.8 (283 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (280 reviews) | 
| **Decision Making** | Not enough data | 8.9 (279 reviews) | 

#### Meeting Capture & Retention - AI Meeting Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Bot Presence** | Not enough data | 8.5 (8 reviews) | 
| **Meeting Moments Management** | Not enough data | 9.8 (14 reviews) | 
| **Audio or Video Recording** | Not enough data | 9.8 (21 reviews) | 

### AI Voice Assistants

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 14 |
| **Fathom** | N/A | N/A |

#### Voice Recognition - AI Voice Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Voice Recognition** | 9.1 (9 reviews) | Not enough data | 

#### Speech Synthesis - AI Voice Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Speech Synthesis** | 7.7 (8 reviews) | Not enough data | 
| **Customizable speech** | 7.1 (7 reviews) | Not enough data | 
| **Multiple voice actions** | 8.3 (6 reviews) | Not enough data | 

#### Security and privacy - AI Voice Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Encrypted communication** | 9.2 (6 reviews) | Not enough data | 

#### Compatibility - AI Voice Assistants

| Feature | CallRail | Fathom | 
|---|---|---|
| **Cross platform compatibility** | 9.0 (7 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.3/10 | 46 |
| **Fathom** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (11 reviews) | Not enough data | 

#### Calling

| Feature | CallRail | Fathom | 
|---|---|---|
| **Record Calls** | 9.3 (46 reviews) | Not enough data | 
| **Generate Location** | 8.7 (40 reviews) | Not enough data | 
| **Call Types** | 8.8 (43 reviews) | Not enough data | 
| **Click-to-Call** | 8.5 (41 reviews) | Not enough data | 
| **Auto Dialer** | 8.0 (9 reviews) | Not enough data | 

#### Contacts

| Feature | CallRail | Fathom | 
|---|---|---|
| **Personalization** | 8.5 (42 reviews) | Not enough data | 
| **Information Locater** | 8.2 (43 reviews) | Not enough data | 
| **Record Prospect Data** | 8.7 (41 reviews) | Not enough data | 

#### Insights

| Feature | CallRail | Fathom | 
|---|---|---|
| **Notes** | 8.1 (42 reviews) | Not enough data | 
| **Daily Summary** | 8.4 (44 reviews) | Not enough data | 
| **Automated Voicemails** | 8.5 (39 reviews) | Not enough data | 
| **Automated Emails** | 7.6 (37 reviews) | Not enough data | 
| **Sorts Prospects** | 7.8 (36 reviews) | Not enough data | 
| **Automated Note Taking** | 8.3 (10 reviews) | Not enough data | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | 9.1/10 | 369 |

#### Agentic AI - Sales Coaching

| Feature | CallRail | Fathom | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.9 (51 reviews) | 
| **Cross-system Integration** | Not enough data | 8.8 (52 reviews) | 
| **Adaptive Learning** | Not enough data | 8.7 (51 reviews) | 
| **Decision Making** | Not enough data | 8.9 (52 reviews) | 

#### Training

| Feature | CallRail | Fathom | 
|---|---|---|
| **Knowledge Base** | Not enough data | Feature Not Available | 
| **Coaching Materials** | Not enough data | Feature Not Available | 
| **Playbook Creation** | Not enough data | Feature Not Available | 
| **Video Record** | Not enough data | 9.5 (358 reviews) | 

#### Feedback

| Feature | CallRail | Fathom | 
|---|---|---|
| **Review** | Not enough data | 9.4 (342 reviews) | 
| **Scorecard** | Not enough data | Feature Not Available | 
| **Coaching Card** | Not enough data | Feature Not Available | 
| **Leaderboard** | Not enough data | Feature Not Available | 
| **Real-Time Updates** | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Feature Not Available | 
| **Competition** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | CallRail | Fathom | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 9.6 (317 reviews) | 

### Note-Taking Software

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | 9.2/10 | 331 |

#### Agentic AI - Note-Taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.2 (329 reviews) | 

### AI Note-Taking Software

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | 9.4/10 | 684 |

#### Action Item Detection - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Action Item extraction** | Not enough data | 9.6 (578 reviews) | 
| **Summary Generation** | Not enough data | 9.7 (609 reviews) | 

#### Automatic Transcription - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Speech-to-text Transcription** | Not enough data | 9.6 (568 reviews) | 

#### Collaboration & Sharing - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Team-based Access** | Not enough data | 9.4 (507 reviews) | 

#### Language & Accent Support - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Multi-Language and Accent Support** | Not enough data | 9.1 (501 reviews) | 

#### Multi-Platform Integration - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Integrations** | Not enough data | 9.2 (515 reviews) | 

#### Privacy & Security Controls - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Access Control** | Not enough data | 9.2 (468 reviews) | 

#### Searchable Note Archives - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Semantic Search** | Not enough data | 9.4 (492 reviews) | 

#### Speaker Identification - AI Note-taking Software

| Feature | CallRail | Fathom | 
|---|---|---|
| **Speaker Recognition** | Not enough data | 9.4 (521 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | N/A | N/A |
| **Fathom** | N/A | N/A |

#### Marketing Distribution

| Feature | CallRail | Fathom | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | CallRail | Fathom | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | CallRail | Fathom | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Inbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.4/10 | 771 |
| **Fathom** | N/A | N/A |

#### Phone Number Management

| Feature | CallRail | Fathom | 
|---|---|---|
| **Local Phone Numbers** | 9.1 (593 reviews) | Not enough data | 
| **Toll-Free Numbers** | 8.8 (471 reviews) | Not enough data | 
| **Port Existing Numbers** | 8.4 (406 reviews) | Not enough data | 

#### Tracking

| Feature | CallRail | Fathom | 
|---|---|---|
| **Visitor & Keyword Tracking** | 8.7 (542 reviews) | Not enough data | 
| **Dynamic Number Insertion** | 8.9 (506 reviews) | Not enough data | 
| **Multi-Channel Call Attribution** | 8.7 (462 reviews) | Not enough data | 

#### Analytics

| Feature | CallRail | Fathom | 
|---|---|---|
| **Call Data** | 8.9 (574 reviews) | Not enough data | 
| **Call Recording** | 9.3 (590 reviews) | Not enough data | 
| **Advanced Reporting** | 8.5 (531 reviews) | Not enough data | 
| **Conversation Intelligence** | 8.3 (321 reviews) | Not enough data | 

#### Call Routing

| Feature | CallRail | Fathom | 
|---|---|---|
| **IVR** | 8.1 (359 reviews) | Not enough data | 
| **Call Scheduling** | 8.0 (324 reviews) | Not enough data | 
| **Geo-Routing** | 7.9 (303 reviews) | Not enough data | 

#### Administration

| Feature | CallRail | Fathom | 
|---|---|---|
| **Martech Integrations** | 7.9 (281 reviews) | Not enough data | 
| **Privacy, Security, and Compliance** | 8.7 (305 reviews) | Not enough data | 
| **Performance and Reliability** | 8.9 (379 reviews) | Not enough data | 

#### Agentic AI - Inbound Call Tracking

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | 7.4 (53 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (58 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (54 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CallRail** | 8.1/10 | 278 |
| **Fathom** | N/A | N/A |

#### Marketing Operations

| Feature | CallRail | Fathom | 
|---|---|---|
| **ROI Tracking** | 8.3 (201 reviews) | Not enough data | 
| **Data Collection** | 8.8 (218 reviews) | Not enough data | 
| **Customer Insights** | 8.4 (190 reviews) | Not enough data | 
| **Multi-User Access** | 8.9 (202 reviews) | Not enough data | 
| **Spend Management** | 7.8 (177 reviews) | Not enough data | 
| **White Label** | 7.6 (153 reviews) | Not enough data | 

#### Campaign Activity

| Feature | CallRail | Fathom | 
|---|---|---|
| **Campaign Insights** | 8.4 (202 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (236 reviews) | Not enough data | 
| **Campaign Stickiness** | 7.8 (178 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.4 (200 reviews) | Not enough data | 
| **Brand Optimization** | Feature Not Available | Not enough data | 
| **Predictive Analytics** | 7.6 (76 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | CallRail | Fathom | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (25 reviews) | Not enough data | 
| **Cross-system Integration** | 7.7 (27 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (24 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)

**Unique to CallRail (9):** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Contact Center Software](https://www.g2.com/categories/contact-center), [Live Chat Software](https://www.g2.com/categories/live-chat)

**Unique to Fathom (6):** [Video CMS Software](https://www.g2.com/categories/video-cms), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [Note-Taking Software](https://www.g2.com/categories/note-taking-software), [Transcription Software](https://www.g2.com/categories/transcription), [AI Note-Taking Software](https://www.g2.com/categories/ai-note-taking-software), [AI Meeting Assistants Software](https://www.g2.com/categories/ai-meeting-assistants)


---
## Reviewer Demographics

### By Company Size

| Segment | CallRail | Fathom | 
|---|---|---|
| **Small-Business** | 74.6% | 78.3% | 
| **Mid-Market** | 22.2% | 19.5% | 
| **Enterprise** | 3.3% | 2.2% | 

### By Industry

#### CallRail

- **Marketing and Advertising:** 35.0%
- **Real Estate:** 8.2%
- **Construction:** 7.8%
- **Hospital & Health Care:** 4.0%
- **Consumer Services:** 3.7%
- **Legal Services:** 3.6%
- **Health, Wellness and Fitness:** 2.8%
- **Internet:** 2.7%
- **Law Practice:** 2.5%
- **Automotive:** 2.4%
- **Other:** 27.4%

#### Fathom

- **Marketing and Advertising:** 13.1%
- **Computer Software:** 13.1%
- **Consulting:** 10.7%
- **Information Technology and Services:** 8.8%
- **Professional Training & Coaching:** 4.5%
- **Financial Services:** 3.9%
- **Non-Profit Organization Management:** 2.6%
- **Management Consulting:** 2.6%
- **Staffing and Recruiting:** 2.0%
- **Accounting:** 1.8%
- **Other:** 36.9%

---
## Alternatives

### Alternatives to CallRail

- [CTM](https://www.g2.com/products/ctm-ctm/reviews) — 4.5/5 stars (761 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (311 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1623 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1411 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2535 reviews)

### Alternatives to Fathom

- [Grain](https://www.g2.com/products/grain/reviews) — 4.6/5 stars (309 reviews)
- [tl;dv](https://www.g2.com/products/tl-dv/reviews) — 4.7/5 stars (527 reviews)
- [Otter.ai](https://www.g2.com/products/otter-ai/reviews) — 4.4/5 stars (500 reviews)
- [Fellow](https://www.g2.com/products/fellow/reviews) — 4.7/5 stars (2429 reviews)
- [Avoma](https://www.g2.com/products/avoma/reviews) — 4.6/5 stars (1363 reviews)
- [Fireflies.ai](https://www.g2.com/products/fireflies-ai/reviews) — 4.7/5 stars (751 reviews)
- [MeetGeek](https://www.g2.com/products/meetgeek/reviews) — 4.6/5 stars (490 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Rev](https://www.g2.com/products/rev/reviews) — 4.7/5 stars (616 reviews)
- [Krisp](https://www.g2.com/products/krisp/reviews) — 4.7/5 stars (1532 reviews)

---
## Top Discussions

### CallRail

- Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments
  > **Top comment:** "No - there is a monthly subscription."
- Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments
  > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. "
- Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment
  > **Top comment:** "1. Click the My Account Icon in the top left. 
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..."
- Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions"
- Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote
  > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. "

### Fathom

- Title: [How do I show it is recording during live Zooms?](https://www.g2.com/discussions/how-do-i-show-it-is-recording-during-live-zooms) — 9 comments, 1 upvote
  > **Top comment:** "it shows as a meeting participant"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/callrail-vs-fathom-video)