Compare CallRail, DialogTech, Invoca, and Marchex

Pricing

 
Lite
$30
/month
 
Essentials
$45
/month
 
Advanced
$120
/month
 
Custom Pricing Plans
Contact Us
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
CallRail
Lite
$30/month
Essentials
$45/month
Advanced
$120/month
Custom Pricing Plans
Contact Us
Free Trial
DialogTech
Free Trial Unavailable
Invoca
Free Trial Unavailable
Marchex
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
9.1
8.7
8.7
8.2
Ease of Use
Ease of Use
9.2
7.8
8.6
7.9
Ease of Setup
Ease of Setup
9.1
7.6
8.2
7.8
Ease of Admin
Ease of Admin
9.1
8.1
8.5
7.9
Quality of Support
Quality of Support
9.1
9.0
9.1
8.2
Ease of Doing Business With
Ease of Doing Business With
9.3
9.0
9.2
8.3
Product Direction (% positive)
Product Direction (% positive)
9.2
8.2
9.1
7.2
Meets Requirements
CallRail
9.1
DialogTech
8.7
Invoca
8.7
Marchex
8.2
Ease of Use
CallRail
9.2
DialogTech
7.8
Invoca
8.6
Marchex
7.9
Ease of Setup
CallRail
9.1
DialogTech
7.6
Invoca
8.2
Marchex
7.8
Ease of Admin
CallRail
9.1
DialogTech
8.1
Invoca
8.5
Marchex
7.9
Quality of Support
CallRail
9.1
DialogTech
9.0
Invoca
9.1
Marchex
8.2
Ease of Doing Business With
CallRail
9.3
DialogTech
9.0
Invoca
9.2
Marchex
8.3
Product Direction (% positive)
CallRail
9.2
DialogTech
8.2
Invoca
9.1
Marchex
7.2

Features

Phone Number Management
Local Phone Numbers
CallRail
9.1
DialogTech
9.3
Invoca
8.6
Marchex
8.6
Toll-Free Numbers
CallRail
8.7
DialogTech
9.0
Invoca
9.4
Marchex
9.0
Port Existing Numbers
CallRail
8.5
DialogTech
8.4
Invoca
8.6
Marchex
7.9
Tracking
Visitor & Keyword Tracking
CallRail
8.5
DialogTech
8.7
Invoca
8.5
Marchex
7.8
Dynamic Number Insertion
CallRail
9.1
DialogTech
9.0
Invoca
8.8
Marchex
7.9
Multi-Channel Call Attribution
CallRail
8.2
DialogTech
8.8
Invoca
8.5
Marchex
7.7
Analytics
Call Data
CallRail
8.9
DialogTech
8.7
Invoca
9.1
Marchex
8.8
Call Recording
CallRail
9.2
DialogTech
8.7
Invoca
9.3
Marchex
9.1
Advanced Reporting
CallRail
8.3
DialogTech
8.5
Invoca
8.3
Marchex
8.5
Call Routing
IVR
CallRail
8.2
DialogTech
8.6
Invoca
8.5
Marchex
7.1
Call Scheduling
CallRail
7.9
DialogTech
9.0
Invoca
9.1
Marchex
7.4
Geo-Routing
CallRail
8.2
DialogTech
8.6
Invoca
9.0
Marchex
7.8

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
73.3%
53.7%
40.9%
54.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
20.7%
31.5%
39.3%
32.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
6.0%
14.8%
19.8%
13.1%
CallRail
Small-Business
73.3%
Mid-Market
20.7%
Enterprise
6.0%
DialogTech
Small-Business
53.7%
Mid-Market
31.5%
Enterprise
14.8%
Invoca
Small-Business
40.9%
Mid-Market
39.3%
Enterprise
19.8%
Marchex
Small-Business
54.4%
Mid-Market
32.5%
Enterprise
13.1%

Reviewers' Industry

 
Marketing and Advertising
38.4%
Marketing and Advertising
29.0%
Marketing and Advertising
42.1%
Marketing and Advertising
61.9%
 
Real Estate
7.6%
Internet
6.9%
Internet
9.9%
Internet
8.1%
 
Internet
6.9%
Real Estate
6.2%
Hospital & Health Care
6.0%
Information Technology and Services
3.1%
 
Construction
3.9%
Hospital & Health Care
3.4%
Financial Services
5.6%
Automotive
2.5%
 
Information Technology and Services
3.5%
Financial Services
3.4%
Insurance
4.4%
Insurance
1.9%
 
Other
39.6%
Other
51.1%
Other
32.1%
Other
22.5%
CallRail
Marketing and Advertising
38.4%
Real Estate
7.6%
Internet
6.9%
Construction
3.9%
Information Technology and Services
3.5%
Other
39.6%
DialogTech
Marketing and Advertising
29.0%
Internet
6.9%
Real Estate
6.2%
Hospital & Health Care
3.4%
Financial Services
3.4%
Other
51.1%
Invoca
Marketing and Advertising
42.1%
Internet
9.9%
Hospital & Health Care
6.0%
Financial Services
5.6%
Insurance
4.4%
Other
32.1%
Marchex
Marketing and Advertising
61.9%
Internet
8.1%
Information Technology and Services
3.1%
Automotive
2.5%
Insurance
1.9%
Other
22.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Matt L.
Agency in Marketing and Advertising

The callrail software is extremely easy to learn, understand, and implement. I was insanely surprised when we were able to get the script implemented and working in less than an hour. The amount of information we receive from the scripts in invaluable to...

Jake B.
User in Internet

We like their abundance of useful features that are well documented. Their API works great, and we've never had any downtime.

Liza S.
User in Marketing and Advertising

Coming from someone who is not very technical, the ease of which I can set up and manage pay per call campaigns using Invoca is a god-send. The platform is extremely user friendly, and has everything I need to optimize my offers. If ever I find myself with...

Agency in Marketing and Advertising

Marchex is a top notch call tracking solution that allows for integration into many platforms such as Marin and Acquisio, which can be helpful for any type of client reporting. Also, the ability to reverse proxy if a client has a harder time making site...

Most Helpful Critical Review
Most Helpful Critical Review
Eric C.
User in Industrial Automation

-I never feel like I can trust the referring domains. It probably has to do with the way our developer integrated the keyword tracking code, however it was difficult to get clear guidance from callrail on this matter. (Person to Person) - I would also like...

Executive Sponsor in Hospital & Health Care

Still a somewhat difficult to navigate dashboard and spam calls. Does not play nice with Sharepoint still.

Administrator in Marketing and Advertising

affiliate partners cant sign in directly into invoca and must do it through hasoffers. can only sort a limited amount of items

Agency in Marketing and Advertising

Manual set-up for call tracking is cumbersome and time consuming.

 
CallRail
Most Helpful Favorable Review
Matt L.
Agency in Marketing and Advertising

The callrail software is extremely easy to learn, understand, and implement. I was insanely surprised when we were able to get the script implemented and working in less than an hour. The amount of information we receive from the scripts in invaluable to...

Most Helpful Critical Review
Eric C.
User in Industrial Automation

-I never feel like I can trust the referring domains. It probably has to do with the way our developer integrated the keyword tracking code, however it was difficult to get clear guidance from callrail on this matter. (Person to Person) - I would also like...

DialogTech
Most Helpful Favorable Review
Jake B.
User in Internet

We like their abundance of useful features that are well documented. Their API works great, and we've never had any downtime.

Most Helpful Critical Review
Executive Sponsor in Hospital & Health Care

Still a somewhat difficult to navigate dashboard and spam calls. Does not play nice with Sharepoint still.

Invoca
Most Helpful Favorable Review
Liza S.
User in Marketing and Advertising

Coming from someone who is not very technical, the ease of which I can set up and manage pay per call campaigns using Invoca is a god-send. The platform is extremely user friendly, and has everything I need to optimize my offers. If ever I find myself with...

Most Helpful Critical Review
Administrator in Marketing and Advertising

affiliate partners cant sign in directly into invoca and must do it through hasoffers. can only sort a limited amount of items

Marchex
Most Helpful Favorable Review
Agency in Marketing and Advertising

Marchex is a top notch call tracking solution that allows for integration into many platforms such as Marin and Acquisio, which can be helpful for any type of client reporting. Also, the ability to reverse proxy if a client has a harder time making site...

Most Helpful Critical Review
Agency in Marketing and Advertising

Manual set-up for call tracking is cumbersome and time consuming.

Screenshots

 
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Videos

 

This quick demo shows you just how easy it is to use CallRail.

Consumers are calling businesses by the billions driven by search, social, digital and offline channels. DialogTech provides reliable, end-to-end call attribution and AI-powered conversation intelligence for data-driven enterprise marketers and agencies.

Invoca helps businesses drive revenue across a range of use cases — from search campaign optimization to call personalization — powered by award-winning AI-fueled speech analytics, deeper integrations with platforms that matter most to marketers, and a security-minded and privacy-compliant platform that works for enterprises.

No videos provided
CallRail

This quick demo shows you just how easy it is to use CallRail.

DialogTech

Consumers are calling businesses by the billions driven by search, social, digital and offline channels. DialogTech provides reliable, end-to-end call attribution and AI-powered conversation intelligence for data-driven enterprise marketers and agencies.

Invoca

Invoca helps businesses drive revenue across a range of use cases — from search campaign optimization to call personalization — powered by award-winning AI-fueled speech analytics, deeper integrations with platforms that matter most to marketers, and a security-minded and privacy-compliant platform that works for enterprises.

Marchex
No videos provided
Ask CallRail a QuestionContact CallRailAsk DialogTech a QuestionContact DialogTechAsk Invoca a QuestionContact InvocaAsk Marchex a QuestionContact Marchex