Link copied to clipboard # CTM vs CallRail Comparison - What are their main differences? Share [ Export ](/compare/ctm-ctm/callrail/export.csv) CTM (formerly...CallRail[+ Add Product](#) Pricing **CTM** Free Trial **$79.00** Per Month · Marketing Lite **CallRail** Free Trial **$55.00** Per Month · Lead Tracking **Pricing Insights** from reviews Time to Implement **CTM** 1 month Based on 56 responses **CallRail** 1 month Based on 233 responses Return on Investment **CTM** 7 months1 month sooner Based on 43 responses **CallRail** 8 months Based on 210 responses Perceived Cost **CTM** $$$$$ **CallRail** $$$$$ Average Discount **CTM** 8%1% more **CallRail** 7% ![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM") ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CTM** [ Customer Support (49) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174422&qs=pros-and-cons#reviews)[ Ease of Use (48) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1175173&qs=pros-and-cons#reviews)[ Learning Curve (23) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174457&qs=pros-and-cons#reviews)[ Complexity (15) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=2228855&qs=pros-and-cons#reviews) **CallRail** [ Ease of Use (122) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1684841&qs=pros-and-cons#reviews)[ Features (109) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1685581&qs=pros-and-cons#reviews)[ Missing Features (33) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1681766&qs=pros-and-cons#reviews)[ Integration Issues (30) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1680316&qs=pros-and-cons#reviews) Integrations **CTM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty ](https://www.g2.com/products/ab-tasty/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0854f8f0537d51ac4e2959dc5ba120a4/adclicks.png "Product Avatar Image") AdClicks ](https://www.g2.com/products/adclicks/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-functions.jpg "Product Avatar Image") Azure Functions ](https://www.g2.com/products/azure-functions/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ View all ](https://www.g2.com/products/ctm-ctm/integrations) **CallRail** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3daed0a0106e1008bdcaed7498296072/8am-mycase.png "Product Avatar Image") 8am MyCase ](https://www.g2.com/products/8am-mycase/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bde67abb23c0c6e2f962ca756444e172/at-t-office-hand.jpg "Product Avatar Image") AT&T Office@Hand ](https://www.g2.com/products/at-t-office-hand/reviews)[ View all ](https://www.g2.com/products/callrail/integrations) Screenshots **CTM** ![CTM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154514/Screenshot-2026-03-17-at-8%282%29.53.12-AM-_1_.png) **CallRail** ![CallRail screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/74803/Call-Recording-with-Transcription.png) **Ratings** from reviews Meets Requirements **CTM** 9.1 9.1619 **CallRail** 9.0 9.01,318 Ease of Use **CTM** 8.7 8.7624 **CallRail** 9.0 9.01,331 Ease of Setup **CTM** 8.4 8.4522 **CallRail** 8.9 8.91,105 Ease of Admin **CTM** 8.7 8.7518 **CallRail** 9.1 9.11,014 Quality of Support **CTM** 9.0 9.0575 **CallRail** 8.8 8.81,189 Has the product been a good partner in doing business? **CTM** 9.2 9.2513 **CallRail** 9.2 9.21,000 Product Direction (% positive) **CTM** 9.1 9.1616 **CallRail** 8.9 8.91,236 **Features** ratings from reviews Inbound Call Tracking[Hide 61 FeaturesShow 61 Features](javascript:void(0);) 8.5 336 8.7 828 Phone Number Management Local Phone Numbers 9.2(won by 0.1) 294 9.1 596 Toll-Free Numbers 9.1(won by 0.3) 248 8.8 471 Port Existing Numbers 8.8(won by 0.3) 179 8.5 398 Tracking Visitor & Keyword Tracking 8.9(won by 0.2) 267 8.7 548 Dynamic Number Insertion 9.1(won by 0.2) 227 8.9 505 Multi-Channel Call Attribution 9.0(won by 0.2) 231 8.8 478 Activity Tracking Not enough data 10.0(won by default) 6 Conversion Tracking Not enough data 10.0(won by default) 8 ROI Tracking Not enough data 9.8(won by default) 7 Analytics Call Data 9.0(won by 0.1) 294 8.9 570 Call Recording 9.3(tied score) 300 9.3(tied score) 601 Advanced Reporting 8.7(won by 0.2) 270 8.5 541 Conversation Intelligence 8.4(won by 0.1) 102 8.3 321 Real-Time Reporting Not enough data Not enough data Administration Martech Integrations 8.6(won by 0.7) 86 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 294 Privacy, Security, and Compliance 9.2(won by 0.6) 130 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.6 304 Performance and Reliability 9.1(won by 0.3) 149 8.8 378 Call Routing IVR 8.9(won by 0.8) 168 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 355 Call Scheduling 8.9(won by 0.8) 149 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 322 Geo-Routing 8.6(won by 0.6) 136 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 300 Call Routing Not enough data Not enough data Agentic AI - Inbound Call Tracking Autonomous Task Execution 6.2 22 7.3(won by 1.1) 52 (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-system Integration 7.0 22 7.5(won by 0.5) 59 (There is a greater than 0.5 difference between this product's rating and its competitors) Proactive Assistance 6.1 22 7.6(won by 1.5) 53 (There is a greater than 0.5 difference between this product's rating and its competitors) Computer Telephony Integration Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data 10.0(won by default) 9 Call Tracking Metrics Not enough data 10.0(won by default) 5 Reporting & Statistics Not enough data 9.0(won by default) 5 Activity Dashboard Not enough data Not enough data Automatic Call Distribution Not enough data Not enough data Lead Capture Not enough data Not enough data Real-Time Analytics Not enough data Not enough data API Not enough data Not enough data CRM Not enough data Not enough data Call List Management Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Campaign Management Not enough data Not enough data Voice Mail Not enough data Not enough data Call Scoring Not enough data Not enough data Call Whispering Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data Multi-Campaign Not enough data Not enough data Monitoring Not enough data Not enough data Lead Generation Not enough data Not enough data AI Copilot Not enough data Not enough data Call Transcription Not enough data Not enough data Call Center Management Not enough data Not enough data Predictive Dialer Not enough data Not enough data Lead Management Not enough data Not enough data Customizable Reports Not enough data Not enough data Contact Management Not enough data Not enough data Caller ID Not enough data Not enough data Auto-Dialer Not enough data Not enough data Call Disposition Not enough data Not enough data Performance Management Not enough data Not enough data Call Scripting Not enough data Not enough data Lead Qualification Not enough data Not enough data Call Transfer Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Call Monitoring Not enough data Not enough data User Insights Reviewers' Company Size [![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews) CTM Small-Business(50 or fewer emp.) 66.6% Mid-Market(51-1000 emp.) 29.8% Enterprise(\> 1000 emp.) 3.6% [![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")](https://www.g2.com/products/callrail/reviews) CallRail Small-Business(50 or fewer emp.) 74.5% Mid-Market(51-1000 emp.) 22.3% Enterprise(\> 1000 emp.) 3.2% Small-Business (50 or fewer emp.) 66.6% 74.5% Mid-Market (51-1000 emp.) 29.8% 22.3% Enterprise (\> 1000 emp.) 3.6% 3.2% Reviewers' Industry [![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews) CTM Marketing and Advertising 38.2% Internet 6.4% Construction 4.2% Consumer Services 4.1% Hospital & Health Care 3.9% Other 43.2% [![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")](https://www.g2.com/products/callrail/reviews) CallRail Marketing and Advertising 34.2% Real Estate 8.3% Construction 8.2% Hospital & Health Care 3.7% Legal Services 3.5% Other 42.0% FAQs ## CTM (formerly... vs CallRail FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between CallRail vs CTM (formerly...? CallRail and CTM (formerly CallTrackingMetrics) are both highly rated Inbound Call Tracking platforms, but CallRail is noted for its ease of use while CTM (formerly CallTrackingMetrics) stands out for its customer support and integration ecosystem. | [CallRail](https://www.g2.com/products/callrail/reviews) | [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) | | --- | --- | | 4.5/5 (1,835 reviews) | 4.5/5 (761 reviews) | | Small-Business | Small-Business | | 9.0 | 8.4 | | 8.8 | 9.0 | | Ease of Use (122 all-time mentions) | Customer Support (49 all-time mentions) | ### How do the pricing models of CallRail and CTM (formerly... compare? CallRail and CTM (formerly CallTrackingMetrics) are rated at parity for value, with no material difference in reviewer satisfaction on price or cost. - **CallRail:** In recent reviews, several users note that CallRail is affordable and provides strong ROI, but some mention that costs can add up quickly with advanced features or higher usage. - **CTM (formerly CallTrackingMetrics):** Reviewers describe CTM as competitively priced for its feature set, with some highlighting that usage-based pricing requires planning but delivers value through feature depth. ### What are the best alternatives to CallRail and CTM (formerly...? The top three alternatives to CallRail and CTM (formerly CallTrackingMetrics) are WhatConverts, Invoca, and Aircall. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5 (1,835 reviews) | Small-Business | Affordable, but costs can rise with advanced features | Ease of Use (122 all-time mentions) | | [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5 (761 reviews) | Small-Business | Competitively priced for feature set | Customer Support (49 all-time mentions) | | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5 (316 reviews) | Small-Business | — | Comprehensive attribution and reporting | | [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5 (967 reviews) | Small-Business | — | Advanced call analytics | | [Aircall](https://www.g2.com/products/aircall/reviews) | 4.4/5 (1,643 reviews) | Small-Business | — | Ease of use and quick setup | ### Which Inbound Call Tracking features should I prioritize when comparing CallRail and CTM (formerly...? Buyers comparing CallRail and CTM (formerly CallTrackingMetrics) should prioritize attribution accuracy, integrations, AI/automation, reporting, and customization. - **Attribution Accuracy:** CallRail (69 all-time mentions), CTM (formerly CallTrackingMetrics) (24 all-time mentions) - **Integrations:** CallRail (Google Ads: 105 all-time mentions, Google Analytics: 69), CTM (formerly CallTrackingMetrics) (Make: 141, Google Analytics: 51, Google Ads: 36) - **AI/Automation:** CallRail (AI Technology: 27 all-time mentions, Automation: 40), CTM (formerly CallTrackingMetrics) (AI features and automation cited in recent reviews) - **Reporting:** CallRail (Data Accuracy: 40 all-time mentions), CTM (formerly CallTrackingMetrics) (Analytics: 19 all-time mentions) - **Customization:** CTM (formerly CallTrackingMetrics) (Customization: 19 all-time mentions, Customizability: 18) ### What are the pros and cons of CallRail vs CTM (formerly...? CallRail's headline strength is ease of use, while CTM (formerly CallTrackingMetrics) is most recognized for its customer support and integration capabilities. - **CallRail strengths:** Ease of Use (122 all-time mentions), Features (109), Call Tracking (99), Attribution Accuracy (69), Call Recording (69), Automation (40), Data Accuracy (40), User Interface (40), Time-saving (37), AI Technology (27) - **CallRail trade-offs:** Integration Issues (30 all-time mentions), Number Issues (25), Limited Integration (23), some reviewers note setup complexity and a learning curve for advanced features - **CTM (formerly CallTrackingMetrics) strengths:** Customer Support (49 all-time mentions), Ease of Use (48), Helpful (43), Integrations (25), Attribution Accuracy (24), Easy Integrations (24), Customization (19), CRM Integration (17), Reliability (17) - **CTM (formerly CallTrackingMetrics) trade-offs:** Learning Curve (23 all-time mentions), some reviewers cite complexity in setup and navigation, and a steeper learning curve for advanced features ### Is CallRail or CTM (formerly... better for small businesses? Both CallRail and CTM (formerly CallTrackingMetrics) are primarily used by small businesses, but CallRail receives more frequent praise for ease of use and quick setup in small-business reviews. - **CallRail:** Largest segment is Small-Business; reviewers highlight intuitive setup and user-friendly interface as key benefits for small teams. - **CTM (formerly CallTrackingMetrics):** Largest segment is Small-Business; reviewers note strong support and feature depth, but mention a steeper learning curve for new users. ### Which Inbound Call Tracking platform has better integrations? CTM (formerly CallTrackingMetrics) is favored for integrations, with more reviewer-cited integration options and higher all-time mention counts. - **CallRail:** Google Ads (105 all-time mentions), Google Analytics (69), Zapier (20) - **CTM (formerly CallTrackingMetrics):** Make (141 all-time mentions), Google Analytics (51), Google Ads (36) ### How do CallRail and CTM (formerly... compare on customer support? CTM (formerly CallTrackingMetrics) has a slight edge in Quality of Support, with a 9.0 score versus CallRail's 8.8, which is below the materiality threshold and indicates near-parity. - **CallRail:** Reviewers frequently describe support as responsive and helpful, with many citing positive onboarding and troubleshooting experiences. - **CTM (formerly CallTrackingMetrics):** Reviewers consistently praise customer support, noting knowledgeable staff, proactive assistance, and strong onboarding support. ### Which is easier to implement, CallRail or CTM (formerly...? CallRail and CTM (formerly CallTrackingMetrics) are rated at near-parity for Ease of Setup, with CallRail at 9.0 and CTM at 8.4, a difference below the materiality threshold. - **CallRail:** Reviewers highlight straightforward setup, intuitive onboarding, and easy number provisioning, though some mention complexity for advanced features. - **CTM (formerly CallTrackingMetrics):** Reviewers describe setup as easy and accessible, with setup wizards and helpful support, but note a learning curve for advanced configurations and customization. ### Which product has better Data? CallRail and CTM (formerly CallTrackingMetrics) are both highly rated for Data, with strong reviewer sentiment and robust feature sets supporting data-driven decision-making. - **CallRail:** Data Accuracy (40 all-time mentions), Algorithmic Attribution and Custom Attribution features, and frequent praise for actionable reporting and analytics. - **CTM (formerly CallTrackingMetrics):** Analytics (19 all-time mentions), deep marketing attribution, conversation intelligence, and workflow automation features, with reviewers citing comprehensive data centralization and reporting. You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in. Alternatives **CTM Alternatives** ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") [ Invoca ](/products/invoca/reviews) ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io") [ Revenue.io ](/products/revenue-io/reviews) ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) ![Talkdesk](https://images.g2crowd.com/uploads/product/hd_favicon/e5d8a3a3c9ff90541ffb5e4cf13b063f/talkdesk.svg "Talkdesk") [ Talkdesk ](/products/talkdesk/reviews) **CallRail Alternatives** ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) ![Aircall](https://images.g2crowd.com/uploads/product/hd_favicon/d88e64e138533d66704f0a6b3ed71f61/aircall.svg "Aircall") [ Aircall ](/products/aircall/reviews) ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") [ Invoca ](/products/invoca/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews)