# CTM vs CallRail Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CallRail excels in user experience, with many users praising its intuitive interface and ease of navigation. One user highlighted how simple it is to log incoming marketing calls and track missed calls, making it a valuable tool for managing customer interactions.
- **Users say** that CTM shines in customer support, with feedback indicating that their agency partners are responsive and understand user needs. This level of support is crucial for users who rely on the platform daily to gain insights into lead output and identify issues.
- **Reviewers mention** that CallRail provides robust call tracking insights, which help users demonstrate the effectiveness of their marketing campaigns. One user noted that before using CallRail, it was challenging to prove campaign value, but the platform's comprehensive tracking capabilities changed that.
- **According to verified reviews** , CTM users appreciate its ability to track and attribute inbound calls and form submissions to specific marketing efforts. This feature is particularly beneficial for understanding which channels drive high-quality leads, a critical aspect for marketers.
- **G2 reviewers highlight** that CallRail's AI voice assistants are a standout feature, allowing customers to get information without needing to speak to a representative. This automation not only improves efficiency but also enhances customer satisfaction by providing immediate responses.
- **Users report** that while both platforms have strong features, CallRail's overall performance is rated higher, particularly in ease of use and setup. Many users find the onboarding process straightforward, which is essential for teams looking to implement call tracking quickly and effectively.



| | CTM | CallRail | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 761 | 1,818 | 
| **Largest Market Segment** | Small-Business (65.2% of reviews) | Small-Business (74.5% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | $55.00 Per Month | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (48 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### CallRail

Pros:
- Ease of Use (122 reviews)
- Features (109 reviews)

Cons:
- Missing Features (33 reviews)
- Integration Issues (30 reviews)

---
## Ratings Comparison
| Rating | CTM | CallRail | 
|---|---|---|
  | **Meets Requirements** | 9.1 (287 reviews) | 9.1 (694 reviews) | 
  | **Ease of Use** | 8.7 (290 reviews) | 9.1 (702 reviews) | 
  | **Ease of Setup** | 8.5 (251 reviews) | 9.0 (611 reviews) | 
  | **Ease of Admin** | 8.8 (252 reviews) | 9.1 (562 reviews) | 
  | **Quality of Support** | 9.1 (275 reviews) | 8.8 (634 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (248 reviews) | 9.2 (557 reviews) | 
  | **Product Direction (% positive)** | 9.3 (283 reviews) | 8.9 (640 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### CallRail

#### Entry-Level Pricing

Plan: Lead Tracking

Price: $55.00 Per Month

Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.

Key Features:
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis

[Browse all 4 editions](https://www.g2.com/products/callrail/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.2/10 | 69 |
| **CallRail** | 8.1/10 | 278 |

#### Marketing Operations

| Feature | CTM | CallRail | 
|---|---|---|
| **ROI Tracking** | 8.3 (44 reviews) | 8.3 (199 reviews) | 
| **Data Collection** | 9.1 (57 reviews) | 8.8 (216 reviews) | 
| **Customer Insights** | 8.8 (47 reviews) | 8.4 (188 reviews) | 
| **Multi-User Access** | 9.1 (58 reviews) | 8.9 (200 reviews) | 
| **Spend Management** | 8.3 (45 reviews) | 7.8 (175 reviews) | 
| **White Label** | 8.5 (42 reviews) | 7.5 (151 reviews) | 

#### Campaign Activity

| Feature | CTM | CallRail | 
|---|---|---|
| **Campaign Insights** | 8.8 (51 reviews) | 8.4 (200 reviews) | 
| **Reports and Dashboards** | 8.7 (62 reviews) | 8.5 (234 reviews) | 
| **Campaign Stickiness** | 8.0 (44 reviews) | 7.8 (176 reviews) | 
| **Multichannel Tracking** | 8.9 (56 reviews) | 8.4 (198 reviews) | 
| **Brand Optimization** | 8.3 (40 reviews) | Feature Not Available | 
| **Predictive Analytics** | 7.5 (35 reviews) | 7.6 (76 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | 7.4 (24 reviews) | 
| **Cross-system Integration** | 7.5 (12 reviews) | 7.6 (26 reviews) | 
| **Proactive Assistance** | 6.7 (11 reviews) | 7.5 (23 reviews) | 

---
## Categories
**Shared Categories (7):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)

**Unique to CTM (3):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to CallRail (4):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Live Chat Software](https://www.g2.com/categories/live-chat)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | CallRail | 
|---|---|---|
| **Small-Business** | 65.2% | 74.5% | 
| **Mid-Market** | 31.0% | 21.9% | 
| **Enterprise** | 3.8% | 3.6% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 43.9%
- **Internet:** 6.3%
- **Consumer Services:** 4.7%
- **Construction:** 4.1%
- **Hospital & Health Care:** 3.1%
- **Computer Software:** 3.1%
- **Real Estate:** 2.8%
- **Health, Wellness and Fitness:** 2.5%
- **Information Technology and Services:** 1.9%
- **Retail:** 1.6%
- **Other:** 26.0%

#### CallRail

- **Marketing and Advertising:** 37.9%
- **Construction:** 8.2%
- **Real Estate:** 5.9%
- **Legal Services:** 4.3%
- **Hospital & Health Care:** 4.3%
- **Consumer Services:** 3.9%
- **Law Practice:** 2.8%
- **Internet:** 2.8%
- **Health, Wellness and Fitness:** 2.8%
- **Information Technology and Services:** 2.6%
- **Other:** 24.4%

---
## Alternatives
*Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.*

### Alternatives to CTM

- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (313 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2536 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1624 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (625 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1415 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1556 reviews)

### Alternatives to CallRail

- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (313 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1624 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)
- [Phonexa](https://www.g2.com/products/phonexa/reviews) — 4.9/5 stars (163 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1415 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2536 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### CallRail

- Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments
  > **Top comment:** "No - there is a monthly subscription."
- Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments
  > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. "
- Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment
  > **Top comment:** "1. Click the My Account Icon in the top left. 
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..."
- Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions"
- Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote
  > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-callrail)