# CTM vs CallRail Comparison --- ## AI Generated Summary - **G2 reviewers report** that CallRail excels in user experience, with many users praising its intuitive interface and ease of navigation. One user highlighted how simple it is to log incoming marketing calls and track missed calls, making it a valuable tool for managing customer interactions. - **Users say** that CTM shines in customer support, with feedback indicating that their agency partners are responsive and understand user needs. This level of support is crucial for users who rely on the platform daily to gain insights into lead output and identify issues. - **Reviewers mention** that CallRail provides robust call tracking insights, which help users demonstrate the effectiveness of their marketing campaigns. One user noted that before using CallRail, it was challenging to prove campaign value, but the platform's comprehensive tracking capabilities changed that. - **According to verified reviews** , CTM users appreciate its ability to track and attribute inbound calls and form submissions to specific marketing efforts. This feature is particularly beneficial for understanding which channels drive high-quality leads, a critical aspect for marketers. - **G2 reviewers highlight** that CallRail's AI voice assistants are a standout feature, allowing customers to get information without needing to speak to a representative. This automation not only improves efficiency but also enhances customer satisfaction by providing immediate responses. - **Users report** that while both platforms have strong features, CallRail's overall performance is rated higher, particularly in ease of use and setup. Many users find the onboarding process straightforward, which is essential for teams looking to implement call tracking quickly and effectively. | | CTM | CallRail | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | | **Total Reviews** | 761 | 1,804 | | **Largest Market Segment** | Small-Business (52.3% of reviews) | Small-Business (71.5% of reviews) | | **Entry Level Price** | $79.00 Per Month | $55.00 Per Month | --- ## Top Pros & Cons ### CTM Pros: - Customer Support (49 reviews) - Ease of Use (47 reviews) Cons: - Learning Curve (23 reviews) - Complexity (15 reviews) ### CallRail Pros: - Ease of Use (109 reviews) - Features (102 reviews) Cons: - Missing Features (29 reviews) - Integration Issues (26 reviews) --- ## Ratings Comparison | Rating | CTM | CallRail | |---|---|---| | **Meets Requirements** | 9.3 (111 reviews) | 9.0 (465 reviews) | | **Ease of Use** | 8.8 (112 reviews) | 9.0 (469 reviews) | | **Ease of Setup** | 8.5 (101 reviews) | 8.9 (396 reviews) | | **Ease of Admin** | 8.8 (97 reviews) | 9.0 (362 reviews) | | **Quality of Support** | 9.1 (109 reviews) | 8.7 (413 reviews) | | **Has the product been a good partner in doing business?** | 9.5 (93 reviews) | 9.1 (358 reviews) | | **Product Direction (% positive)** | 9.5 (107 reviews) | 8.8 (426 reviews) | --- ## Pricing ### CTM #### Entry-Level Pricing Plan: Marketing Lite Price: $79.00 Per Month Description: Attribution essentials to measure the impact of your marketing efforts Key Features: - Unlimited users - Attribute calls and texts to their source - Standard call recording, forwarding, and IVR routing [Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing) #### Free Trial Yes ### CallRail #### Entry-Level Pricing Plan: Lead Tracking Price: $55.00 Per Month Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights. Key Features: - Call & text tracking and attribution - Call recording and routing - Call transcription and analysis [Browse all 4 editions](https://www.g2.com/products/callrail/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Attribution | Product | Score | Reviews | |---|---|---| | **CTM** | 8.0/10 | 57 | | **CallRail** | 7.9/10 | 287 | #### Attribution Modeling | Feature | CTM | CallRail | |---|---|---| | **Single-Touch Attribution** | 8.7 (43 reviews) | 8.7 (200 reviews) ✓ Verified | | **Multi-Touch Attribution** | 8.1 (38 reviews) | 8.1 (172 reviews) ✓ Verified | | **Algorithmic Attribution** | Feature Not Available | 7.7 (140 reviews) ✓ Verified | | **Cross-Device Attribution** | 8.5 (33 reviews) | 7.8 (148 reviews) ✓ Verified | | **Offline Attribution** | 8.8 (39 reviews) | 8.1 (162 reviews) ✓ Verified | | **Custom Attribution** | Feature Not Available | 7.9 (144 reviews) ✓ Verified | #### Agentic AI - Attribution | Feature | CTM | CallRail | |---|---|---| | **Autonomous Task Execution** | 5.8 (10 reviews) | 6.4 (11 reviews) | | **Cross-system Integration** | 7.0 (10 reviews) | 6.8 (12 reviews) | | **Natural Language Interaction** | 5.8 (10 reviews) | 6.7 (14 reviews) | | **Proactive Assistance** | 5.2 (10 reviews) | 6.4 (11 reviews) | #### Marketing | Feature | CTM | CallRail | |---|---|---| | **B2B Attribution** | 8.7 (29 reviews) | 8.0 (157 reviews) ✓ Verified | | **B2C Attribution** | 9.0 (33 reviews) | 8.4 (164 reviews) ✓ Verified | | **Marketing Channels** | 9.5 (43 reviews) | 8.7 (206 reviews) ✓ Verified | | **Integrations** | 9.1 (49 reviews) | 8.6 (204 reviews) ✓ Verified | #### Reporting | Feature | CTM | CallRail | |---|---|---| | **Dashboards** | 8.8 (48 reviews) | 8.6 (243 reviews) ✓ Verified | | **Data Visualizations** | 8.6 (46 reviews) | 8.5 (229 reviews) ✓ Verified | | **Custom Reporting** | 8.8 (43 reviews) | 8.1 (206 reviews) ✓ Verified | --- ## Categories **Shared Categories (7):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants) **Unique to CTM (3):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms) **Unique to CallRail (4):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Live Chat Software](https://www.g2.com/categories/live-chat) --- ## Reviewer Demographics ### By Company Size | Segment | CTM | CallRail | |---|---|---| | **Small-Business** | 52.3% | 71.5% | | **Mid-Market** | 41.4% | 25.4% | | **Enterprise** | 6.3% | 3.1% | ### By Industry #### CTM - **Marketing and Advertising:** 43.0% - **Construction:** 5.5% - **Internet:** 4.7% - **Hospital & Health Care:** 4.7% - **Computer Software:** 3.9% - **Consumer Services:** 3.9% - **Legal Services:** 3.1% - **Entertainment:** 2.3% - **Mental Health Care:** 2.3% - **Health, Wellness and Fitness:** 2.3% - **Other:** 24.2% #### CallRail - **Marketing and Advertising:** 39.4% - **Construction:** 7.0% - **Legal Services:** 5.0% - **Consumer Services:** 4.7% - **Hospital & Health Care:** 4.5% - **Real Estate:** 4.1% - **Health, Wellness and Fitness:** 2.9% - **Law Practice:** 2.7% - **Computer Software:** 2.5% - **Automotive:** 2.3% - **Other:** 24.9% --- ## Alternatives *Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.* ### Alternatives to CTM - [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (578 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (311 reviews) - [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2532 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4286 reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1617 reviews) - [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (621 reviews) - [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1408 reviews) - [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews) - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1555 reviews) ### Alternatives to CallRail - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (311 reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1617 reviews) - [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews) - [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4286 reviews) - [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (578 reviews) - [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1408 reviews) - [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (865 reviews) - [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6678 reviews) - [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2532 reviews) - [Dialpad Connect](https://www.g2.com/products/dialpad-connect/reviews) — 4.4/5 stars (4196 reviews) --- ## Top Discussions ### CTM - Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote > **Top comment:** "very convenient" - Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. " - Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote > **Top comment:** "Do you mean to the receiving user of a response? " - Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. Reporting Tags:..." - Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..." ### CallRail - Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments > **Top comment:** "No - there is a monthly subscription." - Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. " - Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment > **Top comment:** "1. Click the My Account Icon in the top left. 2. Click Account Settings. 3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..." - Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions" - Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-callrail)