Link copied to clipboard # CTM vs CallRail Comparison - What are their main differences? Share [ Export ](/compare/ctm-ctm/callrail/export.csv) CTM (formerly...CallRail[+ Add Product](#) Pricing **CTM** Free Trial **$79.00** Per Month · Marketing Lite **CallRail** Free Trial **$55.00** Per Month · Lead Tracking **Pricing Insights** from reviews Time to Implement **CTM** 1 month Based on 56 responses **CallRail** 1 month Based on 233 responses Return on Investment **CTM** 7 months1 month sooner Based on 43 responses **CallRail** 8 months Based on 210 responses Perceived Cost **CTM** $$$$$ **CallRail** $$$$$ Average Discount **CTM** 8%1% more **CallRail** 7% ![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM") ![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **CTM** [ Customer Support (49) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174422&qs=pros-and-cons#reviews)[ Ease of Use (48) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1175173&qs=pros-and-cons#reviews)[ Learning Curve (23) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=1174457&qs=pros-and-cons#reviews)[ Complexity (15) ](https://www.g2.com/products/ctm-ctm/reviews?filters%5Bsentiment_snippet%5D=2228855&qs=pros-and-cons#reviews) **CallRail** [ Ease of Use (122) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1684841&qs=pros-and-cons#reviews)[ Features (109) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1685581&qs=pros-and-cons#reviews)[ Missing Features (33) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1681766&qs=pros-and-cons#reviews)[ Integration Issues (30) ](https://www.g2.com/products/callrail/reviews?filters%5Bsentiment_snippet%5D=1680316&qs=pros-and-cons#reviews) Integrations **CTM** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c185744c5a348e3dc26961d0528be28a/ab-tasty.png "Product Avatar Image") AB Tasty ](https://www.g2.com/products/ab-tasty/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0854f8f0537d51ac4e2959dc5ba120a4/adclicks.png "Product Avatar Image") AdClicks ](https://www.g2.com/products/adclicks/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-functions.jpg "Product Avatar Image") Azure Functions ](https://www.g2.com/products/azure-functions/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1d1960fd811fe494921104cc4622adf8/bing-ads.png "Product Avatar Image") Bing Ads ](https://www.g2.com/products/bing-ads/reviews)[ View all ](https://www.g2.com/products/ctm-ctm/integrations) **CallRail** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f701c2bc8e8128a9090458644727a7a4/3cx.jpg "Product Avatar Image") 3CX ](https://www.g2.com/products/3cx/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3daed0a0106e1008bdcaed7498296072/8am-mycase.png "Product Avatar Image") 8am MyCase ](https://www.g2.com/products/8am-mycase/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bde67abb23c0c6e2f962ca756444e172/at-t-office-hand.jpg "Product Avatar Image") AT&T Office@Hand ](https://www.g2.com/products/at-t-office-hand/reviews)[ View all ](https://www.g2.com/products/callrail/integrations) Screenshots **CTM** ![CTM screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/154514/Screenshot-2026-03-17-at-8%282%29.53.12-AM-_1_.png) **CallRail** ![CallRail screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/74803/Call-Recording-with-Transcription.png) **Ratings** from reviews Meets Requirements **CTM** 9.3 9.3111 **CallRail** 9.0 9.0523 Ease of Use **CTM** 8.8 8.8112 **CallRail** 8.9 8.9529 Ease of Setup **CTM** 8.5 8.5101 **CallRail** 8.9 8.9453 Ease of Admin **CTM** 8.8 8.897 **CallRail** 9.0 9.0410 Quality of Support **CTM** 9.1 9.1109 **CallRail** 8.7 8.7458 Has the product been a good partner in doing business? **CTM** 9.5 9.593 **CallRail** 9.1 9.1406 Product Direction (% positive) **CTM** 9.5 9.5107 **CallRail** 8.8 8.8473 **Features** ratings from reviews Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) 8.0 57 7.8 291 Agentic AI - Attribution Autonomous Task Execution 5.8 10 6.4(won by 0.6) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) Cross-system Integration 7.0(won by 0.2) 10 6.8 12 Natural Language Interaction 5.8 10 6.7(won by 0.9) 14 (There is a greater than 0.5 difference between this product's rating and its competitors) Proactive Assistance 5.2 10 6.4(won by 1.2) 11 (There is a greater than 0.5 difference between this product's rating and its competitors) Attribution Modeling Single-Touch Attribution 8.7(won by 0.1) 43 8.6 200 | Verified Multi-Touch Attribution 8.1(won by 0.1) 38 8.0 171 | Verified Cross-Device Attribution 8.5(won by 0.7) 33 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 147 | Verified Offline Attribution 8.8(won by 0.7) 39 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 161 | Verified Algorithmic Attribution Feature Not Available 7.7(won by default) 139 | Verified Custom Attribution Feature Not Available 7.9(won by default) 143 | Verified Cross Channel Attribution Not enough data Not enough data Marketing B2B Attribution 8.7(won by 0.7) 29 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 157 | Verified B2C Attribution 9.0(won by 0.6) 33 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.4 163 | Verified Multi-Channel Marketing 9.5(won by 0.8) 43 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.7 206 | Verified Third-Party Integrations 9.1(won by 0.5) 49 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.6 204 | Verified Social Media Integration Not enough data Not enough data Reporting Dashboards 8.8(won by 0.2) 48 8.6 242 | Verified Data Visualizations 8.6(won by 0.1) 46 8.5 228 | Verified Custom Reporting 8.8(won by 0.7) 43 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 205 | Verified Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data User Insights Reviewers' Company Size [![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews) CTM Small-Business(50 or fewer emp.) 52.3% Mid-Market(51-1000 emp.) 41.4% Enterprise(\> 1000 emp.) 6.3% [![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")](https://www.g2.com/products/callrail/reviews) CallRail Small-Business(50 or fewer emp.) 71.8% Mid-Market(51-1000 emp.) 25.4% Enterprise(\> 1000 emp.) 2.8% Small-Business (50 or fewer emp.) 52.3% 71.8% Mid-Market (51-1000 emp.) 41.4% 25.4% Enterprise (\> 1000 emp.) 6.3% 2.8% Reviewers' Industry [![CTM](https://images.g2crowd.com/uploads/product/hd_favicon/f8984d08f540c0a6a89f905048bb0abb/ctm-ctm.svg "CTM")](https://www.g2.com/products/ctm-ctm/reviews) CTM Marketing and Advertising 43.0% Construction 5.5% Internet 4.7% Hospital & Health Care 4.7% Computer Software 3.9% Other 38.3% [![CallRail](https://images.g2crowd.com/uploads/product/hd_favicon/dc5a7c4a387a7c639e8eb054c965ecb7/callrail.svg "CallRail")](https://www.g2.com/products/callrail/reviews) CallRail Marketing and Advertising 38.2% Construction 7.3% Legal Services 5.2% Consumer Services 4.7% Real Estate 4.5% Other 40.0% FAQs ## CTM (formerly... vs CallRail FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between CallRail vs CTM (formerly...? CallRail and CTM (formerly CallTrackingMetrics) are both highly rated Inbound Call Tracking platforms, but CallRail is noted for its ease of use while CTM (formerly CallTrackingMetrics) stands out for its customer support and integration ecosystem. | [CallRail](https://www.g2.com/products/callrail/reviews) | [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) | | --- | --- | | 4.5/5 (1,835 reviews) | 4.5/5 (761 reviews) | | Small-Business | Small-Business | | 9.0 | 8.4 | | 8.8 | 9.0 | | Ease of Use (122 all-time mentions) | Customer Support (49 all-time mentions) | ### How do the pricing models of CallRail and CTM (formerly... compare? CallRail and CTM (formerly CallTrackingMetrics) are rated at parity for value, with no material difference in reviewer satisfaction on price or cost. - **CallRail:** In recent reviews, several users note that CallRail is affordable and provides strong ROI, but some mention that costs can add up quickly with advanced features or higher usage. - **CTM (formerly CallTrackingMetrics):** Reviewers describe CTM as competitively priced for its feature set, with some highlighting that usage-based pricing requires planning but delivers value through feature depth. ### What are the best alternatives to CallRail and CTM (formerly...? The top three alternatives to CallRail and CTM (formerly CallTrackingMetrics) are WhatConverts, Invoca, and Aircall. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5 (1,835 reviews) | Small-Business | Affordable, but costs can rise with advanced features | Ease of Use (122 all-time mentions) | | [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5 (761 reviews) | Small-Business | Competitively priced for feature set | Customer Support (49 all-time mentions) | | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5 (316 reviews) | Small-Business | — | Comprehensive attribution and reporting | | [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5 (967 reviews) | Small-Business | — | Advanced call analytics | | [Aircall](https://www.g2.com/products/aircall/reviews) | 4.4/5 (1,643 reviews) | Small-Business | — | Ease of use and quick setup | ### Which Inbound Call Tracking features should I prioritize when comparing CallRail and CTM (formerly...? Buyers comparing CallRail and CTM (formerly CallTrackingMetrics) should prioritize attribution accuracy, integrations, AI/automation, reporting, and customization. - **Attribution Accuracy:** CallRail (69 all-time mentions), CTM (formerly CallTrackingMetrics) (24 all-time mentions) - **Integrations:** CallRail (Google Ads: 105 all-time mentions, Google Analytics: 69), CTM (formerly CallTrackingMetrics) (Make: 141, Google Analytics: 51, Google Ads: 36) - **AI/Automation:** CallRail (AI Technology: 27 all-time mentions, Automation: 40), CTM (formerly CallTrackingMetrics) (AI features and automation cited in recent reviews) - **Reporting:** CallRail (Data Accuracy: 40 all-time mentions), CTM (formerly CallTrackingMetrics) (Analytics: 19 all-time mentions) - **Customization:** CTM (formerly CallTrackingMetrics) (Customization: 19 all-time mentions, Customizability: 18) ### What are the pros and cons of CallRail vs CTM (formerly...? CallRail's headline strength is ease of use, while CTM (formerly CallTrackingMetrics) is most recognized for its customer support and integration capabilities. - **CallRail strengths:** Ease of Use (122 all-time mentions), Features (109), Call Tracking (99), Attribution Accuracy (69), Call Recording (69), Automation (40), Data Accuracy (40), User Interface (40), Time-saving (37), AI Technology (27) - **CallRail trade-offs:** Integration Issues (30 all-time mentions), Number Issues (25), Limited Integration (23), some reviewers note setup complexity and a learning curve for advanced features - **CTM (formerly CallTrackingMetrics) strengths:** Customer Support (49 all-time mentions), Ease of Use (48), Helpful (43), Integrations (25), Attribution Accuracy (24), Easy Integrations (24), Customization (19), CRM Integration (17), Reliability (17) - **CTM (formerly CallTrackingMetrics) trade-offs:** Learning Curve (23 all-time mentions), some reviewers cite complexity in setup and navigation, and a steeper learning curve for advanced features ### Is CallRail or CTM (formerly... better for small businesses? Both CallRail and CTM (formerly CallTrackingMetrics) are primarily used by small businesses, but CallRail receives more frequent praise for ease of use and quick setup in small-business reviews. - **CallRail:** Largest segment is Small-Business; reviewers highlight intuitive setup and user-friendly interface as key benefits for small teams. - **CTM (formerly CallTrackingMetrics):** Largest segment is Small-Business; reviewers note strong support and feature depth, but mention a steeper learning curve for new users. ### Which Inbound Call Tracking platform has better integrations? CTM (formerly CallTrackingMetrics) is favored for integrations, with more reviewer-cited integration options and higher all-time mention counts. - **CallRail:** Google Ads (105 all-time mentions), Google Analytics (69), Zapier (20) - **CTM (formerly CallTrackingMetrics):** Make (141 all-time mentions), Google Analytics (51), Google Ads (36) ### How do CallRail and CTM (formerly... compare on customer support? CTM (formerly CallTrackingMetrics) has a slight edge in Quality of Support, with a 9.0 score versus CallRail's 8.8, which is below the materiality threshold and indicates near-parity. - **CallRail:** Reviewers frequently describe support as responsive and helpful, with many citing positive onboarding and troubleshooting experiences. - **CTM (formerly CallTrackingMetrics):** Reviewers consistently praise customer support, noting knowledgeable staff, proactive assistance, and strong onboarding support. ### Which is easier to implement, CallRail or CTM (formerly...? CallRail and CTM (formerly CallTrackingMetrics) are rated at near-parity for Ease of Setup, with CallRail at 9.0 and CTM at 8.4, a difference below the materiality threshold. - **CallRail:** Reviewers highlight straightforward setup, intuitive onboarding, and easy number provisioning, though some mention complexity for advanced features. - **CTM (formerly CallTrackingMetrics):** Reviewers describe setup as easy and accessible, with setup wizards and helpful support, but note a learning curve for advanced configurations and customization. ### Which product has better Data? CallRail and CTM (formerly CallTrackingMetrics) are both highly rated for Data, with strong reviewer sentiment and robust feature sets supporting data-driven decision-making. - **CallRail:** Data Accuracy (40 all-time mentions), Algorithmic Attribution and Custom Attribution features, and frequent praise for actionable reporting and analytics. - **CTM (formerly CallTrackingMetrics):** Analytics (19 all-time mentions), deep marketing attribution, conversation intelligence, and workflow automation features, with reviewers citing comprehensive data centralization and reporting. You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in. Alternatives **CTM Alternatives** ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") [ Invoca ](/products/invoca/reviews) ![Revenue.io](https://images.g2crowd.com/uploads/product/hd_favicon/751abf86d128bfc8421ddb82f7bb9b67/revenue-io.svg "Revenue.io") [ Revenue.io ](/products/revenue-io/reviews) ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) ![Talkdesk](https://images.g2crowd.com/uploads/product/hd_favicon/e5d8a3a3c9ff90541ffb5e4cf13b063f/talkdesk.svg "Talkdesk") [ Talkdesk ](/products/talkdesk/reviews) **CallRail Alternatives** ![WhatConverts](https://images.g2crowd.com/uploads/product/hd_favicon/d92d25660d9b18514f14665d75e06d95/whatconverts.svg "WhatConverts") [ WhatConverts ](/products/whatconverts/reviews) ![Aircall](https://images.g2crowd.com/uploads/product/hd_favicon/d88e64e138533d66704f0a6b3ed71f61/aircall.svg "Aircall") [ Aircall ](/products/aircall/reviews) ![Invoca](https://images.g2crowd.com/uploads/product/hd_favicon/c6e9b5ea6ac9e55009255de6b07777be/invoca.svg "Invoca") [ Invoca ](/products/invoca/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews)