# CTM vs CallRail Comparison
---
## AI Generated Summary
- **G2 reviewers report** that CallRail excels in user experience, with many praising its **simple UI design** and ease of tracking numbers. Users appreciate how intuitive the platform is, making it easier to filter and access the information they need.
- **According to verified reviews** , CTM has made significant improvements in its user interface, with users noting that the recent updates have made it **more fluid** and user-friendly. However, some users still find it less intuitive compared to CallRail.
- **Users say** that CallRail's implementation process is quick and straightforward, with many highlighting the **intuitive onboarding wizard** that helps new users get started without hassle. In contrast, while CTM offers personalized setup assistance, some users feel that the initial setup can be more complex.
- **Reviewers mention** that CallRail's Voice Assist feature has significantly improved their call handling capabilities, allowing businesses to answer more calls effectively. CTM users, however, appreciate the variety of phone number area codes available, which adds flexibility to their operations.
- **G2 reviewers highlight** that CallRail has a strong focus on analytics, with users enjoying the ability to track and analyze their marketing efforts easily. In comparison, CTM users also value data accessibility but have noted that the depth of analytics may not be as robust as what CallRail offers.
- **According to recent feedback** , both platforms receive high marks for customer support, but CTM users have reported particularly positive experiences with their setup assistance, noting that their support staff is dedicated and helpful. CallRail users, while satisfied, have mentioned that support could be more responsive at times.



---
## Frequently Asked Questions

### What is the difference between CallRail vs CTM (formerly...?

CallRail and CTM (formerly CallTrackingMetrics) are both highly rated Inbound Call Tracking platforms, but CallRail is noted for its ease of use while CTM (formerly CallTrackingMetrics) stands out for its customer support and integration ecosystem.

| [CallRail](https://www.g2.com/products/callrail/reviews) | [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) |
| --- | --- |
| 4.5/5 (1,835 reviews) | 4.5/5 (761 reviews) |
| Small-Business | Small-Business |
| 9.0 | 8.4 |
| 8.8 | 9.0 |
| Ease of Use (122 all-time mentions) | Customer Support (49 all-time mentions) |



### How do the pricing models of CallRail and CTM (formerly... compare?

CallRail and CTM (formerly CallTrackingMetrics) are rated at parity for value, with no material difference in reviewer satisfaction on price or cost.

- **CallRail:** In recent reviews, several users note that CallRail is affordable and provides strong ROI, but some mention that costs can add up quickly with advanced features or higher usage.
- **CTM (formerly CallTrackingMetrics):** Reviewers describe CTM as competitively priced for its feature set, with some highlighting that usage-based pricing requires planning but delivers value through feature depth.



### What are the best alternatives to CallRail and CTM (formerly...?

The top three alternatives to CallRail and CTM (formerly CallTrackingMetrics) are WhatConverts, Invoca, and Aircall.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [CallRail](https://www.g2.com/products/callrail/reviews) | 4.5/5 (1,835 reviews) | Small-Business | Affordable, but costs can rise with advanced features | Ease of Use (122 all-time mentions) |
| [CTM (formerly CallTrackingMetrics)](https://www.g2.com/products/ctm-ctm/reviews) | 4.5/5 (761 reviews) | Small-Business | Competitively priced for feature set | Customer Support (49 all-time mentions) |
| [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5 (316 reviews) | Small-Business | — | Comprehensive attribution and reporting |
| [Invoca](https://www.g2.com/products/invoca/reviews) | 4.5/5 (967 reviews) | Small-Business | — | Advanced call analytics |
| [Aircall](https://www.g2.com/products/aircall/reviews) | 4.4/5 (1,643 reviews) | Small-Business | — | Ease of use and quick setup |



### Which Inbound Call Tracking features should I prioritize when comparing CallRail and CTM (formerly...?

Buyers comparing CallRail and CTM (formerly CallTrackingMetrics) should prioritize attribution accuracy, integrations, AI/automation, reporting, and customization.

- **Attribution Accuracy:** CallRail (69 all-time mentions), CTM (formerly CallTrackingMetrics) (24 all-time mentions)
- **Integrations:** CallRail (Google Ads: 105 all-time mentions, Google Analytics: 69), CTM (formerly CallTrackingMetrics) (Make: 141, Google Analytics: 51, Google Ads: 36)
- **AI/Automation:** CallRail (AI Technology: 27 all-time mentions, Automation: 40), CTM (formerly CallTrackingMetrics) (AI features and automation cited in recent reviews)
- **Reporting:** CallRail (Data Accuracy: 40 all-time mentions), CTM (formerly CallTrackingMetrics) (Analytics: 19 all-time mentions)
- **Customization:** CTM (formerly CallTrackingMetrics) (Customization: 19 all-time mentions, Customizability: 18)



### What are the pros and cons of CallRail vs CTM (formerly...?

CallRail's headline strength is ease of use, while CTM (formerly CallTrackingMetrics) is most recognized for its customer support and integration capabilities.

- **CallRail strengths:** Ease of Use (122 all-time mentions), Features (109), Call Tracking (99), Attribution Accuracy (69), Call Recording (69), Automation (40), Data Accuracy (40), User Interface (40), Time-saving (37), AI Technology (27)
- **CallRail trade-offs:** Integration Issues (30 all-time mentions), Number Issues (25), Limited Integration (23), some reviewers note setup complexity and a learning curve for advanced features
- **CTM (formerly CallTrackingMetrics) strengths:** Customer Support (49 all-time mentions), Ease of Use (48), Helpful (43), Integrations (25), Attribution Accuracy (24), Easy Integrations (24), Customization (19), CRM Integration (17), Reliability (17)
- **CTM (formerly CallTrackingMetrics) trade-offs:** Learning Curve (23 all-time mentions), some reviewers cite complexity in setup and navigation, and a steeper learning curve for advanced features



### Is CallRail or CTM (formerly... better for small businesses?

Both CallRail and CTM (formerly CallTrackingMetrics) are primarily used by small businesses, but CallRail receives more frequent praise for ease of use and quick setup in small-business reviews.

- **CallRail:** Largest segment is Small-Business; reviewers highlight intuitive setup and user-friendly interface as key benefits for small teams.
- **CTM (formerly CallTrackingMetrics):** Largest segment is Small-Business; reviewers note strong support and feature depth, but mention a steeper learning curve for new users.



### Which Inbound Call Tracking platform has better integrations?

CTM (formerly CallTrackingMetrics) is favored for integrations, with more reviewer-cited integration options and higher all-time mention counts.

- **CallRail:** Google Ads (105 all-time mentions), Google Analytics (69), Zapier (20)
- **CTM (formerly CallTrackingMetrics):** Make (141 all-time mentions), Google Analytics (51), Google Ads (36)



### How do CallRail and CTM (formerly... compare on customer support?

CTM (formerly CallTrackingMetrics) has a slight edge in Quality of Support, with a 9.0 score versus CallRail's 8.8, which is below the materiality threshold and indicates near-parity.

- **CallRail:** Reviewers frequently describe support as responsive and helpful, with many citing positive onboarding and troubleshooting experiences.
- **CTM (formerly CallTrackingMetrics):** Reviewers consistently praise customer support, noting knowledgeable staff, proactive assistance, and strong onboarding support.



### Which is easier to implement, CallRail or CTM (formerly...?

CallRail and CTM (formerly CallTrackingMetrics) are rated at near-parity for Ease of Setup, with CallRail at 9.0 and CTM at 8.4, a difference below the materiality threshold.

- **CallRail:** Reviewers highlight straightforward setup, intuitive onboarding, and easy number provisioning, though some mention complexity for advanced features.
- **CTM (formerly CallTrackingMetrics):** Reviewers describe setup as easy and accessible, with setup wizards and helpful support, but note a learning curve for advanced configurations and customization.



### Which product has better Data?

CallRail and CTM (formerly CallTrackingMetrics) are both highly rated for Data, with strong reviewer sentiment and robust feature sets supporting data-driven decision-making.

- **CallRail:** Data Accuracy (40 all-time mentions), Algorithmic Attribution and Custom Attribution features, and frequent praise for actionable reporting and analytics.
- **CTM (formerly CallTrackingMetrics):** Analytics (19 all-time mentions), deep marketing attribution, conversation intelligence, and workflow automation features, with reviewers citing comprehensive data centralization and reporting.



| | CTM | CallRail | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 761 | 1,835 | 
| **Largest Market Segment** | Small-Business (52.3% of reviews) | Small-Business (71.3% of reviews) | 
| **Entry Level Price** | $79.00 Per Month | $55.00 Per Month | 

---
## Top Pros & Cons

### CTM

Pros:
- Customer Support (49 reviews)
- Ease of Use (47 reviews)

Cons:
- Learning Curve (23 reviews)
- Complexity (15 reviews)

### CallRail

Pros:
- Ease of Use (109 reviews)
- Features (102 reviews)

Cons:
- Missing Features (29 reviews)
- Integration Issues (26 reviews)

---
## Ratings Comparison
| Rating | CTM | CallRail | 
|---|---|---|
  | **Meets Requirements** | 9.3 (111 reviews) | 9.0 (485 reviews) | 
  | **Ease of Use** | 8.8 (112 reviews) | 8.9 (490 reviews) | 
  | **Ease of Setup** | 8.5 (101 reviews) | 8.9 (417 reviews) | 
  | **Ease of Admin** | 8.8 (97 reviews) | 9.0 (380 reviews) | 
  | **Quality of Support** | 9.1 (109 reviews) | 8.7 (430 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (93 reviews) | 9.1 (376 reviews) | 
  | **Product Direction (% positive)** | 9.5 (107 reviews) | 8.8 (441 reviews) | 

---
## Pricing

### CTM

#### Entry-Level Pricing

Plan: Marketing Lite

Price: $79.00 Per Month

Description: Attribution essentials to measure the impact of your marketing efforts



Key Features:
- Unlimited users
- Attribute calls and texts to their source
- Standard call recording, forwarding, and IVR routing

[Browse all 4 editions](https://www.g2.com/products/ctm-ctm/pricing)

#### Free Trial

Yes

### CallRail

#### Entry-Level Pricing

Plan: Lead Tracking

Price: $55.00 Per Month

Description: Track and analyze call and texts with Call Tracking for greater marketing insights, now with Al-powered conversation insights.

Key Features:
- Call & text tracking and attribution
- Call recording and routing
- Call transcription and analysis

[Browse all 4 editions](https://www.g2.com/products/callrail/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **CTM** | 8.0/10 | 57 |
| **CallRail** | 7.9/10 | 290 |

#### Attribution Modeling

| Feature | CTM | CallRail | 
|---|---|---|
| **Single-Touch Attribution** | 8.7 (43 reviews) | 8.6 (201 reviews) ✓ Verified | 
| **Multi-Touch Attribution** | 8.1 (38 reviews) | 8.1 (172 reviews) ✓ Verified | 
| **Algorithmic Attribution** | Feature Not Available | 7.7 (140 reviews) ✓ Verified | 
| **Cross-Device Attribution** | 8.5 (33 reviews) | 7.8 (148 reviews) ✓ Verified | 
| **Offline Attribution** | 8.8 (39 reviews) | 8.1 (162 reviews) ✓ Verified | 
| **Custom Attribution** | Feature Not Available | 7.9 (144 reviews) ✓ Verified | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | CTM | CallRail | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (10 reviews) | 6.4 (11 reviews) | 
| **Cross-system Integration** | 7.0 (10 reviews) | 6.8 (12 reviews) | 
| **Natural Language Interaction** | 5.8 (10 reviews) | 6.7 (14 reviews) | 
| **Proactive Assistance** | 5.2 (10 reviews) | 6.4 (11 reviews) | 

#### Marketing

| Feature | CTM | CallRail | 
|---|---|---|
| **B2B Attribution** | 8.7 (29 reviews) | 8.1 (158 reviews) ✓ Verified | 
| **B2C Attribution** | 9.0 (33 reviews) | 8.4 (164 reviews) ✓ Verified | 
| **Multi-Channel Marketing** | 9.5 (43 reviews) | 8.7 (207 reviews) ✓ Verified | 
| **Third-Party Integrations** | 9.1 (49 reviews) | 8.6 (204 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Reporting

| Feature | CTM | CallRail | 
|---|---|---|
| **Dashboards** | 8.8 (48 reviews) | 8.6 (243 reviews) ✓ Verified | 
| **Data Visualizations** | 8.6 (46 reviews) | 8.5 (229 reviews) ✓ Verified | 
| **Custom Reporting** | 8.8 (43 reviews) | 8.1 (206 reviews) ✓ Verified | 

#### Additional Functionality

| Feature | CTM | CallRail | 
|---|---|---|
| **AI/Machine Learning** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Customer Activity Tracking** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Affiliate Management** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Attribution Modeling** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Visitor Tracking** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Dashboard Creation** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Contact Center Software](https://www.g2.com/categories/contact-center), [AI Voice Assistants](https://www.g2.com/categories/ai-voice-assistants)

**Unique to CTM (3):** [Speech Analytics Software](https://www.g2.com/categories/speech-analytics), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching), [UCaaS Platforms](https://www.g2.com/categories/ucaas-platforms)

**Unique to CallRail (4):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Live Chat Software](https://www.g2.com/categories/live-chat)


---
## Reviewer Demographics

### By Company Size

| Segment | CTM | CallRail | 
|---|---|---|
| **Small-Business** | 52.3% | 71.3% | 
| **Mid-Market** | 41.4% | 25.7% | 
| **Enterprise** | 6.3% | 3.0% | 

### By Industry

#### CTM

- **Marketing and Advertising:** 43.0%
- **Construction:** 5.5%
- **Internet:** 4.7%
- **Hospital & Health Care:** 4.7%
- **Computer Software:** 3.9%
- **Consumer Services:** 3.9%
- **Legal Services:** 3.1%
- **Entertainment:** 2.3%
- **Mental Health Care:** 2.3%
- **Health, Wellness and Fitness:** 2.3%
- **Other:** 24.2%

#### CallRail

- **Marketing and Advertising:** 39.6%
- **Construction:** 6.6%
- **Legal Services:** 5.0%
- **Consumer Services:** 4.5%
- **Real Estate:** 4.5%
- **Hospital & Health Care:** 4.5%
- **Health, Wellness and Fitness:** 3.1%
- **Law Practice:** 2.6%
- **Automotive:** 2.4%
- **Computer Software:** 2.4%
- **Other:** 24.9%

---
## Alternatives
*Note: You’ve filtered by category. The top alternatives displayed here have not been changed to reflect this filter because their ranking is relative to all of the categories that each of these products are in.*

### Alternatives to CTM

- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (581 reviews)
- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (319 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2599 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4291 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1653 reviews)
- [Five9 Intelligent Cloud Contact Center Platform](https://www.g2.com/products/five9-intelligent-cloud-contact-center-platform/reviews) — 4.1/5 stars (625 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1470 reviews)
- [Marchex](https://www.g2.com/products/marchex/reviews) — 4.1/5 stars (184 reviews)
- [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) — 4.4/5 stars (1567 reviews)

### Alternatives to CallRail

- [WhatConverts](https://www.g2.com/products/whatconverts/reviews) — 4.9/5 stars (319 reviews)
- [Aircall](https://www.g2.com/products/aircall/reviews) — 4.4/5 stars (1653 reviews)
- [Invoca](https://www.g2.com/products/invoca/reviews) — 4.5/5 stars (967 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4291 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (581 reviews)
- [Phonexa](https://www.g2.com/products/phonexa/reviews) — 4.9/5 stars (163 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1470 reviews)
- [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) — 4.8/5 stars (866 reviews)
- [Gong](https://www.g2.com/products/gong/reviews) — 4.7/5 stars (6692 reviews)
- [Talkdesk](https://www.g2.com/products/talkdesk/reviews) — 4.4/5 stars (2599 reviews)

---
## Top Discussions

### CTM

- Title: [What do you think is the best thing about Call Tracking Metrics](https://www.g2.com/discussions/33938-what-do-you-think-is-the-best-thing-about-call-tracking-metrics) — 2 comments, 1 upvote
  > **Top comment:** "very convenient"
- Title: [Need referral for creative Implementation Consultant](https://www.g2.com/discussions/need-referral-for-creative-implementation-consultant) — 1 comment, 1 upvote
  > **Top comment:** "Try Blue Pig Media. I’ve heard they’re quite good. "
- Title: [Why is texting difficult on the platform](https://www.g2.com/discussions/33937-why-is-texting-difficult-on-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "Do you mean to the receiving user of a response? "
- Title: [How do I delete a custom tag that I made?](https://www.g2.com/discussions/15086-how-do-i-delete-a-custom-tag-that-i-made) — 1 comment, 1 upvote
  > **Top comment:** "Hey Adrian! Good question. Both Reporting Tags and Call Tags can be customized, so the answer would depend on which you're referring to. 

Reporting Tags:..."
- Title: [What if I already have numbers I want to keep?](https://www.g2.com/discussions/what-if-i-already-have-numbers-i-want-to-keep) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "No problem, this is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada..."

### CallRail

- Title: [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) — 2 comments
  > **Top comment:** "No - there is a monthly subscription."
- Title: [What is CallRail used for?](https://www.g2.com/discussions/what-is-callrail-used-for) — 2 comments
  > **Top comment:** "CallRail is mainly used for call tracking. However, it is also used for form tracking, managing leads from chat, sms, and calls. "
- Title: [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) — 1 comment
  > **Top comment:** "1. Click the My Account Icon in the top left. 
2. Click Account Settings.
3. Scroll down to the Account Billing tab scroll down to the Plans & Payment..."
- Title: [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Yes, WhatConverts is a lead tracking and reporting platform that tracks calls, forms, chat and transactions"
- Title: [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) — 1 comment, 1 upvote
  > **Top comment:** "Text messages arrive via email and previously we’re available in the Lead Center. However, with new pricing texting isn’t available in the basic plan. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ctm-ctm-vs-callrail)