KISS (Keep It Simple Silly!) concept. Simple, easy, straightforward, anyone can do this.
- Personalization - Targeted messaging - Brilliant UI - Responsive, empowered customer support team
It's a clunky software that doesn't do as well when thinking about greater personalization and email coding capabilities. In order to do so, you'd need to build in vendors on top of that or take analytics in-house. However, their support team isn't great at...